Rackets Cubed
Rackets Cubed is a UK charity founded in 2016 that delivers integrated after-school programmes combining racket sports coaching, STEM education, and nutritious meals for Key Stage 2 children from underserved communities, plus community food hubs supporting ~900 families weekly across 60+ UK sites.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rackets Cubed does
Rackets Cubed is a UK-registered charity (Charity Number 1170744) founded in 2016 and headquartered at 17 Castello Avenue, London SW15 6EA. It delivers an integrated after-school programme for Key Stage 2 children (ages 7–11) from disadvantaged communities, combining one hour of professional racket sports coaching (tennis, squash, padel), one hour of STEM education led by qualified teachers, and a shared nutritious meal. The School Programme operates through a network of 60+ partner primary schools, universities (Roehampton, York St John, Hull, Birmingham, Nottingham Trent, UEL), private clubs, and GLL leisure centres across London, Birmingham, York, Nottingham, Leeds, Manchester, Hull, West Midlands, Glasgow, Edinburgh, and Yorkshire, serving roughly 700–1,350 children per academic year.
Its second programme area is Community Partnership Hubs, including the Community Box national food-redistribution network (delivered with The Elliot Foundation across 18 sites) and social supermarkets where families receive £40 of food for £4. These hubs support approximately 900 families per week and have delivered over 2.1 million meals since launch in March 2020. There is no proprietary technology platform — delivery is physical service-led, with partner venues donating facilities.
The revenue model is 100% non-commercial: institutional grants (Sport England £450,000 3-year, National Lottery £150,000 3-year, Laureus Sport for Good/Mercedes-Benz UK 3-year), corporate donations, individual giving, and a modest £350-per-term school contribution per participating school. Programmes are free for children and host sites provide facilities gratis; expansion is grant-driven rather than market-driven.
Rackets Cubed firmographics
Firmographics- Name
- Rackets Cubed
- Legal name
- Rackets Cubed
- Website
- https://racketscubed.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rackets Cubed is a UK charity founded in 2016 that delivers integrated after-school programmes combining racket sports coaching, STEM education, and nutritious meals for Key Stage 2 children from underserved communities, plus community food hubs supporting ~900 families weekly across 60+ UK sites.
- Ownership category
- akta.pro rank
Rackets Cubed industry classification
Industry- Product category
- Youth and Community Services
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)
Keywords
Where Rackets Cubed is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rackets Cubed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Charitable Donations and Grants: Rackets Cubed operates as a registered UK charity (Number 1170744) generating revenue through charitable donations, grants, and corporate partnerships. Major grants include £450,000 from Sport England (3-year Sector Renewal Grant) and £150,000 from National Lottery (3-year Reaching Communities Grant).
- Corporate Partnerships: Partnerships with corporate entities such as Mercedes-Benz UK and Laureus Sport for Good provide funding and support including office donations, volunteering at community hubs, and marketing collaboration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | School Programme - Free for Children |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Rackets Cubed product offering
Product offeringCore offering
Rackets Cubed is a UK-registered charity that delivers integrated after-school programmes combining one hour of racket sports coaching, one hour of STEM education, and a shared nutritious meal for underserved Key Stage 2 children at partner primary schools. It also operates Community Partnership Hubs that redistribute surplus food to families facing food insecurity through Community Box and Community Cuppa events.
Product overview
Rackets Cubed is a UK registered charity founded in 2016 that operates two core programme areas: the School Programme providing integrated after-school activities combining racket sports coaching, STEM education, and nutritious meals for Key Stage 2 children; and Community Partnership Hubs offering food support through social supermarkets and community events. The School Programme supports approximately 700 children weekly across 18+ sites, while Community Partnership Hubs serve around 900 families weekly through Community Box food redistribution and Community Cuppa social events. Racket sports offered include tennis, squash, and padel.
Differentiator
Problem solved
Functional benefit
Products and services
- School Programme Weekly after-school programme for up to 30 Key Stage 2 children combining one hour of racket sport coaching, one hour of STEM education led by qualified teachers, and a nutritious shared meal. Free to children; partner schools contribute £350 per academic term. Delivered across 18+ sites throughout the UK.
