What Effect Doctors does

Effect Doctors, legally MOBILE DOCTORS COLLECTIVE Ltd, is a doctor-led private healthcare service founded in 2017 in London by NHS Consultant Anaesthetists. It delivers IV drip therapy (15+ formulations including Bespoke, Classic, Myers' Cocktail, NAD+, Vitamin C, Immunity, Curcumin, Hangover Recovery, Jet Lag Reset, and Chelation Therapy), IV iron infusions using ferric derisomaltose (Monofer) selected on the basis of published clinical evidence, comprehensive blood testing (wellness panels, hormone panels, DNA screening, cancer detection, vitamin and micronutrient profiles), Hyperbaric Oxygen Therapy (HBOT), intramuscular boosters (B12, Biotin, Vitamin D, Glutathione), medically-led weight loss programmes using GLP-1 agonists (Mounjaro and Wegovy), metabolic breath/VO2 max analysis, and facial aesthetics. Service is delivered through two London clinics (Soho on Greek Street and Westfield Shopping Centre in The Village), a seven-day at-home/hotel/office mobile service across London Zone 1 and Greater London, and an events channel including a 2025 partnership with Glampville at Glastonbury Festival.

The business is direct-to-consumer with no intermediary channels: customers book via website, email, phone, or WhatsApp. Pricing is predominantly transactional and pay-as-you-go, ranging from £125 for an Express Mini Drip to £350+ for bespoke formulations, with a complementary 5-drip prepayment package, free 5th-drip loyalty mechanism, early-booking discount, and HBOT+IV bundling introduced to drive multi-visit behaviour. There is no subscription model and no disclosed recurring revenue; iron infusions, blood tests, weight loss consultations, and HBOT carry higher ticket sizes and represent the high-margin mix. Operations remain London-centric with optional international concierge visits for established clients, and the company is founder-owned and bootstrapped with no external funding disclosed.

The business is small but operationally mature: 11-50 employees, 504+ Google reviews with a 5-star average, and an 8-year operating history. Competitive positioning rests on the clinical credibility of NHS-credentialed founders, evidence-based protocol choices (ferric derisomaltose for lower hypophosphataemia risk), prime central London real estate (Soho and Westfield luxury precinct), and a mobile/concierge layer that most UK wellness IV operators do not replicate. Recent 2024-2025 moves — Westfield clinic opening, Glastonbury partnership, GLP-1 weight loss launch, and new IV formulations — point to active category and channel broadening rather than scale-stage growth.

Name

Effect Doctors

Legal name

MOBILE DOCTORS COLLECTIVE Ltd

Website

https://effectdoctors.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Effect Doctors is a London-based, doctor-led private healthcare service founded in 2017 that delivers IV drips, iron infusions, blood tests, HBOT, and GLP-1 weight loss programmes to individual consumers through two clinics and a mobile at-home service.

Ownership category

akta.pro rank

Product category

Private Healthcare and Wellness Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Medical and Diagnostic Laboratories (62151)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Infusion & Home Infusion Pharmacy Services (HLAFALAG)

akta.pro secondary industries

Home Infusion Therapy Providers (HLAFAEAE), IV Therapy, Infusion & Injection Services (Home-Based) (HSABACAF)

Keywords

• IV therapy services
• Iron infusions
• Hyperbaric oxygen therapy
• Private blood testing
• Wellness medical services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. IV Drip and Infusion Services: One-time treatment services ranging from £125 to £350+ per session. Includes bespoke IV drips, classic drips, NAD+ therapy, Myers' Cocktail, and specialty formulations. Revenue generated per visit with no recurring subscription model.
2. Package and Multi-Session Deals: 15% discount for prepaying for 5 IV drips; 5th drip free if taken within 3 months of first treatment. This creates a prepaid multi-visit revenue stream.
3. Combination Therapy Offers: HBOT and IV drip combination offers (save £50), 'Bring a Friend' bespoke drip deals (half-price second treatment). Cross-selling bundled services.
4. Blood Testing Services: Diagnostic blood tests including wellness panels, hormone tests, cancer screening, and DNA tests. Revenue generated per test.
5. At-Home and Mobile Services: Home, hotel, and workplace visits in London Zone 1 and Greater London, with pricing variations for location. Also provides services at events (e.g., Glastonbury festival Glampville).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Effect Doctors is a doctor-led London private healthcare clinic delivering IV drip therapy, IV iron infusions, private blood tests, Hyperbaric Oxygen Therapy, medical weight loss programs, NAD+ therapy, facial aesthetics, intramuscular boosters, and metabolic breath analysis. Services are provided in two London clinics (Soho and Westfield) and via mobile at-home/hotel/office visits, administered by NHS-credentialed doctors and nurses with bespoke formulations tailored after medical consultation.

Product overview

Effect Doctors is a London-based private healthcare service provider offering a comprehensive suite of medical and wellness treatments. The core offerings include: (1) IV Drips portfolio with 15+ formulations (Bespoke IV, Classic IV, NAD+ IV, Myers' Cocktail, Immunity IV, Vitamin C IV, Curcumin IV, Drip and Glow, Express Mini Drip, Hangover Recovery, Jet Lag Reset, Chelation Therapy, Under the Weather, Vital Amino Infusion, and Vitamin IV Drip); (2) IV Iron Infusions using ferric derisomaltose; (3) Blood Tests including Well Person screenings, hormone panels, DNA screening, cancer detection (Tru Check Intelli), and vitamin/mineral profiles; (4) Hyperbaric Oxygen Therapy; (5) Medical Weight Loss using GLP-1 medications (Mounjaro, Wegovy); (6) Metabolic Breath Analysis for VO2 max testing; (7) Facial Aesthetics; (8) Intramuscular Boosters (B12, Biotin, Vitamin D, Glutathione); and (9) NAD+ supplementation. Services are delivered at two London clinic locations (Soho on Greek Street, Westfield in The Village) or via mobile at-home/hotel visits. The company was founded by NHS doctors and operates with doctor-led clinical teams.

Differentiator

Problem solved

Functional benefit

Products and services

• IV Drip Therapy Intravenous vitamin and nutrient drips administered by doctors and nurses, bypassing the digestive system for 100% absorption. Multiple formulations include Bespoke IV (£350), Classic IV (£175), Myers' Cocktail (£275), Express Mini Drip (£125), NAD+ IV, Limitless NAD IV, Vitamin C IV, Immunity IV, Curcumin IV, Drip and Glow, Deluxe Recovery (hangover), Jet Lag Reset, Under the Weather, IV Chelation, and Vitamin IV Drip. For health-conscious London consumers seeking energy, immunity, recovery, and aesthetic benefits.
• IV Iron Infusions Doctor-administered iron infusions using ferric derisomaltose (Monofer®) selected for substantially lower risk of hypophosphataemia versus ferric carboxymaltose, enabling large iron doses in a single visit. For individual patients with iron deficiency, low ferritin, fatigue, hair loss, or intolerance to oral iron supplements.
• Private Blood Tests Diagnostic health screening blood tests including Well Person, Well Person Advanced, Well Person Elite, Tired All the Time, Women's Hormone Panel, Men's Hormone Panel, Tru Check Intelli Cancer Detection, DNA Health Screening, DNA Transform, Rapid Vitamin D, Rapid Ferritin, Iron Profile, Complete Micronutrient Iron Deficiency Profile, Vitamin Profile Plus, and G6PD Deficiency tests. For individual consumers seeking comprehensive preventive health screening and biomarker analysis.
• Hyperbaric Oxygen Therapy (HBOT) Therapy involving breathing nearly pure oxygen within a controlled, pressurised environment to energise the body and facilitate healing and repair. Available at the Soho clinic only. For individuals seeking recovery, wound healing, and enhanced cellular oxygenation.
• Medical Weight Loss Program Medically-led weight loss program using GLP-1 medications Mounjaro (tirzepatide) and Wegovy (semaglutide), combined with professional guidance and lifestyle support. For individuals struggling with obesity, difficulty losing weight, and metabolic health issues.
• NAD+ Therapy Nicotinamide adenine dinucleotide (NAD+) IV therapy to support cellular energy, longevity, and metabolic health, including Limitless NAD IV for anti-aging and cellular energy production.
• Facial Aesthetics Doctor-led aesthetic treatments including anti-wrinkle injections to maintain a natural look, delivered by consultant anaesthetists with established aesthetic practices. For individual consumers seeking non-surgical cosmetic treatments.
• Intramuscular Boosters Vitamin and nutrient injections delivered directly into muscle for fast, effective support. Includes Vitamin B12 Booster for energy and cognitive function, Biotin Booster for hair/nail/skin health, Vitamin D Booster for deficiency correction and immune support, and Glutathione.
• Metabolic Breath Analysis (VO2 Max) Advanced VO2 max, resting metabolism, and energy efficiency testing providing personalized insights for weight management, longevity, and peak performance. For individual consumers seeking metabolic optimization and performance benchmarking.
• Vital Amino Infusion IV infusion delivering 8 of 9 essential amino acids (L-Leucine, L-Valine, L-Isoleucine, L-Phenylalanine, L-Lysine, L-Threonine, L-Methionine, L-Tryptophan, and Taurine) for muscle energy, repair, brain chemistry, and immunity. Priced at £300 in clinic and £375 for Central London Zone 1 home visits.
• At-Home, Hotel, and Workplace Mobile Visit Service Concierge mobile service delivering IV therapy, iron infusions, and blood tests at the customer's preferred location (home, hotel, or office) across London Zone 1, Greater London, and internationally (Japan, Caribbean, Middle East, European tours) for established clients. Seven days a week availability with location-based pricing premiums.

