Mississippi Valley
Mississippi Valley Healthcare & Rehabilitation Center is a Keokuk, Iowa-based post-acute care facility specializing in respiratory therapy, ventilator weaning, pulmonary rehabilitation, and physical therapy for adults across the tri-state region of Iowa, Illinois, and Missouri.
- Company typePrivate
- Founded-
- HeadquartersKeokuk, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Mississippi Valley does
Mississippi Valley Healthcare & Rehabilitation Center is a privately held, for-profit skilled nursing and post-acute care facility headquartered at 500 Messenger Road, Keokuk, Iowa. The facility serves adults aged 18 and older who require post-surgical rehabilitation, injury recovery, chronic health condition management, and specialized respiratory or pulmonary care across the tri-state area of Iowa, Illinois, and Missouri. It positions itself as the largest ventilator nursing facility of its kind in the tri-state region, with a primary clinical focus on ventilator-dependent patients, ventilator weaning, and pulmonary rehabilitation.
The core service portfolio is organized around three programs: Respiratory Therapy (the flagship offering, using onsite respiratory technologies to deliver personalized short-term, long-term, and weaning respiratory therapies), Pulmonary Care, and Physical Therapy. Underlying clinical capability includes onsite respiratory equipment, a dedicated Respiratory Director with CRT/RCP credentials, a Director of Nursing, an Infection Preventionist, a Risk Management lead, and external pulmonologists affiliated with Quincy Medical Group and Jackson Memorial Hospital/University of Miami. The facility holds a 5-Star Overall Rating from the Centers for Medicare & Medicaid Services (CMS) Five-Star Quality Rating System as of 2026, the highest tier awarded.
The business model is reimbursement-driven: revenue is generated through Medicare, Medicaid, and private insurance for post-acute care, respiratory therapy, and long-term care services. Go-to-market is sales-led and referral-driven, relying on hospital discharge planners, pulmonologists, geriatricians, and primary care physicians across the tri-state region, supplemented by direct patient and family admissions. The facility operates under parent company Lexington Care Group, evidenced by shared staff using lexingtoncg.com email domains across operations, HR, risk management, dietary, and business office functions. The company has 101-250 employees and maintains a limited marketing presence via Facebook, YouTube, and its Wix-hosted website.
Mississippi Valley firmographics
Firmographics- Name
- Mississippi Valley
- Legal name
- Mississippi Valley Healthcare & Rehabilitation Center
- Website
- https://mississippivalleyhrc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mississippi Valley Healthcare & Rehabilitation Center is a Keokuk, Iowa-based post-acute care facility specializing in respiratory therapy, ventilator weaning, pulmonary rehabilitation, and physical therapy for adults across the tri-state region of Iowa, Illinois, and Missouri.
- Ownership category
- akta.pro rank
Mississippi Valley industry classification
Industry- Product category
- Skilled Nursing and Post-Acute Rehabilitation
- NAICS
- Nursing and Residential Care Facilities (623)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Ventilator & Respiratory Care SNFs (HLADADAD)
- akta.pro secondary industries
- Subacute Care Facilities (HLAFAFAE), Subacute Care Units (High-Acuity Transitional Care) (HLADADAC)
Keywords
Where Mississippi Valley is headquartered
LocationHeadquarters
- HQ city
- Keokuk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mississippi Valley business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Revenue model
- Post-acute Care Services: Revenue generated through Medicare, Medicaid, and private insurance for rehabilitation, respiratory therapy, and long-term care services. Facility serves adults 18 and over recovering from surgery, injury, or managing chronic health conditions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Mississippi Valley product offering
Product offeringCore offering
Mississippi Valley Healthcare & Rehabilitation Center (MVHRC) is a private post-acute care facility in Keokuk, Iowa that delivers respiratory therapy, pulmonary/ventilator care, and physical therapy services to adults recovering from surgery, injury, or managing chronic respiratory conditions. The facility operates as a skilled nursing environment with an onsite respiratory department providing 24/7 ventilator and tracheostomy care for medically complex patients.
Product overview
Mississippi Valley Healthcare & Rehabilitation Center is a post-acute care provider offering an integrated portfolio of healthcare services centered around respiratory therapy, pulmonary care, and physical rehabilitation. The facility operates as a unified service offering, with Respiratory Therapy as its flagship specialty program, complemented by Pulmonary Care (the largest ventilator nursing facility in the tri-state area) and Physical Therapy services. The company provides personalized care plans tailored to individual patient needs, combining short-term, long-term, and weaning respiratory therapies within a compassionate, hospitality-focused environment.
