Haug

What Haug does

Haug North America LP is the Canadian-registered North American sales and distribution arm of HAUG GmbH & Co. KG, a German-founded (1957) manufacturer of industrial anti-static and electrostatic control equipment. The company designs and sells high-voltage ionization power packs (EN SL, EN 8, EN 9, EN 70, Multistat S, Multistat Plus lines) that transform mains voltage into 7–8 kVAC (or 4–6 kVAC for the U-Control variant) to energize ionizing bars, air gates, ring ionizers, and discharge mandrels. Its core technical differentiators are the patented HAUG System X-2000 tool-free coaxial high-voltage plug-and-socket connection and integrated function-monitoring systems (watchdog circuits, Multistat S/Plus monitoring) that detect partial discharge voltage drops, short circuits, sparking, and thermal overload and signal faults via LEDs or relay contacts. Product lines are engineered for high-speed industrial environments (up to 900 m/min web speeds), with IP 54 protection class and VDE Class I safety ratings.

The firm operates from a Canadian headquarters in Richmond Hill, Ontario, and a U.S. office in Williamsville, New York, with production handled by the German parent in Leinfelden-Echterdingen and a Swiss facility in Biel. Go-to-market is consultative and channel-driven: six regional sales-representative firms cover Canada and the U.S. (Pacesetter, Grosel, Mid/Atlantic, Dan Liebel, KBO Solutions, Para Company), supplemented by direct enterprise sales from headquarters for complex accounts. All sales are quote-based; pricing is not publicly disclosed. Revenue is generated primarily through one-time hardware sales of power packs, ionizing units, charging equipment, and test/measuring instruments, with replacement parts and accessories as a secondary stream.

The customer base spans seven primary verticals — plastics processing, packaging, pharmaceutical and medical technology, food and cosmetics, electronics/PCB, glass, and graphics/print — with the first three flagged as primary. End users are industrial manufacturers whose production lines suffer from static charge buildup causing material sticking, quality defects, and ESD damage. The company is privately held under German parent ownership with no external investors, no public listing, and no disclosed financial metrics.

Name

Haug

Legal name

Haug North America LP

Website

https://haug-static.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Haug North America LP is the North American sales arm of German industrial OEM HAUG GmbH & Co. KG, supplying high-voltage ionization power packs and electrostatic control equipment to plastics, packaging, pharmaceutical, and other industrial manufacturers via a regional sales-rep network.

Ownership category

akta.pro rank

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Anti-Static Equipment Hardware Sales: Haug generates revenue through the sale of high-voltage power packs, ionizing bars, and associated anti-static control equipment. Products are sold directly and through regional sales representatives across North America. Revenue is primarily one-time hardware sales with potential for replacement parts and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels2 records

Core offering

Haug North America LP manufactures and sells industrial anti-static and electrostatic charging equipment, including high-voltage power packs, ionizing bars, air gates, ring ionizers, charging bars/generators, and electrostatic measuring instruments. Its products are engineered for industrial electrostatic discharge control in high-speed manufacturing environments such as plastics processing, packaging, pharmaceutical/food filling, electronics, and printing. The offering combines proprietary high-voltage ionization technology with integrated function monitoring and a patented tool-free connection system.

Product overview

Haug is an international manufacturer of anti-static and static charging equipment offering comprehensive solutions for managing electrostatic discharge across industrial environments. The product portfolio centers on high-voltage power packs (EN-70 LC/RLC, EN 8 LC, EN 9 Sine, EN 9 U-Control, Multistat S, Multistat Plus, EN SL series) that supply energy to ionizing units, charging bars, and testing instruments. These products work together as an integrated static control system: power packs transform mains voltage into high-voltage output (7–8 kVAC or 4–6 kVAC depending on model) which energizes ionizing bars, air gates, ring ionizers, and discharge mandrels to neutralize electrostatic charges. The S-Line (EN SL variants) provides modular, service-friendly options while the Multistat series offers advanced function monitoring capabilities. The product ecosystem also includes specialized charging equipment, DC-powered units, air ionizing systems, and test/measuring instruments for localizing electrostatic hotspots. All products are engineered for industrial applications including plastics processing, packaging, food production, pharmaceuticals, printing, and electronics manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• EN 70 LC / EN 70 RLC High-Voltage Power Pack A high-performance, durable high-voltage power pack with a dual transformer system (180° out of phase) supplying four high-voltage terminals, designed to operate with tandem ionizing bars for efficient removal of surface charges at high speeds. Features integrated watchdog function for voltage monitoring and HAUG System X-2000 tool-free plug-and-socket connections; the RLC variant adds two relay contacts for fault signaling. Engineered for industrial buyers in plastics, packaging, and high-speed web production.
• EN 9 U-Control Power Pack Power supply specifically designed to energize needle ionizers and discharge mandrels for electrostatic discharge inside filling vessels. Transforms mains voltage into 4–6 kVAC AC output and includes integrated overload protection with automatic shutdown on fault conditions. Targeted at pharmaceutical, food, and cosmetics filling operations.
• EN 9 Sine Discharging Power Pack Power pack supplying energy to HAUG ionizing units with advanced functional monitoring. Detects short circuits, spark formation, and thermal overload; supports pulsed operation; delivers 7–8 kV AC output with up to 18 meters maximum connected ionizing length. Designed for industrial buyers requiring continuous ESD control with fault detection.
• EN 8 LC / EN 8 Power Pack State-of-the-art ionization power pack with compact PCB technology and four gas-tight high-voltage connections. The LC variant includes an integrated monitoring system that detects low partial discharge inception voltage and alerts users via blinking LED. Transforms mains voltage into 7–8 kVAC. Manufactured to IP 54 protection type and VDE protection class I standards. Targeted at industrial manufacturers across plastics, packaging, and electronics.
• Multistat S Power Pack Discharge power pack for powering HAUG ionizing units with permanent function monitoring of the complete ionizing system including power pack, HV lines, and ionization units. Includes analogue display for high voltage, fault signaling via potential-free changeover contacts, and automatic shutdown for short circuits or sparking. Also available with UL approval. Designed for industrial operations requiring comprehensive system monitoring.
• Multistat Plus Power Pack High-performance high-voltage power pack designed for systems with multiple ionizing bars. Features six individually monitored high-voltage sockets with warning lamp and signaling for any overload, integrated sequential display of voltage and current readings for each connection, and supports all HAUG ionizing units via the X-2000 high-voltage connector system. Targeted at multi-bar industrial ionization installations.
• EN SL Series Power Packs (EN SL, EN SL LC, EN SL RLC, EN SL SD) Modular service-friendly power packs with integrated HV transformer producing 7–8 kVAC output and two high-voltage connections. Variants add full-electronic function monitoring (LC), signal socket for fault messages (RLC), and spark-over/HV short-circuit/excess temperature monitoring (SD). Used with HAUG ionizing bars, air gates, and ring ionizers across industrial applications.
• Charge Line — Charging Bars and Charging Generators Charging equipment for applying electrostatic charges in industrial processes, including charging bars and charging generators used in various manufacturing applications requiring controlled electrostatic charge application.
• Static Line — Ionizing Bars, Air Gates, and Ring Ionizers Ionizing equipment including ionizing bars (EI RD, EI VD, EI HRD), air gates, and ring ionizers designed for neutralizing electrostatic charges in industrial environments. Bars support rotary adjustment to material running direction, are safe to touch, and use low-wear special electrodes for extended lifespan.
• DC Line — DC-Powered Power Packs and Ionizing Bars DC-powered power packs and ionizing bars for electrostatic discharge applications in industrial settings where DC operation is preferred.
• Air Line — Air-Based Ionizing Units Air-based ionizing units for electrostatic charge management in industrial environments where compressed air-assisted ionization is required.
• Test Line — Test Units and Measuring Instruments Testing and measuring equipment for localizing electrostatic hotspots, including test units and measuring units for monitoring and diagnosing static control systems in industrial environments.

