Fitger’s Brewhouse Brewery & Grille

What Fitger’s Brewhouse Brewery & Grille does

Fitger's Brewhouse Brewery & Grille is a single-location craft brewpub and restaurant founded in 1995 at 600 E Superior St. in downtown Duluth, Minnesota, within the historic Fitger's Brewery Complex near Lake Superior. It holds the designation of Minnesota's oldest brewpub and operates as the flagship of the Brewhouse Family of hospitality properties under parent company Just Take Action, Inc. The core offering is hand-crafted ales and lagers brewed on-site with brewer-selected all-natural ingredients and Lake Superior water, served fresh from conditioning tanks directly to the glass via a fresh-from-tank pouring system. The Grille serves house-made pub food including the signature Wild Rice Burger, house-smoked Lake Superior fish, and closely sourced menu items for dine-in, take-out, delivery, and curbside service. Adjacent operations include the on-site Beer Store retail outlet for apparel, glassware, CBD/hemp wellness, and specialty foods, plus an e-commerce storefront, while the affiliated Fitger's Barrel Room hosts private events for up to 75 guests with in-house catering and tiered banquet menus.

Revenue is generated through six streams: on-premise food and beverage sales, take-out/delivery/curbside via Toast Tab, merchandise and beer-to-go retail, gift cards (physical and digital) redeemable across the Brewhouse Family, private event hosting and catering at the Barrel Room, and a Toast Tab-based loyalty rewards program offering points per dollar, birthday rewards, and double-points promotions. Distribution channels include dine-in service, Toast Tab online ordering, a proprietary e-commerce storefront, physical retail at the Beer Store, gift card sales, and direct event bookings through an inquiry form. Marketing relies on organic social presence across Facebook, Instagram, TripAdvisor, Yelp, Google Reviews, and Untappd, supplemented by an email newsletter and the loyalty rewards program. Customer segments are primarily general public and local community diners, with secondary segments for sports teams/large groups and private event hosts (corporate events, weddings, celebrations). The company employs 101-250 staff across the Brewhouse Family portfolio and operates with no disclosed external funding, no app, no API, and no proprietary AI/ML systems, relying on standard restaurant SaaS (Toast Tab, Untappd) and a Squarespace website.

Name

Fitger’s Brewhouse Brewery & Grille

Legal name

Fitger's Brewhouse Brewery & Grille

Website

https://fitgersbrewhouse.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Fitger's Brewhouse is Minnesota's oldest brewpub (est. 1995), operating a single-location craft brewery and restaurant in downtown Duluth serving hand-crafted beers, house-made pub food, retail merchandise, and private events as part of the multi-property Brewhouse Family under Just Take Action, Inc.

Ownership category

akta.pro rank

Product category

Brewpub Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224), Breweries (31212), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Microbreweries & Craft Breweries (THAFALAC), Craft Beer Bars & Taprooms (THAFAEAG), Beer Brewing & Craft Brewing (AFAFAAAA), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft brewery
• Brewpub restaurant
• Craft beer
• Private event venue
• Pub food dining

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food & Beverage Sales (On-Premise): Primary revenue from dine-in service, with a menu of pub food, signature entrees like the Wild Rice Burger, and house-smoked fish. Beers are brewed on-site and served fresh.
2. Take-Out, Delivery & Curbside: Revenue from take-out, delivery, and curbside orders placed through Toast Tab online ordering platform.
3. Merchandise & Beer Store: On-site beer store sells apparel, glassware, CBD/hemp wellness products, gifts, accessories, and specialty food items like wild rice burgers. Online store available with pickup option.
4. Gift Cards: Physical and e-gift cards sold online and in-restaurant, redeemable at all Brewhouse Family locations. Gift cards never expire.
5. Private Event Hosting & Catering: Revenue from hosting private events at the Barrel Room (up to 75 guests) with in-house food and beverage catering. Additional event spaces include Snively's Lounge, Rathskeller, Burrito Union, and The Oliver Inn within the Brewhouse Family.
6. Loyalty/Rewards Program: Rewards program earns points per dollar spent, with perks including $5 off every $100 spent, birthday rewards, and double points on online orders and weekday afternoon service.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Minnesota's oldest brewpub (established 1995) operating a full-service restaurant and small-batch craft brewery in Duluth, MN. Sells hand-crafted ales and lagers brewed on-site with Lake Superior water alongside house-made pub food including the signature Wild Rice Burger, and complements dine-in/take-out/delivery/curbside service with on-site retail merchandise, gift cards, a loyalty rewards program, and private event hosting at the affiliated Barrel Room.

