VetNova

What VetNova does

VetNova (legal entity VETNOVA SALUD SL, headquartered in El Molar, Madrid, Spain) is a privately held animal health company founded in 2007 that develops, manufactures, and distributes veterinary nutraceuticals, dermatological and topical products, behavioral solutions, and prescription medications for companion animals (dogs and cats) and horses. The portfolio is organized into recognized sub-brands — DIALIX (urinary and renal chews), MULTIVA (general wellness, calming, specialty supplements), CUTANIA (dermatological shampoos, conditioners, wipes), ACALMA (calming supplements and pheromone products), and the prescription pharmaceutical Reconcile (fluoxetine for canine separation anxiety) — augmented by equine-specific lines (APTIMA, MEGATOP, VETROLIN, ENDURE, THERMAFLEX). Underlying technology includes a patented cold extraction method for Omega-3 used in dermatological and neurological products, and the CALM Program, a structured four-step behavior modification methodology developed with Dr. Sarah Heath (RCVS and EBVS-certified veterinary behavior specialist) that is paired with Reconcile for comprehensive treatment of separation anxiety.

The company operates a sales-led B2B go-to-market, distributing products through a dedicated e-commerce portal (shop.vetnova.com) to veterinary professionals, traditional veterinary clinics and pet retail stores, and an international trading program targeting global distributor partnerships. The customer base is structured around veterinary practices as the prescribing intermediary to pet and horse owners, with marketing emphasis on educational content, product catalogs, and reference guides. Revenue mechanics are one-time product sales of nutraceuticals, topicals, and prescription medications; no pricing, subscription, or recurring revenue model is publicly disclosed, and no revenue figure, funding history, or institutional ownership is available in the public data. VetNova has no subsidiaries, no disclosed M&A activity, and no AI/ML capabilities — its competitive positioning rests on regulatory authorization (Reconcile), formulation IP (cold-extracted Omega-3), clinical partnerships, and a broad, fragmented veterinary distribution network across Spain and international markets.

Name

VetNova

Legal name

VETNOVA SALUD SL

Website

https://es.vetnova.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

VetNova is a Spain-based veterinary health company that develops and distributes nutraceuticals, dermatological products, behavioral solutions, and one prescription medication (Reconcile) for companion animals and horses, sold B2B through a dedicated portal, vet clinics, and international distributors.

Ownership category

akta.pro rank

Product category

Veterinary Animal Health Products

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Oncology & Specialty Therapeutics (HLAMAEAJ)

Keywords

• Veterinary nutraceuticals
• Animal health supplements
• Veterinary dermatology products
• Equine care supplies
• Veterinary behavioral medicine

Headquarters

HQ city

El Molar

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Veterinary Product Sales: VetNova generates revenue through the sale of veterinary health products including supplements, dermatological products, insecticides, and prescription medications. Products are sold in various formats including chews, liquids, shampoos, and sprays for small animals and horses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VetNova manufactures and distributes a portfolio of veterinary animal health products for companion animals (dogs and cats) and horses. Offerings include nutraceutical supplements in chew format, dermatological shampoos/conditioners/wipes, topical calming pheromone products, performance supplements, equine insecticides, grooming products and grooming tools, and one EU-authorized prescription medication (Reconcile fluoxetine). The company also provides the CALM Program, a structured veterinary behavior modification methodology, primarily sold through B2B channels (veterinary professionals and distributors) via a dedicated B2B portal (shop.vetnova.com), veterinary clinics, pet stores, and international trading partners.

Product overview

VetNova is a veterinary pharmaceutical and animal health company offering a comprehensive portfolio of nutraceuticals, topical products, prescription medications, and behavioral modification programs for companion animals (dogs and cats) and horses. The product portfolio includes multiple sub-brands: DIALIX (urinary and renal supplements in chews), MULTIVA (general wellness, calming, and specialty supplements in various formats), CUTANIA (dermatological products including shampoos, conditioners, and wipes), ACALMA (calming products with pheromones and natural extracts), and prescription medication Reconcile (fluoxetine for canine separation anxiety). The company also offers equine-specific products for insect control (ENDURE), dermatology (APTIMA), performance (MEGATOP), and grooming (VETROLIN, SLICK 'N EASY). Products are categorized by species (small animals, horses, other animals) and therapeutic area (behavior, dermatology, urology, digestion, etc.). The company operates through B2B channels and maintains a structured behavior modification program (CALM) to support their pharmaceutical products.

