Magnet

What Magnet does

Magnet Trade is the UK trade-facing division of Magnet Limited, a private company owned by Nobia Holding UK Ltd (part of Sweden-listed Nobia AB). The business manufactures kitchens and joinery products at a single UK production unit in Darlington, producing cabinets, doors, and fitted furniture using MFC, MDF, solid timber, and recycled PET foils, with proprietary features including pre-built rigid cabinets (lifetime guarantee), soft-close hinges, paper wrapping technology, seamless edging, and anti-fingerprint coatings. It operates a portfolio of more than 15 kitchen door ranges spanning budget to premium price points, available in both traditional handle and Integra handleless variants, with 20mm-thick premium ranges (Ludlow, Wardley) and specialty finishes (Bewdley paint-to-order, Reed fluted, Brunswick super-matt).

The company's go-to-market is sales-led and trade-exclusive, requiring account registration with a focus on builders, kitchen fitters, and joiners. It monetises through one-time purchases of kitchen and joinery products, supplemented by appliance attach (notably Beko), accessories, and a working-capital product in the form of up to 60-day trade credit terms. Exclusive trade discounts, a tiered rebate programme (up to £500 per qualifying purchase), and a 5% referral rebate create account-based retention. Pricing is quote-based and not publicly disclosed, anchored by a 10% cheaper-on-essentials guarantee and a £50 quote-beat commitment.

Magnet distributes through a direct-to-trade channel comprising over 195 UK showrooms and trade counters, an e-commerce platform at magnettrade.co.uk, and co-branded counters inside Selco Building Supplies branches. Supporting commercial infrastructure includes a 24-hour kitchen design and quote service, Trade Days events, catalogue marketing, and active social and content marketing. The operational footprint spans England, Scotland, Wales, Northern Ireland, the Isle of Man, Guernsey, and Jersey, with FIRA Gold accreditation for 30+ years, the Manufacturing Guild Mark, and Which? Best Buy certification, culminating in the Kitchen Retailer of the Year title plus three further wins at the 2026 Ideal Home Awards.

Name

Magnet

Legal name

Magnet Limited

Website

https://magnettrade.co.uk

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

1–10 employees

Short description

Magnet Trade is the UK trade-only kitchen and joinery supplier of Nobia Group, manufacturing cabinets and doors in Darlington and distributing through 195+ stores nationwide to builders, kitchen fitters, and joiners with exclusive trade discounts, up to 60-day credit terms, and a 24-hour design and quote service.

Ownership category

akta.pro rank

Product category

Kitchen Manufacturing and Joinery Supply

NAICS

Home Centers (444110)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Traditional Cash & Carry Wholesalers (No/Low Membership) (CRAEAEAA)

Keywords

• Trade kitchen supply
• Kitchen cabinet manufacturing
• Joinery supplies
• Trade account distribution
• Kitchen doors and worktops

Headquarters

HQ city

Darlington

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Trade Kitchen Sales: Primary revenue stream from selling kitchen cabinets, doors, worktops, and accessories to trade account holders (builders, kitchen fitters, joiners). Products sold at trade-exclusive discounted prices with options for ready-to-assemble or pre-built cabinets.
2. Joinery Products: Sales of joinery essentials including internal/external doors, flooring, timber, sheet materials, plasterboard, and hardware. Available to trade account holders at competitive prices.
3. Appliances: Kitchen appliances including ovens, hoods, fridges, and freezers from brands like Beko, sold alongside kitchen purchases.
4. Trade Account Credit Terms: Revenue from trade credit accounts offering up to 60-day payment terms, providing working capital financing to trade customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Magnet Trade manufactures and supplies a complete range of kitchen cabinetry, doors, worktops, and joinery essentials through a UK network of 195+ trade stores and an online platform, serving trade professionals such as builders, kitchen fitters, and joiners. Customers apply for trade accounts to access exclusive discounts, up to 60-day credit terms, a 24-hour design and quote service, and a price-beat guarantee, with products manufactured at the Darlington production facility in ready-to-assemble or pre-built formats.