Product overview

Fitger's Brewhouse Brewery & Grille operates as a single-location brewpub with related retail and event businesses. The core offering is the brewpub experience (established 1995, Minnesota's oldest) featuring hand-crafted beers and house-made food. The business extends through: the Beer Store & Merchandise (sub-brand retail outlet), the Rewards Program (loyalty module), Gift Cards (gifting add-on), and Fitger's Barrel Room (separate but affiliated event space). Food Menu and Large Group Reservations are operational services within the main brewpub. THC Products represent a separate product category.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitger's Brewhouse Brewery & Grille (Dine-in / Take-Out / Delivery / Curbside) Full-service brewpub experience featuring hand-crafted ales and lagers brewed on-site with Lake Superior water and house-made pub food including the signature Wild Rice Burger and house-smoked fish. Open to walk-in customers and groups for dine-in, take-out, delivery, and curbside pickup at 600 E Superior St., Duluth, MN.
• Hand-Crafted Craft Beer (Ales and Lagers) Small-batch, hand-crafted ales and lagers brewed on-site using brewer-selected all-natural ingredients and pure Lake Superior water, served fresh from conditioning tanks directly to the glass. Available for purchase on-premise and via the on-site Beer Store.
• House-Made Pub Food Menu House-made pub food menu featuring Duluth originals such as the iconic Wild Rice Burger, house-smoked fish from Lake Superior, and closely sourced ingredients. Available for dine-in, take-out, delivery, and curbside.
• Fitger's Beer Store & Merchandise Shop Retail store selling Fitger's Brewhouse apparel, glassware, beer-to-go, hemp wellness CBD products, gifts, accessories, and specialty food items. Operates as a physical storefront and an online e-commerce shop with pickup discount options.
• Fitger's Barrel Room Private Events & Catering Rustic private event space inside the Fitger's Brewery Complex featuring natural stone walls and handcrafted wood details. Hosts corporate events, holiday parties, team gatherings, rehearsal dinners, and birthday celebrations for up to 75 guests with in-house Fitger's Brewhouse catering and full bar service.
• Gift Cards (Physical and E-Gift) Physical and electronic gift cards redeemable at all Brewhouse Family locations including Fitger's Brewhouse, Barrel Room, Burrito Union, Rathskeller, and the Beer Store. Gift cards never expire and are sold in-restaurant, by mail, and online.
• THC Products THC products available for purchase from Fitger's Brewhouse as part of its on-site retail offering alongside craft beer and merchandise.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• The Brewhouse Family (Barrel Room, Burrito Union, Rathskeller, Beer Store, Snively's Lounge, The Oliver Inn, Endion Inn, Evolve Duluth)coreOthersFitger's Brewhouse is operated by Just Take Action, Inc., which also operates multiple related establishments in downtown Duluth: Fitger's Barrel Room (private event space), Burrito Union (restaurant), Rathskeller (speakeasy cocktail lounge), Beer Store (retail), Snively's Lounge (cocktail lounge), The Oliver Inn (boutique hotel/venue), Endion Inn, and Evolve Duluth (yoga studio). Gift cards are cross-redemptive across all locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Blacklist Brewing Company: Duluth-based craft brewery and taproom offering house-brewed beers in a casual setting. Comparable on premise type, scale, and regional craft beer positioning.
• Canal Park Brewing Company: Downtown Duluth brewpub located in the Canal Park tourist district, serving craft beer and pub food to a similar local and tourist customer base. Directly comparable on premise type, menu structure, and Duluth destination traffic.
• Bent Paddle Brewing Co. Duluth-based craft brewery with an on-site taproom offering small-batch beers and food. The closest local competitor, sharing both geography and the brewpub-plus-craft-beer model that defines Fitger's value proposition.
• Thirsty Pagan Brewing: Superior, WI brewpub across the harbor from Duluth serving hand-crafted beer and pub food to the same Twin Ports tourist and local market. Functionally a same-market direct competitor.
• Hoops Brewing: Duluth craft brewery with taproom and on-site food service. Competes with Fitger's for the same Duluth craft beer and casual dining occasions.

Regional players

• Surly Brewing Co. Minneapolis craft brewery with a destination beer hall and restaurant. Larger scale than Fitger's but competes for the Minnesota craft beer consumer and tourist event bookings.
• Town Hall Brewery: Minneapolis brewpub founded in 1997 with a similar craft-beer-plus-pub-food heritage model. Comparable in tenure, format, and Midwest craft positioning, though operating in a larger metro.
• Indeed Brewing Company: Minneapolis-based craft brewery with a taproom that hosts events and food trucks. Comparable Midwest craft taproom/brewpub operating model, though without Fitger's full restaurant kitchen.

Broad incumbents

• BJs Restaurant Brewhouse: National casual-dining chain with in-house craft brewing. Demonstrates the scaled brewpub-plus-restaurant model but at national breadth; serves as a competitive benchmark for chain-format efficiency versus Fitger's independent heritage positioning.
• Granite City Food & Brewery: Regional brewpub chain operating across the Upper Midwest with on-site brewing and full restaurant service. A broader, multi-unit incumbent offering similar brewpub economics at scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brewhousebeerstore
• Instagraminstagram.com/fitgersbrewhouse
• Xx.com/fitgersbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitger’s Brewhouse Brewery & Grille