- Community Partnership Hubs Physical community hubs providing social supermarkets where families access food support for a nominal fee (£4 for £40 worth of food), hot meals, drinks, children's activities, and connections to local services.
- Community Box National food redistribution programme delivered in partnership with The Elliot Foundation, redistributing surplus food to families who need it most while reducing food waste. Supports around 900 families every week through 18 partner primary school sites.
- Community Cuppa Community events at partnership hubs where local residents can enjoy hot food and drinks in a warm, welcoming, safe space with opportunities for deeper support and connections to additional local services.
- Community Cuppa+ Extended version of Community Cuppa events providing additional support services and deeper connections to local assistance for residents who need more intensive help.
- STEM & Multisport CPD Event Free continuing professional development event for school staff, coaches, and partners covering multisports and STEM learning with inspirational guest speakers, designed to demonstrate programme value and share best practice.
Quantifiable outcome
- 70% of students showed improvement in overall fitness
- +6 more outcomes
Companies that use Rackets Cubed
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Rackets Cubed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rackets Cubed partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and supporting.
- Yorkshire TenniscoreYorkshire Tennis Limited and Rackets Cubed partnered to expand access to tennis for primary school children across Yorkshire. Yorkshire Tennis provides vital funding to support delivery of Rackets Cubed's innovative programmes in the region, aligned with LTA's Serves initiative for diversity and inclusion.
- The Elliot FoundationcoreNational Community Box programme delivered in partnership with The Elliot Foundation schools, redistributing surplus food to families who need it most while helping reduce food waste. Supports approximately 900 families every week through 18 partner primary school sites.
- Tennis ScotlandcorePartnership with Tennis Scotland to deliver racket sports programmes in Scotland. Supporting programmes at Carlibar Primary School (Glasgow) and Gracemount/St Catherine's (Edinburgh). Regional development manager Neil Haig highlighted tennis as a sociable and mentally challenging sport.
- University of RoehamptoncoreExternal evaluation partner and host venue for Rackets Cubed programmes. Collaborated to evaluate programme impact at four South West London primary schools, confirming positive impact on participants.
- FitmediacoreExternal evaluation partner providing independent assessments of programme impact across key areas including physical health, mental wellbeing, and social behaviour. Worked with Rackets Cubed on 2019 impact assessment measuring programme effectiveness over 12 months.
- FareSharesupportingFood redistribution charity providing surplus food for Community Box programmes. One of multiple food providers supporting the national network of hubs.
- The Felix ProjectsupportingLondon-based food redistribution charity surplus food for Community Box programmes.
- City HarvestsupportingFood redistribution organisation supporting Community Box programmes with surplus food supplies.
- Nottingham Trent UniversitycoreHost venue for Highbank Primary School programme on Clifton Campus. NTU student volunteers deliver tennis coaching and achieve qualifications. Partnership won Nottinghamshire LTA School of the Year award.
- York St John UniversitycoreHost venue for Haxby Road Primary Academy programme. Provides tennis facilities and supports new programme launches in York area.
- University of East LondoncorePartner since January 2023 running integrated after-school programme with Gallions Primary School. Won Partner of the Year at UEL Sports Ball. Students provide tennis coaching and catering team provides meals.
- National Tennis and Squash CentrescoreHost venues for Rackets Cubed programmes, providing professional facilities for children from partner schools.
- GLLsupportingLeisure centre operator with sites in London and Manchester hosting Rackets Cubed programmes.
- Surbiton Rackets and Fitness ClubcoreHost venue for Tolworth Primary School padel and tennis programme since 2022. Hosts charity events raising funds for Rally for Rackets Cubed campaign. Partnership includes coaching, facility hire, and hot nutritional meals.
- Britannia Leisure CentrecoreHost venue for St Luke's CofE School programme in Hackney, providing squash courts and studio space for STEM learning.
- East Renfrewshire Culture and LeisurecorePartnership through Chris Rose (Active Schools coordinator) to deliver Glasgow programme at Barrhead Foundry for Carlibar Primary School children.
- Giffnock Tennis ClubsupportingPartner venue supporting Glasgow programme delivery for children from Carlibar Primary School.
- City of Edinburgh CouncilcoreThrough Ryan Harrower (Rackets Development Officer) supporting Edinburgh programme with Gracemount and St Catherine's schools at Gracemount Leisure Centre.
