What Bemodern does

Be Modern Ltd. (trading as Be Modern Group / BeModern) is a privately held British manufacturer of fires, fireplaces, stoves, surrounds, and bathroom furniture, founded in 1964 in Sunderland and now headquartered in Jarrow, Tyne and Wear. The company operates from over 500,000 square feet of manufacturing and warehousing capacity, employing 101-250 staff across two sites. It runs a multi-brand portfolio in heating (Diamond Luxury Fireplaces, Elgin & Hall, Pryzm, Flare Collection) and bathrooms (Atlanta Bathrooms, including the Signature Collection), with proprietary technology platforms such as iQFX Intelligent eFire (LED-based multi-flame effects, voice and app control via the my PRYZM application) and 5D Flame Effect technology supporting premium electric fire products.

The business operates a B2B2C channel model, distributing exclusively through a curated network of UK independent retailers, bathroom showrooms, and heating specialists, supplemented by a dedicated Contracts Division that supplies social housing providers and property developers for volume installations. Revenue is generated primarily through one-time hardware sales of manufactured units at retailer-set prices, with selective direct cashback promotions (£100-£150 on selected marble fireplaces in 2H 2024). The company holds ISO 9001 and ISO 14001 certifications, FSC certification on key brands, and Made in Britain membership.

As of 31 March 2026, Be Modern transitioned to employee ownership through an Employee Owned Trust, with the founding family (Walter Bloodworth and Sanford Goudie) succession resolved via this structure. The firm has no disclosed parent company, no external funding rounds, no subsidiaries, and no international footprint — distribution and operations are UK-only. Marketing is concentrated in trade exhibitions (notably HIX for hospitality), industry platforms (Virtual Worlds), and organic social channels (Instagram, Pinterest, LinkedIn, Vimeo).

Name

Bemodern

Legal name

Be Modern Ltd.

Website

https://bemodern.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

BeModern is a UK-based, employee-owned manufacturer founded in 1964 that designs and produces fires, fireplaces, stoves, and bathroom furniture across multiple sub-brands (Diamond, Pryzm, Elgin & Hall, Flare, Atlanta), selling exclusively through UK retailers and a dedicated contracts division.

Ownership category

akta.pro rank

Product category

Home Heating & Bathroom Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Electric Housewares & Fans (3634), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Electric fireplaces
• Multi-fuel stoves
• Bathroom furniture
• Fireplace surrounds
• Heating appliances

Headquarters

HQ city

Wear

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fireplace and Fire Sales: BeModern generates revenue through the manufacture and sale of fires, fireplaces, stoves, and surrounds. Products are sold through a network of UK retailers. Revenue is generated through one-time purchase transactions with end consumers via retail partners.
2. Bathroom Furniture Sales: Sale of bathroom furniture including vanity units, basins, and bathroom storage. Sold through the same retail network as heating products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

BeModern designs, manufactures and distributes fires, fireplaces, stoves and surrounds (electric, gas and multi-fuel) along with bathroom furniture across six consumer brands (Diamond Luxury Fireplaces, Pryzm, Elgin & Hall, Flare Collection, Atlanta Bathrooms, Signature Collection). All products are made at its North East England facilities and sold exclusively through UK independent retailers and a dedicated contracts division serving social housing, developers and hospitality projects.

Product overview

Be Modern Group is a UK manufacturer of fires, fireplaces, stoves, and bathroom furniture with 60 years of experience. The company operates a multi-brand portfolio under a unified manufacturing platform. The heating division includes Diamond Luxury Fireplaces (premium Micro Marble and Timber electric fireplaces with proprietary iQFX Intelligent eFire technology), Pryzm (electric fires and media walls with 5D flame effects), Elgin & Hall (elegant fireplaces), and Flare Collection (traditional to contemporary fireplaces, fires, and stoves including electric, gas, and multi-fuel options). The bathrooms division includes Atlanta Bathrooms (bathroom furniture with lifetime guarantee) and the Signature Collection (heritage-inspired designs). Products are distributed through a network of UK retailers and are certified to ISO 9001 and ISO 14001 standards.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Luxury Fireplaces: Exclusive collection of exquisitely designed Micro Marble & Timber electric fireplaces featuring cutting-edge iQFX Intelligent eFire technology.
• Elgin & Hall
• Pryzm
• Flare Collection
• Atlanta Bathrooms
• Signature Collection

