orea
- Company typePrivate
- Founded2019
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
orea firmographics
Firmographics- Name
- orea
- Legal name
- orea GmbH
- Website
- https://orea-home.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
orea industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Investment Management Advisory (RIA) (FSAEAAAB)
Keywords
Where orea is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
orea business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real estate sales brokerage commission: Commission earned on successful sales brokerages (e.g., townhouses, apartments, larger properties). Marketed sales volume disclosed at 24 million euros. Pricing is bespoke and disclosed transparently after an initial assessment.
- Rental brokerage and ongoing re-leasing: Commission or service fees for letting apartments and managing rental re-leasing for institutional owners and family offices. 1,000+ accompanied rentals cited.
- Institutional portfolio management services: Longer-term mandates for banks, insurance companies, family offices and asset managers covering both rentals and sales of single units and entire properties. Includes structured portfolio reporting and ongoing vacant-unit re-leasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based / not publicly disclosed |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
orea product offering
Product offeringCore offering
orea (orea GmbH) is an Austrian real estate brokerage that mediates the sale and rental of residential property across Austria, primarily in Vienna, Linz and Graz. The offering combines personal, broker-led service (data-based price estimation, marketing, viewing coordination, contract execution) with in-house digital tools such as Smart Viewings (self-guided tours via smartphone), a 24/7 viewing box, and digital valuation and tenant management tools. Revenue is generated through brokerage commissions on sales and rental lettings, plus longer-term professional services mandates from institutional owners, family offices and asset managers.
Product overview
orea (orea GmbH) is a digital real estate brokerage operating across Austria with offices in Vienna and Linz. The offering combines a personal, broker-led service for property sale and rental with a portfolio of in-house digital tools. At the core sits the orea Property Search Platform, which surfaces listings to prospective buyers and tenants, paired with orea Real Estate Brokerage Services for end-to-end owner support from valuation to closing. Layered on top are owner- and tenant-facing modules: orea Smart Viewings (mobile-app-based self-guided tours), orea Box (24/7 self-service touring box for vacant properties), orea Digital Valuation and Market Analysis Tools (data-based price estimation), and orea Tenant Management and Digital Handover Tools (digital protocols and ongoing rental operations). Together these products let orea mediate between owners and prospective buyers or tenants while keeping digital automation in the background.
Differentiator
Problem solved
Functional benefit
Products and services
- orea Real Estate Brokerage Services Personal brokerage service for the sale and rental of residential property (apartments, houses, townhouses, offices) in Vienna, Linz, Graz and the rest of Austria. Covers data-based price estimation, marketing strategy, professional photography and exposé creation, multi-platform listing, lead qualification, viewing management and contract handling through closing, sold to private owners, family offices, institutional owners and developers.
- orea Property Search Platform Online property listing and search portal that lets prospective buyers and tenants browse apartments, houses, townhouses and offices for sale or rent across Austria, with filters for location, property type, size, rooms and amenities (balcony, garden, parking, cellar). It is the public-facing inventory surface tied to orea's brokerage services.
Quantifiable outcome
- 24 million euros in brokered sales volume
- +2 more outcomes
Companies that use orea
Customer profileNamed customers6 records
Ideal customer profiles3 records
orea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
orea partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Wirtschaftsagentur Wien (Vienna Business Agency)minorPublic "Unterstützt durch Wirtschaftsagentur Wien" badge in the footer of orea-home.com indicates institutional support/ecosystem affiliation with the Vienna Business Agency. Provides credibility and potential co-marketing benefit in the Vienna market.
- BUWOGcoreCo-marketing and sales partner for the Marina Tower high-rise project in 1020 Vienna (430 units, built 2022). BUWOG handled the original Verkauf; orea is one of several Erstvermietung partners and continues to handle re-leasing for selected institutional and private owners within the scheme.
- IES ImmobiliencoreJoint sales partner for the Marina Tower high-rise project in 1020 Vienna (430 units, built 2022). IES Immobilien participated in the original Verkauf alongside BUWOG; orea performs Erstvermietung and ongoing re-leasing for selected owners in the scheme.
- EHL (real estate brokerage)minorCo-listing as a co-letting partner ("Erstvermietung orea, EHL, BUWOG, uvm.") on the Marina Tower project page, indicating parallel brokerage activity in the same scheme.
- World4You Internet Services GmbHcoreAustrian hosting provider (Linz) hosting orea-home.com and processing standard webserver logs in line with GDPR. Infrastructure dependency for orea's web presence.
- Google (Google Ireland / Google Cloud, Google Analytics, Google Fonts, Google Maps)coreMultiple Google services integrated: Google Cloud for storage/compute, Google Analytics with IP-anonymisation for web analytics, Google Fonts for typography, Google Maps for location display. Standard contractual clauses used for US data transfer compliance.
