Grantis Hungary

What Grantis Hungary does

Grantis Hungary Zrt. is a Budapest-based independent insurance broker and financial advisory firm founded in 2014 by Deák Ferenc István and Sebestyén András as a subsidiary of Eurorisk Biztosítási Alkusz Kft. The company is registered with the Magyar Nemzeti Bank as an independent insurance broker (alkusz) and tied capital-markets agent, and operates alongside two related entities — GRANTIS BankSelect Kft. (loan brokerage) and GRANTIS Tőkepiaci Tanácsadó Kft. (investment services) — under a shared 1061 Budapest, Paulay Ede utca 65 headquarters. Grantis is built around independence from any single financial institution, with 20+ contractual relationships across insurers, pension/health funds and banks, versus the 3-institution legal minimum.

The core product surface is independent personal financial advice across pensions (NYESZ, voluntary pension funds, pension insurance), life, health and property insurance, investments, children's savings and loans, delivered through in-person consultation at the Budapest office or nationwide via traveling advisors, by telephone, and through a self-serve website. The technical backbone consists of a multi-institution financial-product comparison calculator suite (developed with Pénznavigátor Pénzügyi Zrt.) covering 35+ institutions, a MiniCRM system, an in-house contract/policy administration back office, and an AI-assisted content and operations workflow. A separate corporate line, Grantis Financial Wellbeing, sells a 5-session financial-literacy training program to enterprise HR and CSR buyers and has been adopted by clients including BP, SAP, Vodafone, Unilever, MOL, BMW, Bosch and Siemens.

Grantis earns revenue primarily through MNB-regulated success fees (sikerdíj) paid by the chosen financial institution when a client takes a product, making the consumer advisory service free at point of use; secondary streams include commissions from loan brokerage via BankSelect, corporate insurance brokerage and the quote-based Financial Wellbeing training program. The firm states it has served 40,000+ customers cumulatively, handles ~700 personal-consultation requests per month, helps ~2,000 people per year, employs 35+ in-house advisors among 50+ total colleagues, and holds a claimed 5.00 Google rating across 3,000+ reviews (98.9% five-star). In June 2025 the firm completed an inorganic step-up via the PROVITI insurance-brokerage portfolio transfer.

Name

Grantis Hungary

Legal name

GRANTIS Hungary Független Pénzügyi Tanácsadó Zártkörűen Működő Részvénytársaság

Website

https://grantis.hu

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Budapest-based independent insurance broker and financial advisor serving Hungarian consumers and enterprises with multi-institution pension, insurance, investment and loan brokerage, supported by proprietary comparison calculators and a B2B Financial Wellbeing training line.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance and financial product brokerage commissions: Primary revenue stream. Grantis is an independent insurance broker (alkusz) and tied capital-markets agent. When a client selects a product via Grantis, the chosen financial institution pays a success fee (sikerdíj/jutalék) regulated by the Magyar Nemzeti Bank. Commissions are roughly equivalent across institutions, eliminating steering bias. This revenue model funds the free advisory service to end consumers.
2. Corporate Financial Wellbeing training programs: Grantis Financial Wellbeing is a 5-session (or 3x75 min) corporate training program sold to enterprises to raise employees' financial literacy. Sold to large multinational and Hungarian enterprises (BP, SAP, Vodafone, Unilever, MOL, BMW, Bosch, etc.). Pricing is not publicly disclosed; 5% of the fee is donated to child talent development and Erdőmentők reforestation.
3. Loan brokerage commissions (GRANTIS BankSelect Kft.): Personal loans, housing loans, CSOK family housing subsidy optimization and loan refinancing brokerage via GRANTIS BankSelect Kft., generating commissions from partner banks (Raiffeisen, Gránit, UniCredit, Erste, CIB, MBH, etc.).
4. Corporate insurance brokerage (B2B): Via the 'Vállalati szolgáltatások' and 'Vállalati vagyonbiztosítási szakértő' offering, Grantis brokers group health, accident, life and property insurance for corporate clients, generating institutional commission revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Grantis Hungary is an MNB-registered independent insurance broker and tied capital-markets agent that provides free, commission-funded financial advisory and insurance brokerage across pension savings, pension insurance, life, health, property, and investment products from 20+ partner institutions. The firm also operates a separate loan brokerage subsidiary (GRANTIS BankSelect Kft.) and sells a corporate Financial Wellbeing training program to enterprises, supported by self-developed multi-institution comparison calculators.

Product overview

Grantis Hungary operates a portfolio of independent financial advisory and insurance brokerage services rather than a single unified software product. The core offering is independent financial advisory (Pénzügyi tanácsadás), delivered through specialized advisory modules covering pension savings, pension insurance, life and health insurance, investment advisory, children's savings, loan brokering, and property insurance, alongside a corporate financial wellbeing training program (Grantis Financial Wellbeing) and proprietary online comparison calculators (e.g., Nyugdíjkalkulátor). The various advisory modules are parallel service lines supported by the firm's online calculators and comparison tools, rather than a platform-plus-modules architecture. A separate legal entity, Grantis BankSelect Kft., handles loan brokering (Hitelközvetítés).

