Braschemical

What Braschemical does

Braschemical Representações LTDA is a privately held Brazilian specialty chemicals distributor founded in 1989 and headquartered in São Paulo. The company imports and distributes high-performance chemical additives, pigments, and specialty chemicals, serving as the Brazilian distribution partner for a portfolio of international manufacturers including Venator (titanium dioxide, performance additives), Everlight Chemical (UV absorbers), DayGlo (fluorescent pigments), Shamrock Technologies (texturizing agents), TILO (hyperdispersants), The Dallas Group of America (Magnesol purification agents), FP-Pigments (opacity pigments), JLS (flame retardants), Deuteron, Eastman (Synergex neutralizing alkanolamines), Expancel/Nouryon (expandable microspheres), and Chromatic Industries (thermochromic pigments). Braschemical serves industrial customers across more than 15 market segments, with paints and coatings representing approximately 50% of operations, followed by plastics, cosmetics, leather and footwear, paper and cellulose, food and beverage, rubber, textile, adhesives, ceramics, oral care, agriculture, household, and school/art supplies. The product catalog spans UV stabilizers (Eversorb®), white pigments (TIOXIDE®, HOMBITAN®, DELTIO®, ALTIRIS®), TiO2-replacement opacity pigments (FP-Pigments), expandable microspheres (Expancel®), flame retardants (JLS), biodegradable glitter (Bio Glitter), thermochromic, photochromic, fluorescent, phosphorescent, and pearlescent pigments, antifoaming agents, optical brighteners, micronized waxes, CMC, and xanthan gum, among others.

The company generates revenue through a B2B distribution model, earning transaction-based margins on the import and sale of specialty chemicals to industrial manufacturers in Brazil. Braschemical runs a sales-led go-to-market motion via a specialized commercial team supported by an in-house technical team of chemists who provide formulation consultation, customized solutions, and after-sales support. A 2,000m² logistics center in the Anhanguera Logistics Center—strategically positioned near the Rodoanel and Tietê/Pinheiros marginal roads—includes 900m² of laboratory and quality-testing infrastructure. Braschemical holds ISO 9001 quality management certification, PRODIR (Responsible Distribution Process) certification from BSI and Associquim (2022), and the EcoVadis Silver Medal (2026), in addition to product-level compliance (EN71-3, FDA, UL94 V-0). The company maintains an active digital presence via its website, blog, LinkedIn, Facebook, Instagram, and YouTube channels, and attends major international trade shows including European Coatings Show, ChinaCoat, and Abrafati Show. Named enterprise customers include Cipatex, Renner Sayerlack, Sun Chemical, York, Acrilex, and Brinquedos Estrela. The leadership team includes Regina Schwab (Director General / Diretora Geral) and Liliane Schwab (Director), reflecting family ownership of the business.

Name

Braschemical

Legal name

Braschemical Representações LTDA

Website

https://braschemical.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Braschemical is a Brazilian specialty chemicals distributor founded in 1989 in São Paulo, importing and distributing high-performance additives, pigments, and specialty chemicals from twelve-plus international manufacturers to industrial customers across fifteen-plus market segments in Brazil.

Ownership category

akta.pro rank

Product category

Specialty Chemicals Distribution

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Paint, Coating, and Adhesive Manufacturing (3255), Soap and Cleaning Compound Manufacturing (32561)

SIC

Miscellaneous Chemical Products (2890), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Functional Additive Compounds (UV/Antioxidant/Slip/Antiblock/Processing Aids) (IMANABAJ)

akta.pro secondary industry

Hygiene Paper Raw Materials & Components (Pulp, SAP, Nonwovens, Elastics, Adhesives, Fragrances) (IMAMAGAI)

Keywords

• Specialty chemicals distribution
• Industrial pigments
• Chemical additives
• Performance coatings
• UV stabilizers

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Chemicals Distribution: Braschemical generates revenue by importing and distributing specialty chemicals, additives, and pigments to industrial customers in Brazil. The company acts as a distributor for multiple international manufacturers, providing high-performance chemical solutions across various industry segments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

Braschemical imports and distributes specialty chemicals, additives, and pigments from international manufacturers to Brazilian industrial customers. The company supplies UV absorbers, titanium dioxide, flame retardants, purification agents, antifoaming agents, matting/texturizing additives, fluorescent/pearlescent/metallic/thermochromic pigments, optical brighteners, micronized waxes, expandable microspheres, and specialty monomers across 15+ industry segments including paints and coatings, plastics, cosmetics, leather and footwear, paper, food, rubber, textiles, and adhesives.

