Historia.id

What Historia.id does

Historia.id (legal entity PT. Media Digital Historia) is an Indonesia-based digital media company founded in 2010 that operates the country's first online popular history magazine. The platform publishes historically-themed editorial content across 10+ categories including Politik (Politics), Kultur (Culture), Militer (Military), Ekonomi (Economy), Olahraga (Sports), Sains (Science), Urban, and Kuno (Ancient), combining journalistic methodology with rigorous historical research and primary-source verification. Distribution spans the main website, a YouTube channel with multiple series (Jejak Dokumentasi, Dialog Sejarah, KOJA Animation), and social media on Instagram, X, Facebook, and TikTok.

The company operates a hybrid business model across three revenue streams. Consumer revenue is generated through a four-tier premium subscription product (Rp 30,000 monthly to Rp 300,000 annually), gated ad-free access to exclusive articles, plus advertising on free-tier content. B2B revenue is generated through professional services including historical research, consulting, museum concept design, and exhibition services delivered to government and institutional clients (e.g., Kemendikbud, Museum Nasional Indonesia, Bank BTN, Museum DPR). The third channel is content supply — an open contributor program with editorial curation and honorarium. International geographic footprint includes the Netherlands alongside Indonesia, though the company is primarily domestic.

The technology stack is a web-based digital media platform with in-house video content production capabilities supporting animated formats (KOJA). The company's asset base consists of a 15-year content archive, a contributor network, and a specialized editorial team. The only disclosed external capital event is a 2019 investment by GDP Venture. No revenue, headcount, or AI/ML capability data are disclosed in available sources.

Name

Historia.id

Legal name

PT. Media Digital Historia

Website

https://historia.id

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online History Magazine & Digital Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAN

Arts, Culture & Literary Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Online history magazine
• Digital media publishing
• Premium content subscription
• Historical research consulting
• Museum exhibition design

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Subscription: Readers pay monthly, quarterly, or annual subscription fees to access premium articles without advertisements. Subscription plans range from Rp 30,000 per month to Rp 300,000 annually.
2. Advertising: Free articles supported by display advertisements. Premium subscribers enjoy ad-free reading experience.
3. Professional Services: Provides historical research, consulting, museum concept design, and exhibition services to government and institutional clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Historia.id publishes a digital history magazine covering Indonesian and world history across multiple categories (Politik, Kultur, Militer, Ekonomi, Olahraga, Sains, Urban, Kuno). It offers free ad-supported articles alongside premium subscription tiers (Rp 30,000 to Rp 300,000), and supplements written content with a YouTube channel and the KOJA animated history comic series. The company also delivers professional services — historical research, consulting, museum concept design, and exhibition organization — to government agencies, museums, and institutional clients.

Product overview

Historia.ID is Indonesia's first online popular history magazine, operated by PT. Media Digital Historia. The platform offers a digital media publishing service featuring historical content across multiple categories (Politik, Kultur, Militer, Ekonomi, Olahraga, Sains, Urban, Kuno, Lorong Zaman, Kolom, Premium). The product portfolio includes the core Historia.ID digital platform with free and premium subscription tiers (Historia.ID Premium), specialized content formats like KOJA animated history comics and YouTube channel content series (Jejak Dokumentasi, Dialog Sejarah), professional services (Historical Research, Museum/Exhibition Design, Public Programs), and contributor programs for external writers.

Differentiator

Problem solved

Functional benefit

Products and services

• Historia.ID Premium Subscription Premium subscription offering ad-free access to exclusive historical articles. Available in four tiers: 1 month (Rp 30,000), 3 months (Rp 70,000), 6 months (Rp 150,000), and 12 months (Rp 300,000); accessible via credit cards, virtual accounts, e-wallets (DANA, ShopeePay, OVO, LinkAja), and retail outlets (Indomaret, Alfamart).
• Historical Research Services Research and consultation services in the field of history, delivered to government and institutional clients as part of Historia.id's professional portfolio.
• Museum and Exhibition Services Design services for museums and historical galleries and organization of exhibitions at national and international levels, exemplified by projects with Kemendikbud, Museum Nasional Indonesia, Museum DPR, Museum Multatuli Lebak, and Bank BTN.
• Public Programs Public program services offered as part of Historia.id's professional portfolio, supporting institutional clients with history-related programming.

Quantifiable outcome

• Established as Indonesia's premier online history publication since 2010

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kumparan: Large Indonesian online news and feature platform with creator-contributor model. Comparable as a multi-channel Indonesian digital media outlet, though much broader in subject scope than Historia.id's historical focus.
• Project Multatuli: Indonesian investigative and longform journalism outlet covering history, identity, and political accountability. Comparable as an Indonesian digital-first publication using rigorous editorial methodology for historical and civic content.
• Atlas Obscura: Digital media platform focused on discovering and telling stories about unusual history, culture, and places worldwide. Directly comparable as an online-first publisher monetizing curiosity-driven historical/cultural content.
• Narasi.tv: Indonesian digital media platform producing video-first and longform content across news, culture, and history. Comparable to Historia.id as a multimedia Indonesian publisher with similar audience and overlapping subject matter.
• History Today: Long-running British popular history magazine with a digital subscription offering. Comparable as a subscription-supported history periodical brand targeting general readers, though serving a different geographic market.
• Tirto.id: Indonesian online news and longform media platform with subscriber-funded business model and multi-channel distribution. Highly comparable as a digital-native Indonesian publication converting free readers to paying subscribers.

Broad incumbents

• Smithsonian Magazine: Established American magazine blending history, culture, science, and arts. Comparable as a culturally-rooted periodical diversifying across multimedia, but operates at much greater scale and with institutional backing.
• National Geographic Indonesia: Indonesian edition of the iconic cultural, historical, and exploration magazine. Comparable as an Indonesian cultural-content periodical serving curious general audiences, though under global brand ownership.
• BBC History Magazine: Long-established consumer history magazine published by Immediate Media in the UK. Comparable as a category-leading history publication, though it operates in a much larger mature English-speaking market rather than as a direct Indonesian competitor.

Others

• Longreads: Curator and publisher of longform non-fiction across history, culture, and narrative journalism. Comparable as an ecosystem participant in the longform history/culture digital media space, but operates as a curation/community brand rather than a primary publisher.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/historia_id
• YouTubeyoutube.com/@historiadotid
• Facebookfacebook.com/Majalah-Historia-Online-105429369498205
• Instagraminstagram.com/historiadotid
• TikToktiktok.com/@historiadotid

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Historia.id