Besen International Group Co.

What Besen International Group Co. does

BESEN International Group Co., Ltd. is a Nanjing, China-based manufacturer of AC electric vehicle supply equipment (EVSE), founded in 2005 and operating as a private company with 51–100 employees. The company manufactures wall-mounted and pole-mounted AC EV charging stations (BS20, BN30, BS30, SQ20, SQW45, CC40) and portable Mode 2 EV chargers (PCD020, PCD030, PCD032, PCD040, PCD050, BN20, BN60, SQP400, BN70), along with charging cables, connectors, adapters, and accessories. Technical capabilities span 3.6kW to 22kW single- and three-phase output, IP66/IP67 and IK10 protection ratings, support for Type 1 (SAE J1772), Type 2 (IEC 62196-2), and GB/T connectors, and plug compatibility for Schuko, CEE, UK, NEMA, and AU standards. Smart charging features include plug-and-play operation, RFID authentication, Bluetooth-based app control via the proprietary EVSEMaster app, Dynamic Load Balancing (DLB), and OCPP 1.6-J backend integration.

BESEN operates an exclusively B2B go-to-market model, selling through distributors, installers, resellers, charge point operators (CPOs), fleet operators, and OEM/ODM private-label partners across Europe, North America, Australia, the Middle East, and Southeast Asia. Pricing is quote-based and not publicly disclosed, with both standardized SKUs and fully customized OEM/ODM configurations available. The company has secured a broad portfolio of international certifications (CE, CB, FCC, CSA, RoHS, ETL, REACH, UKCA, TUV, UL), holds multiple design and invention patents on EVSE products, and won the 2024 iF Design Award for its PCD050 portable charger. Leadership is anchored by Eric Liu as Founder and General Manager.

Name

Besen International Group Co.

Legal name

BESEN INTERNATIONAL GROUP CO., LTD.

Website

https://besen-group.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

BESEN International Group is a China-based manufacturer of AC EV charging stations and portable Mode 2 EV chargers, selling exclusively through B2B channel partners (distributors, installers, resellers, CPOs, and OEM/ODM private-label clients) across Europe, North America, Australia, the Middle East, and Southeast Asia.

Ownership category

akta.pro rank

Product category

EV Charging Equipment Manufacturing

NAICS

Electrical Equipment Manufacturing (33531), Other Electrical Equipment and Component Manufacturing (3359), Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Connectors (3678)

akta.pro primary industry

EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)

akta.pro secondary industries

Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), Power Electronics Manufacturing (Inverters/DC-DC/Onboard Chargers) (IMACACAD)

Keywords

• EV charging stations
• Portable EV chargers
• EV charging cables
• OEM ODM manufacturing
• AC EV charging equipment

Headquarters

HQ city

Nanjing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. EV Charging Hardware Sales: BESEN generates revenue through the sale of AC EV charging stations, portable EV chargers (Mode 2 cables), EV charging cables, and accessories. Products are sold to distributors, installers, resellers, charge point operators, and commercial partners globally. Both standardized products and customized OEM/ODM solutions are offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

BESEN manufactures and supplies AC EV charging equipment — including wall-mounted and pole-mounted charging stations, portable Mode 2 EV chargers, charging cables (Type 1/Type 2/GB/T), and accessories — for residential, commercial, and fleet applications. Products range from 3.6kW to 22kW and are sold globally through B2B channel partners (distributors, installers, resellers, charge point operators) with OEM/ODM private-label manufacturing services.

Product overview

BESEN International Group Co. is an EV charging equipment manufacturer offering AC EV charging stations and portable EV chargers for residential, commercial, and fleet applications. The product portfolio centers on AC charging solutions with power outputs from 3.6kW to 22kW, supporting multiple connector standards (SAE J1772/Type 1, IEC 62196-2/Type 2, GB/T) and international plug types (Schuko, CEE, UK, NEMA, AU). The product line includes six wall-mounted/pole-mounted EV charging station models (BS20, BN30, BS30, SQ20, SQW45, CC40), nine portable EV charger models (PCD020, PCD030, PCD032, PCD040, PCD050, BN20, BN60, SQP400, BN70), charging cables and accessories, and supporting software (EVSEMaster app and OCPP Set Tool). Smart charging features include Basic plug-and-play, App Control via Bluetooth, RFID card authentication, Dynamic Load Balancing (DLB), and OCPP network management. Products are designed for OEM/ODM customization with global certifications (CE, FCC, CSA, RoHS, ETL, REACH).

Differentiator

Problem solved

Functional benefit

Brands

• EVSEMaster: Smartphone app for monitoring and controlling BESEN EV charging stations via Bluetooth connection.

