Ambrosia Events

What Ambrosia Events does

Ambrosia Events is a Milwaukee-based event planning, design, and production company founded in 2013 by Oscar Sanchez, providing comprehensive services for weddings, corporate events, non-profit fundraisers, and social gatherings. Its core portfolio consists of five integrated service lines: wedding planning and coordination, corporate event planning, floral design, event styling, and rentals/lighting/decor, with day-of coordination offered as a discrete add-on. The company serves Southeastern Wisconsin as its primary market while accepting destination events. Operations are delivered through a direct sales motion — clients initiate contact via website or phone, receive personalized design consultations at the studio or via video, and receive custom proposals; pricing is quote-based with no public price list.

The underlying operational model is built on an in-house rental inventory (tables, chairs, linens, lighting, dinnerware, dance floors, portable bathrooms) and an in-house floral design team, allowing the company to deliver all-inclusive styling without external vendor markups. A core staff of approximately seven people (President & CEO, HR, Executive Assistant, Event Sales & Rentals, Event Planner & Designer, Floral & Event Designer, Warehouse Manager) is supplemented by part-time event staff scheduled through a third-party app. The company is founder-owned and privately held with no disclosed institutional backing or funding rounds.

Revenue is generated through three streams: event planning and styling services, event rentals, and custom floral design, all priced on a per-engagement basis. A 20%-50% deposit secures the date, with final payment due three weeks before the event; Affirm Buy Now Pay Later is offered as a financing option. Distribution relies on direct consultation, website inquiries, a venue and vendor referral network, and earned media through Premier Bride Wisconsin Trusted Vendor status, WeddingWire Rated recognition, and memberships in GMCC, GBCC, MMAC, and the Wedding Industry Bride organization. Customer concentration is low, with a long-tail mix of individual couples, corporate clients, non-profits, and social event hosts.

Name

Ambrosia Events

Legal name

Ambrosia Events

Website

https://ambrosiaeventsmke.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ambrosia Events is a Milwaukee-based event planning, design, and production company serving couples, corporate clients, and non-profits across Southeastern Wisconsin with full-service weddings, corporate events, floral design, and in-house rental inventory.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Florists (45931), Florists (459310)

SIC

Services-Management Services (8741)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Wedding planning services
• Corporate event planning
• Floral design services
• Event rental inventory
• Event design and decor

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Planning and Styling Services: Full-service event planning and styling including wedding management/day-of coordination, corporate event planning, and custom event design. Services are quote-based and tailored to client vision.
2. Event Rentals: Rental of tables, chairs, linens, lighting, dinnerware, decorations, dance floors, bars, and portable bathrooms from their in-house inventory.
3. Floral Design: Custom fresh floral arrangements for weddings and events, designed and created by in-house team.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ambrosia Events is a Milwaukee-based event planning, design, and production company offering comprehensive services for weddings, corporate events, non-profit galas, and social celebrations. The portfolio consists of five integrated service lines: Wedding Planning & Coordination, Corporate Event Planning, Floral Design, Rentals/Lighting & Decor, and Wedding Management/Day-of Coordination, supported by an in-house design collection of rentals and an in-house floral team. Services are quote-based and tailored to each client's vision.

Product overview

Ambrosia Events is a Milwaukee-based event planning, design, and production company offering comprehensive event services. The portfolio consists of five integrated service lines: Wedding Planning & Coordination and Corporate Event Planning (core planning services), Floral Design and Event Styling (design services utilizing the company's in-house design collection), Rentals, Lighting & Decor (equipment and inventory provision), and Wedding Management/Day of Coordination (add-on coordination service). Services are tailored to client needs and work together as a full-service event production offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Planning & Coordination Full-service wedding planning including design consultations, vendor coordination, rehearsal management, and day-of coordination to ensure flawless execution of wedding events for couples across Southeastern Wisconsin.
• Corporate Event Planning Planning and execution of corporate events including meetings, conferences, trade shows, team-building events, product launches, galas, and fundraisers with brand-aligned design and logistics management for business clients.
• Floral Design In-house floral design team providing fresh flower arrangements, corsages, boutonnieres, centerpieces, and bridal bouquets tailored to event themes and color schemes for weddings, corporate events, and social gatherings.
• Rentals, Lighting & Decor Extensive in-house rental inventory including tables, chairs, linens, dinnerware, lighting equipment, dance floors, lounge furniture, bars, portable bathrooms, and decorative elements available for weddings and events.
• Wedding Management/Day-of Coordination Day-of coordination service ensuring smooth execution of wedding events through vendor management, logistics coordination, rehearsal oversight, and on-site event management.
• Event Styling Creative event styling service that designs and implements the visual aesthetic of events using the company's in-house design collection, encompassing decor, florals, and lighting.

