kruse larsen

What kruse larsen does

Kruse Larsen AS is a Norwegian strategic communications and political advisory firm headquartered at Inkognitogata 1 in Oslo. The firm employs approximately 20 senior advisors (within a stated 11-50 total headcount) drawn from senior positions in Norwegian politics, media, and government, including former ministers, NATO officials, and parliamentarians. Its service portfolio spans strategic communications, political influence and analysis, media management and crisis communication, sustainability and change communication, financial communications (IPO and M&A), media training, and Arendalsuka event services, supported by the biweekly political-affairs podcast 'Podkast uten portefølje.' There is no proprietary technology platform; the offering is delivered entirely through human advisory engagement.

Kruse Larsen operates a professional services business model, charging negotiated per-engagement fees to enterprise clients, government bodies, and organizations. Its go-to-market is sales-led, relying on advisors' personal networks, an open client list of hundreds of named organizations across pharmaceuticals, energy, seafood, finance, defense, and transport, and high-visibility participation in Norway's largest political festival, Arendalsuka. The firm is a founding member of the Inkognitogata 1 ecosystem alongside sister agencies Pressure, Kime, and Eggedosis, collectively marketed as Norway's leading strategic communications environment.

On 4 December 2025, Kruse Larsen was acquired by Paritee, a fast-growing European advisory and communications group, becoming part of an international coalition of leading agencies while retaining its local Norwegian brand and operations. The firm holds UN Global Compact membership (since 2022) and Miljøfyrtårn environmental certification.

Name

kruse larsen

Legal name

Kruse Larsen AS

Website

https://kruselarsen.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kruse Larsen is an Oslo-based strategic communications and political advisory firm serving Norwegian enterprises and public bodies through ~20 senior advisors with political and media backgrounds. Now part of the Paritee group since December 2025, it operates within the Inkognitogata 1 ecosystem alongside sister agencies Pressure, Kime, and Eggedosis.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Communications Consulting: Kruse Larsen provides strategic advisory services to companies, organizations, and leaders. Services include strategic communication, political influence, media management, sustainability communication, crisis management, financial communication, and training/lectures. Revenue is generated through professional service fees for advisory engagements, consulting projects, and training programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kruse Larsen is a Norwegian strategic communications and political advisory firm that provides senior advisory services to companies, organizations, and government bodies. Core offerings include strategic communication development, political influence and analysis, media management and crisis communication, sustainability and change communication, financial communication for IPOs and M&A, and training courses (media training, crisis exercises, speech and presentation techniques). The firm also delivers specialized event services around Arendalsuka, Norway's largest political festival.

Product overview

Kruse Larsen is a strategic communications advisory firm that offers a unified portfolio of consultancy services rather than a software product platform. The core offering centers on strategic communication advisory, political influence, media management, crisis communication, sustainability communication, financial communication, and professional training courses. The firm also produces the 'Podkast uten portefølje' podcast as a content brand. Arendalsuka services provide specialized event planning for Norway's largest political festival. The offering includes various service modules such as social media, press releases, crisis management, digital communication, and event planning. Sector-specific competencies span sustainability, real estate, energy and industry, fisheries and seafood, defense and security, health, and transport sectors. In December 2025, Kruse Larsen was acquired by Paritee, becoming part of an international advisory and communications group.

Differentiator

Problem solved

Functional benefit

Brands

• Podkast uten portefølje: The company's podcast covering current political affairs and news events, featuring discussions with guests on Norwegian politics and society

