EZset

What EZset does

EZset GmbH & Co. KG is a privately held, family-managed German manufacturer of tool presetters for CNC machine tools, headquartered in Pleidelsheim, Germany. Its core offering is a family of three image-processing-based tool presetting systems — the entry-level EZset with ImageController1, the mid-range EZset with ImageController2, and the top-tier EZset with ImageController3 — which measure, set, and test cutting tools (length, diameter, radius, cutting-edge angles, runout) while CNC machines continue producing parts. The underlying technology pairs a high-magnification camera (20× on IC1/IC2, 28× on IC3) with proprietary image-processing algorithms (dynamic crosshairs, automatic cutting-edge detection, autofocus on IC3), an SK50 tool-holder spindle with integrated calibration edges, and component-level inputs from Bosch pneumatics, THK linear guides, and Heidenhain glass scales. Data output to CNC machining centres is via RS232, USB, and network (DOP), with tool-data storage scaling from 1,000 entries (IC1) to 15,000 entries (IC3).

The product line targets CNC machine operators and manufacturers in metalworking and woodworking with an all-in-one turnkey package — table, adapter, utensil tray, and label printer — marketed on a 'made in Germany' quality and at-least-15%-productivity-improvement value proposition. Revenue is generated through hardware sales at quote-based pricing (no public pricing), with a website-based productivity calculator and contact forms as primary lead channels. Go-to-market is indirect via eight dedicated regional channel partners and subsidiaries covering Germany, Austria, France, Spain, the USA/Mexico/Canada, China, India, Russia, and Japan. Customer-facing digital infrastructure includes a machine-registration portal (myezset.com), a categorized product video library, and industry-event participation. The legal structure is a German GmbH & Co. KG with ezset Verwaltungs-GmbH as general partner, with three Zoller-family members serving as Managing Directors and no outside institutional or venture investment evident.

Name

EZset

Legal name

ezset GmbH & Co. KG

Website

https://ezset.info

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EZset is a privately held German manufacturer of image-processing-based tool presetters (ImageController1/2/3) that measure, set, and test CNC cutting tools while machines keep producing, serving metalworking and woodworking manufacturers worldwide through eight regional channel partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Pleidelsheim

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Tool Presetter Hardware Sales: EZset generates revenue primarily through the sale of tool presetting machines. The company offers three product tiers (ImageController1, 2, and 3) with varying capabilities and price points. Products are sold with all-in-one packages including table, adapter, utensil storage tray, and label printer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EZset designs, manufactures, and sells image processing-based tool presetters that measure, set, and test CNC machine tools while the machines continue producing parts. The product line consists of three models (ImageController1, 2, and 3) sold as all-in-one turnkey packages including the machine, table, adapter, utensil storage tray, and label printer, targeted at manufacturing companies and CNC machine operators.

Product overview

EZset offers a family of three tool presetter models (EZset with ImageController1, 2, and 3) that enable tools to be measured, set, and tested while CNC machines continue producing parts. The product line progresses from entry-level (ImageController1 with EZpush) through mid-range (ImageController2 with EZtouch) to advanced (ImageController3 with EZslide featuring integrated tool management and graphics library). All models feature image processing technology, SK50 tool holder spindles, and data output capabilities for direct transfer to CNC machining centers. The system claims to boost productivity by at least 15% and is manufactured in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• EZset with ImageController1: Professional entry-level tool presetter with EZpush 13.3" touchscreen, operator-independent measurement, 20-fold magnification cutting edge inspection, SK50 spindle.
• EZset with ImageController2
• EZset with ImageController3

Products and services

• EZset with ImageController1 Professional entry-level tool presetter with EZpush 13.3-inch touchscreen operation, measuring length, diameter, radius, cutting edge angles, and radial/axial runout with 20-fold magnification. Stores up to 1000 tool data and 99 adapter zero points, suitable for metalworking and woodworking tools, sold as an all-in-one package with table, adapter, utensil storage tray, and label printer.
• EZset with ImageController2 Mid-range tool presetter with EZtouch 13.3-inch or 24-inch touchscreen monitor, featuring operator-independent measurement, dynamic crosshairs, automatic cutting edge shape detection, and 20-fold magnification. Stores 3000 tool data and 99 adapter zero points, with data output to CNC machines via USB, RS232, or network. Manufactured according to CE regulations and FCC class B.
• EZset with ImageController3 Top-of-the-range tool presetter with integrated tool management and graphics library. Features EZslide 17-inch touchscreen with slide function, 28-fold magnification, autofocus, and graphics management. Stores 15000 tool data and 999 adapter zero points, supports wear measurement, cutting edge inspection, and DIN A4 report output. Manufactured according to CE regulations and FCC class B.