Quantifiable outcome

• IV therapy bypasses digestive system ensuring 100% nutrient absorption vs variable oral absorption depending on gut and liver health
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Glampville (Glastonbury Festival)minorStrategic or Co-development Partner · 1 January 2025Effect Doctors provides on-site IV drip services at the Glampville glamping village during Glastonbury Festival. Services include IV drips for rehydration, electrolyte replenishment, vitamins, and booster shots for festival-goers seeking rapid recovery. Partnership combines Effect Doctors' clinical-grade IV therapy with Glampville's premium glamping environment to help guests maintain energy across multiple festival days.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Harley Street Clinic: Established London medical clinic on Harley Street offering private GP services, diagnostics, IV therapy, and aesthetic treatments. Broader incumbent in the private London medical market with comparable premium positioning.
• REVIV: Global IV therapy and wellness brand with established presence across multiple countries. Larger, more established player in the IV wellness space with broader international footprint and celebrity-backed brand.
• Dr. Barbara Sturm: Premium medical aesthetics and IV therapy brand with global presence. Comparable medical-led, science-positioned brand targeting HNW consumers with overlapping IV drip and aesthetic service lines.

Direct peers

• The IV Clinic: London-based private clinic offering IV vitamin drips, blood tests, and wellness injections. Direct competitor in the same London geographic market with overlapping service menu and price points.
• Hydrant: UK IV therapy and wellness brand offering IV drips, boosters, and at-home services. Comparable DTC model with overlapping IV drip formulations and wellness positioning in the UK market.
• Get A Drip: UK-based IV therapy and wellness drip provider offering IV drips, vitamin shots, and blood tests across multiple UK clinics. Closest direct competitor to Effect Doctors with overlapping IV formulations, London presence, and DTC wellness positioning.
• Elixir Clinic: London-based wellness clinic offering IV vitamin drips, IM injections, and aesthetic treatments. Comparable mid-to-premium positioning with overlapping IV therapy menu and HNW target customer base.
• Saks Health: UK wellness clinic group offering IV vitamin drips, blood tests, aesthetics, and weight management services. Comparable multi-modality wellness platform with overlapping IV therapy and blood testing offerings.

Emerging players

• Boost Health: UK-based IV vitamin drip and IM booster provider with a growing clinic footprint. Emerging player in the IV therapy segment with overlapping vitamin injection offerings and similar DTC wellness approach.
• CryoClinic: UK-based wellness clinic offering IV therapy alongside cryotherapy, hyperbaric oxygen, and other wellness treatments. Partial overlap with Effect Doctors' IV drip and HBOT service lines and similar premium wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/effectdoctors
• Facebookfacebook.com/effectdoctors
• LinkedInlinkedin.com/company/effect-doctors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effect Doctors