What GdeEtotDom.RU does

GdeEtotDom.RU (ГдеЭтотДом.РУ), legally OOO «GDEETOTDOM.RU», is a Moscow-headquartered digital real estate information portal that has operated continuously since 2007. The platform aggregates listings for the sale, long-term rental, and short-term rental of residential apartments, rooms, suburban houses and cottage settlements, and commercial real estate (offices, warehouses, retail, production, garages, and ready businesses), with search indexed by Moscow metro station, district, and city, plus dedicated catalogs for new construction and cottage villages. The portal also publishes a real estate news/analytics section, a verified realtors directory, and a mortgage calculator. Registered legal entity is OOO «GDEETOTDOM.RU», with offices in Moscow (Mira Prospekt, headquarters) and St. Petersburg; ownership is private and founder-controlled with no disclosed PE/VC backing.

Underlying technology consists of two state-registered proprietary software products: the «Программа по управлению сайтом gdeetotdom.ru» website management program (Certificate No. 2017660210, dated 19.09.2017) and «Лидген» (LeadGen), a real estate lead management program for distributing inquiries among users and importing leads from external CSV sources into an internal CRM (Certificate No. 2022685773, dated 27.12.2022; RRPO entry No. 17246, dated 11.04.2023). The platform supports geographic coverage across Moscow, Moscow Oblast, St. Petersburg, Leningrad Oblast, and other Russian regions, with foreign real estate listings surfaced via channel partnerships (e.g., City Real Estate in Latvia).

GdeEtotDom.RU operates a freemium marketplace model with four revenue streams: free basic property listings with paid premium promotion services for higher visibility, tiered subscription/tariff plans for realtors and agencies, a pay-per-lead Лидген (LeadGen) service priced at 2,000 rubles per processed inquiry, and advertising placement on the portal. The customer base spans four segments — private property owners, individual realtors, real estate agencies, and developers — with notable channel partnerships including CENTURY 21 Россия, PENNY LANE REALTY, Экотон (St. Petersburg), and ГК ФСК for new construction. Distribution is fully digital via a self-serve website and personal account system, with no mobile app, no API integrations, and no disclosed AI/ML functionality.

Name

GdeEtotDom.RU

Legal name

OOO «GDEETOTDOM.RU»

Website

https://www.gdeetotdom.ru

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

GdeEtotDom.RU is a Moscow-based real estate marketplace portal, operating since 2007, serving property owners, realtors, agencies, and developers across Russia with listings, lead management (LeadGen), and subscription tariffs.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate marketplace
• Property listings platform
• Rental property classifieds
• Lead generation software
• New construction catalog

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Property Listing Fees: Free basic listing option with paid premium services for enhanced visibility and faster client acquisition
2. Lead Generation (Лидген): Sale of processed real estate leads to agents and agencies. Compensation of 2000 rubles per lead processed.
3. Subscription/Tariff Plans: Tiered tariff plans for realtors and agencies offering various levels of service and listing visibility
4. Advertising: Advertising placement services on the portal for real estate-related products and services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GdeEtotDom.RU operates an online real estate marketplace portal where private property owners, realtors, agencies, and developers list residential, suburban, and commercial properties for sale, long-term rental, and short-term rental in Moscow, Moscow Oblast, St. Petersburg, and other Russian regions. Revenue is generated through freemium listing promotion tariffs, tiered subscription plans for realtors/agencies, advertising placements, and per-lead lead distribution (Лидген at 2,000 rubles per processed lead).

Product overview

GdeEtotDom.RU is a real estate information portal operating since 2007, providing a platform for buying, selling, and renting residential, commercial, and country properties in Moscow and Moscow Region. The core offering consists of the main GdeEtotDom.RU Portal with property search by metro, district, and map, supported by specialized sub-portals for new construction (Новостройки) and cottage village catalogs (Коттеджные поселки). The platform integrates complementary services including the Лидген lead management system for realtors, the Ипотечный калькулятор mortgage calculator, a Риэлторы directory, and a news/journal section. Users access services through Личный кабинет personal accounts with various tariff plans for listing promotion. The company operates as an IT/data processing entity rather than a traditional real estate agency, holding registered software certificates for both its lead management (Лидген, No.2022685773) and website management (No.2017660210) programs.

Differentiator

Problem solved

Functional benefit

Brands

• Leadgen (Лидген): Lead management software for real estate property selection requests - accepts and distributes leads between users, imports leads from external sources into internal CRM

Products and services

• GdeEtotDom.RU Portal Comprehensive self-serve real estate marketplace portal for Moscow, Moscow Oblast, St. Petersburg, Leningrad Oblast, and other Russian regions, covering residential sale/rent, secondary market, suburban homes, commercial property, and overseas real estate, with search by metro station, district, city, developer, and map for individual home seekers, renters, and listing supply-side customers (realtors, agencies, developers).
• Новостройки (New Construction Catalog) Dedicated catalog of new construction projects in Moscow, New Moscow, and Moscow Oblast, featuring pricing, floor plans, and developer information; targets developers seeking promotion and buyers seeking new-build inventory.
• Коттеджные поселки (Cottage Village Catalog) Catalog of cottage settlements and country properties available for purchase or rental in Moscow Region, with settlement-level search and browsing for suburban home buyers and tenants.
• Лидген (LeadGen) Standalone licensed software for managing real estate lead requests: ingests leads from external sources via CSV, assigns user roles (admin, operator, client), filters leads by price, rooms, and geography, tracks status, and replaces low-quality contacts. Sold to realtors and agencies at 2,000 rubles per processed lead with separate dashboards for admin, operator, and client users.

Quantifiable outcome

• Property listings available for all major metro stations across Moscow
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Real Estate Agencies (various)coreChannel Partner/ Reseller/ DistributorNetwork of real estate agencies and brokers listing properties on the platform. Examples include CENTURY 21 Россия (375+ listings), PENNY LANE REALTY (luxury segment), Экотон (St. Petersburg, 132 listings), and others.
• Property Developers (Застройщики)coreChannel Partner/ Reseller/ DistributorDevelopers such as ГК ФСК listing new construction projects directly on the portal. Includes projects like ЖК Sky Garden, ЖК Rotterdam, ЖК Город на Реке Тушино 2018.
• Banks and Mortgage ProvidersminorGTM or Marketing PartnerMortgage calculator service and partnership with banks for property financing. Listing of mortgage offers on portal.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CIAN: Russia's largest dedicated real estate marketplace and the dominant direct competitor. Like GdeEtotDom.RU, CIAN operates a listing platform for residential, commercial, and new construction properties with freemium agent subscriptions, but at significantly greater scale and with more advanced product features.
• DomClick: Sberbank-owned real estate platform integrating property listings with mortgage origination and Sberbank financial products. Directly comparable listing/marketplace functionality, with added fintech distribution advantages unavailable to GdeEtotDom.RU.
• Move.ru: Russian real estate marketplace covering Moscow and other regions with similar listing, agent subscription, and lead-generation monetization. Comparable scale and product positioning to GdeEtotDom.RU in the long-tail portal segment.
• Restate: Russian real estate portal and analytics platform focused on new construction and primary market. Overlaps with GdeEtotDom.RU's new construction catalog and developer partnerships, serving similar agent/developer customer base.
• N1.ru: Regional Russian real estate portal with listings across multiple Russian cities. Comparable freemium and subscription-based agent monetization model; relevant peer for understanding long-tail competitive dynamics outside the Moscow market.
• EMLY: Russian secondary-market real estate platform with comparable agent subscription and listing monetization. Direct competitor in the apartment resale and rental segment where GdeEtotDom.RU also focuses.

Broad incumbents

• Avito: Russia's largest general classifieds platform with a substantial real estate vertical. Competes for the same listing and lead-generation activity as GdeEtotDom.RU but as part of a much broader horizontal marketplace spanning autos, jobs, services, and goods.
• Yandex Realty: Real estate vertical of Russia's largest tech/search company. Offers property search, listings, and valuation tools integrated with Yandex's broader ecosystem (search, maps, ads), providing significant distribution advantages over independent portals like GdeEtotDom.RU.

Emerging players

• Best-Novostroy: Russian portal specialized in new construction projects and primary market. Overlaps with GdeEtotDom.RU's Новостройки catalog and developer partnerships, but with narrower focus on the new-build segment.
• The Developer (developer.ru): Russian portal with developer project listings and new construction focus. Comparable customer segment (developers, primary market buyers) and lead generation monetization to GdeEtotDom.RU's developer-facing offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/gdeetotdom
• Facebookfacebook.com/gdeetotdom.ru
• LinkedInlinkedin.com/company/gdeetotdom-ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GdeEtotDom.RU