Logos

What Logos does

Logos is a Brussels-headquartered public affairs and communications agency, established in Belgium and owned by MCI Holding SA as part of the international MCI Group since 2012. The firm delivers five integrated professional service lines — Advocacy & Intelligence, Association Management, Communication, Digital Engagement, and Industry & Policy Dialogues — to EU institutions (European Commission DGs including DEFIS and Education), trade associations (RECHARGE, 4evergreen Alliance, Cycling Industries Europe, AVEC, European Copper Institute), and multinational corporates (CEMEX, Airbnb, 5GAA). Its offerings span public affairs strategy, policy monitoring, stakeholder outreach, association governance setup, coalition building, campaign design, media relations, social media management, and high-level conference organisation.

Logos' underlying capability is a professional services delivery model rather than a technology platform: it combines sector specialisation across transport and mobility, environment/energy/chemicals, defence/space/aviation, technology, health, and agriculture with creative, coalition-building, and policy-monitoring expertise. It operates and co-organises branded event platforms such as the European Energy & Industry Conference (5th edition, 2025) and European Defence & Security Conference (5th edition, 2025), delivered alongside consortium partners including ALPHA Consult, AZO, and MCI Brussels. The firm holds an EU Transparency Register ID (5067624792-06) and maintains a five-office footprint across Brussels, Berlin, Geneva, Paris, and McLean.

Logos makes money primarily as a B2B professional services firm. Revenue is generated through negotiated consulting engagements, retainer agreements, and project-based work for institutional and corporate clients, with pricing not publicly disclosed. Long-running institutional contracts (Copernicus Support Office 2019–2021, EU Global Action on Space, 5GAA workgroup facilitation) form recurring revenue anchors, while flagship owned conferences and ad-hoc campaigns (e.g., the 2025 European Education and Skills Summit digital campaign) supplement with episodic fees. The go-to-market motion is direct sales-led, leveraging senior consultants and directors, policy credentials, and intra-group collaboration through MCI Group brands and post-2024 ESN capacity.

Name

Logos

Legal name

Logos

Website

https://logos-pa.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Logos is a Brussels-headquartered public affairs and communications agency, part of MCI Group, delivering advocacy, association management, communication, digital engagement, and policy dialogue services to EU institutions, trade associations, and multinational corporates across Europe and North America.

Ownership category

akta.pro rank

Product category

Public Affairs and Communication Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAGAG

Sponsorship Activation & Sports/Festival Experiential

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYTHAHAMAG

Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Corporate Meetings & Summits

Keywords

• Public affairs consulting
• EU policy advocacy
• Association management
• Communication agency
• Stakeholder engagement

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services and Consulting: Logos provides tailor-made visibility, outreach and advocacy solutions as a professional services firm. Revenue is generated through consulting engagements, retainer agreements, and project-based work for institutional and corporate clients seeking public affairs, communication, and association management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Logos is a Brussels-based public affairs and communication agency that provides tailor-made visibility, outreach, and advocacy solutions to EU institutions, trade associations, private sector corporations, and non-profits. Its core offering comprises five integrated service lines — Advocacy & Intelligence, Association Management, Communication, Digital Engagement, and Industry & Policy Dialogues — delivered alongside flagship event platforms and long-running client programmes.

Product overview

Logos is a global public affairs and communication agency and part of MCI Group Belgium. It offers a portfolio of five integrated professional service lines — Advocacy & Intelligence, Association Management, Communication, Digital Engagement, and Industry & Policy Dialogues — which are typically deployed in combination for clients. In addition, logos operates and co-organises branded event platforms including the annual European Energy & Industry Conference (EEIC) and the European Defence & Security Conference. The agency also manages long-running client programmes such as the EU Global Action on Space and the Copernicus Support Office for the European Commission, as well as campaign services like digital engagement programmes for the European Education and Skills Summit. All offerings are professional services rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Advocacy & Intelligence Public affairs strategy, policy monitoring and intelligence, outreach programme management, comitology and standardisation support, audit, and strategic consulting services for clients engaging with policy and regulatory bodies.
• Association Management Coalition and alliance building, finance and governance models, procurement and grant management, working group coordination, and membership and community management for industry associations and non-profits.
• Communication Online and offline communication strategy, reputation and crisis management, campaign design and delivery, media and public relations, and editorial approach and content strategy services.
• Digital Engagement Social media management, website design and development, digital marketing strategy, video production, and infographics and visual assets to support digital outreach and audience engagement.
• Industry & Policy Dialogues Speaker and event moderation, event branding and audience marketing, programme management and reporting, offline and online interactions, and consensus building facilitation for industry and policy forums.
• European Energy & Industry Conference (EEIC) Annual high-level conference platform convening EU policymakers, C-level executives, and industry stakeholders to discuss Europe's clean energy and industrial transition, decarbonisation, and competitiveness; organised by Logos in partnership with Business Bridge Europe and MCI Brussels.
• European Defence & Security Conference Annual independent forum for discussions on the future of Europe's defence and security cooperation, covering strategic, technological, and industrial challenges; gathers top decision makers and C-level industry leaders at Egmont Palace, Brussels since 2021.