Differentiator
Problem solved
Functional benefit
Products and services
- Post-Acute Skilled Nursing Care
- Respiratory Therapy
- Ventilator and Tracheostomy Care
- Physical Rehabilitation (Physical, Occupational, and Speech Therapy)
Quantifiable outcome
- 5-Star Overall Rating from CMS - the highest rating awarded under the Five-Star Quality Rating System
Companies that use Mississippi Valley
Customer profileSegments2 records
Ideal customer profiles1 record
Mississippi Valley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mississippi Valley partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Quincy Medical GroupcoreDr. Elie Chbeir, board-trained physician in Pulmonary and Critical Care Medicine, practices pulmonology at Quincy Medical Group in Quincy, Illinois, providing comprehensive patient care since 2009. He serves as Pulmonologist at the facility.
- Jackson Memorial Hospital/University of MiamicoreDr. Miguel A. Pardiñas is a Pulmonary and Critical Care Medicine fellow (PGY-5) at Jackson Memorial Hospital/University of Miami, providing specialized pulmonary expertise and advanced ventilatory management knowledge to the facility.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Mississippi Valley competitors and assessment
Company assessmentDirect peers
- The Ensign Group: Operates a large portfolio of skilled nursing and post-acute care facilities across the U.S., including respiratory and ventilator care programs. Comparable to Mississippi Valley as a multi-site SNF operator with clinical specialty programs and Medicare/Medicaid reimbursement exposure.
- Select Medical Holdings: Operates long-term acute care hospitals (LTACHs) and inpatient rehabilitation facilities with significant ventilator and respiratory patient populations. Directly comparable post-acute respiratory care model.
- National HealthCare Corporation: Operates skilled nursing facilities, assisted living, and home health programs across the Southeast and Mid-Atlantic. Comparable SNF and post-acute care operator with rehabilitation and respiratory services.
- Vibra Healthcare: Operates specialty acute care and LTACH hospitals with ventilator management and pulmonary rehabilitation services. Directly comparable ventilator and respiratory patient model.
- PruittHealth: Regional Southeast SNF and post-acute operator offering skilled nursing, rehabilitation, and respiratory services. Comparable multi-site SNF operator with ventilator and pulmonary care programs.
- Genesis HealthCare: One of the largest U.S. skilled nursing facility operators with respiratory therapy and ventilator care programs. Direct comparable as a SNF operator focused on post-acute and long-term care.
- Encompass Health: Largest owner and operator of inpatient rehabilitation hospitals in the U.S., providing post-acute rehabilitation and respiratory therapy services. Comparable in delivering specialty post-acute care and physical/occupational therapy.
- PAM Health: Operates post-acute and rehabilitation hospitals, including ventilator weaning and respiratory therapy programs. Comparable specialty post-acute provider with similar ventilator/pulmonary focus.
Broad incumbents
- ProMedica: Large health system with skilled nursing, rehabilitation, and senior care services. Overlaps Mississippi Valley's post-acute and SNF offering but operates across a much broader service portfolio.
Others
- Lexington Care Group: Parent operating company of Mississippi Valley and other skilled nursing facilities. Relevant as the platform owner enabling operational scale and replication of Mississippi Valley's respiratory specialty model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mississippi Valley social profiles
Digital presenceMississippi Valley compliance and trust
Trust signalCompliance1 record
Mississippi Valley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mississippi Valley leadership team
Management profileNumber of profiles
Profiles10 records
Mississippi Valley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mississippi Valley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mississippi Valley
What does Mississippi Valley do?
Mississippi Valley Healthcare & Rehabilitation Center (MVHRC) is a private post-acute care facility in Keokuk, Iowa that delivers respiratory therapy, pulmonary/ventilator care, and physical therapy services to adults recovering from surgery, injury, or managing chronic respiratory conditions. The facility operates as a skilled nursing environment with an onsite respiratory department providing 24/7 ventilator and tracheostomy care for medically complex patients.
Is Mississippi Valley a public or private company?
Mississippi Valley is a private company. It is classified as corporate owned and is currently operating.
When was Mississippi Valley founded?
Mississippi Valley was founded in -1. It employs 101 to 250 people.
Where is Mississippi Valley based?
Mississippi Valley is headquartered in Keokuk, United States, in the North America region.
How does Mississippi Valley make money?
One revenue line is on record: post-acute Care Services.
Who are Mississippi Valley's main competitors?
Direct peers on record are The Ensign Group, Select Medical Holdings, National HealthCare Corporation, Vibra Healthcare, PruittHealth, Genesis HealthCare, Encompass Health and PAM Health. ProMedica is listed as a broad incumbent. Lexington Care Group is listed as an others.
Does Mississippi Valley have an API?
No public API is recorded for Mississippi Valley.
What industry is Mississippi Valley in?
Mississippi Valley's product category is Skilled Nursing and Post-Acute Rehabilitation. Its primary akta.pro industry code is HLADADAD, Ventilator & Respiratory Care SNFs, with a secondary code of HLAFAFAE, Subacute Care Facilities. Its NAICS code is 623 and its SIC code is 8051.