Differentiator

Problem solved

Functional benefit

Products and services

• DIALIX Oxalate Plus Chews Dietary supplement with alkaline properties, rich in potassium citrate, cranberry and Omega-3 fatty acids to help reduce calcium oxalate stone formation in dogs and cats (chew format, vegan formulation).
• CLUNIA Easy Dent Rinse&Water Oral care product (rinse and water additive) for small animals to support dental hygiene.
• BENER RC Chews Chewable sports-performance supplement for dogs.
• MEGATOP RC Chews Canine sports performance supplement in chews with iron, copper, B and K vitamins for enhanced athletic performance in dogs.
• MULTIVA Hairball 3 in 1 Triple-action chewable supplement for cats that facilitates hairball elimination, supports skin and coat health, and promotes urinary tract health.
• ACALMA Chews Calming supplement in chews for dogs and cats containing bioactive milk protein (alpha-casozepine), magnesium and B-complex vitamins, available in three species/size presentations.
• ACALMA Dogs Spray Canine calming spray containing canine appeasing pheromone analogue and valerian extract for dogs.
• DIALIX UT Urinary tract health supplement formulated in chews for dogs and cats, supporting lower urinary tract physiological conditions.
• DIALIX Lespedeza Renal function support supplement formulated in chews, rich in flavonoids from Lespedeza capitata for dogs and cats.
• DIALIX Bladder Control Phytoestrogen-rich supplement in chews for dogs to support healthy bladder function.
• MULTIVA Calming Calming supplement with synergistic formula including colostrum, L-Theanine from green tea and Vitamin B1, formulated in palatable chews for dogs and cats.
• MULTIVA Hairball Hairball reduction supplement in chews for cats, containing psyllium fiber and cranberry to facilitate hairball passage and intestinal transit.
• MULTIVA Active Defense Cat Multivitamin and multimineral supplement with amino acids, antioxidants, Omega 3 and 6 in chews for cats.
• MULTIVA Active Defense Dogs Multivitamin and multimineral supplement with amino acids, antioxidants, Omega 3 and 6 in chews for dogs.
• MULTIVA Motion MSM-rich supplement in chews for dogs to maintain mobility and joint wellbeing.
• MULTIVA Ear Care Natural otic solution for dogs with hamamelis and tea tree oil for ear cleaning and maintenance.
• MULTIVA Viramax L-Lysine rich supplement in chews for cats for immune support.
• CUTANIA Total Care Dermatological supplement for maintaining skin structures with biotin, zinc, L-Cysteine, Omega 3 and 6, and vitamins in liquid form; uses VetNova's patented cold extraction method for Omega-3.
• CUTANIA GlycOat Shampoo Last-generation dermatological shampoo with moisturizing and calming effect, containing oat extract, glycolic acid and ceramides for dogs and cats.
• CUTANIA GlycoZoo Shampoo Dermatological shampoo with drying action and keratolytic, lipolytic and deodorizing effect containing boric and glycolic acid for dogs, cats and horses.
• CUTANIA Hair Control Shampoo Last-generation dermatological shampoo with essential fatty acids, vitamins and antioxidants for optimal skin and coat health.
• CUTANIA Hair Control Conditioner Last-generation dermatological conditioner with essential fatty acids, vitamins and antioxidants for optimal skin and coat health.
• CUTANIA TrisEDTA Wipes Dermatological wipes with alkaline and chelating action for skin health, for dogs, cats, horses and other animals.
• ACALMA Cats Feline calming product with feline facial pheromone analogue (F3) and valerian extract available in diffuser, refill and spray formats.
• Reconcile EU-authorized prescription veterinary medication containing fluoxetine in chewable tablets for dogs for separation-related behavior disorders, intended to be used in combination with behavior modification techniques.
• Programa CALM Structured 4-step veterinary behavior modification program (Create emotional stability, Alter interaction expectations, Locate predictive signals, Modify underlying emotional health) developed with Dr. Sarah Heath for dogs with separation anxiety, designed to be combined with the Reconcile prescription medication.
• ADIVA Entero Gastrointestinal supplement in chews for dogs and cats, rich in smectite (bentonite) for digestive support.
• SUPRA RC Vitamin-mineral supplement in chews for dogs and cats providing iron and B vitamins plus vitamins C, E and K3.
• MEGATOP Powerflex Concentrated Omega-3 supplement highly bioavailable rich in DHA, EPA and Vitamins A and D3 for dogs, formulated for musculoskeletal support and cardiovascular function.
• MEGATOP Event Multivitamin and multimineral concentrate rich in iron, copper and B2 vitamins for sport and working dogs.
• APTIMA Estiderm Dermatological supplement for horses with seasonal sensitivity, rich in Omega-3, Omega-6, biotin, zinc, L-cysteine and vitamins.
• CONECTA O3ABD Omega-3 supplement with highly bioavailable DHA/EPA and B-complex vitamins (B1, B2, B6, B12), A and D3 for neurological support in dogs and cats.
• CONECTA Capsules Omega-3 supplement in soft gelatin capsules with highly bioavailable DHA/EPA and B-complex vitamins for neurological support.
• THERMAFLEX Liniment Gel Topical dual-action cold-heat gel with menthol, MSM and botanical extracts for muscle, tendon and joint discomfort relief in horses and dogs.
• VETROLIN Bath Premium ultra-hydrating conditioning shampoo with argan oil for horses and dogs.
• VETROLIN White'N Brite Premium conditioning shampoo for light and dark coats in horses and dogs; recommended by USEF and AQHA.
• VETROLIN Shine Detangler, conditioner and shine product with PABA sunscreen for horses and dogs.
• SLICK 'N EASY Fiberglass block brush for grooming and sanding horses, removing dead skin, hair and embedded dirt.
• ENDURE Long-lasting broad-spectrum equine insecticide effective against flies, mosquitoes, ticks, mites and lice with up to 14 days persistence for horses.
• XTREME Catnip High-concentration Nepeta cataria catnip product for cats that promotes natural behaviors and environmental enrichment.
• CRONO Electrolytes Vit E&Se Electrolyte supplement with Vitamin E and Selenium for horses.
• ABELIA Zn-Otic Otic (ear) hygiene product for species other than dogs and cats (e.g., exotics, other animals) containing zinc.

Quantifiable outcome

• Up to 17% of dogs may be affected by separation anxiety, a treatable behavioral condition

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dr. Sarah Heath BVSc PgCertVE Dip ECAWBM(BM) CCAB FHEA FRCVScoreStrategic or Co-development PartnerThe CALM Program was developed by Dr. Sarah Heath, a European specialist in veterinary behavioral medicine (RCVS and EBVS certified). Dr. Heath provides expertise in behavior modification techniques for treating separation anxiety in dogs, combining with VetNova's Reconcile pharmaceutical product for comprehensive treatment.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VetNova