CNC Design

What CNC Design does

CNC Design Ltd is a privately held industrial automation solutions provider headquartered in East Tamaki, Auckland, New Zealand, founded in 1989 by Jon Marwick after his tenure at Siemens in Switzerland. The company operates as a certified Siemens Solution Partner and Motion Control Systems Partner, and as a strategic partner to Staubli Robotics, distributing and integrating automation technology across New Zealand manufacturing, energy, forestry, food & beverage, and healthcare customers. Enterprise field sales drive consultative project work, supplemented by channel-driven reach through Siemens, Staubli, and autonox partner networks.

The portfolio centers on Siemens industrial automation hardware — SIMATIC S7-1200/S7-1500 PLCs, SIMOTION motion controllers, SINUMERIK CNC controllers (including the digital-twin-capable SINUMERIK ONE), SINAMICS variable speed and servo drives (G120/G220, S120/S210/S220, V90), WinCC Unified Comfort HMIs, and ET200 I/O — combined with Staubli 6-axis, SCARA, and COBOT robots and autonox robot mechanics. Service revenue comes from control systems engineering, PLC and robot programming, machine retrofits (notably legacy S5/S7-400 to S7-1500 migration), predictive maintenance via Mindsphere IoT, and spare parts. Newer revenue streams include the Virtual Smart Factory 3D concrete printing system co-developed with Witteveen+Bos using Güdel gantries. Pricing is quote-based and project-driven; the company is not publicly listed and does not disclose revenue.

Beyond New Zealand, CNC Design operates a group of sister entities across Australia and Southeast Asia (Singapore, Thailand, Malaysia) with over 150 staff in total, and holds EHEDG food-grade hygiene credentials. Customers include Fisher & Paykel Healthcare, NZ Steel, Cottonsoft, Refining NZ, Interislander/KiwiRail, Ports of Auckland, Frucor, and PML/Fisher & Paykel.

Name

CNC Design

Legal name

CNC Design Ltd

Website

https://cncdesign.co.nz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

CNC Design Ltd is an Auckland-based industrial automation integrator and certified Siemens Solution Partner (plus Staubli robotics and autonox robot mechanics distributor) serving New Zealand manufacturing, energy, healthcare, food & beverage, and forestry enterprises with PLCs, CNC controllers, drives, robots, retrofits, and lifecycle services.

Ownership category

akta.pro rank

Product category

Industrial Automation Solutions

NAICS

Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Services-Computer Integrated Systems Design (7373), Electrical Industrial Apparatus (3620), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

Keywords

• Industrial automation solutions
• Siemens system integrator
• Industrial robotics distribution
• PLC and motion control
• Machine retrofit services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Industrial Automation Hardware Sales: Distribution and resale of Siemens automation products (PLCs, HMIs, drives, servo systems) and Staubli robotic systems, along with autonox robot mechanics components.
2. Engineering and Professional Services: Consulting, design, programming, installation, commissioning, and ongoing support services for automation systems. Includes control systems engineering, PLC and robot programming, and machine retrofits.
3. Turnkey System Solutions: Full turnkey solutions for 3D concrete printing systems including design, engineering, installation, and delivery of fully integrated systems with electrical and mechanical components.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

CNC Design is a New Zealand-based industrial automation solutions provider and certified Siemens Solution Partner. It distributes and integrates Siemens automation hardware (SIMATIC PLCs, SINUMERIK CNC controllers, SINAMICS drives, WinCC HMIs, ET200 I/O), Staubli industrial robots, and autonox robot mechanics. The company also delivers engineering, programming, installation, commissioning, retrofit, and lifecycle support services across manufacturing, healthcare, food & beverage, energy, and forestry sectors.