Differentiator

Problem solved

Functional benefit

Brands

• Grantis Financial Wellbeing: Corporate financial-wellbeing training programme (5-session workshop) for employees of large enterprises, led by advisor Sipos Csaba. Combines financial-literacy training with personal-consultation slots.
• GRANTIS BankSelect

Products and services

• Pénzügyi tanácsadás (Financial Advisory) The company's flagship independent financial advisory service, providing personalized consulting on financial planning, savings, and protection products for Hungarian individuals and households across all product modules.
• Nyugdíj-előtakarékosság (Pension Savings Advisory) Specialized advisory on pension savings products, supported by the company's own pension savings comparison calculator, designed to help Hungarian clients plan long-term retirement savings.
• Nyugdíjbiztosítás (Pension Insurance Brokerage) Insurance brokerage for pension insurance products, with an online calculator for comparing available pension insurance options from partner insurers.
• Önkéntes nyugdíjpénztár (Voluntary Pension Fund) Advisory and brokerage for voluntary mutual pension fund membership, covering fund selection, contributions, and tax-advantaged retirement savings.
• NYESZ (Pension Savings Account) Advisory Advisory on NYESZ, the Hungarian tax-advantaged individual retirement savings account, including account selection, contribution planning, and payout strategy.
• Életbiztosítások (Life Insurance Brokerage) Insurance brokerage for life insurance products, including risk, endowment, and unit-linked life policies from partner insurers, with comparison tools.
• Egészségbiztosítás (Health Insurance Brokerage) Insurance brokerage for private health insurance policies, including both individual and corporate health insurance with online comparison calculators.
• Befektetés (Investment Advisory) Independent investment advisory covering investment funds, government bonds, and other capital-market instruments, leveraging comparison calculators developed and operated by Pénznavigátor Pénzügyi Zrt.
• Gyermek megtakarítás (Children's Savings) Specialized savings and insurance advisory aimed at funding children's future needs (education, start in life), using Start-számla and related long-term savings products.
• Hitel (Loan Brokerage via GRANTIS BankSelect Kft.) Personal loan and mortgage brokerage, intermediated through the GRANTIS BankSelect Kft. legal entity (Hitelközvetítés), including comparison of bank offers from MBH, Raiffeisen, Gránit, UniCredit, Erste and CIB, as well as CSOK and babaváró subsidy optimization and loan refinancing.
• Vagyonbiztosítások (Property Insurance Brokerage)

Quantifiable outcome

• 40,000+ customers served since 2014
• +5 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• PROVITI Biztosítási Szolgáltató Kft.coreStrategic or Co-development Partner · 10 June 2025On 10 June 2025 PROVITI Kft. transferred the entirety of its active insurance-brokerage client portfolio (Bit. 406/A.§) to GRANTIS Hungary Zrt. PROVITI's individual insurance-intermediary contractors continue servicing those clients as Grantis subcontractors. Affected clients could opt out with 30 days' notice. Treated as a strategic portfolio-transfer partnership, not a capital investment.
• Eurorisk Biztosítási Alkusz Kft. (parent of GRANTIS Hungary Zrt.)flagshipStrategic or Co-development PartnerGRANTIS Hungary Zrt. was created as a subsidiary of Eurorisk Kft., which since 1993 has ranked among the top-10 insurance brokerage firms in Hungary and was previously part of the MKB-Euroleasing group. Eurorisk also appears as a data-recipient partner ('GRANTIS Hungary Zrt. az Eurorisk Kft. leányvállalataként jött létre'). As parent it provides the corporate, market-credibility and operational backbone behind the Grantis brand.
• Allianz Hungária Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorAllianz Hungária is one of Grantis' key insurance partners — its life, health, accident, property and pension-fund products are compared and brokered through Grantis' advisory and online calculators. Allianz Hungária Önkéntes Nyugdíjpénztár and Allianz Hungária Egészség- és Önsegélyező Pénztár are also listed as distribution partners.
• Generali Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorGenerali is among the largest insurance partners whose life, accident, property and motor products are distributed via Grantis; Generali Egészség- és Önsegélyező Pénztár and Generali Önkéntes Nyugdíjpénztár are also available via Grantis.
• NN Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorNN's life-insurance, savings and pension-insurance products are sold via Grantis' advisory channel and online calculators.
• UNIQA Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorUNIQA's life, health, accident and property-insurance products are distributed through Grantis.
• SIGNAL IDUNA Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorSIGNAL IDUNA's life, health and pension products are brokered via Grantis, including both retail and corporate segments.
• CIG Pannónia Életbiztosító Nyrt.coreChannel Partner/ Reseller/ DistributorCIG Pannónia life-insurance products and the related CIG Pannónia Első Magyar Általános Biztosító Zrt. general-insurance products are sold via Grantis.
• Groupama Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorGroupama's life, health, property and motor products are brokered via Grantis, including corporate group-insurance programmes.
• Pénznavigátor Pénzügyi Zrt.flagshipTechnology or IntegrationPénznavigátor Pénzügyi Zrt. (1026 Budapest, Pázsit utca 10.) developed and operates the multi-institution financial-product comparison calculators used by Grantis BankSelect Kft. (data processor for the bank-selection workflow) and integrated across grantis.hu. Critical technical backbone of Grantis' 'no opinion, just facts' comparison UX.
• GRANTIS BankSelect Kft. (sister company)flagshipStrategic or Co-development PartnerGRANTIS BankSelect Kft. (01-09-350855; 1061 Budapest, Paulay Ede utca 65.) is the loan-brokerage arm of the Grantis group, also supervised by the MNB. When a Grantis Hungary lead is a housing/personal-loan enquiry, BankSelect takes it over; conversely, BankSelect refers insurance/pension enquiries back to Grantis Hungary. Same shareholders (Sebestyén András is the legal representative of both).
• GRANTIS Tőkepiaci Tanácsadó Kft. (sister company)coreStrategic or Co-development PartnerGRANTIS Tőkepiaci Tanácsadó Kft. (1061 Budapest, Paulay Ede utca 65.) handles investment-services / securities-account enquiries referred from the Grantis Hungary web form per the cross-referral data-privacy process (point 7.7.2).
• Biztos Döntés Kft.minorGTM or Marketing PartnerBiztos Döntés Kft. (2100 Gödöllő, Semmelweis utca 23.) is a business partner that publishes selected customer-feedback reviews on biztosdontes.hu, helping Grantis customers see aggregated peer opinion when choosing products.
• Aranykor Országos Önkéntes NyugdíjpénztárcoreChannel Partner/ Reseller/ DistributorAranykor voluntary pension fund is among the pension funds whose products are distributed through Grantis' voluntary pension fund (ÖNYP) advisory channel.
• Pannónia NyugdíjpénztárcoreChannel Partner/ Reseller/ DistributorPannónia Nyugdíjpénztár voluntary pension fund is among the partner pension funds distributed via Grantis.
• PRÉMIUM Önkéntes Nyugdíjpénztár / PRÉMIUM Önkéntes Egészség- és Önsegélyező PénztárcoreChannel Partner/ Reseller/ DistributorPremium voluntary pension and voluntary health funds are distributed through Grantis.
• OTP Országos Egészség- és Önsegélyező Pénztár / OTP NyugdíjpénztárcoreChannel Partner/ Reseller/ DistributorOTP's voluntary health fund and voluntary pension fund are distributed via Grantis.

