Exquisa

What Exquisa does

Exquisa is a German consumer dairy brand operated by the family-owned Karwendel-Werke Huber GmbH & Co. KG, headquartered in Buchloe, Germany, with corporate roots tracing back to 1920 and over a century of milk processing experience. The company manufactures and markets a broad portfolio of fresh dairy products including cream cheese (Frischkäse), cottage cheese (Körniger Frischkäse), quark cream (Quarkcreme), flavored quark (Quark-Genuss), high-protein lines (Fitline Protein), zero-added-sugar products (ZERO), Icelandic-style skyr, and refrigerated cheesecake snacks, with 2025 innovations spanning a porcini-champignon cream cheese, a sugar-free salted caramel quark, a low-fat cottage cheese, and a lactose-free paprika-chili variant.

Production relies on traditional dairy processing combined with a proprietary churning technique described as 'besonders cremig gerührt' (especially creamy stirred) and the exclusive use of microbial rennet rather than animal or genetically engineered rennet. Milk is sourced predominantly from regional Bavarian and Allgäu farms, with some supplier relationships spanning 25 to 100 years, supporting the brand's regional-provenance and family-business positioning.

The business model is consumer packaged goods retail: Exquisa sells through German supermarket and grocery chains, with retailer-set pricing, no publicly disclosed price list, and a consumer-facing store finder driving offline purchases. The brand is also available internationally through its own exquisa.com e-commerce storefront, supported by a multi-channel marketing mix that includes TV advertising (2025 jingle campaign), Facebook and Instagram (@mmmhExquisa / @mmmh_exquisa), recipe content, and a direct consumer contact channel. The company is privately held, family-controlled (Huber-Beteiligungs-GmbH as general partner), with no external institutional investors disclosed, and is led by Managing Directors Viktor Lindner, Stefan Kugelmann, Dr. Regina Schuster-Wolff-Bühring, and Matthias Bock.

Name

Exquisa

Legal name

Karwendel-Werke Huber GmbH & Co. KG

Website

https://exquisa.de

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Exquisa is a German family-owned dairy brand selling cream cheese, quark, skyr, cottage cheese, and related fresh dairy products through national supermarket distribution and direct international e-commerce, serving German health-conscious and mainstream consumers.

Ownership category

akta.pro rank

Product category

Dairy Products

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

akta.pro secondary industries

Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC), Refrigerated Probiotics & Functional Shots (CRADACAN)

Keywords

• Cream cheese products
• Fresh dairy products
• Quark products
• German dairy brand
• Skyr yogurt

Headquarters

HQ city

Buchloe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Exquisa generates revenue through the sale of dairy products (cream cheese, quark, skyr, quark creams) to consumers through retail grocery channels. Products are sold through supermarkets and food retailers in Germany and available internationally through exquisa.com.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Exquisa is a German dairy brand that manufactures and sells fresh dairy products to consumers, including cream cheese (Frischkäse), cottage cheese (Körniger Frischkäse), quark cream, fruit-flavored quark-yoghurt blends, high-protein skyr, protein-enriched quark, zero-added-sugar quark-joghurt cream, and ready-to-eat cheesecake snacks. Products are sold primarily through German supermarket retail and online channels, with variants addressing lactose-free, low-fat, high-protein, fitness, and indulgent usage occasions.

Product overview

Exquisa is a German dairy company operated by Karwendel-Werke Huber GmbH & Co. KG with over 100 years of experience. The product portfolio consists of 9 main product lines: FRISCHKÄSE (Cream Cheese) with numerous variants including natural, herbs, lactose-free, XXL format, with yoghurt, Fitline low-fat, Balance high-protein, Creation flavored, and specialty variants like garlic and porcini mushroom; KÖRNIGER FRISCHKÄSE (Cottage Cheese) with Fitline and lactose-free options; QUARKCREME NATUR (Quark Cream); QUARK-GENUSS (Quark Enjoyment) featuring various fruit flavors with 0.2% fat; FITLINE PROTEIN (Protein Line) for fitness consumers; ZERO (Zero Sugar Line) with 0% added sugar; MILDER SKYR (Mild Skyr) in Icelandic tradition; and KÄSEKUCHEN-SNACK (Cheesecake Snacks). All products emphasize creaminess, selected ingredients, and regional Bavarian/Allgäu milk. The company also maintains a recipe database featuring cooking applications for their products.