Product overview

CNC Design is an industrial automation solutions provider and certified Siemens Solution Partner operating in New Zealand for over 30 years. The company offers a comprehensive portfolio of industrial automation products and services built around strategic partnerships with Siemens (automation technology, PLCs, drives, HMIs) and Staubli (robotic arms and automation solutions). The product portfolio centers on Siemens SIMATIC PLCs (S7-1200, S7-1500), SIMOTION motion controllers, and SINUMERIK CNC controllers for control systems; SINAMICS drives including G120/G220, S120, S210, S220, and V90 for variable speed and servo applications; WinCC Unified Comfort HMIs for visualization; and ET200 I/O modules for distributed control. Staubli industrial robots (6-axis, SCARA, COBOTs, enclosed variants) and Autonox robot mechanics complement the robotics offerings. Services include machine upgrades, retrofits, predictive maintenance, and turnkey automation solutions. CNC Design also offers Virtual Smart Factory 3D concrete printing systems leveraging Siemens Sinumerik CNC technology and Güdel gantries.

Differentiator

Problem solved

Functional benefit

Products and services

• Siemens SIMATIC S7-1500 PLC High-performance flagship PLC distributed and integrated by CNC Design for complex industrial automation tasks, offering integrated safety and motion control with support for up to 250 axes via IPC627 software controller.
• Siemens SIMATIC S7-1200 PLC Compact, high-featured PLC with built-in I/O, integrated safety, motion control and broad communication protocols, paired with drives such as SINAMICS V90, S120, or G120 with Epos for positioning.
• Siemens SIMOTION Motion Controller Specialised motion control system with a dedicated kernel that natively executes motion tasks in parallel, suited to dynamically calculated cams and complex motion sequences with library-based OOP programming and IP protection for OEMs.
• Siemens SINUMERIK CNC Controller CNC controllers with built-in HMI, G-code programming, recipe management, native coordinate system awareness and highly scalable axis support, including the SINUMERIK ONE Digital Native CNC with Digital Twin capability.
• Siemens SINAMICS G220 VSD High-performance general-purpose variable speed drive with PLe safety, advanced vector control, IE4/5 motor support, built-in colour HMI, web server and TIA Portal integration.
• Siemens SINAMICS G120/G120C/G120X VSD Family of general-purpose variable speed drives for industrial and infrastructure applications, including the compact G120C and the infrastructure-oriented G120X.
• Siemens SINAMICS S120 Servo Drive System Top-of-line DC bus servo drive system with centralised configuration, broad torque/power range, mains regeneration capability and a wide array of onboard technological functions.
• Siemens SINAMICS S210 Servo Drive High dynamic performance servo drive with one-cable connection for integrated power, brake and encoder; available with PLe safety rating and sulphur gas resistant coating for NZ geothermal environments.
• Siemens SINAMICS S220 Servo Drive First release in the next generation of Siemens' top-of-the-line servo system (eventually to replace S120), currently available as infeed modules only.
• Siemens SINAMICS V90 Servo Drive Value-tier servo drive for lower dynamic, simpler industrial applications requiring less performance than S210/S120 systems.
• Siemens WinCC Unified Comfort Panels Next-generation HMI panels in 7-22 inch sizes with vector-based graphics, OPC/UA server, SQL database connection, MQTT cloud connection and an EHEDG hygienic variant.
• Siemens SIMATIC ET200SP/ET200MP I/O Modules Modular SIMATIC I/O systems for distributed (ET200SP) and centralised (ET200MP) control architectures, enabling scalable expansion of automation systems.
• Staubli Industrial Robots Range of Staubli industrial robots including 6-axis, SCARA, collaborative (COBOT) and enclosed robotic arm variants designed for food, wet, humid, explosive atmosphere and hygienic environments.
• Autonox Robot Mechanics Robot mechanics compatible with any controller, including delta configurations for high-speed pick-and-place applications.
• Siemens Mindsphere Siemens IoT cloud-based data acquisition and digitalisation platform for connecting machines and devices to enable analytics and predictive maintenance.
• Virtual Smart Factory (VSF) 3D Printing System Wide-area 3D printing system for concrete, composite thermoplastics (ABS with carbon fibre) and high-density wax, built on Siemens SINUMERIK 840Dsl CNC and Güdel Cartesian gantries.
• Machine Upgrades and Retrofits Engineering service for upgrading and retrofitting existing machines with Siemens automation technology, including migration from legacy S5/S7-200/S7-300/S7-400 systems to modern S7-1500 platforms using TIA Portal.
• Industrial Automation Solutions End-to-end industrial automation service covering consultation, design, supply, PLC and robot programming, installation, commissioning, spare parts, repair and maintenance using Siemens and Staubli technology.

