What finEQUITY does

finEQUITY (legal name finEQUITY.org) is a Brooklyn-based 501(c)(3) nonprofit technology organization founded in 2019 that delivers free digital financial services to individuals and families impacted by incarceration. Its end-user segment is returning citizens — a population of 600,000+ people released from U.S. incarceration annually, of whom roughly one in three have no credit or stale credit, 70% remain financially unstable, and the average carries approximately $13,000 in criminal-justice debt. The organization also serves a B2B partner segment comprising reentry nonprofits, correctional facilities, and employers with justice-impacted workforces.

The product surface is a platform-plus-modules architecture spanning five core individual services (Financial Coaching, Credit Monitoring, Banking Matching, Credit Building, and an 8-module Online Course on Credit and Debt), three partner programs (Prison 2 Prosperity Reward Program with emergency micro-grants, Financial Curriculum Guides, and live virtual Group Credit Workshops), a mobile rewards application (Prosperity App for Participating Partners, built on Glide.page), and an internal Financial Coach Portal. The proprietary differentiator is not novel financial infrastructure but domain specialization: curating no-fee banking and credit-building products into a workflow tailored to post-incarceration financial exclusion, criminal-justice debt, and wage garnishment. Coaching sessions are scheduled externally via TrustPlus (go.mytrustplus.org).

The revenue model is freemium and entirely donor-funded: all end-user services are free, and operating capacity comes from philanthropic grants, foundation awards, and corporate social-responsibility commitments. Confirmed inflows include a $225,000 Fund for New Leadership fellowship awarded to founder Briane Cornish in 2022, grants from the Sparkplug Foundation, Financial Solutions Lab, and FastForward, and inclusion in JPMorganChase's May 2026 $14 million fraud-prevention consortium spanning seven organizations. The organization operates with 1-10 employees from a single headquarters in Brooklyn, NY (41 Schermerhorn Street, Suite 1002), serves the United States only, and has no disclosed revenue figures, parent company, or venture-capital backing.

Name

finEQUITY

Legal name

finEQUITY.org

Website

https://finequity.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

finEQUITY is a Brooklyn-based 501(c)(3) nonprofit that provides free digital financial services — credit monitoring, banking matching, credit building, financial coaching, and an 8-module curriculum — to justice-impacted individuals and their families, funded entirely by philanthropic grants.

Ownership category

akta.pro rank

Product category

Financial Health Services for Justice-Impacted Individuals

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Credit Score Monitoring & Credit Building (FSAGADAE)

akta.pro secondary industry

Personal Loan & Unsecured Credit Intermediation (FSAEAEAM)

Keywords

• Financial coaching services
• Credit building services
• Financial education courses
• Banking access matching
• Credit monitoring services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Philanthropic Grants and Donations: As a registered 501(c)(3) nonprofit organization (EIN: 84-4391836), finEQUITY operates entirely on free services funded through philanthropic investments, grants, and donations. Services are provided at no cost to users.
2. Donor-Funded Operations: Revenue comes from grants and donations rather than service fees. JPMorganChase announced a $14 million philanthropic investment as part of a consortium of seven organizations for fraud prevention work. Additional grants received from Sparkplug Foundation, Financial Solutions Lab, FastForward, and Fund for New Leadership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

finEQUITY is a tech-based 501(c)(3) nonprofit providing free financial services to justice-impacted individuals returning from incarceration, including credit monitoring, no-fee bank account matching, credit building, financial education courses, and one-on-one financial coaching, delivered via a digital-first web and mobile platform.

