Uniroyal Tire
Uniroyal Tire is a private subsidiary brand of Michelin North America that manufactures and distributes value-tier replacement tires for passenger cars, CUVs, minivans, SUVs, and pickup trucks in the U.S., Canada, and Mexico via independent dealers, warehouse clubs, and OEM dealerships.
- Company typePrivate
- Founded1892
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Uniroyal Tire does
Uniroyal Tire is a privately held subsidiary brand of Michelin North America, Inc., headquartered in Greenville, South Carolina. Founded in 1892, it designs and sells replacement tires in the United States, with related brand operations in Canada and Mexico. The portfolio is organized around three sub-brand lines — Tiger Paw (passenger/CUV/minivan all-season touring), Power Paw (ultra-high-performance all-season), and Laredo (highway-terrain and all-terrain for SUVs and pickup trucks). Its technical differentiation is concentrated in tire engineering rather than software: Tru-Last Technology manages stress distribution within the tire footprint to extend even treadwear, with internal testing claiming at least 20% longer life than predecessor products; NailGard self-sealing technology mitigates small-puncture flats; and the Power Paw A/S carries a 45,000-mile treadwear warranty.
Uniroyal Tire firmographics
Firmographics- Name
- Uniroyal Tire
- Legal name
- Uniroyal Tire (brand owned by Michelin North America, Inc.)
- Website
- https://uniroyaltires.com
- Company type
- Private
- Founded year
- 1892
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uniroyal Tire is a private subsidiary brand of Michelin North America that manufactures and distributes value-tier replacement tires for passenger cars, CUVs, minivans, SUVs, and pickup trucks in the U.S., Canada, and Mexico via independent dealers, warehouse clubs, and OEM dealerships.
- Ownership category
- akta.pro rank
Uniroyal Tire industry classification
Industry- Product category
- Automotive Tires
- NAICS
- Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Passenger Car Tires Manufacturing (IMANAKAA)
- akta.pro secondary industries
- Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Retail Tire Sales & Installation (Consumer) (TLAKADAA), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where Uniroyal Tire is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Uniroyal Tire business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Tire Sales: Uniroyal generates revenue through the sale of tires across multiple vehicle categories including passenger cars, SUVs, light trucks, minivans, and commercial vehicles. Products are sold through independent dealer networks and automotive dealerships.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Uniroyal Tire product offering
Product offeringCore offering
Uniroyal Tire manufactures and distributes affordable, dependable all-season tires for passenger cars, CUVs, minivans, SUVs, light trucks, and commercial vehicles. Its portfolio includes the Tiger Paw Touring A/S and Power Paw A/S for passenger vehicles, and the Laredo HT and Laredo AT for SUVs and pickup trucks, sold exclusively through independent tire dealers, warehouse clubs, and OEM automotive dealerships across the United States.
Product overview
Uniroyal Tire offers a focused portfolio of affordable, dependable tires for passenger vehicles and light trucks. The product lineup centers on two main vehicle categories: Car, CUV & Minivan tires (featuring Tiger Paw Touring A/S and Power Paw A/S), and SUV & Pickup Truck tires (featuring Laredo HT and Laredo AT). All products emphasize value, reliability, and all-season performance. The brand, with roots dating to 1892, positions itself as a trusted name in tires backed by industry-leading warranties.
Differentiator
Problem solved
Functional benefit
Brands
- Tiger Paw: Tire line offering quiet, comfortable rides for passenger cars, minivans, CUVs and SUVs. Includes Tiger Paw Touring All-Season.
- Laredo
- Power Paw
Products and services
- Tiger Paw Touring A/S All-season touring tire for passenger cars, minivans, CUVs and SUVs, offering quiet, comfortable rides with dependability and traction in various weather conditions.
- Power Paw A/S Ultra-high-performance all-season tire offering long-lasting treadlife for everyday drivers, featuring Tru-Last Technology and backed by a 45,000-mile warranty.
- Laredo HT All-season highway terrain tire for light trucks and SUVs, featuring tough tread and all-season grip for drivers who need durability and reliability.
- Laredo AT All-terrain tire for light trucks and SUVs, part of the Laredo family of tires, designed for drivers who want tough tread and all-season grip for varied driving conditions.
Quantifiable outcome
- 45,000-mile treadwear warranty on Power Paw A/S tires
- +2 more outcomes
Companies that use Uniroyal Tire
Customer profileSegments3 records
Ideal customer profiles3 records
Uniroyal Tire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Uniroyal Tire partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Breast Cancer Awareness OrganizationsminorUniroyal participates in Breast Cancer Awareness Month by illuminating the Giant Uniroyal Tire in Allen Park, Michigan in pink during October, serving as a beacon of hope for the cause.
