What MapFan does

GeoTechnologies, Inc. (ジオテクノロジーズ株式会社) is a privately held Tokyo-based digital mapping and location-intelligence company that operates the MapFan brand. Its core business is the production, maintenance, and licensing of a proprietary Japan-centric map database covering 1.3 million km of roads, 47 million+ address records, and 400,000+ vehicle regulation data items, refreshed twelve times per year and supported in thirteen languages.

MapFan monetizes this data asset through multiple channels: a B2B API/DB licensing program used by 1,500+ companies across logistics, real estate, transportation, government, automotive, and tourism (tiered from a Free plan to an Enterprise tier at 154,000 JPY/month for 30,000 requests), OEM map-data royalties embedded in Pioneer and JVCKENWOOD head units, consumer-facing web and mobile map applications with premium membership, the Suguroji fleet-management SaaS, and crowdsourced people-flow analytics derived from 1 billion+ daily location data points. Recent product launches (Sakamichi slope visualization, KUMA-DATA bear-activity mapping, GeoQuest View in 2024) and the move onto the RapidAPI global marketplace indicate active expansion of the product surface beyond raw map data into vertical analytics and international developer distribution.

Name

MapFan

Legal name

GeoTechnologies, Inc.

Website

https://mapfan.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GeoTechnologies, Inc. operates MapFan, a Japan-centric digital mapping and location-intelligence platform serving B2C consumers, B2B enterprises (1,500+ API/DB customers), and OEMs through proprietary map data, navigation APIs, and fleet SaaS.

Ownership category

akta.pro rank

Product category

Digital Mapping & Location Intelligence

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)

akta.pro secondary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

Keywords

• Digital mapping platform
• Location intelligence API
• Geocoding services
• Car navigation maps
• Japanese address database

Headquarters

HQ city

Morioka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Premium Membership Subscription: MapFan Premium subscription provides ad-free experience and additional features for individual consumers. Annual and monthly billing options available.
2. MapFan API Licensing: Enterprise customers license MapFan API for integration into websites, systems, and applications. Pricing based on access volume and number of licenses.
3. MapFan DB Database Sales: Sale of digital map database products including display maps, road maps, address databases, spot databases, and guidance databases for GIS and business applications.
4. Navigation Map Updates: Car navigation map update services through MapFan Online Store. Special pricing for map updates for Pioneer, KENWOOD, and other car navigation systems.
5. Trima Advertising: Location-based advertising service using the Trima app platform which rewards users for walking with miles/points.
6. Geocoding Service: Address geocoding service offered as WebAPI or Excel macro, with tiered pricing from free trial (1000件/month) to Enterprise (30000件/month).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

MapFan is a Japanese digital mapping and location intelligence platform operated by GeoTechnologies, Inc. It provides consumer-facing map and route search via mapfan.com (with optional Premium membership) and enterprise-facing products including the MapFan API for developers, MapFan DB digital map database, MapFan SDK for Windows, cloud-based address geocoding and cleansing services, and fleet management tools. The offering is built on an in-house Japan-wide map database refreshed 12 times per year.

Product overview

MapFan is a comprehensive Japanese mapping and navigation ecosystem operated by GeoTechnologies, Inc. The offering consists of a consumer-facing web platform (MapFan) providing map display, route search, and spot/address/station/TEL/postal code search, complemented by premium subscription services (MapFan Premium). The enterprise portfolio includes MapFan API for developers, MapFan DB digital map databases, MapFan SDK for Windows, and specialized data products (るるぶDATA, Geo-People人流データ, 住所ジオコーディングサービス). Fleet management is addressed through スグロジ truck navigation and スマートメンバーズ/KENWOOD MapFan CLUB membership programs. Consumer mobile apps include MapFanAssist, トリマ (point-collection), and ジオクエ (photo-to-earn), while the B2B counterpart is GeoQuest Connect. Additional services include advertising (トリマ広告, Geo-Promotion Ads), market research (Geo-Research), and the Location AI Platform for marketing. All services are tied together through the map infrastructure powered by GeoTechnologies' proprietary digital map data.

Differentiator

Problem solved

Functional benefit

Brands

• MapFanプレミアム (MapFan Premium): Premium membership service offering ad-free experience and additional features
• MapFan API
• MapFan DB
• MapFan スマートメンバーズ
• MapFanAssist
• トリマ
• GeoQuest (ジオクエ)
• スグロジ

Products and services

• MapFan Japanese online mapping and route search platform providing comprehensive map display, spot/address/station/TEL/postal code search, distance/area measurement, and travel planning tools for individual consumers.
• MapFan Premium Paid membership service offering ad-free experience, VICS traffic information, parking vacancy status, and unlimited access to travel convenience features for individual consumers.
• MapFan API Enterprise developer tool providing high-quality location data for map display, route search, address search, geocoding, and multilingual support (13 languages/14 types) for websites, systems, and applications.
• MapFan DB Digital map database product with display maps, road maps, address databases, spot databases, guidance databases, and human flow data for GIS and enterprise applications.
• MapFan SDK for Windows Windows PC map development kit for building custom mapping applications for enterprise developers.
• Address Geocoding Service Cloud and Excel-based service for batch geocoding, converting Japanese addresses to latitude/longitude coordinates with support for 47 million+ addresses.
• Address Confirmation Service Cloud-based address normalization and cleansing service for standardizing address notations in CRM, SFA, and e-commerce systems.
• Suguroji (Fleet Management) Cloud-based dynamic fleet management system for trucks with 0 initial cost, vehicle-specific route planning, and delivery coordination features.
• MapFanAssist Mobile app for trip planning creation and car navigation synchronization for individual consumers.
• Trima Ads Location-based advertising service utilizing the Trima mobile app user base for enterprise advertisers.
• Geo-Research Survey research service enabling location-based screening for targeted audience recruitment for enterprise clients.
• MapFan Online Store Online e-commerce store selling car navigation map updates at discounted prices for Pioneer, KENWOOD, and other car navigation systems.
• Geo-People (Human Flow Data) Human flow data service collecting over 1 billion location data points daily for real-time mobility pattern analysis sold to enterprises.
• Rurubu DATA Tourism data service providing travel-related information for tourism and hospitality businesses.
• Location AI Platform Marketing platform leveraging location-based data and AI for customer targeting and analysis for enterprise marketing teams.
• GeoQuest Connect Business-to-business version of GeoQuest for enterprise marketing campaigns and user engagement.
• MapFan Smart Members Member service integrated with Pioneer Carrozzeria for enhanced car lifestyle support and discounted navigation map updates.
• KENWOOD MapFan CLUB JVC KENWOOD Saisoku Navi map update membership service providing discounted map downloads for car navigation users.

Quantifiable outcome

• Delivery planning efficiency improved through large vehicle route optimization
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• パイオニア (Pioneer Corporation)coreTechnology or IntegrationMapFan maps are integrated into Pioneer car navigation systems including サイバーナビ (Cyber Navi), 楽ナビ (Raku Navi), and エアーナビ (Air Navi). Special membership service 'MapFan Smart Members' enables integrated car-life support.
• JVCケンウッド (JVCKENWOOD Corporation)coreTechnology or IntegrationMapFan maps integrated into KENWOOD '彩速ナビ' (Saisoku Navi) car navigation systems. 'KENWOOD MapFan CLUB' service provides exclusive map update pricing.
• JR北海道 (JR Hokkaido)minorStrategic or Co-development PartnerJR Hokkaido operates section guide web pages using GeoTechnologies' railway network data for train operation route visualization.
• Tour NIPPON (宿・ホテル・旅館予約)minorChannel Partner/ Reseller/ DistributorHotel reservation service linked from MapFan website, enabling accommodation booking integration with route planning.
• RapidAPIcoreChannel Partner/ Reseller/ DistributorMapFan API distributed through RapidAPI marketplace alongside direct sales, enabling global developer access to Japanese map APIs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mapfan_official
• LinkedInlinkedin.com/company/increment-p-corporation-global-business

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MapFan