LOC+
LOC+ is a privately-held French regional equipment rental company serving construction (BTP/TP) contractors and outdoor space maintenance professionals through 20-22 agencies across the Mediterranean arc, offering 2,000+ equipment references including a 100% electric range (ELEC+).
- Company typePrivate
- Founded1990
- HeadquartersMontpellier, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What LOC+ does
LOC+ is a privately-held French equipment rental company serving the construction (BTP/TP) and outdoor space maintenance sectors across the Mediterranean arc of southern France. The company rents construction machinery, public works equipment, and green-space maintenance tools through a network of 20-22 physical agency branches spanning cities from Perpignan through Montpellier, Nîmes, Marseille, Toulon, and inland to Toulouse (which operates two branches). Its catalog covers more than 2,000 product references across two main lines — a general construction products catalog and a dedicated tools catalog — and includes a differentiated 100% electric equipment range branded ELEC+ aimed at environmentally conscious projects.
The company's revenue model is based on short-term and long-term equipment rentals priced on a custom-quote basis with daily, weekly, or monthly billing cadence. Distribution combines direct field sales at the agency network, a website-based online quote request (Devis), and direct delivery to customer construction sites. Customer segments are primarily construction contractors (BTP/TP) and landscaping/municipal outdoor maintenance operators, with industrial users as a secondary segment. Pricing is not publicly disclosed and varies by equipment type and rental duration.
The company emphasizes a "responsible rental" positioning, validated by a 2025 Ecovadis Medal for Corporate Social Responsibility. It partners with Apex Location for complementary vehicle rentals. LOC+ appears to operate as part of or alongside the Sofitec group (Apex Location branding), though no explicit parent-subsidiary relationship is documented. The company is privately held, with no disclosed funding rounds, institutional investors, or M&A activity in the source material.
LOC+ firmographics
Firmographics- Name
- LOC+
- Legal name
- LOC+
- Website
- https://locplus-loc.fr
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LOC+ is a privately-held French regional equipment rental company serving construction (BTP/TP) contractors and outdoor space maintenance professionals through 20-22 agencies across the Mediterranean arc, offering 2,000+ equipment references including a 100% electric range (ELEC+).
- Ownership category
- akta.pro rank
LOC+ industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)
Keywords
Where LOC+ is headquartered
LocationHeadquarters
- HQ city
- Montpellier
- HQ country
- France
- HQ region
- Europe
Offices19 records
Markets served
LOC+ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: LOC+ generates revenue through short-term and long-term rental of construction equipment (BTP), public works (TP) machinery, and outdoor space maintenance tools. Rental is available by day, week, or month, offering flexibility to customers. The company operates 22 agency locations across the Mediterranean arc for equipment distribution and pickup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Daily rental for short-term needs |
| Subscription | Pay-as-you-go | Weekly rental for medium-term projects |
| Subscription | Monthly | Monthly rental for extended needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
LOC+ product offering
Product offeringCore offering
LOC+ rents construction (BTP), public works (TP), industrial, and outdoor/green space maintenance equipment to professional contractors and companies across the Mediterranean arc of France. The company operates 22 physical agency branches and a fleet of 2000+ product references, including a 100% electric equipment range called ELEC+. Customers can rent by day, week, or month, request quotes online, and receive direct delivery to construction sites.
Product overview
LOC+ operates as a unified equipment rental platform offering three interconnected core offerings: the Catalogue Produits (main construction equipment catalog with 2000+ references), the Catalogue Outillages (dedicated tool rental catalog), and the ELEC+ electric equipment line (100% electric machinery). Services include technical support, job site delivery, and flexible short/long-term rental options. The company also partners with Apex Location for vehicle rental needs. The portfolio is delivered through 20-22 regional agencies along the Mediterranean arc.