- Meta Platforms (Facebook / Instagram / WhatsApp / Facebook Messenger)coreFacebook Conversions API used for server-side event tracking and ad optimisation; WhatsApp and Facebook Messenger available as communication channels for owner/tenant inquiries; Instagram and Facebook branded profiles (@orea.home) operated for social marketing.
- Twilio (SendGrid)coreSendGrid (Twilio) is used as the email delivery service for marketing and transactional email on orea-home.com. Standard contractual clauses applied for US data transfer compliance.
- Wirtschaftskammer Österreich (Austrian Federal Economic Chamber)minororea GmbH holds the Austrian trade licence "Immobilientreuhänder, eingeschränkt auf die Tätigkeiten des Immobilienmaklers" granted under the Austrian Gewerbeordnung and the relevant Wirtschaftskammer framework.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
orea competitors and assessment
Company assessmentBroad incumbents
- EHL Immobilien: Austria's largest full-service real estate brokerage and consultancy group, covering residential, commercial, investment and valuation services across Vienna and Austria. Direct competitor for institutional mandates, developer lettings (co-listing partner on Marina Tower), and premium private-owner work.
- RE/MAX Austria: Global franchise brokerage network with broad Austrian coverage and a large agent base. Competes with orea on residential sales/lettings volume and on agent-recruitment dynamics, though typically at a less premium positioning than orea targets.
- Engel & Völkers: Global premium residential and commercial brokerage with a strong Austrian footprint. Competes with orea for high-end Vienna apartments, townhouses and lifestyle properties, and brings an established international buyer network relevant to orea's Kitzbühel/Aurach reference projects.
- Rustler Gruppe: Austrian real estate services group covering brokerage, property management, facility and valuation services. Comparable for institutional mandate work and developer lettings, with broader service portfolio that pressures orea on bundled mandates.
- Raiffeisen Immobilien: Austrian brokerage network affiliated with the Raiffeisen banking group, providing nationwide residential brokerage plus bank-channel lead flow. Competes with orea for both private owners and institutional mandates and benefits from bank-distributed seller leads.
Direct peers
- Schwarz Immobilien: Austrian brokerage with focus on premium residential sales and rentals in Vienna and surroundings. Direct comparable for orea's selective, high-touch private-owner book of business and Erlaaer Straße-style townhouse transactions.
- McMakler: Germany-headquartered digital-first real estate brokerage that combined technology (self-service tools, digital onboarding) with local agent networks. Closest international comparable to orea's "personally accompanied, digitally supported" model and a credible benchmark as orea considers scale or DACH expansion.
- Ottos Immobilien: Established Vienna-based real estate brokerage focused on residential sales and rentals, with strong institutional and private-owner relationships. Competes head-to-head with orea for premium Vienna apartments, Zinshäuser and family-office mandates.
Emerging players
- Homeday: Germany-based digital brokerage combining an online platform with local agent support for residential sales. Comparable to orea on the digital-plus-personal hybrid model and a relevant benchmark for technology-enabled brokerage unit economics in DACH.
Others
- ImmoScout24 Austria: Austria's dominant property listing portal and a key lead-generation channel for orea. Not a direct competitor for brokerage mandates but a critical distribution dependency and strategic counterpart, with the power to influence broker acquisition cost and listing visibility.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
orea social profiles
Digital presenceorea compliance and trust
Trust signalCompliance1 record
orea financial estimates
Financial estimateRevenue estimate
Valuation estimate
orea leadership team
Management profileNumber of profiles
Profiles3 records
orea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
orea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about orea
What does orea do?
orea (orea GmbH) is an Austrian real estate brokerage that mediates the sale and rental of residential property across Austria, primarily in Vienna, Linz and Graz. The offering combines personal, broker-led service (data-based price estimation, marketing, viewing coordination, contract execution) with in-house digital tools such as Smart Viewings (self-guided tours via smartphone), a 24/7 viewing box, and digital valuation and tenant management tools. Revenue is generated through brokerage commissions on sales and rental lettings, plus longer-term professional services mandates from institutional owners, family offices and asset managers.
Is orea a public or private company?
orea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was orea founded?
orea was founded in 2019. It employs 1 to 10 people.
Where is orea based?
orea is headquartered in Vienna, Austria, in the Europe region.
How does orea make money?
Three revenue lines are on record. Real estate sales brokerage commission is the primary driver. The others are rental brokerage and ongoing re-leasing and institutional portfolio management services.
Who are orea's main competitors?
Broad incumbents on record are EHL Immobilien, RE/MAX Austria, Engel & Völkers, Rustler Gruppe and Raiffeisen Immobilien. Direct peers are Schwarz Immobilien, McMakler and Ottos Immobilien. Homeday is listed as an emerging player. ImmoScout24 Austria is listed as an others.
Does orea have an API?
No public API is recorded for orea.
What industry is orea in?
orea's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is FSAEAAAB, Investment Management Advisory (RIA). Its NAICS code is 531210 and its SIC code is 6531.