Fair Value

What Fair Value does

Fair Value (שווי הוגן בע״מ) is an Israeli boutique professional services firm founded in 2004 by Dr. Eli Elal that specializes in independent corporate valuations, intangible-asset valuations, quantitative finance and derivative valuation, and customized financial and economic modeling. The firm delivers expert opinions for financial reporting under IFRS, US GAAP, and Israeli accounting standards, court litigation support, tax-authority submissions, and transaction-related mandates (M&A, purchase price allocation, impairment testing). It serves a concentrated enterprise client base that includes most major Israeli banks (Bank Hapoalim, Bank Leumi, Discount Bank, Mizrahi Tefahot), leading insurers (Clal Insurance, Phoenix, Migdal), energy and infrastructure groups (Delek Group, Paz, Israel Ports Company), AVIS, and other listed corporates; cumulative transaction scope across thousands of engagements is cited at tens of billions of shekels.

The firm's core operating model is enterprise professional services delivered by a small team of senior ASA/CPA-certified economists and accountants out of its Tel Aviv headquarters (Rubinstein House, Lincoln 20). Its differentiation rests on independence from Big Four audit firms, deep cross-border accounting-standards expertise, and reputational acceptance by courts, regulators, and major accounting firms in Israel. Beyond pure advisory, Fair Value has built three adjacent product lines: the Fair Value Academy (a 10-session, 40-hour professional training course for executives, directors, lawyers, and accountants), the Fair Value Library (a subscription database of valuation reports), and Fair Value Technologies (a valuation technology platform).

The firm monetizes through professional services fees on engagements of varying scope and complexity (pricing is not publicly disclosed), recurring subscriptions to the Valuation Library, and tuition from the Fair Value Academy course (cohorts capped at 10 participants, delivered via Zoom). Distribution is primarily direct enterprise sales, supplemented by thought-leadership channels including a professional article library, video/podcast content, and LinkedIn/Facebook presence. The company is privately held with no disclosed external funding, no parent company, and ownership appears concentrated with the founding management team.

Name

Fair Value

Legal name

שווי הוגן בע״מ

Website

https://fairvalue.co.il

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Fair Value (שווי הוגן בע״מ) is an Israeli boutique professional services firm providing independent corporate valuations, intangible-asset valuations, financial instrument valuation, and economic modeling for financial reporting, litigation, tax, and transaction purposes, serving major Israeli banks, insurers, and listed corporates.

Ownership category

akta.pro rank

Product category

Professional Valuation and Economic Advisory Services

akta.pro primary industry

Business Valuation (Private Companies & Equity Interests) (BPAHANAA)

akta.pro secondary industries

Intangible Asset Valuation (IP, Brand, Customer, Technology) (BPAHANAB), Financial Reporting Valuation (ASC 820/805, IFRS 13/3) (FSAEAHAB), Fairness Opinions (M&A, recapitalizations, related-party) (FSAEAHAD), Business Valuation for Business Sales (FMV/Deal Support) (FSAEAIAE), Valuation & Fairness Opinions (BPAHADAF)

Keywords

• Professional valuation services
• Economic advisory
• Intangible asset valuation
• Financial instrument valuation
• Expert witness services

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Valuation Services: Professional independent valuations for financial reporting (IFRS, US GAAP), expert opinions for courts, tax authorities, and regulatory bodies in Israel and internationally.
2. Fair Value Academy Training Courses: Professional training programs in corporate valuation, intangible assets, and financial instruments. The course runs 10 weekly sessions (40 academic hours) delivered via Zoom with limited enrollment of 10 participants per cohort.
3. Valuation Library Subscription: Subscription-based access to valuation database and resources at library.fairvalue.co.il, with registration available for companies and professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fair Value is an Israeli professional valuation and economic advisory firm that provides independent valuation services for corporations, intangible assets, and financial instruments under IFRS, US GAAP, and Israeli accounting standards. The firm serves public companies, banks, insurance companies, law firms, courts, and government authorities with valuation reports, expert opinions, and litigation support. Beyond core advisory services, the firm also operates a professional training academy and a subscription-based valuation database.

Product overview

Fair Value is a professional valuation and economic advisory firm providing independent valuation services. The company offers a portfolio consisting of Fair Value Academy (professional training courses), the Fair Value Library (subscription-based valuation database), and core valuation services including corporate valuation, quantitative finance, financial modeling, and litigation support. The company operates primarily in Israel serving dozens of public and private companies, banks, and regulatory authorities.

Differentiator

Problem solved

Functional benefit

Brands

• Fair Value Academy: Professional valuation training academy offering courses for executives, directors, lawyers, and accountants on valuation methodologies.
• Fair Value Technologies
• מאגר הערכות שווי (Valuation Library)

Products and services

• Corporate Valuation Services
• Quantitative Finance and Derivative Valuation
• Financial and Economic Modeling
• Intangible Asset Valuation
• Litigation and Transaction Support
• Fair Value Academy Valuation Course
• Fair Value Library (מאגר הערכות שווי)
• Fair Value Technologies Platform

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Houlihan Lokey: Global investment bank with one of the most prominent independent valuation and financial opinions practices. Comparable to Fair Value in its emphasis on independent valuations for transactions, financial reporting, and disputes, but with substantially broader service breadth and international reach.
• Alvarez & Marsal: Global professional services firm specializing in valuation, disputes and investigations, and restructuring. Directly comparable to Fair Value's litigation support and corporate valuation offerings, with stronger international presence and larger engagement teams.
• Stout: Global advisory firm specializing in valuation, financial opinions, and disputes consulting. Closely comparable to Fair Value's core service lines (corporate and intangible valuations, fairness opinions) with a similar specialist-boutique positioning.
• BDO Global (Valuation): Mid-tier global accounting and advisory network with significant valuation practices including in Israel. Closely comparable to Fair Value as a mid-sized alternative to the Big 4 serving enterprise valuation mandates.
• Grant Thornton (Valuation): Mid-tier global accounting and advisory network with valuation practices worldwide, including Israel. Comparable to Fair Value's positioning as an independent alternative to Big 4 for mid- and large-cap valuation engagements.
• Kroll: Global leader in independent valuation, corporate finance, and disputes advisory. Directly comparable to Fair Value across business valuation, intangible asset valuation, and expert opinion services, but at vastly larger scale and global footprint.

Broad incumbents

• EY (Valuation, Modeling and Economics): Big 4 firm with global valuation practice serving financial reporting, transactions, tax, and disputes. A direct competitor for Israeli enterprise valuation mandates, with deeper institutional resources and broader service bundling.
• Deloitte (Valuation Services): Big 4 firm with a global valuation and modeling practice serving financial reporting, transactions, and disputes. Competes with Fair Value for marquee Israeli mandates but operates as part of a much broader multi-service platform.
• PwC (Valuations): Big 4 firm with substantial global valuation practice serving M&A, financial reporting, and disputes. Overlaps with Fair Value's service portfolio but bundles valuations with audit, tax, and consulting engagements.
• KPMG (Valuation): Big 4 firm with global valuation practice integrated with audit, tax, and deal advisory. Competes with Fair Value for large-cap Israeli valuation mandates and brings broader relationship capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/FairValue.Appraiserse
• YouTubeyoutube.com/channel/UCx1
• Facebookfacebook.com/FairValue.Appraiserse
• LinkedInlinkedin.com/in/eli-el-al-72207815

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair Value