Products and services

• Diamond Luxury Fireplaces Premium range of Micro Marble and Timber electric fireplaces featuring proprietary iQFX Intelligent eFire technology with multi-LED flame effects, app, voice, remote and manual control. Targeted at homeowners seeking high-end British-made luxury fireplaces.
• Atlanta Bathrooms Contemporary to classic bathroom furniture brand offering vanity units, basins and storage with a lifetime guarantee. Targeted at homeowners and contract specifiers.
• Elgin & Hall Elegant, simple fireplace designs with warm, welcoming effect and transformative interior impact. Targeted at homeowners seeking traditional-style fireplaces.
• Pryzm Modern electric fire and media wall brand featuring ARTEON fires with 5D flame effects, multi-LED ambient lighting and my PRYZM app control; home of 3-sided media walls.
• Flare Collection Traditional to contemporary heating collection spanning timber inglenooks, micro marble fireplaces, electric and gas fires, and multi-fuel/electric/gas stoves (including Hereford, Ignite, Desire, Endure, Trowpoint, Heslington, Ora, Beacon, Vue, Winchester, Tunstall, Southgate, Serrano, Qube, York, Elstow, Colman, Canterbury, Espire models).
• Signature Collection (Atlanta Bathrooms) Heritage-inspired bathroom furniture collection featuring the Herrington range with traditional styling, quiet luxury aesthetics and painted finishes. Targeted at premium bathroom projects including hospitality.
• iQFX Electric Fires Proprietary intelligent electric fire range with glass-fronted design, illuminated log display, multiple flame effects, adjustable brightness, fuel bed and log downlight colours, and optional mood lighting; available in 600P, 750P, 750L, 1000L, 1250L, 1500L, 1800L and 3-sided variants.
• my PRYZM App Smartphone application for scheduling, controlling and customising PRYZM electric fire heat and lighting settings, including 7-day heating schedules and multi-colour ambient lighting control.

Quantifiable outcome

• Lifetime guarantee on all Atlanta Bathrooms furniture
• +2 more outcomes

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Wonderwall StudioscoreStrategic or Co-development PartnerWonderwall Studios provides decorative wall panels that are featured alongside Diamond Collection fireplaces in product imagery and marketing materials. The partnership creates a cohesive interior design aesthetic, combining Diamond Luxury Fireplaces with Wonderwall Studios' textured wall panels for complete room styling solutions. Featured in the Diamond Collection Brochure with panels like Clue Hazelnut, Maze Hazelnut, and Cameo Teak.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Clearview Stoves: Clearview is a premium UK manufacturer of wood-burning and multi-fuel stoves, competing with BeModern's Flare Collection multi-fuel range on craftsmanship, British-made credentials, and high-end showroom positioning.
• Roper Rhodes: Roper Rhodes is a UK designer and manufacturer of bathroom furniture, mirrors, and accessories, directly comparable to BeModern's Atlanta Bathrooms and Signature Collection brands across independent bathroom showrooms.
• Flavel Fires: Flavel is a UK gas fire and fireplace manufacturer (Glen Dimplex group) directly comparable to BeModern's Flare Collection in product mix, customer base, and distribution through independent heating retailers.
• Adam Fireplaces: Adam Fireplaces is a UK-based fireplace manufacturer and fireplace suite specialist competing directly with BeModern's Elgin & Hall and Flare Collection sub-brands on style, price band, and independent retailer distribution.
• Gazco (Stovax Group): Stovax Group's Gazco brand is one of the UK's largest manufacturers of gas, electric, and wood-burning fires and stoves, competing head-to-head with BeModern's Flare Collection and Pryzm ranges through similar independent retailer channels in the UK.
• Dimplex (Glen Dimplex Group): Dimplex is the UK's leading electric heating and flame-effect fire manufacturer and a direct competitor to BeModern's iQFX and Pryzm electric fire ranges, with overlapping product categories, smart features, and UK-wide retail distribution.
• Verine Fires: Verine is a UK gas fire and fireplace brand owned by BFM Europe that competes in the same mid-market fireplace and gas fire segments as BeModern's Flare Collection through shared UK retail and merchant channels.
• Valor Fires: Valor is a long-established UK gas fire brand now part of Glen Dimplex, competing with BeModern in the gas fire, electric fire, and fireplace suite categories across similar trade and retail customers.

Broad incumbents

• Ideal Standard UK: Ideal Standard is a major European bathroom fixtures and furniture manufacturer with UK presence, serving similar social housing, developer, and retail channels as BeModern's Atlanta Bathrooms via a wider product portfolio.
• Baxi Heating UK: Baxi is a major UK heating incumbent (part of BDR Thermea) with a broad portfolio of boilers, heating systems, and fire products. While not a pure fireplace specialist, Baxi overlaps with BeModern in residential heating categories and social housing contracts.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PryzmFires
• YouTubevimeo.com/bemodern
• Facebookfacebook.com/pryzmfires
• LinkedInlinkedin.com/company/be-modern-ltd
• Instagraminstagram.com/bemodern_ltd
• Pinterestpinterest.co.uk/bemoderngroup/_saved

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bemodern