Products and services

• BS20 EV Charging Station Wall-mounted or pole-mounted AC EV charging station for residential, commercial, and fleet applications. Power outputs from 3.6kW to 22kW. Available in Basic, RFID, App Control, Dynamic Load Balancing, and OCPP variants. Carries CE, FCC, CSA, RoHS, ETL, and REACH certifications.
• BN30 EV Charging Station Cost-effective AC EV charging station with 3.6kW to 22kW power options supporting Basic, RFID, and App control features. CE and RoHS certified.
• BS30 EV Charging Station AC EV charging station with 3.6kW to 22kW power options and Basic/RFID/App control features. IEC 62196-2 connector with CE/RoHS certifications.
• SQ20 EV Charging Station Modern-design AC EV charging station with 3.5-inch color LCD screen, 3.6kW to 22kW power options, and Basic/RFID/App control. CE/RoHS certified.
• SQW45 EV Charging Station Industrial-style AC EV charger with a 3.5-inch color touch display, 3.6kW to 22kW power ratings, and Basic/RFID/App control. CE/RoHS/REACH certified.
• CC40 EV Charging Station AC EV charging station designed for HUNK with 3.6kW to 22kW power options, supporting Basic, RFID, and App functionalities.
• PCD020 Portable EV Charger Portable Mode 2 EV charger with 3.6kW to 22kW ratings supporting single-phase and three-phase power, Type 1/Type 2/GB/T connectors, and Schuko/CEE/UK/NEMA/AU plug standards. IP66 waterproof and IK10 impact protection. UKCA certified.
• PCD030 Portable EV Charger Portable EV charger with LCD display and 3.6kW max output. CE, TUV, RoHS, and REACH certified.
• PCD032 Portable EV Charger Portable EV charger with LCD display and multifunctional features including timer, delay, and current switch. Max power output of 3.6kW.
• PCD040 Portable EV Charger High-power portable EV charger with 7.2kW/8.8kW output and LCD display. CE, RoHS, FCC, and ETL certified.
• PCD050 Portable EV Charger Award-winning (iF Design Award 2024) portable EV charger with LCD touch screen, supporting 1-phase up to 7.2kW and 3-phase up to 22kW. Features interchangeable CEE plugs with CE/RoHS/REACH certifications.
• BN20 Portable EV Charger Cost-effective portable EV charger with 3.6kW power output and multiple connector/plug options.
• BN60 Portable EV Charger Three-phase portable EV charger with 11kW charging capacity and CEE plug compatibility.
• SQP400 Portable EV Charger High-spec portable EV charger with 7.2kW/8.8kW output, LED display, and current switch. Supports Type 1/Type 2 connectors with CE/FCC/ETL certifications.
• BN70 Portable EV Charger High-power portable EV charger with App control, LCD and LED display, supporting 7.2kW/22kW with Type 2/GB/T connectors. CE/RoHS certified.
• Type 2 to Type 1 Charging Cable EV charging cable with Type 2 (IEC 62196-2) on one end and Type 1 (SAE J1772) on the other for cross-standard compatibility.
• Type 2 to Type 2 Charging Cable EV charging cable with Type 2 (IEC 62196-2) connectors on both ends for European market compatibility.
• Type 2 to GB/T Charging Cable EV charging cable with Type 2 (IEC 62196-2) on one end and GB/T on the other for China market compatibility.
• EVSEMaster Mobile App Mobile application paired with BESEN EV chargers via Bluetooth, providing real-time monitoring, adjustable charging current, charging scheduling, charging history, wireless firmware updates, and error logging.
• OCPP Set Tool Configuration tool for OCPP-enabled BESEN charging stations used to set charger ID, backend URL, and communication parameters.

Quantifiable outcome

• Products support charging from 3.6kW to 22kW, adding 10-30 miles of range per hour with Level 2 charging
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ChargePoint: ChargePoint designs AC chargers (Home Flex, Flex, CT4000) and operates a CPO network with OCPP-compliant hardware — comparable to BESEN's AC stations and OCPP integration strategy.
• Wallbox: Wallbox designs and manufactures AC and DC EV chargers (Pulsar Plus, Commander 2, Supernova) for residential and commercial use, with OCPP and smart features — directly comparable to BESEN's AC charging stations and portable chargers.
• Lectron: Lectron specializes in portable EV chargers (Mode 2 cables) and adapters (Tesla, J1772, NACS) sold direct and through retailers — directly comparable to BESEN's PCD-series portable chargers and connector accessories.
• Webasto: Webasto offers the Webasto Pure and Next EV chargers for residential and commercial AC charging, leveraging its automotive supplier background — overlapping with BESEN's AC wallbox and OEM/ODM offering.
• Alfen: Alfen manufactures AC chargers (Eve Single/Double Pro-line) and provides charging networks and energy storage, with a focus on European commercial and public charging — comparable to BESEN's CPO-facing AC hardware.
• EVBox: EVBox manufactures AC (EVBox Livo, BusinessLine) and DC (EVBox Troniq) EV chargers for residential, commercial, and public use, with strong European presence — a direct competitor to BESEN in the AC charger segment.
• Easee: Easee produces the Easee Home and Charge Lite AC chargers with DLB and OCPP integration, focused on European residential and commercial markets — directly comparable to BESEN's smart AC feature set.
• Enphase Energy (ClipperCreek): Enphase, through its ClipperCreek acquisition, sells AC EV chargers (HCS, IQ) for residential and commercial use, with strong North American distribution — a direct peer in AC hardware manufacturing.

Broad incumbents

• ABB E-mobility: ABB E-mobility is a global incumbent offering AC and DC fast chargers (Terra, AC destination chargers) for public and commercial markets — competes with BESEN in commercial AC and adjacent DC segments.
• Schneider Electric: Schneider Electric offers EVlink AC and DC chargers as part of its broader electrical equipment portfolio, targeting commercial and public charging — a broad incumbent peer overlapping with BESEN's AC charger line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EV_BESEN
• YouTubeyoutube.com/@ev_besen
• Facebookfacebook.com/EV.BESEN
• LinkedInlinkedin.com/company/besen-international-group
• TikToktiktok.com/@ev.besen

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Besen International Group Co.