Scale indicators13 records
Recent moves11 records
Expansion highlights7 records
Rackets Cubed competitors and assessment
Company assessmentDirect peers
- Access Sport: UK charity working to give disadvantaged children access to community sport, particularly in inner-city areas. Highly comparable mission, target beneficiary (underserved youth), school-based delivery model, and reliance on Sport England and similar grant funding.
- StreetGames: UK charity that brings sport to deprived communities, targeting young people aged 11-25. Comparable funder relationships (Sport England), grassroots sport-for-development model, and focus on reaching under-served young people through community delivery.
- Chance to Shine: UK charity bringing cricket into state schools and communities. Comparable as a single-sport charity working through primary schools with disadvantaged children, funded by Sport England and corporate partnerships, focused on physical literacy and life skills.
- Greenhouse Sports: UK charity delivering high-quality sport coaching and mentoring to disadvantaged state school pupils across London and other cities. Directly comparable as a sport-for-development charity targeting underserved children through school partnerships and similar funder base (Sport England, corporate partners).
Broad incumbents
- Youth Sport Trust: National UK charity focused on PE and sport in schools, working with government, schools, and partners. Broader scope than Rackets Cubed but highly comparable beneficiary base (school children), Sport England funding relationship, and policy-influencing role.
- Tennis Foundation: The charitable arm of the Lawn Tennis Association focused on opening tennis to underrepresented groups. Rackets Cubed's President Geoff Newton was previously CEO. Related in mission (tennis access for disadvantaged groups) but operates as an embedded foundation within a national governing body.
Others
- Laureus Sport for Good: Global sport-for-development foundation supporting community sport charities, including Rackets Cubed as a grantee. Comparable as a funder/ecosystem enabler in the same impact space, though operates as a grantmaker rather than direct programme deliverer.
- FareShare: UK's largest food redistribution charity, supplying surplus food to frontline organisations including Rackets Cubed. Adjacent ecosystem participant providing input to Community Box; comparable only at the food redistribution mission level, not at the community programme level.
- City Harvest London: London-based food redistribution charity that supplies surplus food to Rackets Cubed's Community Box programme. Comparable mission on food poverty reduction, but operates as a logistics/distribution partner rather than direct end-to-end community programme provider.
Emerging players
- Sport in Mind: UK charity using sport and physical activity to improve mental health outcomes. Comparable in using sport as a vehicle for social outcomes in underserved communities, though narrower focus on mental health versus Rackets Cubed's integrated sport-STEM-nutrition approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rackets Cubed social profiles
Digital presenceRackets Cubed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rackets Cubed leadership team
Management profileNumber of profiles
Profiles18 records
Rackets Cubed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rackets Cubed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rackets Cubed
What does Rackets Cubed do?
Rackets Cubed is a UK-registered charity that delivers integrated after-school programmes combining one hour of racket sports coaching, one hour of STEM education, and a shared nutritious meal for underserved Key Stage 2 children at partner primary schools. It also operates Community Partnership Hubs that redistribute surplus food to families facing food insecurity through Community Box and Community Cuppa events.
Is Rackets Cubed a public or private company?
Rackets Cubed is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rackets Cubed founded?
Rackets Cubed was founded in 2016. It employs 1 to 10 people.
Where is Rackets Cubed based?
Rackets Cubed is headquartered in London, United Kingdom, in the Europe region.
How does Rackets Cubed make money?
Two revenue lines are on record. Charitable Donations and Grants are the primary driver. The others are corporate Partnerships.
Who are Rackets Cubed's main competitors?
Direct peers on record are Access Sport, StreetGames, Chance to Shine and Greenhouse Sports. Broad incumbents are Youth Sport Trust and Tennis Foundation. Others are Laureus Sport for Good, FareShare and City Harvest London. Sport in Mind is listed as an emerging player.
Does Rackets Cubed have an API?
No public API is recorded for Rackets Cubed.
What industry is Rackets Cubed in?
Rackets Cubed's product category is Youth and Community Services. Its primary akta.pro industry code is MPAKABAF, Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash). Its NAICS code is 61162 and its SIC code is 3949.