Quantifiable outcome

• European Space Week 2019: 1000+ delegates, 32 sessions, 1.3M+ Twitter impressions
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Cepi (Confederation of European Paper Industries)coreStrategic or Co-development Partner · 1 January 2025Logos partnered with Cepi as kick-off partner for the first high-level European Bioeconomy Conference. The conference gathered policy and industry representatives from European Commission, Circular Bio-based Europe Joint Undertaking, and 30+ CEOs from pulp and paper, bioplastics, packaging, and advanced bio-based materials sectors.
• ESN (European Services Network)coreStrategic or Co-development Partner · 17 June 2024mci group Belgium acquired ESN, a prominent full-service communication agency with 35+ years of excellence and award-winning client service. ESN is renowned for work with EU institutions, governments, and non-profits, including international campaigns, multi-lingual editorial services, and creative technology. ESN team of 60+ members joined mci group Belgium brands including logos, Business Bridge Europe, MCI, and Ovation.
• 4evergreen AlliancecoreImplementation/ SI/ Consulting Partner · 1 January 2024Logos is a trusted partner of 4evergreen, the cross-industry alliance committed to advancing fibre-based packaging circularity. logos supported organisation of the 5th Annual Conference 'New Horizons for Fibre-Based Packaging Circularity' with 350+ participants.
• MCI BrusselscoreStrategic or Co-development Partner · 1 March 2021logos and MCI Brussels partnered for logistics, virtual platform setup, and event coordination for the Copernicus and Common Agricultural Policy virtual workshop. MCI Brussels handled registration, venue setup, and technical support while logos managed communications and programme.
• OpenEU InitiativeminorStrategic or Co-development Partner · 1 December 2020Logos launched and facilitates the OpenEU initiative, gathering cross-sectoral organisations to advance open, rules-based and mutually beneficial trade. First workshop held with DG Trade Director on EU Trade Policy Review priorities.
• 4D Hybrid ProjectminorStrategic or Co-development Partner · 1 October 2019Logos supported the 4D Hybrid project which received the Innovation Radar Prize 2019 from European Commission (DG RTD) during European Research and Innovation Days in Brussels.
• ALPHA ConsultcoreStrategic or Co-development Partner · 1 July 2019Consortium partner with logos and AZO for managing the Copernicus Support Office under contract with European Commission's DG DEFIS from July 2019 to August 2021. Combined communication, public affairs, events, community building, and technical expertise.
• AZO (Anwendungszentrum für Optische Hochleistungstechnik)coreStrategic or Co-development Partner · 1 July 2019Consortium partner with logos and ALPHA Consult for managing the Copernicus Support Office. AZO contributed technical and space sector expertise to the consortium delivering communication, public affairs, and community building services.
• Women Entrepreneurs Platform (WEP)minorGTM or Marketing Partner · 1 April 2019Logos facilitated partnership event between WEP and Airbnb to boost women entrepreneurship in Europe. Event in Brussels marked beginning of new partnership for organising workshops across Europe. Logos facilitated the dialogue and moderated discussions.
• Cycling Industries Europe (CIE)coreImplementation/ SI/ Consulting Partner · 1 January 2018Logos supported the launch and establishment of Cycling Industries Europe as a new trade association. Directors worked closely with founding members to design governance, secure legal advice for AISBL formation, and help the association rapidly gain recognition with EU institutions.
• MCI Group / MCI Holding SAcoreStrategic or Co-development Partner · 1 January 2012Logos is owned by MCI Holding SA and joined MCI Group in 2012. MCI Group is an international communications and association management group. This acquisition integrated logos into a global network spanning Brussels, Berlin, Geneva, Paris, and Washington offices.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Edelman: Edelman is the world's largest PR firm with a substantial EU public affairs and policy offering in Brussels, often competing with Logos on corporate reputation, association, and EC framework work.
• Publicis Public Affairs / Publicis Live: Publicis operates a significant EU public affairs and live events capability through Publicis Live in Brussels, competing with Logos for association management, advocacy, and event mandates on a global-network basis.
• Hill & Knowlton Strategies: Hill & Knowlton is a global communications network with a sizeable public affairs practice in Brussels serving corporate, government and association clients, offering comparable services as part of a much broader portfolio.

Direct peers

• Fleishman-Hillard: Fleishman-Hillard's Brussels office is one of the largest dedicated EU public affairs and integrated communications teams in Europe, serving corporate, association and institutional clients similar to Logos.
• Finsbury Glover Hering: Finsbury Glover Hering is a global strategic communications and public affairs firm with a deep European institutional practice in Brussels. Its combination of reputation advisory, public affairs, and crisis communications directly mirrors Logos' Advocacy & Intelligence and Communication service lines.
• Brunswick Group: Brunswick is a critical-issues advisory firm with strong EU and Brussels public affairs capability for corporate and association clients facing regulatory and policy challenges, a direct competitor in the policy and reputation advisory space.
• GPlus Europe: GPlus Europe is a specialised EU communications and public affairs consultancy serving EU institutions, associations and corporate clients, with strong overlap to Logos' institutional and association segments.
• APCO Worldwide: APCO Worldwide is a global advisory firm with a well-established Brussels practice serving multinationals, associations, and governments on EU policy, reputation and stakeholder engagement, directly comparable to Logos' mandate portfolio.
• Hanover Communications: Hanover is a Brussels-headquartered public affairs, policy and integrated communications agency serving corporate and association clients across Europe, with a comparable service mix to Logos across advocacy, comms and association management.

Emerging players

• Forum Europe: Forum Europe specialises in organising EU policy conferences and stakeholder dialogues in Brussels; it directly competes with Logos' Industry & Policy Dialogues and flagship Energy/Space/Defence conference franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LOGOS_PA
• YouTubeyoutube.com/user/CopernicusEU
• Facebookfacebook.com/CopernicusEU
• Instagraminstagram.com/copernicus_eu
• LinkedInlinkedin.com/company/logos-pa

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logos