Product overview

Braschemical é uma empresa brasileira fundada em 1989, referência na importação e distribuição de especialidades químicas. Opera como distribuidora de especialidades químicas de alta performance, com um portfólio diversificado organizado em categorias de produtos: absorvedores UV (Eversorb® da Everlight Chemical), aditivos funcionais (Blanc Fixe™, Sachtolith®, Lithopone® da Venator), agentes de purificação (Magnesol® da Dallas of America), antiespumantes (Antarol®, FoamBlast®), pigmentos especiais (fluorescentes, fosforescentes, fotocrômicos, termocrômicos, perolados, metálicos, invisíveis da DayGlo®), branqueadores ópticos, ceras micronizadas (incluindo PTFE da Shamrock Technologies), goma xantana (Ziboxan®), hiperdispersantes (TILO), microesferas (Expancel®), retardantes de chama (JLS), e outros aditivos especializados. A empresa atende diversos segmentos industriais incluindo tintas, plásticos, cosméticos, couro e calçados, papel e celulose, alimentos e bebidas, agrícola, entre outros.

Differentiator

Problem solved

Functional benefit

Products and services

• UV Absorbers (Eversorb® line) Full line of UV light absorbers from Everlight Chemical including benzophenone, benzotriazole, triazine types and HALS (hindered amine light stabilizers) used to increase polymer durability in paints, coatings, plastics, and rubber applications.
• Titanium Dioxide Pigments (TIOXIDE®, HOMBITAN®, DELTIO®, ALTIRIS®) High refractive index white pigment manufactured by Venator for paints, coatings, ceramics, paper production and plastics. Includes Altiris® TiO2.
• Specialty Effect Pigments (DayGlo® Fluorescent, Pearlescent, Metallic, Phosphorescent, Thermochromic, Photochromic, Hydrochromic, Invisible) Range of effect pigments including DayGlo® fluorescent pigments for cosmetics, plastics and coatings; pearlescent pigments (mica and borosilicate based); metallic aluminum pigments (leafing and non-leafing); phosphorescent pigments for school/toys; Chromicolor® thermochromic pigments; Photopia photochromic pigments; Hidro Chromic hydrochromic pigments; and DINV series invisible pigments for security marking.
• Flame Retardants (JLS line) Halogen-free, environmentally friendly flame retardants manufactured by JLS for fire safety in various products. Includes MB600 for ABS and PSAI, and PMP300 for PVC replacing Sb2O3 antimony with UL94 V0 ratings.
• Purification Agents (Magnesol®) Industrial adsorbents from Dallas Group of America for purification of biodiesel, polyols, edible oils and oleochemical products, enabling significant water savings and cost reduction (91% reduction in free fatty acids, 47% reduction in polar compounds, 70% improvement in color).
• Antifoaming Agents (Antarol®, FoamBlast®) Complete line of antifoaming and defoaming agents for water-based paints, solvent paints, printing inks and UV curing markets.
• Functional Venator Additives (Blanc Fixe™, Lithopone®, Sachtolith®, Hombitec®) Functional additives for plastics, paints, rubber and paper including barium sulfate, alternative white pigments to TiO2, and zinc sulfide-based pigments.
• Matting Agents (Deuteron® ST and MK series) Organic polymer matting powders for thermosetting polymers, offering advantages over silica including no rheology interference, improved scratch/abrasion resistance, easier cleaning, and greater flexibility.
• Texturizing Agents (Shamrock Technologies) PTFE-based texturizing additives including Texture series, PowderTEX, SPP 25 offering decorative appearance, anti-slip properties, matting, haptic effects, water repellency, and abrasion resistance.
• Micronized Waxes (MaxWax, BioSlip, PTFE) Micronized waxes for friction-resistant printing inks, industrial coatings, powder coatings, coil coating, plastics and greases.
• Optical Brighteners (CBS-X, D 298, OB, OB1, FP 127) Organic compounds that absorb UV light and re-emit as violet-blue fluorescence for whiter and brighter appearance in paper, textiles, and detergents.
• CMC Cellulose Derivatives (CEKOL®, FINNFIX®) Water-soluble cellulose-derived polymer for viscosity adjustment, stability, and water retention in paper, cosmetics, and ceramic applications.
• Xanthan Gum (Ziboxan®) Natural polysaccharide for thickening and stabilizing emulsions, foams, and suspensions in cosmetic and industrial formulations.
• Hyperdispersants and Leveling Agents (TILO) Line of hyperdispersants and leveling agents from one of Asia's largest manufacturers for high-performance applications including automotive OEM and refinish coatings, coil coating, wood coatings, printing inks, and inkjet.
• Expandable Microspheres (Expancel®) Expandable microspheres from Nouryon offering up to 60x volume expansion for weight reduction, controlled foam, water resistance, and anti-shrinkage properties in various applications.
• Reflective Microspheres Transparent or aluminum-coated microspheres for visual impact and shine in various applications.
• Neutralizing Alkanolamines (Synergex®) Eastman Synergex product family of neutralizing alkanolamines (DBAE, IPAE, Synergex®, Synergex T®) with high anticorrosive properties for metalworking fluids, extending equipment life and performance.
• Micaceous Iron Oxide (MIOX®) Lamellar particle micaceous iron oxide for protection of carbon steel structures against corrosion.
• Opacity Pigments (FP-Pigments) Patented high-performance opacity pigments from FP-Pigments for partial TiO2 replacement, composed of TiO2 capsules spaced within calcium carbonate shells, offering 73% lower carbon footprint per ISO 14040/14044 LCA standards.
• Synthetic Glitter (TL, TS, TRY, TV series) Tiny particles of plastic, glass or metal coated with metallic or iridescent inks for diverse market niches including cosmetics, fashion, and crafts.
• BIO Glitter (BC Bio Glitter)

