Gen IT

What Gen IT does

Gen IT is an Argentine IT services company founded in 2012, headquartered in Buenos Aires with a secondary office in Rosario. It delivers three integrated service pillars—Software Development, IT Infrastructure, and Cybersecurity—to mid-to-large enterprise clients in Argentina across financial services, energy, retail, insurance, and government. Named enterprise clients include Walmart, Latin Securities, Central Puerto, Banco Formosa, Banco Atlantida, ACA Cooperativa, Enarsa, Genneia, Meridional Seguros, La Segunda Seguros, Almundo, Megatlon, and VTTI, with the company reporting 200+ industry-leader relationships and over 500 projects executed.

The unifying engagement model is the proprietary 'Genetic Approach' methodology, which deploys complete specialist cells—technical and management roles integrated into the client's operations—rather than individual staff-augmentation resources. Cells are contracted as hour packs (for example, 1,200 hours over six months) and billed monthly against actual hours worked, with a single accountable lead per result. Technology partnerships span hyperscalers (AWS, Microsoft Azure, Google Cloud), enterprise monitoring (Grafana, Zabbix), and a deep cybersecurity vendor stack (SentinelOne, Fortinet, Cisco, Delinea, Kaspersky, Veeam, Zula, BeyGoo). In 2024 Gen IT added AI agents and generative AI solutions to its software development pillar, alongside existing custom chatbot, intelligent assistant, and process automation offerings.

Revenue is generated through a mix of managed services (Genetic Approach cells, 24/7 SOC, infrastructure monitoring) and project-based professional services (custom software, legacy modernization, cloud migrations, cybersecurity projects). Pricing is quote-based and not publicly disclosed. The firm held ISO 9001 certification since 2021, with ISO 27001 referenced as a capability area, employed approximately 80 certified professionals as of 2024, and was ranked #1 Great Place to Work in Argentina and Latin America in 2023. Gen IT is privately held by co-founders Lautaro Pastorini (CEO) and Gustavo Goldman (CFO), with no disclosed external investment.

Name

Gen IT

Legal name

Gen IT

Website

https://genit.com.ar

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Gen IT is an Argentine IT services firm delivering integrated software development, IT infrastructure, and cybersecurity to mid-to-large enterprises via proprietary Genetic Approach specialist cells. It serves financial services, energy, retail, insurance, and government clients across Argentina.

Ownership category

akta.pro rank

Product category

IT Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYBPAHAEAB

Enterprise Architecture & IT Operating Model

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYBPAHAEAD

Software Engineering & Application Modernization

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYBPAEAJAM

ITSM Governance, Compliance & Audit Readiness

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Service Management (ITSM) & Service Desk

SECONDARYBPAEAFAG

Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & Modernization

SECONDARYBPAEAOAI

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Asset Management & Software Licensing Services

Keywords

• IT infrastructure services
• Cybersecurity services
• Software development services
• Managed security operations
• Agile team augmentation

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed Services - Genetic Approach Cells: Células ágiles (agile cells) contracted as hour packs over defined periods. For example, 1,200 hours over 6 months (averaging 200 hours monthly), billed monthly regardless of punctual consumption. Cells can be oriented to daily operations, project execution, or internal team reinforcement.
2. Software Development Projects: End-to-end digital platform development, AI solutions, and legacy modernization projects. Pricing based on scope and timeline with discovery, MVP, and evolution phases.
3. Cybersecurity Services: Integral cybersecurity management including SOC services, SIEM/EDR management, security projects, and product/license implementation. Continuous monitoring and response services.
4. Infrastructure Services: IT infrastructure assessments, support, maintenance, and project execution including cloud migrations and network modernization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Gen IT is an Argentine IT services firm that delivers three integrated pillars: Software Development (custom applications, AI solutions, digital platforms, legacy modernization), IT Infrastructure (assessments, 24/7 support, cloud, networking, virtualization), and Cybersecurity (maturity assessments, endpoint and network protection, IAM/PAM, managed SOC). All services are delivered through the proprietary Genetic Approach methodology, which assembles complete 'células' (agile cells) of specialists that integrate into client operations and are billed per hour actually worked.

