Willard

Name

Willard

Legal name

Willard

Website

https://willardretail.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Willard Retail is a Washington D.C.-area retail and mixed-use real estate investment, management, and development firm founded by former JBGR Retail principals, serving retail property investors in the D.C. metropolitan market through a vertically integrated platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Retail Real Estate Development: Willard generates revenue through retail property development, acquisition, and management in the Washington D.C. market. As a vertically integrated platform, the company likely earns through property development fees, leasing commissions, and asset appreciation on owned properties.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Willard is a retail and mixed-use real estate investment, management, and development firm that develops, acquires, and manages retail properties in the Washington D.C. metropolitan area. Operating through a vertically integrated platform, the firm handles the full lifecycle of retail real estate projects for investors and tenants in the D.C. market.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Property Development
• Retail Property Acquisition
• Retail Property Management
• Mixed-Use Real Estate Development

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Direct peers

• Regency Centers: Public retail REIT owning grocery-anchored shopping centers in dense, affluent U.S. trade areas. Comparable as a retail real estate owner/operator focused on high-quality urban and suburban retail, though national in scope versus Willard's D.C.-only focus.
• Madison Marquette: Retail and mixed-use real estate investment, development, and management firm with strong presence in the D.C. and East Coast markets. Directly comparable in service offering (development, leasing, management) and urban mixed-use focus.
• Phillips Edison & Company: Public retail REIT focused on grocery-anchored shopping centers with active redevelopment and mixed-use repositioning strategies. Comparable as a retail real estate owner/developer pursuing higher-density, mixed-use outcomes similar to Willard's positioning.
• Federal Realty Investment Trust: Public retail REIT focused on high-quality grocery-anchored and mixed-use shopping centers in dense coastal U.S. markets including the D.C. metro. Directly comparable in product type (urban retail/mixed-use), tenant profile, and D.C. market presence, though significantly larger and public.
• Continental Realty Advisors: Retail-focused real estate investment and management company active in the Mid-Atlantic and Southeast U.S. markets. Comparable as a private retail-focused operator with development and acquisition capabilities in similar geographies.
• JBGR Retail: Willard's predecessor firm and source of its founding principals. A retail real estate investment and development firm focused on the Mid-Atlantic, with highly comparable product type (retail and mixed-use), geography, and operating model.
• EDENS (now part of BGO): Retail and mixed-use real estate investment, development, and operating firm historically focused on dense urban markets. Comparable as a vertically integrated retail real estate platform with similar mixed-use urban strategy.
• Retail Opportunity Investments Corp. Public retail REIT specializing in the acquisition and repositioning of well-located shopping centers on the West Coast and in select East Coast markets. Comparable in acquisition-and-repositioning strategy and urban retail focus.

Broad incumbents

• Kimco Realty: One of the largest publicly traded retail REITs in the U.S., owning thousands of shopping centers nationwide. Comparable as a retail real estate acquirer/operator with mixed-use redevelopment capability, but vastly larger and broader geographically than Willard.
• Brixmor Property Group: Large publicly traded retail REIT owning and operating a national portfolio of open-air shopping centers. Comparable in core product type (open-air retail real estate) but operates at much greater scale and breadth than Willard's D.C.-focused platform.

Market position

Customer concentration

• LinkedInlinkedin.com/company/willard-retail

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willard