Product overview

Magnet Trade is a UK-based trade kitchen and joinery supplier offering a comprehensive portfolio of kitchen ranges and building materials. The product portfolio includes multiple kitchen door ranges spanning budget to premium price points: Ascoli/Luna/Nova (budget slab options), Ambleside/Tatton (mid-range Shaker options), Ludlow/Wardley/Dunham (premium Shaker options), Soho/Hoxton (premium modern slabs), Bewdley/Reed/Portobello (specialty ranges), and Brunswick (ultra-slim Shaker). Most ranges offer both traditional handle and Integra handleless variants. Cabinets are available as ready-to-assemble or pre-built options with lifetime guarantee on pre-built units. The offering extends to kitchen accessories (worktops, taps, sinks, storage, lighting, handles), appliances (ovens, hoods, fridges, freezers), and extensive joinery products (internal/external doors, sheet materials, plasterboard, flooring). All cabinets are manufactured in their Darlington, UK factory. The company operates as a trade-only supplier requiring account registration, offering exclusive trade discounts, up to 60-day credit terms, and 24-hour kitchen design service.

Differentiator

Problem solved

Functional benefit

Brands

• Integra Ascoli: Budget-friendly handleless slab door range with wood-effect finish, manufactured from 18mm MFC.
• Integra Nova
• Integra Dunham
• Integra Ludlow
• Integra Wardley
• Integra Soho
• Integra Portobello
• Integra Brunswick
• Integra Hoxton

Products and services

• Ascoli Kitchen Range (Standard and Integra) Budget-friendly slab door kitchen range made from melamine-faced chipboard with timber-effect finish, available in 8 colours, in standard and Integra handleless variants for trade customers seeking affordable kitchen installations.
• Tatton Kitchen Range Affordable Shaker kitchen range with smooth 5-piece door design and paper-wrapped seamless finish, available in 6 classic colours with smooth or matt paint, targeting trade buyers seeking value-priced shaker cabinetry.
• Hoxton Kitchen Range (Standard and Integra) Premium handleless slab kitchen range using specialist seamless edging for nearly invisible glue lines, with anti-fingerprint foil coating and high-quality surface finish, available in standard and Integra variants across four shades for trade premium kitchen installations.
• Ludlow Kitchen Range (Standard and Integra) Premium Shaker kitchen range with 20mm-thick doors (thickest in the portfolio), panelled doors with visible woodgrain and tactile beading, FSC-certified materials, 16 exclusive accessories, available in standard and Integra handleless variants; winner of the 2025 Ideal Home Award.
• Wardley Kitchen Range (Standard and Integra) Premium traditional Shaker-style kitchen range with deep centre panel and 20mm ash-veneered construction, embodying the Shaker ethos of simplicity and craftsmanship, available in standard and Integra handleless variants with an extensive colour palette for high-end trade installations.
• Dunham Kitchen Range (Standard and Integra) Smooth matt-painted Shaker kitchen range with a thin frame and 19mm one-piece door construction designed to prevent joint movement or cracking, available in standard and Integra handleless variants for contemporary trade installations.
• Soho Kitchen Range (Standard and Integra) Premium modern slab kitchen range with a 19mm MDF core and fully painted (rather than foil) surface for a high-end finish, featuring painted lacquer across front, edge and reverse, available in standard and Integra handleless variants for premium trade installations.
• Bewdley Kitchen Range Paint-to-order real-timber kitchen range with mock in-frame Shaker design integrating the frame directly into the door, with beaded detailing and 29 paint-to-order colours for bespoke trade kitchen installations.
• Reed Kitchen Range Modern fluted kitchen door range with a textured front inspired by nature, built on an 18mm MDF door with 3D pressed foil substrate, offered in 27 paint-to-order colours for design-led trade kitchen installations.
• Portobello Kitchen Range (Standard and Integra) Contemporary slab kitchen range with premium woodgrain texture, Italian-crafted frontals in smoky Etna, rich Umbra and bright Bosco shades, using the first wood-based MFC material with 100% recycled content, available in standard and Integra handleless variants.
• Brunswick Kitchen Range (Standard and Integra) Ultra-slim frame Shaker kitchen range with super-matt finish, advanced anti-fingerprint technology and a two-piece minimalist construction, available in standard and Integra handleless (integrated rail) variants with anti-fingerprint recycled PET foil surface.
• Ambleside Kitchen Range Classic Shaker kitchen range with a sleek modern frame width, 19mm timber-effect door and woodgrain-textured foil surface, in 5 versatile colours for trade kitchen installations.
• Kitchen Appliances (Beko and other brands) Kitchen appliance range sold alongside trade kitchen installations, including ovens, hoods, fridges, freezers and fridge freezers from brands such as Beko, with features including Beko's HarvestFresh vitamin-preservation technology.
• Kitchen Worktops Trade kitchen worktops and surfaces for completing kitchen installations, supplied alongside Magnet Trade cabinets and doors.
• Kitchen Taps Mixer and pull-out kitchen taps supplied as part of the accessories range for trade kitchen projects.
• Kitchen Accessories (Storage, Knobs, Handles, Sinks, Lighting) Full range of kitchen accessories including storage solutions, knobs, handles, sinks, and lighting, supplied to trade customers to complete kitchen installations.
• Internal Oak and Hardwood Doors Solid oak interior doors supplied as part of the joinery essentials range for trade customers installing residential properties.
• Laminate Internal Doors Durable, low-maintenance laminate internal doors supplied as part of the joinery essentials range for trade residential installations.
• White Primed Internal Doors Internal white doors supplied pre-primed for easy on-site finishing, part of the Magnet Trade joinery essentials range.

