Bandanna Running & Walking

What Bandanna Running & Walking does

Bandanna Running & Walking is a privately held specialty retailer of running, walking, and athletic footwear and apparel, operating a single brick-and-mortar store at 504 W. Main Street (corner of 5th and Main) in downtown Boise, Idaho, founded in October 1994 by former competitive runner Rich Harris and co-owned with Shannon Harris. The store carries premium brands including ASICS, Brooks, Nike, Saucony, Hoka, New Balance, Birkenstock, and Topo, spanning road running, trail running, cross country spikes, track and field spikes, walking shoes, sandals, and casual athletic wear, with published prices ranging from approximately $65 for entry-level spikes to $270 for premium racing models such as the Asics Metaspeed Edge Tokyo.

The core product proposition is expert in-person fitting: staff observe customers running outside the store to assess gait and shoe performance, with gait analysis consultation as a standard service and a free branded bandanna included with each shoe purchase. The business also operates an e-commerce channel at bandannarunning.com that publishes full product specifications (weight, drop, stack height) and ships nationwide, extending reach beyond the Boise/Treasure Valley trade area.

Revenue is generated primarily through one-time retail transactions — direct in-store sales and online orders — at unit pricing with no subscription or membership model. Go-to-market is direct-to-consumer, supported by community event sponsorship (YMCA Race Series, Y-Striders, Boise Betties, high school cross country, regional races, and a named Ridge to Rivers trail), content marketing via the Running Stories blog, and organic social on Instagram and Facebook. There is no disclosed funding, no parent company, and no enterprise or B2B customer segment.

Name

Bandanna Running & Walking

Legal name

Bandanna Running & Walking

Website

https://bandannarunning.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Bandanna Running & Walking is a privately held, single-store specialty retailer in downtown Boise, Idaho, founded in 1994, selling premium running, walking, trail, and cross country footwear from ASICS, Brooks, Nike, Saucony, Hoka, New Balance, and Birkenstock to individual runners, walkers, and youth athletes via in-person fitting and nationwide e-commerce.

Ownership category

akta.pro rank

Product category

Specialty Athletic Footwear Retail

NAICS

Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Performance Running Specialty Retail (CRAMACAA)

akta.pro secondary industries

Training & Cross-Training Footwear & Apparel Retail (CRAMACAD), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Running & Endurance Wear (CRAAAEAD)

Keywords

• Specialty running retail
• Athletic footwear store
• Running shoe fitting
• Walking shoes retail
• Trail running gear

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Shoe and Apparel Sales: Revenue is generated through direct retail sales of running shoes, walking shoes, sandals, athletic apparel, and accessories. The store operates as a brick-and-mortar specialty retailer with an e-commerce component for nationwide shipping. Customers purchase in-store or online, with products sourced from major athletic footwear brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bandanna Running & Walking is a specialty brick-and-mortar retailer operating from a single storefront in downtown Boise, Idaho, selling running and walking shoes, sandals, athletic apparel, and accessories sourced from major athletic brands (ASICS, Brooks, Nike, Saucony, Hoka, New Balance, Birkenstock). The store differentiates itself through personalized fitting service, gait observation outside the store, and staff expertise. It supplements its physical storefront with an e-commerce site that ships nationwide.

Product overview

Bandanna Running & Walking is a specialty running and walking retail store offering a comprehensive portfolio of athletic footwear and accessories. The store specializes in high-quality running and walking shoes for men and women, including road running shoes, trail running shoes, track & field spikes, cross country spikes, training shoes, and sandals. Major brands carried include ASICS, Brooks, Nike, Saucony, Hoka, New Balance, Birkenstock, and Topo. The company emphasizes personalized customer service, offering gait analysis consultation and encouraging customers to test shoes before purchasing. Each shoe purchase includes a free bandanna, reflecting the store's distinctive brand identity established in 1994 in downtown Boise, Idaho.

Differentiator

Problem solved

Functional benefit

Products and services

• Road Running Shoes
• Trail Running Shoes
• Cross Country Racing Shoes
• Track & Field Racing Flats and Carbon-Plated Racing Shoes
• Birkenstock Sandals and Clogs
• Personalized Shoe Fitting and Gait Analysis Service
• E-commerce / Online Ordering with Nationwide Shipping

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Treasure Valley Family YMCAcoreOthersBandanna offers discounts to all Y Members including Y Staff. Active involvement in YMCA Race Series, YMCA Track & Field Invitational, and YMCA Strong Kids Campaign.
• Boise Y-Striders Running ClubcoreOthersLocal running club sponsorship and support. Discount offered to club members. Involved in Y-Striders Turkey Trot Relay.
• Boise BettiesminorOthersDiscount offered to Boise Betties members (local women's running organization).
• Local High School Cross Country & Track ProgramscoreOthersOngoing support for local high school programs including Bob Firner Invitational, Nike NW Cross Regional Meets, Capitol Classic, Jimmy Driscoll Invitational, and Bandanna/Bishop Kelly Invitational. Elementary school jog-a-thons also supported.
• Ridge to Rivers Trail SystemminorOthersNamed trail sponsor - Bandanna Trail is part of the Ridge to Rivers trail system. Supports local trail maintenance and access.
• Simplot GamesminorOthersMajor indoor track meet held in Pocatello, Idaho. Bandanna provides event support.
• Race to Robie CreekminorOthersMajor Idaho race event sponsorship.
• Sawtooth RelayminorOthersRelay race event sponsorship.
• Healthcare ProvidersminorOthersDiscount offered to healthcare providers as part of their professional discount program.
• Service Personnel (9.11% discount)minorOthers9.11% discount offered to all service personnel as part of their community support program.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fleet Feet: Franchised specialty running retailer with 250+ stores nationwide offering multi-brand running shoes, gait analysis, and community event sponsorship. Directly comparable in product mix, fitting service model, and community-centric GTM.
• Big Peach Running Co. Multi-location specialty running retailer emphasizing expert fitting and community event sponsorship. Comparable in target customer (runners/walkers), brand portfolio, and community-driven marketing.
• Charm City Run: Regional specialty running retailer offering gait analysis, multi-brand assortments, and event sponsorship. Comparable as an independent specialty running store focused on personalized service.
• Roadrunner Sports: Long-running specialty running retailer with both physical stores and a large e-commerce catalog of running shoes. Comparable in assortment depth, multi-brand strategy, and DTC shipping capability.
• Running Warehouse: Specialty running shoe e-tailer with deep multi-brand assortment and expert content. Comparable as a running-focused shoe retailer, though primarily online rather than store-based.
• Boulder Running Company: Independently owned specialty running stores with strong community ties and personalized fitting service. Closely mirrors Bandanna's local-store, expert-fitting, community-engagement model.
• JackRabbit: Specialty running store chain carrying Brooks, Hoka, ASICS, Saucony, and Nike with personalized fitting and local race sponsorship. Closely matches Bandanna's multi-brand running specialty positioning.

Broad incumbents

• REI Co-op: Large outdoor co-op retailer with broad assortment including running footwear. Overlaps in product categories but operates at much larger scale and with broader outdoor/sporting mix.
• Dick's Sporting Goods: National big-box sporting goods retailer carrying Nike, Brooks, Hoka, ASICS, and Saucony running shoes. Direct competitive overlap in product assortment though without specialty-store service depth.

Emerging players

• Sports Basement: Bay Area sporting goods retailer with a strong running category focus and community-driven positioning. Comparable in multi-brand athletic footwear mix with a community-event emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BandannaRunning
• Instagraminstagram.com/bandannarunning
• Xx.com/bandannarunning

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bandanna Running & Walking