Quantifiable outcome

• Supports production speeds up to 900 m/min with optimized tandem ionizing bars mounted 32mm apart
• +3 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Pacesetter Sales AssociatescoreChannel Partner/ Reseller/ DistributorRegional sales representative firm covering Canada territory. Led by Steve Reddick, provides sales consultation and technical support for Haug anti-static equipment to Canadian manufacturing customers.
• Grosel Specialty ProductscoreChannel Partner/ Reseller/ DistributorRegional sales representative firm covering Michigan, Ohio, and Kentucky. Provides sales engagement and customer support for Haug products in the Great Lakes region.
• Mid/Atlantic AssociatescoreChannel Partner/ Reseller/ DistributorRegional sales representative firm covering the Northeastern United States. Contact includes John Gresh and other team members providing sales support in the mid-Atlantic region.
• Dan Liebel (Haug Static Control)coreChannel Partner/ Reseller/ DistributorRegional sales representative covering the Southeastern United States, based in Concord, NC. Operates under the Haug Static Control brand for sales activities in the Southeast region.
• KBO Solutions InccoreChannel Partner/ Reseller/ DistributorRegional sales representative firm covering Illinois, Indiana, and Missouri. Provides sales consultation and customer support for Haug anti-static equipment in the Midwest.
• Para CompanycoreChannel Partner/ Reseller/ DistributorRegional sales representative firm covering Wisconsin, Minnesota, and the Dakotas. Contact: Jim Abell. Provides sales support and customer engagement for Haug products in the Upper Midwest.

Scale indicators4 records

Recent moves15 records

Expansion highlights10 records

Direct peers

• AiRTX International: US-based manufacturer of ionizing equipment, static eliminators, and air knives for industrial and converting applications. Comparable product portfolio and customer base, particularly in North American plastics and packaging manufacturing.
• Simco-Ion (Simco-Ion Technology Group): Leading US-based manufacturer of static control and ionization equipment for industrial applications. Direct competitor to Haug, offering comparable ionizing bars, power supplies, and ESD monitoring solutions across plastics, packaging, and electronics manufacturing.
• Fraser Anti-Static Techniques: UK-based specialist in industrial static elimination equipment, including ionizing bars, air knives, and power supplies. Direct competitor serving similar manufacturing verticals with overlapping product offerings and consultative sales motion.
• Tantec: Danish manufacturer of surface treatment equipment including corona and plasma treaters, plus static elimination products. Competes with Haug in industrial static control for plastics, film, and converting applications across similar customer verticals.
• Meech International: UK-based manufacturer of static control and web cleaning equipment for converting, packaging, and plastics industries. Directly comparable to Haug in product category, target customers, and high-speed production use cases.
• Eltex-Elektrostatik: German manufacturer of electrostatic charging and discharging systems for industrial applications. Direct peer with similar technology platform and overlapping customer base in plastics, packaging, and printing — competes head-to-head with HAUG's German parent.

Regional players

• Koganei Corporation: Japanese manufacturer of static elimination equipment and pneumatic components serving Asian manufacturing markets. Comparable ionization product offering but primarily competes in APAC rather than directly in North America.

Broad incumbents

• Illinois Tool Works (ITW) / Simco-Ion brand portfolio: Large diversified industrial conglomerate whose static control and air management operations overlap with Haug's category. Broader portfolio and scale but does not specialize exclusively in ionization, making it a partial incumbent peer rather than a pure direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haug