Hounisen Laboratorieudstyr

What Hounisen Laboratorieudstyr does

Hounisen Laboratorieudstyr A/S is a Danish, family-owned laboratory and medical-practice equipment wholesaler founded on 1 July 1973 by Sven Hounisen and headquartered at Niels Bohrs Vej 49, Stilling, Skanderborg. The company distributes more than 8,000 stock-keeping units across equipment (centrifuges, mixers, hot plates, heat blocks, water baths, incubators), diagnostics (blood collection systems, histology and pathology consumables, the SARSTEDT-co-developed Closed Formalin System), cell culture, pipetting (Finnpipette), glassware (DURAN, WHEATON, KIMBLE), plasticware (Kautex), chemicals (Honeywell/CARLO ERBA Reagents brands including Fluka, Riedel-de Haën, Burdick & Jackson), and cryogenic and chromatography consumables.

The commercial model is a B2B sales-led distribution with a webshop (hounisen.com) supporting PunchOut procurement integration, inside sales by phone and email (Danish-speaking staff 8-16 weekdays), and contractually fixed delivery agreements that include free freight and free warehouse hotel for regular customers. Following the founder's death in 2014, Jan Hounisen Locher became CEO and Kathlin Hounisen co-owns the firm; together they relocated operations to a facility near the highway and in 2021 doubled warehouse capacity with a dedicated chemical hall, claiming Denmark's largest warehouse footprint for laboratory and clinic equipment.

Customers are segmented across Danish laboratories, hospitals, universities, medical practices (via the 2015 Lægepraksis division), and the pharmaceutical industry. Revenue is generated predominantly through one-off product sales under account-based pricing visible after login; recurring revenue is implied through fixed delivery agreements but is not disclosed. Geographic scope is limited to Denmark, with no operating presence or distribution footprint in other countries despite a 2020-2021 role as a critical supplier to the Danish healthcare system during COVID-19.

Name

Hounisen Laboratorieudstyr

Legal name

Hounisen Laboratorieudstyr A/S

Website

https://hounisen.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Danish family-owned wholesaler founded in 1973, distributing laboratory equipment, consumables, diagnostics and 8,000+ chemicals to laboratories, hospitals, universities, medical practices and pharma companies across Denmark.

Ownership category

akta.pro rank

Product category

Laboratory Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Other Commercial Equipment Merchant Wholesalers (42344), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Laboratory & Scientific Supplies Scheduled Delivery (Non-medical) (TLAAAEAI)

akta.pro secondary industries

Pharmaceutical & Life Sciences Warehousing (GDP-Compliant) (TLAIACAD), Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL), Hazmat Warehousing & Segregated Storage (Bonded/Compliance Facilities) (TLAIAJAB)

Keywords

• Laboratory equipment supply
• Medical practice supplies
• Laboratory chemicals distribution
• Blood collection systems
• Laboratory glassware

Headquarters

HQ city

Stilling

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: B2B wholesale and distribution of laboratory equipment, consumables, chemicals, and medical practice supplies. Revenue generated through product sales via webshop, phone, and email channels with fixed delivery agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hounisen Laboratorieudstyr A/S is a Danish family-owned B2B wholesaler and distributor of laboratory equipment, consumables, chemicals, and medical practice supplies. The company distributes products from leading manufacturers including SARSTEDT, Honeywell, CARLO ERBA Reagents, DURAN, Thermo Scientific, and MACHEREY-NAGEL to laboratories, hospitals, universities, medical practices, and pharmaceutical companies in Denmark. Operations are supported by a proprietary webshop (hounisen.com), mobile scan-and-order service (Hounisen® Hurtigkøb), fixed delivery agreements, and same-day shipping from Denmark's largest laboratory equipment warehouse.

Product overview

Hounisen Laboratorieudstyr is a Danish family-owned laboratory equipment wholesaler founded in 1973, supplying Danish laboratories, hospitals, universities, and medical practices. The company offers a comprehensive portfolio organized into major categories: Equipment (apparatur) including centrifuges, mixers, hot plates, heat blocks, and water baths primarily from Thermo Scientific®; Diagnostics including blood collection systems like S-Monovette®, histology/pathology products, and the proprietary Closed Formalinsystem developed with SARSTEDT; Cell Culture products including culture flasks, plates, and accessories; Pipetting solutions including Finnpipette instruments and pipette tips; Glass and Porcelain including DURAN® laboratory bottles and glassware; Plasticware including Kautex® bottles; Chemicals with over 8,000 products from Honeywell and CARLO ERBA Reagents; and Storage solutions. The company also offers digital services including the hounisen.com webshop with PunchOut connectivity and Hounisen® Hurtigkøb mobile scanning app for rapid reordering.

Differentiator

Problem solved

Functional benefit

Brands

• Houmusen: Company mascot created on June 20, 2006, appearing on Hounisen mugs and branded merchandise.

Products and services

• Laboratory Equipment (Apparatur)

Quantifiable outcome

• Same-day shipping for in-stock items ordered before noon (9 out of 10 cases next day delivery)
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• SARSTEDTcoreStrategic or Co-development Partner · 1 January 1975Lifelong partnership established in 1975 between founder Sven Hounisen and Walter Sarstedt. One of Hounisen's core partnerships, continuing for 50 years through multiple generations. Collaboration includes development of the closed formalin system (2009) and distribution of SARSTEDT products including blood collection systems, pipettes, and laboratory consumables.
• HoneywellcoreTechnology or IntegrationChemical supplier partnership providing access to more than 8,000 chemical products. Brands include Fluka, Riedel-de Haën, and Burdick & Jackson for laboratory chemicals.
• CARLO ERBA ReagentscoreTechnology or IntegrationSupplier of high-quality solvents for chromatography and HPLC. Partnership expanded in 2018 as part of Campus Hounisen chemical portfolio.
• DURAN (DWK Life Sciences)majorTechnology or IntegrationPremium laboratory glassware supplier. DURAN offers comprehensive product portfolio including YOUTILITY, PURE, and HPLC laboratory bottles made from borosilicate glass 3.3.
• WHEATONmajorTechnology or IntegrationLaboratory glassware brand part of the 'Everyday Brilliance' quality portfolio for laboratories.
• KIMBLEmajorTechnology or IntegrationLaboratory glassware brand included in the quality glassware portfolio.
• Thermo ScientificmajorTechnology or IntegrationSupplier of laboratory equipment including digital heat blocks, hot plates, mixers, and temperature-controlled equipment for laboratories.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hounisen-laboratorieudstyr-a-s
• Facebookfacebook.com/hounisenlaboratorieudstyr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hounisen Laboratorieudstyr