Quantifiable outcome

• 10+ years of experience managing events with budgets up to $1.7 million

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Premier Bride WisconsincoreGTM or Marketing PartnerPremier Bride Wisconsin features Ambrosia Events as a trusted vendor in their local vendor directory for wedding consultants and event planners, providing marketing exposure and credibility within the Wisconsin wedding industry.
• WeddingWireminorGTM or Marketing PartnerWedding platform where Ambrosia Events maintains a vendor profile for customer reviews and visibility.
• Greater Milwaukee Chamber of Commerce (GMCC)minorGTM or Marketing PartnerLocal chamber membership providing networking opportunities and business credibility in the Milwaukee area.
• Metropolitan Milwaukee Association of Commerce (MMAC)minorGTM or Marketing PartnerMajor Milwaukee business association membership supporting corporate connections and local business community involvement.
• Germantown Chamber of Commerce (GBCC)minorGTM or Marketing PartnerLocal chamber membership connecting Ambrosia Events with business resources and referrals in the Germantown area.
• Wedding Industry Bride (WIB)minorGTM or Marketing PartnerIndustry organization membership providing recognition and connection within the wedding professional community.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• David Tutera: David Tutera is a celebrity event designer and planning brand with a national footprint. While Ambrosia operates regionally, Tutera represents the upper-bound scale benchmark for full-service wedding design firms with in-house production assets.
• The Knot Worldwide (The Knot / WeddingWire): The Knot Worldwide operates the dominant wedding vendor marketplace and planning tools in the US. Relevant because Ambrosia competes for the same SMB wedding customers, leverages WeddingWire ratings, and benefits from industry-standard vendor discovery channels.

Direct peers

• A Perfect Event: A Perfect Event is a Midwest-based (Chicago) full-service wedding and event planning firm offering planning, design, florals, and rentals. Directly comparable to Ambrosia in regional full-service event production model.
• Rafanelli Events: Rafanelli Events is a Boston-based luxury wedding and event planning and design firm with in-house floral studio capabilities. Directly comparable to Ambrosia's full-service model combining planning, design, florals, and rentals for high-end weddings.
• Birch Event Design: Birch Event Design is a Nashville-based wedding and event planning and design boutique. Directly comparable to Ambrosia in providing custom event design, floral, and full-service wedding planning for premium clients.
• Marcy Blum Associates: Marcy Blum Associates is a New York-based event planning firm specializing in high-end weddings, corporate, and social events. Comparable to Ambrosia in end-to-end planning, vendor curation, and design-led execution across wedding and corporate segments.
• Kehoe Designs: Kehoe Designs is a Chicago-based event design and production firm combining decor rentals, floral, and lighting with planning services. Highly comparable to Ambrosia's integrated design + rentals + florals business model.
• Engaging Events by Carey: Engaging Events by Carey is a DC-area wedding and event planner offering full-service planning, design, and coordination. Comparable to Ambrosia across wedding planning, day-of coordination, and event styling offerings.
• Colin Cowie Weddings & Events: Colin Cowie is a nationally recognized full-service wedding and event design firm with in-house production capabilities. Comparable to Ambrosia across luxury wedding planning, custom design, florals, and large-budget ($1M+) event execution.

Emerging players

• EventSource: EventSource is an event rental and production company serving weddings and corporate events with in-house inventory. Comparable to the rentals, lighting, and decor arm of Ambrosia's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmbrosiaEvents
• LinkedInlinkedin.com/company/ambrosia-events-mke
• Instagraminstagram.com/ambrosiaeventsmke

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambrosia Events