Differentiator
Problem solved
Functional benefit
Products and services
- Catalogue Produits (Product Equipment Catalog)
Companies that use LOC+
Customer profileSegments3 records
Ideal customer profiles3 records
LOC+ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LOC+ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Apex LocationminorApex Location is a related vehicle rental company offering utility vehicles and tourism cars. LOC+ references Apex Location on their website to offer customers complementary vehicle rental services alongside equipment rental.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
LOC+ competitors and assessment
Company assessmentDirect peers
- Locagri: French regional equipment rental company focused on agricultural, public works, and construction equipment. Comparable to LOC+ as a regional French rental operator with multi-branch presence and overlapping BTP/TP and outdoor equipment categories.
- Mateco: European aerial work platform and industrial equipment rental specialist with operations in France. Comparable to LOC+ on the rental-of-machinery-to-construction-customers model, with stronger specialization in lifting/aerial but similar customer overlap in BTP.
- Loxam: European leader in equipment rental with deep French coverage, offering construction, aerial, and tool rental to BTP and industrial clients. Closely comparable business model and customer base to LOC+, but with substantially broader fleet and geographic reach across Europe.
- Kiloutou: France's largest equipment rental company with a national branch network offering construction, public works, and event equipment. Directly comparable to LOC+ on product category, target customers (BTP contractors, municipalities), and short/long-term rental model — though at materially larger scale.
Emerging players
- Riwal: European aerial work platform and vertical access rental specialist. Comparable to LOC+ on rental model and BTP/customer overlap, but with a narrower focus on aerial platforms rather than LOC+'s broader catalog of construction and outdoor maintenance equipment.
Broad incumbents
- Boels Rental: Pan-European equipment rental group with a broad portfolio across construction, events, and industrial customers. Comparable to LOC+ in offering construction equipment rental but at significantly larger scale and with multi-country presence that LOC+ lacks.
- Herc Holdings: North American equipment rental operator offering aerial, earthmoving, and industrial machinery. Comparable to LOC+ on rental business model and product categories, though operating in a different geography and at materially larger scale.
- United Rentals: Largest equipment rental company globally, serving construction and industrial customers with a comprehensive fleet. Comparable to LOC+ on rental business model and equipment categories, but vastly larger and operating primarily in North America.
- Sunbelt Rentals: Large North American equipment rental provider spanning construction, industrial, and specialty equipment. Comparable to LOC+ on rental model and product breadth, though operating at much greater scale and in a different geographic market.
Regional players
- Speedy Hire: UK-focused equipment and tool hire provider serving construction and infrastructure customers. Comparable to LOC+ on rental business model and product categories, but operating in the UK market rather than France and serving as a regional benchmark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
LOC+ compliance and trust
Trust signalCompliance1 record
LOC+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOC+ leadership team
Management profileNumber of profiles
LOC+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOC+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOC+
What does LOC+ do?
LOC+ rents construction (BTP), public works (TP), industrial, and outdoor/green space maintenance equipment to professional contractors and companies across the Mediterranean arc of France. The company operates 22 physical agency branches and a fleet of 2000+ product references, including a 100% electric equipment range called ELEC+. Customers can rent by day, week, or month, request quotes online, and receive direct delivery to construction sites.
Is LOC+ a public or private company?
LOC+ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LOC+ founded?
LOC+ was founded in 1990. It employs 101 to 250 people.
Where is LOC+ based?
LOC+ is headquartered in Montpellier, France, in the Europe region.
How does LOC+ make money?
One revenue line is on record: equipment Rental.
Who are LOC+'s main competitors?
Direct peers on record are Locagri, Mateco, Loxam and Kiloutou. Riwal is listed as an emerging player. Broad incumbents are Boels Rental, Herc Holdings, United Rentals and Sunbelt Rentals. Speedy Hire is listed as a regional player.
Does LOC+ have an API?
No public API is recorded for LOC+.
What industry is LOC+ in?
LOC+'s product category is Construction Equipment Rental. Its primary akta.pro industry code is TLABAFAH, Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers). Its NAICS code is 5324 and its SIC code is 7350.