HK Reklamebyra

What HK Reklamebyra does

HK Reklamebyrå is a Norwegian creative and advertising agency founded in 1992 in Trondheim. The agency delivers strategy, concept development, visual identity, brand campaigns, digital marketing, and creative communication services to Norwegian regional and national clients across food, banking, transportation, textiles, real estate, healthcare, culture, and beverage categories. Named accounts include Norsk Kylling, SpareBank 1 SMN, SJ Nord, Høie of Scandinavia, Nyhavna Utvikling, Norsk Immunsviltforening, Trondheim Kammermusikkfestival, and ØX, with several of these relationships spanning multiple campaigns and years.

The agency operates as part of HK-huset (HK Alliance), which the company describes as Norway's largest communication environment outside Oslo and which brings together 60+ people across affiliated entities including HK Bits, HK Link, Rosenborg Reklame, and Z Event. HK Reklamebyrå itself lists 20+ team members spanning art direction, copywriting, strategy, project management, and digital disciplines. The agency holds Miljøfyrtårn certification and has received industry recognition through Årets Markedsfører (Markedsføringsforeningen) for work on the Norsk Kylling account.

The business model is professional services: a mix of project-based assignments and retainer engagements, sold through a sales-led, relationship-driven GTM motion anchored on long-tenured client relationships. The agency monetizes through creative fees, campaign production, and ongoing strategic retainers rather than media spend or licensed technology. There is no disclosed AI/ML platform, proprietary technology stack, or external investor base; the firm is privately held and operates as a unit within the broader HK-huset ecosystem.

Name

HK Reklamebyra

Legal name

HK Reklamebyrå

Website

https://www.h-k.no

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

HK Reklamebyrå is a 30-year-old Trondheim-based creative agency delivering strategy, brand, digital marketing, and campaign work for Norwegian regional and national clients, operating as part of the HK-huset alliance.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Rebrand & Brand Refresh Programs (MPAAAEAJ), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Creative advertising services
• Brand campaign development
• Visual identity design
• Digital marketing strategy
• Creative concept development

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Marketing Services: Revenue generated through creative advertising services, campaign development, brand strategy, visual identity design, and digital marketing services for clients. The agency operates on project-based and retainer arrangements for ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HK Reklamebyrå is a creative advertising agency offering end-to-end campaign development, brand strategy, visual identity design, digital marketing with target audience planning, and technology/user experience solutions. The agency follows a "forstå, forenkle og forandre" (understand, simplify, and change) methodology to create advertising that stands out in the marketplace for Norwegian businesses across banking, food production, transportation, cultural institutions, and retail sectors.

Product overview

HK Reklamebyrå is an advertising agency operating as part of HK-huset (HK House), Norway's largest communications environment outside Oslo. The agency offers a comprehensive suite of creative and strategic services including concept development, strategy and analysis, visual identity creation, digital marketing, and technology/user experience solutions. The agency's work methodology follows a 'forstå, forenkle og forandre' (understand, simplify, and change) approach. Projects span advertising campaigns, brand building, visual identity development, and digital solutions for clients across various sectors including banking, food production, transportation, and cultural institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital markedsføring og målstyring (Digital Marketing and Goal/Target Management)
• Teknologi og brukeropplevelse (Technology and User Experience)
• Konseptutvikling og kreativ kommunikasjon (Concept Development and Creative Communication)
• Strategi og analyse (Strategy and Analysis)
• Visuelle identiteter (Visual Identity Design)

Quantifiable outcome

• 300%+ sales increase for Høie of Scandinavia duvet campaign

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• HK BitscoreStrategic or Co-development PartnerPart of HK-huset - digital solutions, UX design, and technical implementation. Collaboration on website development, digital responsibility reports, and visual identity projects for clients.
• HK LinkcoreStrategic or Co-development PartnerPart of HK-huset - media and marketing communications. Collaboration on media strategy and campaign distribution across channels.
• Rosenborg ReklameminorStrategic or Co-development PartnerPart of HK-huset network - additional creative capacity within the alliance.
• Z EventminorStrategic or Co-development PartnerPart of HK-huset network - event and experiential marketing capabilities.
• Einar Film & FortellingercoreImplementation/ SI/ Consulting PartnerFilm production partner for TV campaigns. Collaborated on Høie of Scandinavia campaigns including 'På tide å høie nattesøvnen?' and 'Flanell gjør noe med deg'.
• TangrystancoreImplementation/ SI/ Consulting PartnerFilm production house. Directed campaigns for Norsk Kylling ('Oppvekst i verdensklasse', 'Hip hop verdensklasse') and SpareBank 1 SMN 200-year anniversary film.
• CaratcoreImplementation/ SI/ Consulting PartnerMedia agency for media strategy and planning. Collaborated on Høie campaign distribution including TV 2, social media, and Google Display.
• Sagveien ResortminorImplementation/ SI/ Consulting PartnerRadio production partner. Produced radio spots for SJ Nord and Høie of Scandinavia campaigns.
• Willy NikkersminorImplementation/ SI/ Consulting PartnerDirector Mattis Ohana Goksøyr directed SpareBank 1 SMN 'Flyttedagen' campaign films.
• BådeOgminorImplementation/ SI/ Consulting PartnerCampaign collaboration partner on Høie of Scandinavia flannel campaign.
• F Fremmed RaseminorImplementation/ SI/ Consulting PartnerTrønder rappers who created music for Norsk Kylling 'Kyllingrap' campaign featuring Jesper and onkel Ola.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TRY: One of Norway's largest independent creative/advertising agencies with full-service capabilities spanning brand strategy, creative, digital, and media — directly comparable to HK Reklamebyrå's offering but operating primarily from Oslo.
• Morrow: Oslo-based creative advertising agency focused on concept-driven campaigns for Norwegian enterprise clients, comparable in creative methodology and client caliber (banking, FMCG, transport) to HK Reklamebyrå.
• Anorak: Norwegian brand strategy and creative agency with a strong identity/visual identity practice; comparable to HK Reklamebyrå's branding and full-service creative work, though concentrated in Oslo.
• Anti: Oslo-based creative agency recognized for award-winning campaigns in Norway; comparable in scope (brand strategy, creative campaigns, content) and target market to HK Reklamebyrå.
• POL: Oslo creative agency delivering brand campaigns, identity, and content for Norwegian enterprise clients; directly comparable service offering to HK Reklamebyrå.
• TRY Apt: Norwegian arm of the global Apt network, offering integrated creative, digital, and media services — comparable full-service positioning to HK Reklamebyrå's HK-huset model.

Broad incumbents

• Publicis Norway: Norwegian arm of global network Publicis Groupe, offering advertising, media, digital, and PR at significantly greater scale than HK Reklamebyrå — competing for the same enterprise RFPs in Norway.
• McCann Norway: Norwegian office of McCann Worldgroup, a global advertising network — competing with HK Reklamebyrå for Norwegian enterprise brand and digital mandates at larger scale.
• TBWA Norway: Oslo-based Norwegian arm of TBWA\, a global creative agency network — overlapping with HK Reklamebyrå's brand campaign and creative strategy services across Norwegian clients.

Others

• Carat Norway: Dentsu-owned media agency that is already an implementation partner of HK Reklamebyrå on campaigns like Høie of Scandinavia — included as a relevant ecosystem partner rather than a direct competitor, illustrating the agency's external dependencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HKTromso
• LinkedInlinkedin.com/company/hk-reklamebyr-
• Instagraminstagram.com/hkreklame
• Xx.com/HKreklame

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HK Reklamebyra