Quantifiable outcome

• 15-25% productivity increase without physical hardware changes
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• SiemenscoreStrategic or Co-development PartnerLong-standing strategic partnership with Siemens as certified Solution Partner and Motion Control Systems Partner. CNC Design has represented Siemens in NZ for over 30 years, distributing PLCs, motion control, drives, HMIs and complete automation solutions. Maintains direct relationships with Siemens Germany for latest technology and core knowledge support.
• StaublicoreStrategic or Co-development PartnerStrategic partnership with Staubli as the global robotic arm and robot automation solutions provider. Staubli robots are described as 'the Mercedes of industrial robots', ideally suited to food, healthcare and plastics industries.
• autonox Robot MechanicssupportingTechnology or IntegrationDistribution partnership for autonox robot mechanics products, offering robot mechanics compatible with every controller.
• Witteveen+BoscoreStrategic or Co-development PartnerCollaboration with Witteveen+Bos to develop and supply Virtual Smart Factory (VSF) 3D Concrete Printing Systems. Witteveen+Bos provides 3D concrete printing engineering expertise; CNC Design provides machine tool and industrial automation knowledge based on Siemens Sinumerik CNC technology and Güdel Cartesian gantries.
• GüdelcoreChannel Partner/ Reseller/ DistributorDistributorship of Güdel wide area gantry systems used as the platform for VSF 3D printing systems. Güdel 3 Axis Cartesian gantry modules provide well proven system with high accuracy and scalability to very large sizes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Schneider Electric: Multi-national industrial automation, drives and energy management supplier with established ANZ integration partner network. Competes head-to-head on PLC, drives, and SCADA opportunities including within Refining NZ and similar process customers.
• Rockwell Automation: Largest competitor in industrial automation in ANZ with Logix PLC platform and FactoryTalk software; competes for the same manufacturing accounts as CNC Design across process and discrete industries.
• Siemens: Global industrial automation OEM whose products (PLCs, drives, CNC controllers, HMIs) CNC Design distributes and integrates. Siemens also sells directly in NZ, often competing with CNC Design on large enterprise deals - a direct channel competitor wrapped inside the same product universe.

Direct peers

• Omron Industrial Automation: Industrial automation component manufacturer (PLCs, sensors, safety, motion) with ANZ distribution and integration partners. Competes in machine builder and discrete manufacturing segments where CNC Design deploys Siemens solutions.
• Pilz: Specialist safety and automation supplier active across ANZ via partner channel. Competes for the same machine builder and OEM safety-PLC projects that form a pillar of CNC Design's Siemens-based safety and motion portfolio.
• Beckhoff Automation: PC-based and EtherCAT-driven automation platform vendor with direct ANZ presence and TwinCAT software. Competes with Siemens/Pilz/Yaskawa stacks and offers CNC Design's customers an alternative to the TIA Portal ecosystem.
• KUKA Robotics: Major industrial robot manufacturer and integrator with ANZ presence. Competes with the Staubli line that CNC Design distributes, especially in food-grade and high-payload robotic applications.
• SMC Corporation: World's largest pneumatics and motion components supplier with local NZ distribution; targets the same factory automation customers across food, manufacturing, and process industries with comparable automation component portfolios.
• Festo: Global pneumatics and industrial automation distributor with an NZ presence. Sells motion control, valve terminals, and automated handling solutions to many of the same manufacturing customers targeted by CNC Design.
• Yaskawa: Servo drives, motion control, and Motoman industrial robots supplier with established NZ and ANZ system integration network. Direct comparable to CNC Design on the motion-control and robotics distribution angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cnc-design-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNC Design