Scale indicators12 records

Recent moves4 records

Expansion highlights6 records

Emerging players

• Policygenius: US digital insurance broker offering comparison and purchase of life, disability, homeowners and pet insurance across multiple carriers. Closely comparable to Grantis' online comparison-calculator plus advisor-brokerage hybrid, with an explicit emphasis on transparent, fact-based recommendations.
• SelectQuote: US direct-to-consumer insurance comparison and distribution platform for life, auto and home insurance. Mirrors Grantis' model of side-by-side multi-carrier product comparison with a digital/inside-sales funnel, applied to a different (US) consumer market.

Broad incumbents

• Willis Towers Watson: Global advisory, broking and solutions company serving insurance, risk and HR markets. Same insurance-intermediation core as Grantis, complemented by actuarial, benefits-administration and investment-advisory services at scale.
• Pénzcentrum: Major Hungarian financial news and comparison portal covering banking, insurance, investment and personal-finance products. Addresses the same Hungarian retail financial-decision audience as Grantis but through a media-led, broader-content model rather than a regulated independent-brokerage structure.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk-management firm with retail, commercial and employee-benefits brokerage operations. Comparable independent-broker distribution model but operating at enterprise scale across multiple geographies.
• Aon plc: Global insurance and reinsurance broker providing risk management, HR consulting and insurance brokerage services. Overlaps directly with Grantis' independent-brokerage core but with multinational reach and a broader advisory portfolio.
• Marsh McLennan: Global insurance brokerage and risk-advisory firm operating across commercial and personal lines worldwide. Operates the same insurance-intermediation business model as Grantis but at vastly greater scale and with a corporate-risk focus.

Direct peers

• Bankmonitor.hu: Hungarian online financial comparison platform specializing in personal loans, mortgages, CSOK family-housing subsidies and refinancing across multiple Hungarian banks. Competes for the same Hungarian consumer comparison traffic and mortgage-brokerage wallet share (overlapping with GRANTIS BankSelect Kft.).
• BiztosDöntés Kft. Hungarian insurance comparison and customer-review platform listed as a Grantis data-sharing partner. Operates a multi-insurer comparison model targeting the same Hungarian retail insurance buyer that Grantis serves, with overlapping lead-capture and review-driven funnel mechanics.
• Eurorisk Biztosítási Alkusz Kft. Parent company of GRANTIS Hungary Zrt., operating in Hungary since 1993 and consistently ranked among the country's top-10 insurance brokerage firms. Distributes the same multi-insurer product set (life, health, property) through an independent broker model, making it the most directly comparable Hungarian independent intermediary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GRANTISHungary
• Facebookfacebook.com/grantiszrt
• LinkedInlinkedin.com/company/grantis
• Instagraminstagram.com/grantis.hungary
• TikToktiktok.com/@hello.grantis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grantis Hungary