Phoenix Academy
- Company typePrivate
- Founded1997
- HeadquartersHigh Point, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Phoenix Academy firmographics
Firmographics- Name
- Phoenix Academy
- Legal name
- Phoenix Academy
- Website
- https://pahp.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Phoenix Academy industry classification
Industry- Product category
- Charter School Education (K-12)
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Charter College-Prep & Advanced Academics Schools (EDAJACAJ)
Keywords
Where Phoenix Academy is headquartered
LocationHeadquarters
- HQ city
- High Point
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Phoenix Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Per-Pupil Public Funding: As a tuition-free public charter school, Phoenix Academy operates on per-pupil state and federal funding allocations. The school is part of National Heritage Academies network.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Phoenix Academy product offering
Product offeringCore offering
Phoenix Academy is a tuition-free public charter school serving approximately 1,552 students in grades K-12 at its High Point, North Carolina campus. The school delivers a comprehensive K-12 academic program integrating the proprietary Moral Focus™ character development curriculum into daily instruction, alongside college preparation services such as honors and AP courses, dual enrollment for college credit, and college counseling. It also offers the EXCEL-ERATE advanced learning program for accelerated students and Phoenix Firebirds Athletics in basketball, soccer, and volleyball.
Product overview
Phoenix Academy operates as a single-site tuition-free public charter school offering a unified K-12 educational program. The core academic offering is the K-12 Academic Program, which provides comprehensive education from kindergarten through graduation. This is supplemented by the Moral Focus™ Program for character development and College Preparation Services including AP courses, dual enrollment, and college counseling. The EXCEL-ERATE Advanced Learning Program serves as an add-on track for accelerated students. Student and family engagement is facilitated through the NHA Parent Portal platform. The Phoenix Firebirds Athletics program rounds out the offering with competitive sports.
Differentiator
Problem solved
Functional benefit
Products and services
- K-12 Academic Program
- Moral Focus™ Program
- College Preparation Services
- EXCEL-ERATE Advanced Learning Program
- Phoenix Firebirds Athletics
Quantifiable outcome
- 100% of NHA high school graduates accepted to college
- +3 more outcomes
Companies that use Phoenix Academy
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Phoenix Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Phoenix Academy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- National Heritage Academies (NHA)coreNational Heritage Academies is the network operator and partner of Phoenix Academy. NHA provides operational support, educational curriculum including the Moral Focus™ program, technology platforms (Clever, SchoolConnect), and administrative services. Phoenix Academy is one of multiple NHA partner schools across multiple states.
- Stanford UniversityminorStanford University conducted research on NHA partner-school students, finding they gained equivalent of 3.5 months of additional learning each year compared to peers. This research supports the academic effectiveness claims of the school network.
- College BoardminorCollege Board administers AP courses and recognized Phoenix Academy on the 2025 AP School Honor Roll for helping students succeed in AP courses.
Scale indicators5 records
Recent moves5 records
Expansion highlights2 records
Phoenix Academy competitors and assessment
Company assessmentDirect peers
- Charter Schools USA: For-profit charter school management organization operating multiple campuses across states. Comparable as a multi-site charter school operator with similar per-pupil funded economics, though for-profit rather than non-profit.
- KIPP Schools: One of the largest US charter school networks serving K-12 students with a college-prep mission. Highly comparable as a multi-site charter operator with a college-readiness focus and a not-for-profit, per-pupil-funded operating model.
- Uncommon Schools: Multi-state K-12 charter network with a college-prep mission and extended school day model. Comparable as a per-pupil-funded charter operator focused on college readiness for underserved students.
- Great Hearts Academies: Charter and tuition-based K-12 network with a classical liberal arts and character-driven curriculum. Comparable to Phoenix Academy in combining a values/character education emphasis with college-prep academics.
- IDEA Public Schools: Large K-12 charter network with a college-prep mission and high college acceptance rates. Comparable as a per-pupil-funded charter school operator with publicized college-readiness outcomes to families.
- Achievement First: Northeast-based K-12 charter network with a college-prep mission and extended-day instruction. Comparable as a non-profit charter operator with strong academic outcomes and a similar value proposition around college readiness.
- National Heritage Academies: Network operator and parent organization of Phoenix Academy. Runs the same Moral Focus™ curriculum, technology platforms, and per-pupil-funded charter model across multiple states, making it the closest peer in business model and operating economics.
- Success Academy Charter Schools: Large K-12 charter school network with strong academic outcomes and selective admissions. Comparable to Phoenix Academy as a results-driven, publicly funded charter operator focused on college preparation.
- BASIS Charter Schools: Network of college-prep charter and independent schools known for rigorous AP-heavy academics. Comparable in K-12 college-prep positioning, AP outcomes, and brand emphasis on academic excellence.
Regional players
- Guilford County Schools: Local traditional public school district serving High Point, NC. Directly competes with Phoenix Academy for the same K-12 students in the same geography, against whom Phoenix Academy claims outperformance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Phoenix Academy social profiles
Digital presencePhoenix Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoenix Academy leadership team
Management profileNumber of profiles
Profiles1 record
Phoenix Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoenix Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoenix Academy
What does Phoenix Academy do?
Phoenix Academy is a tuition-free public charter school serving approximately 1,552 students in grades K-12 at its High Point, North Carolina campus. The school delivers a comprehensive K-12 academic program integrating the proprietary Moral Focus™ character development curriculum into daily instruction, alongside college preparation services such as honors and AP courses, dual enrollment for college credit, and college counseling. It also offers the EXCEL-ERATE advanced learning program for accelerated students and Phoenix Firebirds Athletics in basketball, soccer, and volleyball.
Is Phoenix Academy a public or private company?
Phoenix Academy is a private company. It is classified as corporate owned and is currently operating.
When was Phoenix Academy founded?
Phoenix Academy was founded in 1997. It employs 11 to 50 people.
Where is Phoenix Academy based?
Phoenix Academy is headquartered in High Point, United States, in the North America region.
How does Phoenix Academy make money?
One revenue line is on record: per-Pupil Public Funding.
Who are Phoenix Academy's main competitors?
Direct peers on record are Charter Schools USA, KIPP Schools, Uncommon Schools, Great Hearts Academies, IDEA Public Schools, Achievement First, National Heritage Academies, Success Academy Charter Schools and BASIS Charter Schools. Guilford County Schools is listed as a regional player.
Does Phoenix Academy have an API?
No public API is recorded for Phoenix Academy.
What industry is Phoenix Academy in?
Phoenix Academy's product category is Charter School Education (K-12). Its primary akta.pro industry code is EDAJACAJ, Charter College-Prep & Advanced Academics Schools. Its NAICS code is 6111 and its SIC code is 8200.