Quantifiable outcome

• 73% reduction in carbon footprint when replacing TiO2 with FP Pigments opacity agent (per ISO 14040/14044 LCA standards)
• +5 more outcomes

Named customers6 records

Segments16 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, important and supporting.

• VenatorcoreTechnology or IntegrationGlobal leader in titanium dioxide and performance additives. Venator products distributed by Braschemical include TIOXIDE® titanium dioxide pigments, Blanc Fixe™ (barium sulfate), Lithopone®, Sachtolith® (zinc sulfide), and Hombitec® UV absorbers. Key strategic supplier for the paints, coatings, plastics, and rubber industries.
• Everlight ChemicalcoreTechnology or IntegrationTaiwan-based manufacturer of UV absorbers and light stabilizers. Braschemical distributes Everlight's full range including Eversorb® UV absorbers (benzophenone, benzotriazol, triazine types) and HALS (hindered amine light stabilizers) for polymer protection.
• DayGlocoreTechnology or IntegrationGlobal leader in fluorescent pigments. DayGlo products distributed by Braschemical include multiple series (AX, ECO, MC, MP, T/GT, ZQ, EZ, SPL-N, SFB, Zydeco) plus specialty products like Elara Luxe™ and GloPrill for applications in packaging, consumer goods, cosmetics, plastics, and coatings.
• Shamrock TechnologiesimportantTechnology or IntegrationManufacturer of texturizing agents and PTFE-based additives. Braschemical distributes Shamrock's Texture series, PowderTEX, SPP 25, and PTFE compounds offering decorative appearance, anti-slip properties, matting, haptic effects, water repellency, and abrasion resistance.
• TILOimportantTechnology or IntegrationOne of Asia's largest hyperdispersant and leveling agent manufacturers with 4 production units supplying 300+ products. TILO products are used in high-performance applications including automotive OEM and refinish coatings, coil coating, wood coatings, printing inks, and inkjet.
• The Dallas Group of AmericacoreTechnology or IntegrationGlobal leader in edible oil filtration, purification treatment solutions, and adsorbents. Braschemical distributes the Magnesol® line for biodiesel purification, polyol purification, industrial oil treatment, and frying oil management - enabling significant water savings and cost reduction.
• FP-PigmentsimportantTechnology or IntegrationFinnish manufacturer of patented high-performance opacity pigments. FP products are composed of TiO2 capsules spaced within calcium carbonate shells, offering significant cost savings in TiO2 replacement with 73% lower carbon footprint (per LCA standards).
• JLSimportantTechnology or IntegrationManufacturer of halogen-free, environmentally friendly flame retardants. JLS products distributed by Braschemical include MB600 (for ABS and PSAI), PMP300 (revolutionary for PVC replacing Sb2O3 antimony), and other flame retardant solutions with excellent processing stability and low migration.
• DeuteronsupportingTechnology or IntegrationManufacturer of matting agents (Deuteron® ST and MK series) for thermofix thermosetting polymers. These organic polymer matting agents offer advantages over silica including no rheology interference, improved scratch/abrasion resistance, easier cleaning, and greater flexibility.
