De Hygienique

What De Hygienique does

De Hygienique is a Singapore-based professional cleaning service provider specializing in soft furnishings, founded in December 2003. The company offers a comprehensive portfolio of cleaning services covering mattresses, carpets, rugs, sofas (fabric and leather), curtains, upholstery, dining chairs, fabric walls, and surface disinfection, serving both residential homeowners and commercial clients such as corporate offices, hotels, and dormitories. Its core technical differentiators are a set of proprietary, European-designed low-moisture cleaning systems — including dry shampoo encapsulation technology, UV-C germicidal irradiation, HEPA-filtered vacuum extraction, and the patented Potema chemical-free sanitizing spray (developed in Germany in 1992) — which enable chemical-free cleaning with minimal drying time. Reported operational metrics include over 5,000 mattresses cleaned annually and equipment coverage of approximately 7,000km per year.

The company operates a sales-led, direct-to-customer go-to-market model. Customers initiate service requests through a website enquiry form, WhatsApp, phone, or email, after which Indoor Hygiene Consultants are dispatched to the premises for onsite assessment and quotation. Pricing is quote-based per job with transparent upfront communication; there is no subscription or recurring contract model disclosed. Distribution is primarily self-serve via the website for residential demand, supplemented by direct contact channels and onsite field sales for commercial engagements. The company has extended its geographic reach beyond Singapore through regional business partners in Malaysia, Indonesia, Thailand, and Hong Kong, with international expansion modeled as a partner/licensing approach rather than subsidiary build-out.

De Hygienique holds multiple industry certifications that reinforce its credibility and regulatory positioning, including the WoolSafe Certification Mark, the Carpet and Rug Institute (CRI) Seal of Approval, bizSAFE certification, an NEA Class 1 Cleaning License in Singapore, and TAFEP Fair Employer status. Its brand has been featured in major Singapore media outlets including CNA, MediaCorp, Her World, Living, Home & Decor, Homes, and Simply Her, and it has received endorsements from mattress manufacturers and medical professionals. The company is privately held, with no disclosed funding rounds, acquisitions, or institutional investors, and operates as an independent entity headquartered at 53 Ubi Avenue 1, Singapore.

Name

De Hygienique

Legal name

De Hygienique

Website

https://dh-asia.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

De Hygienique is a Singapore-based professional cleaning service provider, founded in 2003, specializing in low-moisture, chemical-free cleaning of soft furnishings including mattresses, carpets, sofas, and curtains. It serves residential homeowners, corporate offices, and hospitality clients using proprietary European cleaning technology and the patented Potema sanitizing spray.

Ownership category

akta.pro rank

Product category

Soft Furnishing Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (56174), Carpet and Upholstery Cleaning Services (561740), Janitorial Services (561720)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Upholstery Cleaning (Sofas/Chairs/Mattresses) (HSAEAIAD)

akta.pro secondary industries

Deep Carpet, Rug & Upholstery Cleaning (HSAEABAD), Upholstery Cleaning (Sofas, Chairs, Cushions) (HSAJAJAC), Green Carpet, Rug & Upholstery Cleaning (Low-tox/Plant-based) (HSAEAGAH)

Keywords

• Soft furnishing cleaning
• Mattress cleaning services
• Carpet cleaning services
• Upholstery cleaning services
• Disinfection services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Cleaning Services: One-time professional cleaning services for soft furnishings including mattresses, carpets, rugs, sofas, curtains, and upholstery. Services are priced per job/appointment with transparent pricing communicated upfront. No recurring subscription model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

De Hygienique is a Singapore-based professional cleaning service provider specializing in low-moisture, chemical-free cleaning of soft furnishings including mattresses, carpets, rugs, fabric and leather sofas, curtains, upholstery, dining chairs, and leather furniture. The company also offers disinfection services that eliminate bacteria and viruses. Services are delivered onsite at residential and commercial premises using proprietary European low-moisture technology, UV-C germicidal irradiation, HEPA filtration, and the patented Potema chemical-free sanitizing spray.