Differentiator

Problem solved

Functional benefit

Products and services

• FRISCHKÄSE (Cream Cheese) Flagship cream cheese line of Exquisa, offered in numerous variants covering natural, herbed, lactose-free, XXL 300g, yoghurt-blended, low-fat Fitline (0.2% fat), high-protein Balance, flavored Creation, garlic, and porcini-champignon versions; used as a breakfast spread, cooking ingredient, dip, or baking component for German consumers.
• KÖRNIGER FRISCHKÄSE (Cottage Cheese) Chunky/cottage cheese product line including Fitline 0.8% Fat and lactose-free variants; positioned as a high-protein, versatile dairy preparation usable in both savory and sweet dishes for German consumers.
• QUARKCREME NATUR (Quark Cream Natural) Creamy quark refined with yoghurt, featuring only 0.2% fat; intended for direct consumption, with cereals, fresh fruits, or as a baking and quark-dish ingredient for German consumers.
• QUARK-GENUSS (Quark Enjoyment) Quark-yoghurt blend product line in various fruit flavors (strawberry, peach-passionfruit, cherry, vanilla, blueberry, blackberry, summer coconut, summer orange, summer blackberry, raspberry); all variants contain only 0.2% fat and target German consumers seeking a low-fat fruity snack or dessert.
• FITLINE PROTEIN High-protein quark-yoghurt product line with strawberry, peach-passionfruit, blueberry, and vanilla flavors, designed for fitness-conscious German consumers seeking protein-enriched dairy snacks.
• ZERO Zero added sugar quark-joghurt cream line with 0% added sugar, low fat, and high protein, available in Mango, Kirsche (Cherry), Kokosgeschmack (Coconut), and Salted Caramel flavors; targeted at German consumers seeking reduced-sugar dairy snacks.
• MILDER SKYR (Mild Skyr) Skyr product made in Icelandic tradition, described as particularly mild and creamy, available in Natural, Vanilla, and Lactose-free variants; contains 32-44g of protein per cup for German consumers seeking a protein-rich Icelandic-style yogurt.
• KÄSEKUCHEN-SNACK (Cheesecake Snack) First cheesecake from the refrigerated section baked with cream cheese for juiciness and taste, available in Natural and Lemon-Cheesecake variants; targets German consumers seeking a convenient ready-to-eat cheesecake snack.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Regional Milk Suppliers (Bavarian and Allgäu Farmers)coreOthersExquisa sources its milk predominantly from Bavarian and Württemberg Allgäu and surrounding areas. The company has long-standing relationships with regional farmers, with some farms supplying milk for 25, 50, 75, and even 100 years. These supplier relationships are fundamental to Exquisa's positioning around regional sourcing and quality.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Danone: Global dairy giant with quark, yogurt, and skyr offerings (e.g., Activia, Danio) overlapping with Exquisa's Quarkcreme, Fitline Protein, and Skyr product lines in German retail.
• Arla Foods: European dairy cooperative offering cream cheese, quark, and yogurt products under brands like Arla Skyr and Buko; a broad incumbent with overlapping category presence in German grocery.
• Dr. Oetker: Large German food manufacturer with adjacent dairy offerings (e.g., branded cream cheese, desserts, baking dairy ingredients) that overlap with Exquisa's baking/cooking usage occasions.
• Nestlé Germany: Global packaged food leader with dairy brands and cream cheese products sold in German retail; a broad incumbent competitor on shelf space, innovation pace, and category investment.

Direct peers

• Philadelphia (Mondelez/Kraft Heinz): Global cream cheese leader sold across German retail; competes head-to-head with Exquisa Frischkäse on shelf, brand recognition, and usage occasions.
• Hochland: German family-owned dairy company and maker of Almette cream cheese — Exquisa's closest direct competitor in the German cream cheese and quark category with overlapping retail distribution.
• Müller (Unternehmensgruppe Theo Müller): Major German dairy producer with skyr, quark, and yogurt lines (Müller Milch, Weihenstephan) competing directly with Exquisa's Milder Skyr and Quark-Genuss portfolios.
• Milkana (Bel Group): European cream cheese brand owned by Bel Group; competes with Exquisa in continental European retail on cream cheese spread SKUs and flavor innovation.
• Ehrmann: German dairy company producing cream cheese, quark, and yogurt products; directly comparable to Exquisa in category mix, German retail focus, and family-owned positioning.
• Bauer (Hochland sister brand positioning): Bavarian dairy brand in adjacent quark and yogurt categories; comparable regional positioning to Exquisa within German retail, with similar allgäu/bavarian sourcing heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/exquisakaesekuchensnack
• Instagraminstagram.com/mmmh_exquisa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exquisa