Product overview

Gen IT is an Argentine IT services company offering three integrated core service pillars: Software Development (Desarrollo de Software), IT Infrastructure (Infraestructura IT), and Cybersecurity (Ciberseguridad). Software Development is AI-powered and encompasses custom application development, AI solutions (intelligent chatbots and agents), end-to-end digital platforms, legacy modernization, and Agile Cells under the proprietary Genetic Approach methodology. IT Infrastructure covers assessments, 24/7 Level 2/3 support, IT project execution, and hardware/license procurement. Cybersecurity includes maturity assessments, network and endpoint protection for IT/OT environments, identity and access management, and 24/7 managed SOC services. The Genetic Approach methodology — a cell-based agile delivery model billed per actual hours worked — underpins all three pillars, providing a unified engagement framework across the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Desarrollo de Software (Software Development) Custom AI-powered software development service covering end-to-end engineering from discovery and MVP through to ongoing evolution and maintenance for enterprise clients. Includes agile cells under the Genetic Approach methodology.
• Infraestructura IT (IT Infrastructure) IT infrastructure services for enterprise clients including assessments, design and execution of projects covering networking, servers, cloud, virtualization, and cybersecurity, along with 24/7 Level 2 and 3 support and hardware and license procurement through a multi-technology partner ecosystem.
• Ciberseguridad (Cybersecurity) Comprehensive cybersecurity services for enterprise clients including maturity assessments, network and endpoint protection for IT and OT environments, identity and access management, and 24/7 managed SOC monitoring and incident response.
• Inteligencia Artificial Solutions (AI Solutions) Custom AI solutions for enterprise clients including conversational chatbots and intelligent agents integrated into existing systems to automate tasks, optimize operations, and improve productivity. Developed through discovery, POC, MVP, and continuous evolution cycles.
• Genetic Approach Proprietary agile delivery methodology that provides enterprise clients with complete specialist cells integrating seamlessly into their operations, billed per hour of actual work with guaranteed delivery accountability and flexibility to scale. Used across software development, infrastructure, and cybersecurity services.

Quantifiable outcome

• 500+ projects executed successfully
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• SentinelOnecoreTechnology or IntegrationCybersecurity technology partner providing endpoint detection and response (EDR) solutions integrated into Gen IT's cybersecurity service offerings.
• FortinetcoreTechnology or IntegrationCybersecurity technology partner providing network security solutions including firewalls and unified threat management.
• CiscocoreTechnology or IntegrationNetworking and cybersecurity technology partner providing networking equipment and security solutions.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partner providing cloud computing services for client infrastructure projects.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure partner providing Azure cloud platform services.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Regional players

• Hexabit: Argentine IT services firm focused on software development, infrastructure, and consulting for mid-to-large enterprises. Directly comparable as a domestic peer competing in the same Argentine enterprise market.

Broad incumbents

• Accenture Argentina: Global consulting and IT services leader with a strong Argentine presence across software, infrastructure, and security. Competes for the same enterprise accounts but offers vastly broader scale and global delivery capability.
• Tata Consultancy Services (Argentina): Global IT services giant operating in Argentina providing software development, infrastructure, and consulting. Competes for the same mid-to-large enterprise clients as one of many large incumbents in the regional market.
• Deloitte Argentina (Technology & Transformation): Big Four advisory with large Argentine technology consulting practice spanning systems integration, cybersecurity, and digital transformation. Competes for the same enterprise IT transformation mandates.
• IBM Argentina: Global technology and consulting firm with cybersecurity, infrastructure, and software services in Argentina. Broad incumbent offering overlapping capabilities as part of a much wider portfolio.

Direct peers

• Globant: Argentine-founded global IT services firm offering software development, digital transformation, and AI services. Most directly comparable peer given shared Argentine origin, similar mid-to-large enterprise focus, and comparable service portfolio (development + emerging tech).
• CI&T: Brazilian-origin digital transformation and software engineering firm with similar AI-augmented delivery model and LATAM enterprise focus. Comparable as a regional IT services peer with overlapping AI/software development capabilities.
• Thoughtworks: Global technology consultancy specializing in custom software engineering, modernization, and AI integration. Comparable for the software development pillar and agile-cell team delivery model used by enterprise clients.
• Slalom: US-based professional services firm with a localized, end-to-end engagement model combining technology, data, and consulting delivery in agile teams. Highly comparable to Gen IT's cell-based Genetic Approach and integrated service pillars.
• Flux IT: Argentine IT services and digital product development firm serving enterprise clients with custom software, AI, and platform engineering. Comparable peer with similar size and Argentine enterprise customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/somosgenit
• Instagraminstagram.com/somosgenit
• Xx.com/somosgenit
• Facebookfacebook.com/somosgenit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gen IT