Product overview

De Hygienique is a professional cleaning service provider in Singapore offering a comprehensive portfolio of soft furnishing cleaning services. The company's core offering consists of specialized cleaning services for mattresses, carpets, rugs, sofas (fabric and leather), curtains, upholstery, and leather furniture. The services are powered by advanced European cleaning technologies including low-moisture cleaning systems, dry shampoo encapsulation technology, UV-C disinfection, and the patented Potema chemical-free sanitizing spray. The company emphasizes eco-friendly, low-moisture cleaning methods that require minimal drying time and use chemical-safe products. Key technology systems include the Upholstery Low Moisture Cleaning System, Low Moisture Mattress Cleaning System with UV-C light, Carpet/Rug Low Moisture Cleaning System, and the Anti Dust Mite Treatment using the Potema spray technology. The portfolio is designed for both residential and commercial customers including offices, hotels, and schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet & Rug Cleaning Deep cleaning service for carpets and rugs using low-moisture European technology to remove dust, dirt, allergens, and stains without requiring long drying time. Designed for residential homeowners and commercial spaces.
• Office Carpet Cleaning Low-moisture carpet cleaning service designed for corporate and commercial office spaces, providing cleaner, fresher, and healthier work environments with quick drying times to minimize office disruption.
• Professional Mattress Cleaning 100% chemical-free, dry mattress cleaning using advanced European technology with UV-C light and HEPA filtration to remove dust mites, allergens, bacteria, and embedded dirt from up to 4 inches depth within the mattress. Designed for homeowners, hotels, dormitories, and healthcare-conscious customers.
• Sofa Cleaning Service Comprehensive cleaning service for fabric and leather sofas using low-moisture cleaning methods to remove dirt, stains, and bacteria while preserving fabric integrity. Includes sub-services for fabric sofa cleaning and leather sofa cleaning.
• Fabric Sofa Cleaning Low-moisture cleaning method using dry shampoo encapsulation technology (designed and manufactured in Europe) to preserve sofa quality while removing embedded dirt and stains with minimal drying time.
• Leather Sofa Cleaning Professional cleaning service that safely removes dirt, grease, and stains from leather sofas using leather-safe cleaning solutions with a pre-treatment test to ensure compatibility.
• Curtain Cleaning Service Onsite curtain cleaning service using low-moisture cleaning and extraction technology that requires no curtain dismantling, suitable for residential homes and commercial spaces.
• Disinfection Service Surface disinfection service that kills 99.999% of bacteria and viruses using certified sanitizing treatments, suitable for residential and commercial premises.
• Professional Upholstery Cleaning Deep cleaning service for upholstered furniture using chemical-safe and eco-friendly cleaning products to remove embedded dirt and allergens, designed for both residential and commercial customers.
• Leather Cleaning Service Professional leather furniture cleaning service that removes dirt and grime that accumulates on leather furniture using leather-appropriate cleaning solutions.
• Dining Chair Cleaning Professional cleaning service for dining chairs to remove dirt, stains, and bacteria from upholstered dining seating.
• Fabric Wall Cleaning Cleaning service for fabric-covered walls and panels using appropriate upholstery cleaning techniques, suitable for residential interiors and commercial spaces.

Quantifiable outcome

• Dust mite growth reduction effectiveness of 99% with Potema spray
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Regional Business Partners (Malaysia, Indonesia, Thailand, Hong Kong)coreChannel Partner/ Reseller/ DistributorDe Hygienique has extended services to neighboring countries through partnerships with regional business partners in Malaysia, Indonesia, Thailand, and Hong Kong. These partners are equipped with De Hygienique's cleaning technology and supported by in-house indoor hygiene professionals to deliver the company's cleaning solutions in their respective markets.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Wow Factor Cleaning: Singapore-based soft furnishing cleaning services provider covering sofas, carpets, mattresses, and curtains. Direct competitor in the same local category with overlapping service portfolio.
• Lazy Dazy: Singapore-based home cleaning services provider offering upholstery and carpet cleaning. Comparable regional peer targeting the same residential Singapore customer segment with overlapping services.

Emerging players

• Helpling: Online marketplace for home cleaning services across Asia and Europe. Comparable as a digital channel for booking cleaning services, with overlap in residential customer base and appointment-based model.
• Fantastic Services: Multi-service home cleaning platform offering carpet/upholstery cleaning among broader home services. Comparable as an emerging platform player aggregating soft-furnishing cleaning as part of a wider service menu.

Broad incumbents

• Stanley Steemer: Largest US-based specialty carpet, upholstery, and tile/grout cleaning franchise. Comparable as a broad incumbent offering the same soft-furnishing deep-cleaning service categories De Hygienique competes in, though operating primarily in North America.
• Bissell: Global brand selling consumer carpet/upholstery cleaning machines and solutions. Comparable as a broader incumbent in the soft-furnishing cleaning category, though operating in equipment/consumer-products rather than services.

Direct peers

• Carpet Bright Singapore: Singapore-focused carpet and upholstery cleaning specialist. Directly comparable service mix (carpet, rug, sofa, mattress) and local customer base in the same geography as De Hygienique.
• Rug Doctor: Carpet and upholstery cleaning brand offering both equipment rental and professional cleaning services. Comparable in the soft-furnishing cleaning category, especially the consumer-facing carpet/rug cleaning use case.
• Blue Clean Singapore: Singapore-based professional cleaning services provider covering carpets, upholstery, and mattresses. Closest same-market, same-service peer against which De Hygienique directly competes.
• Chem-Dry: Global carpet and upholstery cleaning franchise network using proprietary low-moisture/encapsulation cleaning technology. Highly comparable to De Hygienique's European low-moisture encapsulation stack and franchised regional expansion model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Hygienique