What Mammoth Media does

Mammoth Media operates as the content IP division of Zoo Media, a privately-held global independent digital marketing network headquartered in Mumbai, India (legal entity: Zoomedia). The company specializes in building communities through owned content intellectual properties spanning publications and podcasts, including Man's Life, Woke-ish, 883 to Infinity, and Beyond Butter Chicken, enabling community-based commerce for partner brands. Within the broader Zoo Media network, Mammoth Media sits alongside multiple specialized wholly-owned agency brands: FoxyMoron (creative and media), Pollen (creator economy), TRH/The Rabbit Hole (video), The Starter Labs (D2C marketing), Phosphene (creative technology), Xp&D (experience design), TCM/GOAT (sports marketing), MetaFrom (Web3), and the Global Delivery Centre (offshore agency services), supported by technology practice Neosis Tech and consulting arm Doyenoink Consulting.

The company's technology stack includes proprietary SAAS workflow management tools, AI-powered custom chatbots, ML-driven response management handling 45,000 social media cases per month at a 5-minute SLA (per TVS Motor engagement), ML-based image recognition, voice-activated search, and AR/VR/XR applications including metaverse creation. Operations span five offices: Mumbai (HQ), Bengaluru, Gurugram (India), Dover (USA), and Dubai (UAE), serving clients across APAC, NAM, LATAM, and EMEA regions. The network addresses five strategic purposes: CRO (click economics), social commerce, O2O2O experiences, Naya Bharat (non-urban India), and Web 3.0 migration.

Mammoth Media / Zoo Media generates revenue predominantly through professional and managed services across eight streams: media and advertising, technology services, content and creative, D2C marketing, Web3, experience design and events, sports marketing, and Global Delivery Centre offshore services. Pricing is project-based and quote-driven with no public tiers disclosed. Named enterprise clients include TVS Motor Company, Netflix India, McKinsey & Company, Western Digital, AO Smith, Les Petits, and Elevation Marketing. GTM is sales-led B2B, distributed through direct sales, regional offices, and the Global Delivery Centre channel serving independent agencies worldwide.

Name

Mammoth Media

Legal name

Zoomedia

Website

https://zoomedia.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mammoth Media is the content IP division of Zoo Media, a global independent digital marketing network headquartered in Mumbai, India, building community-driven content properties including Man's Life, Woke-ish, and Beyond Butter Chicken that enable brand partnerships and community commerce.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840)

akta.pro primary industry

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

Keywords

• Digital marketing services
• Creative media agency
• Content IP publishing
• D2C brand marketing
• Web3 marketing services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media and Advertising Services: Full-funnel creative and media agency services including ad trafficking, performance campaign setup, programmatic buying, search marketing, and paid media operations.
2. Technology Services: Mobile application development, website development, tool building, martech operations, quality and testing services, and AI chatbot development.
3. Content and Creative Services: Social content creation, media banners, UI/UX design, video creation, post-production, VFX, and SFX services.
4. D2C Marketing Services: Impact-focused marketing agency specializing in building D2C brands through digital-first approach including growth marketing, performance marketing, and marketplace solutions.
5. Global Delivery Centre Services: Offshore service delivery for agency partners worldwide including media operations, technology development, content creation, and analytics services with 24/7 timezone support.
6. Web3 Services: Metaverse creation, metaverse branding, and AR/VR applications for brands entering Web3 space.
7. Experience Design and Events: Large scale impact-focused events, activations, exhibitions, and O2O2O consumer journey solutions.
8. Sports Marketing: Sports marketing agency solving for phygital age through rights management, events, experiences, digital strategy, and IP ownership.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mammoth Media is a content IP division of the Zoo Media Network that builds communities through owned publications, podcasts, and content formats including Man's Life, Woke-ish, 883 to Infinity, and Beyond Butter Chicken, disrupting the Content Community Commerce model. Operating under Zoo Media's global independent digital marketing network, the company also delivers integrated digital marketing services spanning creative, media, technology, D2C marketing, sports marketing, Web3, and global delivery operations for enterprise brands.