Quantifiable outcome

• Kitchens can increase property value by approximately 6%
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• BekocoreTechnology or IntegrationBeko is a key appliance partner supplying kitchen appliances including fridges, freezers, and fridge freezers with features like HarvestFresh technology that preserves vitamins in fruit and vegetables for longer. Products featured on Magnet Trade's appliance category pages.
• Selco Building SuppliescoreChannel Partner/ Reseller/ DistributorStrategic distribution partnership where Magnet Trade operates dedicated trade counters within Selco branches across the UK including Croydon, Enfield, Isleworth, Tottenham, Walthamstow, and Cricklewood locations, providing accessibility for trade customers.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jewson: National builders' merchant offering kitchens, joinery products and building materials to small trade buyers; overlaps directly with Magnet Trade's trade-only value proposition.
• Buildbase: UK builders' merchant supplying kitchens, doors, timber and associated joinery to trade customers; comparable channel and product overlap with Magnet Trade.
• Travis Perkins: UK builders' merchant group supplying kitchens, doors, timber and sheet materials to the same trade customer base as Magnet Trade through its branch network.
• Symphony Group: UK-based kitchen manufacturer with trade and retail channels; competes with Magnet Trade on contract-supply and fitted-kitchen specifications.
• Howdens Joinery: UK's largest trade kitchen supplier operating a depot network of similar scale and customer base; closest direct competitor to Magnet Trade in the B2B trade kitchen channel.

Broad incumbents

• IKEA (Ingka): Global kitchen retailer with UK store footprint and trade-focused kitchen planning services; broader incumbent competing at the value and mid-market tiers.
• Wickes: UK home improvement retailer with a trade kitchen and joinery offering alongside DIY; competes for the same contractor customers across many of Magnet Trade's product categories.
• B&Q (Kingfisher): UK's largest DIY/home improvement retailer with kitchens and joinery ranges; competes for both end consumers and smaller trade customers across Magnet Trade's categories.
• Homebase: UK home and garden retailer with kitchens and joinery offering; competes for renovation-driven consumers and small trade buyers in overlapping categories.

Others

• Selco Building Supplies: UK trade-only builders' merchant and channel partner of Magnet Trade; included to reflect the explicit Selco distribution partnership and adjacent merchant competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MagnetTradeUK
• Facebookfacebook.com/MagnetTrade
• Instagraminstagram.com/magnettrade_uk
• LinkedInlinkedin.com/company/magnet-norwich

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnet