Digital Marketing Association of Sri Lanka

Name

Digital Marketing Association of Sri Lanka

Legal name

Digital Marketing Association of Sri Lanka

Website

https://dmasl.lk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: DMASL generates revenue through annual membership fees across four tiers. Annual subscriptions range from Rs. 2,500 for Associate Members to Rs. 10,000 for Fellow Members. The subscription amounts can be changed by the Board of Directors and Executive Committee at their discretion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DMASL is a professional membership association that provides structured individual membership tiers for digital marketing professionals in Sri Lanka, along with networking events, learning and development resources, and an annual Digital Summit conference. Members gain access to industry resources, mentorship, career opportunities, and peer networking facilitated by the association.

Product overview

DMASL operates as a professional membership-based association rather than a technology product company. The organization offers four hierarchical membership tiers (Associate, Professional, Executive, and Fellow) that provide access to networking opportunities, professional development resources, industry events, and member-exclusive tools. The core offering is structured membership services culminating in the annual Digital Summit event, which brings together Sri Lanka's digital marketing community.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Summit: An annual flagship event organized by DMASL for digital marketing professionals.

Products and services

• Associate Membership Entry-level membership tier for individuals enrolled in educational programs or early-career professionals with less than two years of experience in digital marketing. Provides access to educational resources, professional networking, mentorship opportunities, and member events. Annual fee: Rs. 2,500.
• Professional Membership Membership tier for digital marketing professionals with 2-5 years of hands-on experience, or marketing professionals with over 5 years of broader experience. Members contribute industry expertise and insights to the community. Annual fee: Rs. 5,500.
• Executive Membership Premium membership tier for accomplished digital marketing professionals with 5+ years in digital marketing or 10+ years of overall marketing experience with at least 3 years in digital leadership. Admitted by invitation from the Board of Directors. Annual fee: Rs. 7,500.
• Fellow Membership Distinguished honorary tier for senior digital industry leaders with a minimum of 10 years of dedicated experience in the digital field at a senior-level position. Evaluation by the Executive Committee using a comprehensive point scheme and a democratic voting process. Annual fee: Rs. 10,000.
• Digital Summit Annual flagship conference organized by DMASL bringing together digital marketing professionals, industry leaders, and experts for conferences, workshops, and networking opportunities. Operated via a dedicated event microsite (dmaslsummit.com).

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hiru TVminorGTM or Marketing PartnerHiru TV serves as the Official PR Partner of DMASL, providing public relations support and media coverage for the association's activities and events.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American Marketing Association (AMA): The largest marketing professional association globally, offering membership tiers, certifications, events, and publications. Comparable as a scaled membership organization in the same professional category, but operating at vastly greater scale and geographic breadth.
• Chartered Institute of Marketing (CIM): UK-based global marketing professional body offering Chartered Marketer credentials that several DMASL leaders already hold (Shehan Selvanayagam, Wasaam Ismail). Comparable as a credentialing authority in the same professional field, but operating globally with significantly more resources and recognized credentialing power.
• Interactive Advertising Bureau (IAB): Global industry body that sets standards and runs events for digital advertising and marketing. Comparable in serving the digital advertising/marketing ecosystem with standards and community functions, though operating at international scale with multiple country chapters.

Regional players

• Marketing Association of Australia: Australia's national marketing industry body offering membership, events, and awards. Comparable in structure and mandate—membership association serving marketing professionals in a single country—but serving a more mature and larger market.
• Internet and Mobile Association of India (IAMAI): India's industry body for digital and mobile businesses, running research, advocacy, and events. Comparable as a regional industry association advancing the digital ecosystem with membership and event programming, though broader in scope than pure marketing.
• Pakistan Advertising Association (PAA): Pakistan's national advertising and marketing industry body. Comparable as a regional peer serving the same South Asian professional community, with a similar structure of membership, events, and standards advocacy.
• Digital Marketing Association of India (DMAi): India's dedicated digital marketing industry body running awards, education, and advocacy. Comparable as a regional peer in the same South Asian geography with a similar mandate to advance digital marketing standards, though operating in a vastly larger market.

Emerging players

• Digital Marketing Institute (DMI): Ireland-headquartered global certification body for digital marketing professionals. Comparable because it serves the same digital marketing professional audience with credentialing and education, though DMI is education-focused and commercially scaled rather than association-led.

Direct peers

• Sri Lanka Institute of Marketing (SLIM): Sri Lanka's established marketing professional body offering membership tiers, certifications, and educational programs. Directly comparable because it serves the same domestic professional audience, and several DMASL EXCO members (e.g., Shanaka Rathnayake, Udara Dharmasena) also lecture at SLIM, indicating overlapping scope.
• 4As Sri Lanka (Accredited Advertising Agencies Association): Sri Lanka's accreditation body for advertising agencies, with overlapping membership of senior agency leaders (Wasaam Ismail of DMASL previously served on its board). Comparable because it serves a closely adjacent professional community within the same small market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dmasrilanka

Revenue estimate

Valuation estimate

Number of profiles

Profiles30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Marketing Association of Sri Lanka