- World Wildlife Fund (WWF)coreUniroyal partners with WWF for wild tiger conservation through annual October campaigns. For every set of 4 tires purchased, Michelin North America donates $20 to WWF's Tx2 effort to double wild tiger populations. Michelin commits minimum $150,000 annually. Customers receive WWF/Uniroyal co-branded Save the Tiger kit including plush tiger, decal, species card, and tote bag. Partnership inspired by Uniroyal's iconic Tiger Paw tire line branding.
- Participating Uniroyal Dealers (Soccer Program)minorAnnual community program where participating dealers donate soccer equipment and/or funds to local youth soccer organizations. Dealers provide free soccer gear (balls, gel therapy packs, first aid kits) to families via certificates, plus $50 MasterCard rebate on October tire purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Uniroyal Tire competitors and assessment
Company assessmentDirect peers
- Toyo Tires: Value-to-performance tier tire maker with strong light truck, SUV, and passenger car presence. Comparable because Toyo targets the same cost-conscious enthusiast and everyday-driver segments as Uniroyal, with overlapping UHP and all-season products.
- Cooper Tire: Value-tier passenger and light truck tire manufacturer (now part of Goodyear). Highly comparable because Cooper competes head-to-head with Uniroyal in the affordable all-season segment through similar dealer and warehouse club channels.
- Kumho Tire: Korean tire manufacturer with broad passenger, SUV, and light truck offerings in the affordable tier. Comparable to Uniroyal on price, channel strategy (independent dealers, warehouse clubs), and target customer.
- Hankook Tire: Korean tire maker with growing North American manufacturing footprint and value-tier positioning. Comparable because Hankook directly competes with Uniroyal in passenger car, SUV, and light truck segments at similar price points.
- Firestone: Bridgestone-owned passenger and light truck tire brand with strong US dealer presence. Comparable as a mass-market tire brand competing in similar replacement channels and value/performance tier as Uniroyal.
- Falken Tire: Sumitomo Rubber-owned brand positioned in the value and UHP tier for passenger and light truck tires. Comparable to Uniroyal on pricing, channel mix (independent dealers, warehouse clubs), and target consumer.
- General Tire: Continental-owned brand positioned in the value/affordable tier for passenger, SUV, and light truck tires. Directly comparable to Uniroyal on price point, channel mix, and target customer (cost-conscious everyday drivers).
- BFGoodrich: Sibling Michelin North America brand focused on passenger, light truck, and performance tires in a similar value-to-mid tier. Comparable because both are Michelin-owned brands selling through overlapping US dealer networks with similar customer demographics and price positioning.
- Yokohama Tire: Japanese tire maker with broad passenger, SUV, and light truck offerings in the affordable-to-mid tier. Comparable because Yokohama competes in similar replacement channels and price points as Uniroyal across all-season and all-terrain segments.
Broad incumbents
- Goodyear: Largest US tire manufacturer with a broad portfolio spanning premium, value, and commercial categories. Comparable to Uniroyal at the value-segment overlap, but Goodyear operates at a much larger scale across premium tiers and commercial/OE channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Uniroyal Tire social profiles
Digital presenceUniroyal Tire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uniroyal Tire leadership team
Management profileNumber of profiles
Profiles2 records
Uniroyal Tire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uniroyal Tire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uniroyal Tire
What does Uniroyal Tire do?
Uniroyal Tire manufactures and distributes affordable, dependable all-season tires for passenger cars, CUVs, minivans, SUVs, light trucks, and commercial vehicles. Its portfolio includes the Tiger Paw Touring A/S and Power Paw A/S for passenger vehicles, and the Laredo HT and Laredo AT for SUVs and pickup trucks, sold exclusively through independent tire dealers, warehouse clubs, and OEM automotive dealerships across the United States.
Is Uniroyal Tire a public or private company?
Uniroyal Tire is a private company. It is classified as corporate owned and is currently operating.
When was Uniroyal Tire founded?
Uniroyal Tire was founded in 1892. It employs 11 to 50 people.
Where is Uniroyal Tire based?
Uniroyal Tire is headquartered in Greenville, United States, in the North America region.
How does Uniroyal Tire make money?
One revenue line is on record: tire Sales.
Who are Uniroyal Tire's main competitors?
Direct peers on record are Toyo Tires, Cooper Tire, Kumho Tire, Hankook Tire, Firestone, Falken Tire, General Tire, BFGoodrich and Yokohama Tire. Goodyear is listed as a broad incumbent.
Does Uniroyal Tire have an API?
No public API is recorded for Uniroyal Tire.
What industry is Uniroyal Tire in?
Uniroyal Tire's product category is Automotive Tires. Its primary akta.pro industry code is IMANAKAA, Passenger Car Tires Manufacturing, with a secondary code of IMANAKAD, Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing. Its NAICS code is 32621 and its SIC code is 3011.