Product overview

finEQUITY is a nonprofit technology organization providing a suite of free financial services for individuals impacted by incarceration. The offering is a platform-plus-modules architecture comprising: core individual services (Financial Coaching, Credit Monitoring, Banking Matching, Credit Building, and an 8-module Online Course on Credit and Debt); partner programs (Prison 2 Prosperity Reward Program with emergency micro-grants and on-demand coaching, Financial Curriculum Guides for in-person workshops, and Group Credit Workshops); a mobile app (Prosperity App for Participating Partners); and an internal Financial Coach Portal for coach operations. All services are free to end users and target justice-impacted communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Coaching Free one-on-one support connecting individuals with financial coaches to address questions about credit, debt, fines, fees, restitution, banking, budgeting, investing, home buying, and retirement after incarceration.
• Credit Monitoring Free credit education and monitoring service enabling users to track changes in their credit scores and credit reports.
• Banking Matching Service that matches users to no-fee or low-fee bank accounts with no hidden costs, completing the match in approximately five minutes.
• Credit Building Service matching users to credit building services tailored to their credit situation, with submission of enrollment proof.
• Online Course on Credit and Debt Self-paced 8-module educational course covering navigation of credit and debt barriers after incarceration, with email-based quizzes and a certificate of completion. Modules cover Introduction to Credit, Credit Scores, Effects of Credit Checks, Calculating Credit Scores, How to Build or Establish Credit, Reading a Credit Report, Looking at Your Own Credit Report, and Dealing with Debt.
• Prison 2 Prosperity Reward Program Mobile-first rewards platform helping justice-impacted employees build credit, repay debt, and grow savings while accessing essential services like on-demand financial coaching and emergency micro-grants. Offered as an enterprise partnership for employers.
• Financial Curriculum Guides Facilitator and participant guides for hosting in-person financial workshops for justice-impacted community members in or outside of prison facilities, covering credit and debt topics across 8 modules.
• Group Credit Workshop Virtual live workshop for organizations or returning citizens covering credit topics, with downloadable workshop materials.
• Prosperity App for Participating Partners Mobile application built on Glide for participating partners to access finEQUITY services and track program participation, including financial coaching, micro-grants, and rewards programs.

Quantifiable outcome

• 500,000+ Americans return from prison annually; 1 in 3 have no credit or stale credit; 70% remain financially unstable
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• International Rescue Committee - Center for Economic Opportunity (IRC-CEO)coreStrategic or Co-development PartnerfinEQUITY.org partnership with IRC-CEO's Center for Economic Opportunity includes grants to strengthen the partnership and loan services. finEQUITY facilitates loan services through their Loan Partner for justice-impacted individuals. Financial Solutions Lab and FastForward grants supported this partnership.
• TrustPlus (Financial Coach Booking)coreTechnology or IntegrationfinEQUITY uses TrustPlus's external booking portal (go.mytrustplus.org) for scheduling free one-on-one financial coaching sessions. Users enter finEQUITY as the Partnership Organization to connect their free session to the service.

Scale indicators11 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Money Management International (MMI): Major nonprofit consumer credit counseling agency providing free financial education, counseling, and debt management plans, comparable to finEQUITY's free coaching and credit education model.
• Root & Rebound: Reentry-focused nonprofit offering direct services, legal support, and policy advocacy for people coming home from incarceration; shares the same justice-impacted primary segment as finEQUITY.
• GreenPath Financial Wellness: Nonprofit credit counseling and financial coaching provider offering one-on-one coaching, debt management, and credit education to consumers — a directly comparable service mix to finEQUITY's coaching and credit-monitoring offerings.
• Center for Employment Opportunities (CEO): Large-scale reentry nonprofit providing employment services to people returning from incarceration, often cited alongside finEQUITY as a partner organization for IRC-CEO's Center for Economic Opportunity.
• Defy Ventures: Nonprofit delivering entrepreneurship training, mentorship, and reentry support specifically to justice-impacted individuals, sharing finEQUITY's focus on the returning-citizen market through in-prison and post-release programming.
• Operation HOPE: National nonprofit providing financial wellbeing coaching, credit counseling, and economic empowerment programs to underserved communities in the U.S., operating with a similar free-services-funded-by-philanthropy model and serving similar low/moderate-income populations.
• Hudson Link for Higher Education in Prison: Nonprofit delivering higher education and reentry support inside correctional facilities, directly comparable to finEQUITY's in-prison financial curriculum and correspondence courses for justice-impacted individuals.

Broad incumbents

• Self Financial: Established credit-building fintech offering small-installment credit builder loans and self-reported rent/payment features to mainstream consumers; overlaps with finEQUITY's credit building service but serves a broader, non-justice-impacted customer base.
• Credit Karma: Large consumer fintech providing free credit monitoring, credit education, and financial product recommendations at massive scale — direct competitive overlap with finEQUITY's credit monitoring service for the underserved segment.

Emerging players

• The Bail Project: Nonprofit providing bail assistance and pre-trial support to low-income individuals, sharing a justice-impacted target population with finEQUITY though operating in a different sub-domain of reentry support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/finequity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about finEQUITY