• EastmansupportingTechnology or IntegrationGlobal specialty chemicals company whose Synergex product family is distributed by Braschemical. Synergex neutralizing alkanolamines (DBAE, IPAE, Synergex®, Synergex T®) offer high anticorrosive properties for metalworking fluids, extending equipment life and performance.
• Expancel (Nouryon)importantTechnology or IntegrationManufacturer of expandable microspheres (Expancel® DU, WU, WE, MB, SL, FG) offering up to 60x volume expansion for weight reduction, controlled foam, water resistance, and anti-shrinkage properties in various applications.
• Chromatic Industries (Chromicolor®)supportingTechnology or IntegrationManufacturer of thermochromic pigments that change color with temperature. Braschemical distributes Chromicolor® products (PE/PP Concentrate, Aq Ink) for plastics and coating applications with reversible color-changing effects.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Azelis: Specialty ingredients distributor focused on life sciences and industrial markets (personal care, coatings, plastics, food), with a comparable representation-agency model serving formulators globally.
• Helm AG: Family-owned global specialty chemicals distributor (Helm AG, Hamburg) marketing pigments, additives, and performance chemicals into coatings, plastics, and personal care — comparable mid-size distribution model.
• IMCD: Global specialty chemicals and ingredients distributor selling additives, pigments, and functional ingredients into coatings, plastics, personal care, and food — a near-identical business model to Braschemical but at global scale.
• Barentz: Distributor of specialty ingredients for human and animal nutrition, pharma, personal care, and industrial markets; operates on a similar representation-business-model logic to Braschemical with strong Latin America presence.
• Biesterfeld: European specialty chemicals distributor serving plastics, rubber, coatings, cosmetics, and personal care with additives, pigments, and performance ingredients — analogous role-product mix to Braschemical.
• Caldic: Specialty ingredients and chemicals distributor for life sciences and industrial markets with presence in Latin America; comparable representation of global principals into Brazilian industrial customers.
• TER Chemicals: Distributor of specialty additives, pigments, and performance chemicals into coatings, plastics, personal care, and industrial markets — similar mid-size distribution profile to Braschemical.

Broad incumbents

• Univar Solutions (now part of Brenntag): Legacy specialty chemicals distributor (since merged with Brenntag) with significant Brazilian operations distributing additives, pigments, and ingredients across the same end-markets Braschemical serves.
• Brenntag: World's largest chemicals distributor with deep presence in Latin America, offering an overlapping specialty additives and pigments portfolio across industrial end-markets. A broader incumbent but a key competitive force for Braschemical in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOlzGzRWYkicC-0Je3QVD5A
• Facebookfacebook.com/Braschemical1
• LinkedInlinkedin.com/company/braschemical-representações
• Instagraminstagram.com/braschemical

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braschemical