Products and services

• Strategic Communication Advisory Strategic advisory services based on honesty, insight, and experience, helping clients develop conscious, long-term, and strategic communication. Includes message development, communication strategy, and positioning for companies, organizations, and leaders.
• Political Influence and Analysis Advocacy and political influence services helping clients navigate complex political systems, conduct political analysis, and influence decisions important to them. Advisors come from politics, media, and communications backgrounds.
• Media Management and Crisis Communication Media relations, crisis communication, and reputation management services, providing guidance on how to respond to media coverage and stand firm in crises while ensuring fundamental rights are protected.
• Sustainability and Change Communication Sustainability, climate, and circular economy communication services, including sustainability strategy development, sustainability communication, change communication, and sustainability reporting.
• Financial Communication Communication services for stock exchange listings, mergers and acquisitions, media relations, and strategic and operational communication efforts, including analysis, message development, strategies, and communication plans.
• Courses and Lectures (Training Services) Training and education services including media training, crisis exercises, speech and presentation techniques, strategic communication, and political understanding courses. Several advisors are also sought-after speakers and conference hosts.
• Arendalsuka Event Services Event planning and advisory services for Arendalsuka, including venue rental (No1 Sportsbar in Arendal), streaming, moderation, photography, video recording, event planning, stakeholder mapping, and weekly planning.

Named customers19 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• PariteecoreStrategic or Co-development Partner · 4 December 2025Kruse Larsen was acquired by Paritee on December 4, 2025, becoming part of an international coalition of leading agencies. Paritee is a fast-growing European advisory and communications group uniting best-in-market agencies across key geographies. The acquisition is described as strengthening Kruse Larsen's position and enabling delivery of even better services to clients through access to international resources while maintaining local insight and agility.
• PressurecoreStrategic or Co-development PartnerPressure is a closely affiliated strategic communications agency sharing the same premises at Inkognitogata 1 in Oslo. Together with Kruse Larsen, Kime, and Eggedosis, they form Norway's leading environment for strategic communications. Pressure built Kruse Larsen's website and appears to be the most closely integrated partner.
• KimemajorStrategic or Co-development PartnerKime is an affiliated strategic communications firm sharing the Inkognitogata 1 ecosystem. Together with Pressure, Eggedosis, and Kruse Larsen, Kime forms part of Norway's leading strategic communications environment. The companies share resources, expertise, and cross-refer clients across specialized service areas.
• EggedosismajorStrategic or Co-development PartnerEggedosis is an affiliated communications firm within the shared Inkognitogata 1 ecosystem in Oslo. Part of the collective of four agencies (alongside Kruse Larsen, Pressure, and Kime) that together represent Norway's leading strategic communications environment, drawing on each other's experience, expertise, and strengths.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Geelmuyden Kiese: One of Norway's largest strategic communications and public affairs consultancies, offering advisory, PR, and political communications to enterprise and public-sector clients — the closest direct competitor to Kruse Larsen in the Norwegian market.
• First House: Norwegian strategic communications and public affairs firm with strong political-advisor credentials, serving enterprises, organizations, and government bodies — directly comparable in offering and talent profile to Kruse Larsen.
• Try Kommunikasjon: Norway-headquartered communications consultancy providing strategic communications, PR, and advisory services to Norwegian enterprises — a comparable domestic competitor targeting the same C-suite client base.

Broad incumbents

• FleishmanHillard: Global public relations and communications consultancy with offices in Scandinavia — directly competes for Norwegian corporate communications, public affairs, and crisis management mandates.
• Edelman: Global communications marketing firm with Norwegian operations offering strategic communications, public affairs, and crisis advisory — competes with Kruse Larsen for Norwegian multinational and public-affairs engagements.
• Hill & Knowlton: Global public relations and public affairs firm with Scandinavian operations — competes with Kruse Larsen for multinationals headquartered in Norway requiring cross-border communications support.
• Burson: Global strategic communications and public affairs agency with Nordic presence — competes for the same political-influence and corporate-reputation mandates Kruse Larsen targets in Norway.
• Kreab: Global public affairs and strategic communications firm founded in Scandinavia, with deep EU and Nordic policy expertise — a larger incumbent competing for the same political-advisory mandates Kruse Larsen serves.
• Rud Pedersen Public Affairs: Nordic public affairs and communications consultancy with offices across Scandinavia, serving corporate and public-sector clients on political strategy — broader Nordic footprint than Kruse Larsen but directly comparable in service offering.

Regional players

• Kekst CNC: Strategic communications consultancy with strong Nordic and European presence, advising on public affairs, M&A communications, and crisis — closely comparable service mix though more Nordic/European in geographic focus than Norwegian-domestic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kruselarsenas
• LinkedInlinkedin.com/company/kruse-larsen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kruse larsen