Product overview

Mammoth Media operates as a Global Independent Digital Marketing Network through Zoo Media, comprising multiple specialized agencies and practices. The portfolio includes FoxyMoron (flagship creative and media agency), Pollen (creator economy), TRH (video solutions), The Starter Labs (D2C marketing), Phosphene (creative technology), Xp&D (experience design), MetaFrom (Web3), and Mammoth (content IP with publications like Man's Life, Woke-ish). Supporting practices include Noesis Tech (CX and technology solutions), Doyeno Ink (consulting), TCM (sports marketing), and Zoo Global Delivery Centre (global operations hub). The network enables multi-touchpoint solutions across CRO, Social Commerce, O2O2O, Naya Bharat, and Web 3.0 domains.

Differentiator

Problem solved

Functional benefit

Brands

• FoxyMoron: Full funnel, outcome focused creative and media agency
• Pollen
• TRH (The Rabbit Hole)
• The Starter Labs
• Phosphene
• Xp&d
• TCM (The Culture Club)
• Metafrom
• Mammoth
• Neosis Tech
• Doyenoink Consulting
• MetaForm

Products and services

• FoxyMoron Full funnel, outcome-focused creative and media agency serving as the flagship agency of the Zoo Media network, providing comprehensive digital marketing services to enterprise brands.
• Pollen Creator economy platform cultivating and nurturing new-age creators and creator ecosystems within the Zoo Media network.
• TRH (The Rabbit Hole) Video and culture agency building scalable video solutions and fronting the 'Culture in Motion' narrative within the Zoo Media network.
• The Starter Labs Impact-focused marketing agency specializing in building Direct-to-Consumer (D2C) brands through a digital-first approach.
• Phosphene Creative technology lab building new-age technology that focuses on consumer engagement within the Zoo Media network.
• Xp&D (Xpandd) Experience design agency specializing in large-scale impact-focused events, creating and integrating experiences for brands across offline and online channels.
• MetaFrom Web3 practice orchestrating the migration of communities from Web2 to Web3, solving for brands and acquiring rights and IPs.
• Mammoth Content IP division disrupting the Content Community Commerce model through owned IPs, building communities through publications, podcasts and other content formats. Owns IPs including Man's Life, Woke-ish, 883 to Infinity, and Beyond Butter Chicken.
• Noesis Tech Technology practice providing CX strategy support including UI/UX Research and Design, Web and Mobile Application Development, Tech Ops for Web3, Cloud Services and DevOps, Tech Staff Augmentation, AR/VR/XR, NLP bots, ML-based Image Recognition, Voice Activated Search, and Unity & Unreal Engine development.
• Doyeno Ink Consulting Consulting practice working across transformation, platforms and research, covering Data Science, Analytics, Data Modelling, Data Monetization, Engineering, Digital Maturity Assessment, Digital Audit, Digital Roadmap, Platform Strategy, and Omnichannel Research.
• TCM (The Champion's Mindset) Sports marketing agency solving for the 'phygital' age of sport by marrying rights, experiences and digital to create the future of fandom. Offers Rights management, Events & Experiences, Digital Strategy & Activation, and IP Ownership.
• Zoo Global Delivery Centre Value creation hub for independent agencies worldwide providing easy-to-use resourcing models, round-the-clock timezone support, proprietary SAAS tools for transparent workflow management, and onshore engagement team. Services include Media and Ad Ops, Technology Services, Content & Creative Work, Video Creation and Post Production, ORM & Social Listening, Web3 Services, Data and Analytics, and SEO.

Quantifiable outcome

• 59% improvement in organic website traffic for AO Smith
• +6 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• Elevation MarketingminorImplementation/ SI/ Consulting PartnerElevation Marketing utilizes Zoo Global Delivery Centre for outsourced project management including CRM implementations and migrations, as well as Web and App development. The partnership demonstrates Zoo GDC's capability to provide seamless integration with client teams.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Dentsu Creative: Global digital creative agency network (formerly including Webchutney in India). Comparable to Zoo Media in offering full-funnel creative and media services with strong presence in India and global footprint, though significantly larger in scale.
• MediaMonks (S4 Capital): Digital-first independent agency network operating a similar model to Zoo Media with content, creative, media, and technology capabilities serving global brands. Both offer integrated digital marketing services with global delivery capabilities, and MediaMonks serves as a strong comparable for the network-of-specialized-agencies model.
• Schbang:
• R/GA: Digital creative and technology agency offering integrated services spanning brand design, product innovation, and marketing transformation. Comparable to Zoo Media's Phosphene (creative tech) and broader network capabilities for technology-driven brand engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mammothmedia
• Instagraminstagram.com/zoomedianetwork
• Facebookfacebook.com/Mammoth-Media-106933511160311

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mammoth Media