Quantifiable outcome

• At least 15% productivity improvement through precise measurement, optimized machine uptime, and longer tool service life
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• EZset for m.e.e GmbHcoreChannel Partner/ Reseller/ DistributorRegional channel partner handling distribution and sales for Middle and Eastern Europe from Austria.
• EZset FrancecoreChannel Partner/ Reseller/ DistributorRegional channel partner handling distribution and sales for France.
• EZset LLCcoreChannel Partner/ Reseller/ DistributorRegional channel partner handling distribution and sales for USA, Mexico, and Canada from Ann Arbor, Michigan.
• EZset ShanghaicoreChannel Partner/ Reseller/ DistributorRegional channel partner handling distribution and sales for China from XinZhuang Industry Park.
• EZset SpaincoreChannel Partner/ Reseller/ DistributorRegional channel partner handling distribution and sales for Spain from Barcelona.
• Aditya Engineering CompanycoreChannel Partner/ Reseller/ DistributorRegional channel partner handling distribution and sales for India from Pune, Maharashtra.
• Norgau Russia GmbHcoreChannel Partner/ Reseller/ DistributorRegional channel partner handling distribution and sales for Russia from Moscow.
• EZset Japan KKcoreChannel Partner/ Reseller/ DistributorRegional channel partner handling distribution and sales for Japan from Osaka.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Walter Tools: Walter Tools (part of Walter AG / Sandvik) provides cutting tools, tool management, and digital solutions to CNC machining customers. Its tool management portfolio intersects with EZset's presetter category through shared end customers in precision machining.
• Kennametal: Kennametal is a broad industrial tooling and metalworking solutions provider. It overlaps with EZset at the intersection of CNC machining consumables and tool management, and can leverage its larger installed base to compete for tool-measurement spend.
• Sandvik Coromant: Sandvik Coromant is a global cutting tools and metalworking incumbent that sells into the same CNC operator customer base as EZset. While its core offering is inserts and tooling systems rather than standalone presetters, it competes for share of tool-room budget and increasingly bundles digital tool management.
• Ceratizit: Ceratizit is a European hard-metal and tooling manufacturer serving CNC machining customers with cutting tools and tool management offerings. It serves the same end market as EZset and is a relevant adjacent competitor for tool-room budget.
• Guhring: Guhring is a global manufacturer of rotary cutting tools, toolholding, and tool measurement systems. It competes with EZset in tool presetting and balancing for metalworking customers, though its core strength is in cutting tools rather than image-based presetters.

Direct peers

• Maritool: Maritool specializes in tool measuring, presetting, and shrink-fit equipment for CNC operators. It competes with EZset on precision tool measurement in the metalworking and aerospace machining segments.
• Parlec: Parlec (USA) offers tool measuring systems and presetters sold into North American CNC shops. It is a direct competitor in EZset's Ann Arbor-served USA/Mexico/Canada territory, with similar optical-measurement-based value propositions.
• BIG Kaiser: BIG Kaiser (Switzerland) manufactures precision toolholding, boring heads, and tool measuring/presetting equipment. It competes directly with EZset's SK50-based presetters in the high-precision metalworking segment.
• Zoller: Zoller is the German market leader in tool presetting and measuring machines with a global installed base. It is EZset's closest direct competitor, offering a comparable image-processing-based product range (smile series) targeting the same CNC operator and tool room customer base.
• Haimer: Haimer is a German manufacturer of precision toolholding, shrinking and balancing technology, and tool presetting/measurement systems. It overlaps with EZset on tool measurement and balancing devices sold to the same CNC machining and tool-room customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZset