Fitger’s Brewhouse Brewery & Grille
Fitger's Brewhouse is Minnesota's oldest brewpub (est. 1995), operating a single-location craft brewery and restaurant in downtown Duluth serving hand-crafted beers, house-made pub food, retail merchandise, and private events as part of the multi-property Brewhouse Family under Just Take Action, Inc.
- Company typePrivate
- Founded1995
- HeadquartersDuluth, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Fitger’s Brewhouse Brewery & Grille does
Fitger's Brewhouse Brewery & Grille is a single-location craft brewpub and restaurant founded in 1995 at 600 E Superior St. in downtown Duluth, Minnesota, within the historic Fitger's Brewery Complex near Lake Superior. It holds the designation of Minnesota's oldest brewpub and operates as the flagship of the Brewhouse Family of hospitality properties under parent company Just Take Action, Inc. The core offering is hand-crafted ales and lagers brewed on-site with brewer-selected all-natural ingredients and Lake Superior water, served fresh from conditioning tanks directly to the glass via a fresh-from-tank pouring system. The Grille serves house-made pub food including the signature Wild Rice Burger, house-smoked Lake Superior fish, and closely sourced menu items for dine-in, take-out, delivery, and curbside service. Adjacent operations include the on-site Beer Store retail outlet for apparel, glassware, CBD/hemp wellness, and specialty foods, plus an e-commerce storefront, while the affiliated Fitger's Barrel Room hosts private events for up to 75 guests with in-house catering and tiered banquet menus.
Revenue is generated through six streams: on-premise food and beverage sales, take-out/delivery/curbside via Toast Tab, merchandise and beer-to-go retail, gift cards (physical and digital) redeemable across the Brewhouse Family, private event hosting and catering at the Barrel Room, and a Toast Tab-based loyalty rewards program offering points per dollar, birthday rewards, and double-points promotions. Distribution channels include dine-in service, Toast Tab online ordering, a proprietary e-commerce storefront, physical retail at the Beer Store, gift card sales, and direct event bookings through an inquiry form. Marketing relies on organic social presence across Facebook, Instagram, TripAdvisor, Yelp, Google Reviews, and Untappd, supplemented by an email newsletter and the loyalty rewards program. Customer segments are primarily general public and local community diners, with secondary segments for sports teams/large groups and private event hosts (corporate events, weddings, celebrations). The company employs 101-250 staff across the Brewhouse Family portfolio and operates with no disclosed external funding, no app, no API, and no proprietary AI/ML systems, relying on standard restaurant SaaS (Toast Tab, Untappd) and a Squarespace website.
Fitger’s Brewhouse Brewery & Grille firmographics
Firmographics- Name
- Fitger’s Brewhouse Brewery & Grille
- Legal name
- Fitger's Brewhouse Brewery & Grille
- Website
- https://fitgersbrewhouse.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fitger's Brewhouse is Minnesota's oldest brewpub (est. 1995), operating a single-location craft brewery and restaurant in downtown Duluth serving hand-crafted beers, house-made pub food, retail merchandise, and private events as part of the multi-property Brewhouse Family under Just Take Action, Inc.
- Ownership category
- akta.pro rank
Fitger’s Brewhouse Brewery & Grille industry classification
Industry- Product category
- Brewpub Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Breweries (31212), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Microbreweries & Craft Breweries (THAFALAC), Craft Beer Bars & Taprooms (THAFAEAG), Beer Brewing & Craft Brewing (AFAFAAAA), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Fitger’s Brewhouse Brewery & Grille is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fitger’s Brewhouse Brewery & Grille business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Food & Beverage Sales (On-Premise): Primary revenue from dine-in service, with a menu of pub food, signature entrees like the Wild Rice Burger, and house-smoked fish. Beers are brewed on-site and served fresh.
- Take-Out, Delivery & Curbside: Revenue from take-out, delivery, and curbside orders placed through Toast Tab online ordering platform.
- Merchandise & Beer Store: On-site beer store sells apparel, glassware, CBD/hemp wellness products, gifts, accessories, and specialty food items like wild rice burgers. Online store available with pickup option.
- Gift Cards: Physical and e-gift cards sold online and in-restaurant, redeemable at all Brewhouse Family locations. Gift cards never expire.
- Private Event Hosting & Catering: Revenue from hosting private events at the Barrel Room (up to 75 guests) with in-house food and beverage catering. Additional event spaces include Snively's Lounge, Rathskeller, Burrito Union, and The Oliver Inn within the Brewhouse Family.
- Loyalty/Rewards Program: Rewards program earns points per dollar spent, with perks including $5 off every $100 spent, birthday rewards, and double points on online orders and weekday afternoon service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Back Room Private Event Rental |
| Transaction based/ take rate | Multi-year contract | Entire Venue Private Event Rental |
| Unit Pricing | Pay-as-you-go | All-American Burger Bar Buffet |
| Unit Pricing | Pay-as-you-go | Wild Rice Burger Bar Buffet |
| Unit Pricing | Pay-as-you-go | Pulled Pork Slider Buffet |
| Unit Pricing | Pay-as-you-go | South of the Border Taco Bar |
| Subscription | Monthly | Rewards Program |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Fitger’s Brewhouse Brewery & Grille product offering
Product offeringCore offering
Minnesota's oldest brewpub (established 1995) operating a full-service restaurant and small-batch craft brewery in Duluth, MN. Sells hand-crafted ales and lagers brewed on-site with Lake Superior water alongside house-made pub food including the signature Wild Rice Burger, and complements dine-in/take-out/delivery/curbside service with on-site retail merchandise, gift cards, a loyalty rewards program, and private event hosting at the affiliated Barrel Room.
Product overview
Fitger's Brewhouse Brewery & Grille operates as a single-location brewpub with related retail and event businesses. The core offering is the brewpub experience (established 1995, Minnesota's oldest) featuring hand-crafted beers and house-made food. The business extends through: the Beer Store & Merchandise (sub-brand retail outlet), the Rewards Program (loyalty module), Gift Cards (gifting add-on), and Fitger's Barrel Room (separate but affiliated event space). Food Menu and Large Group Reservations are operational services within the main brewpub. THC Products represent a separate product category.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitger's Brewhouse Brewery & Grille (Dine-in / Take-Out / Delivery / Curbside) Full-service brewpub experience featuring hand-crafted ales and lagers brewed on-site with Lake Superior water and house-made pub food including the signature Wild Rice Burger and house-smoked fish. Open to walk-in customers and groups for dine-in, take-out, delivery, and curbside pickup at 600 E Superior St., Duluth, MN.
- Hand-Crafted Craft Beer (Ales and Lagers) Small-batch, hand-crafted ales and lagers brewed on-site using brewer-selected all-natural ingredients and pure Lake Superior water, served fresh from conditioning tanks directly to the glass. Available for purchase on-premise and via the on-site Beer Store.
- House-Made Pub Food Menu House-made pub food menu featuring Duluth originals such as the iconic Wild Rice Burger, house-smoked fish from Lake Superior, and closely sourced ingredients. Available for dine-in, take-out, delivery, and curbside.
- Fitger's Beer Store & Merchandise Shop Retail store selling Fitger's Brewhouse apparel, glassware, beer-to-go, hemp wellness CBD products, gifts, accessories, and specialty food items. Operates as a physical storefront and an online e-commerce shop with pickup discount options.
- Fitger's Barrel Room Private Events & Catering Rustic private event space inside the Fitger's Brewery Complex featuring natural stone walls and handcrafted wood details. Hosts corporate events, holiday parties, team gatherings, rehearsal dinners, and birthday celebrations for up to 75 guests with in-house Fitger's Brewhouse catering and full bar service.
- Gift Cards (Physical and E-Gift) Physical and electronic gift cards redeemable at all Brewhouse Family locations including Fitger's Brewhouse, Barrel Room, Burrito Union, Rathskeller, and the Beer Store. Gift cards never expire and are sold in-restaurant, by mail, and online.
- THC Products THC products available for purchase from Fitger's Brewhouse as part of its on-site retail offering alongside craft beer and merchandise.
Companies that use Fitger’s Brewhouse Brewery & Grille
Customer profileSegments3 records
Ideal customer profiles3 records
Fitger’s Brewhouse Brewery & Grille technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Fitger’s Brewhouse Brewery & Grille partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Brewhouse Family (Barrel Room, Burrito Union, Rathskeller, Beer Store, Snively's Lounge, The Oliver Inn, Endion Inn, Evolve Duluth)coreFitger's Brewhouse is operated by Just Take Action, Inc., which also operates multiple related establishments in downtown Duluth: Fitger's Barrel Room (private event space), Burrito Union (restaurant), Rathskeller (speakeasy cocktail lounge), Beer Store (retail), Snively's Lounge (cocktail lounge), The Oliver Inn (boutique hotel/venue), Endion Inn, and Evolve Duluth (yoga studio). Gift cards are cross-redemptive across all locations.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fitger’s Brewhouse Brewery & Grille competitors and assessment
Company assessmentDirect peers
- Blacklist Brewing Company: Duluth-based craft brewery and taproom offering house-brewed beers in a casual setting. Comparable on premise type, scale, and regional craft beer positioning.
- Canal Park Brewing Company: Downtown Duluth brewpub located in the Canal Park tourist district, serving craft beer and pub food to a similar local and tourist customer base. Directly comparable on premise type, menu structure, and Duluth destination traffic.
- Bent Paddle Brewing Co. Duluth-based craft brewery with an on-site taproom offering small-batch beers and food. The closest local competitor, sharing both geography and the brewpub-plus-craft-beer model that defines Fitger's value proposition.
- Thirsty Pagan Brewing: Superior, WI brewpub across the harbor from Duluth serving hand-crafted beer and pub food to the same Twin Ports tourist and local market. Functionally a same-market direct competitor.
- Hoops Brewing: Duluth craft brewery with taproom and on-site food service. Competes with Fitger's for the same Duluth craft beer and casual dining occasions.
Regional players
- Surly Brewing Co. Minneapolis craft brewery with a destination beer hall and restaurant. Larger scale than Fitger's but competes for the Minnesota craft beer consumer and tourist event bookings.
- Town Hall Brewery: Minneapolis brewpub founded in 1997 with a similar craft-beer-plus-pub-food heritage model. Comparable in tenure, format, and Midwest craft positioning, though operating in a larger metro.
- Indeed Brewing Company: Minneapolis-based craft brewery with a taproom that hosts events and food trucks. Comparable Midwest craft taproom/brewpub operating model, though without Fitger's full restaurant kitchen.
Broad incumbents
- BJs Restaurant Brewhouse: National casual-dining chain with in-house craft brewing. Demonstrates the scaled brewpub-plus-restaurant model but at national breadth; serves as a competitive benchmark for chain-format efficiency versus Fitger's independent heritage positioning.
- Granite City Food & Brewery: Regional brewpub chain operating across the Upper Midwest with on-site brewing and full restaurant service. A broader, multi-unit incumbent offering similar brewpub economics at scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fitger’s Brewhouse Brewery & Grille social profiles
Digital presenceFitger’s Brewhouse Brewery & Grille financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitger’s Brewhouse Brewery & Grille leadership team
Management profileNumber of profiles
Fitger’s Brewhouse Brewery & Grille subsidiaries and ownership
Company hierarchySubsidiaries2 records
Fitger’s Brewhouse Brewery & Grille funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitger’s Brewhouse Brewery & Grille M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitger’s Brewhouse Brewery & Grille
What does Fitger’s Brewhouse Brewery & Grille do?
Minnesota's oldest brewpub (established 1995) operating a full-service restaurant and small-batch craft brewery in Duluth, MN. Sells hand-crafted ales and lagers brewed on-site with Lake Superior water alongside house-made pub food including the signature Wild Rice Burger, and complements dine-in/take-out/delivery/curbside service with on-site retail merchandise, gift cards, a loyalty rewards program, and private event hosting at the affiliated Barrel Room.
Is Fitger’s Brewhouse Brewery & Grille a public or private company?
Fitger’s Brewhouse Brewery & Grille is a private company. It is classified as unknown and is currently operating.
When was Fitger’s Brewhouse Brewery & Grille founded?
Fitger’s Brewhouse Brewery & Grille was founded in 1995. It employs 101 to 250 people.
Where is Fitger’s Brewhouse Brewery & Grille based?
Fitger’s Brewhouse Brewery & Grille is headquartered in Duluth, United States, in the North America region.
How does Fitger’s Brewhouse Brewery & Grille make money?
Six revenue lines are on record. Food & Beverage Sales (On-Premise) is the primary driver. The others are take-Out, Delivery & Curbside, merchandise & Beer Store, gift Cards, private Event Hosting & Catering and loyalty/Rewards Program.
Who are Fitger’s Brewhouse Brewery & Grille's main competitors?
Direct peers on record are Blacklist Brewing Company, Canal Park Brewing Company, Bent Paddle Brewing Co., Thirsty Pagan Brewing and Hoops Brewing. Regional players are Surly Brewing Co., Town Hall Brewery and Indeed Brewing Company. Broad incumbents are BJs Restaurant Brewhouse and Granite City Food & Brewery.
Does Fitger’s Brewhouse Brewery & Grille have an API?
No public API is recorded for Fitger’s Brewhouse Brewery & Grille.
What industry is Fitger’s Brewhouse Brewery & Grille in?
Fitger’s Brewhouse Brewery & Grille's product category is Brewpub Restaurant. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 7224 and its SIC code is 2082.