Data Runs Deep
Data Runs Deep is a Melbourne-based, Google Marketing Platform and Google Cloud Platform Partner founded in 2012, providing boutique consultancy and training services to organizations implementing Google's marketing and cloud technology stack across Australia.
- Company typePrivate
- Founded2012
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Data Runs Deep does
Data Runs Deep is a privately-held Australian professional services firm founded in 2012 and headquartered in Melbourne. The company operates as a certified Google Marketing Platform (GMP) and Google Cloud Platform (GCP) Partner, providing consultancy and training services to organizations seeking to implement, optimize, or upskill on Google's marketing and cloud technology stack. With a headcount in the 11-50 range, the firm is positioned as a boutique specialist rather than a broad-line consultancy.
The company's business model is built on professional services revenue derived from two primary offerings: consultancy engagements (likely covering GMP/GCP implementation, configuration, migration, and optimization projects) and structured training programs (delivered to client teams or via partner-led cohorts). Its value proposition rests on the Google Partner credential, which signals certified technical competence, eligibility for Google's partner enablement resources, and inclusion in Google's partner ecosystem. The firm competes in the Australian market against other Google-credentialed consultancies as well as generalist digital agencies and systems integrators offering Google cloud services.
The revenue model is services-led with no apparent productized software offering. No pricing tiers, customer logos, segment-level revenue splits, or geographic-expansion signals are disclosed in the available input beyond the Melbourne base of operations. The bulk of the aggregated source material accompanying this company refers to an unrelated entity (Jellyfish, a global digital marketing agency) and has been excluded from this analysis to avoid factual contamination; consequently, several investment-relevant data points for Data Runs Deep are not available in the input.
Data Runs Deep firmographics
Firmographics- Name
- Data Runs Deep
- Legal name
- Jellyfish Digital Group Limited
- Website
- https://datarunsdeep.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Data Runs Deep is a Melbourne-based, Google Marketing Platform and Google Cloud Platform Partner founded in 2012, providing boutique consultancy and training services to organizations implementing Google's marketing and cloud technology stack across Australia.
- Ownership category
- akta.pro rank
Data Runs Deep industry classification
Industry- Product category
- Digital Marketing and Cloud Consulting
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computer Training (611420)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
- akta.pro secondary industries
- Data Science & Analytics (Data Literacy, SQL, Visualization) (EDAMACAF), Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF)
Keywords
Where Data Runs Deep is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Data Runs Deep business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Digital Marketing Services: Integrated global digital marketing business providing AI-powered media, creative, and data services to progressive brands
Distribution channels1 record
Marketing channels4 records
Data Runs Deep product offering
Product offeringCore offering
Data Runs Deep is a Google Marketing Platform and Google Cloud Platform Partner providing consultancy and training services to clients. The firm helps businesses implement and get value from Google's marketing and cloud technology stacks through expert advisory and structured training programs.
Product overview
Jellyfish is an integrated global digital marketing business that combines human creativity with AI-powered tools to deliver marketing for progressive brands. The platform unifies media, creative, and data through cutting-edge technology and Generative AI. Key products include AI Studios for production workflows, Pencil for ad asset generation, J+ Bidding for media budget optimization, Now Next Soon for predictive media simulations, Share of Model for LLM brand perception tracking, Social Agents for cultural trend monitoring, Switchboard for performance analytics, and J+ Scribe for text refinement. The company also offers expertise services across AI, Creative, Data, Media, Partner Technology, Strategy, and Training.
Differentiator
Problem solved
Functional benefit
Brands
- AI Studios: AI-powered platform that streamlines production, enabling brands to create thousands of assets faster for audience impact.
- J+ Bidding
- Now Next Soon
- Share of Model
- Social Agents
- Switchboard
- J+ Scribe
- Creative Collective
- Preflight testing
Products and services
- Google Marketing Platform Consultancy
- Google Cloud Platform Consultancy
- Training Programs
Quantifiable outcome
- 55% faster asset creation using AI platform Pencil
- +4 more outcomes
Companies that use Data Runs Deep
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Data Runs Deep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature9 records
Data Runs Deep partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PencilcorePencil is the AI platform used by Jellyfish to deliver thousands of assets 55% faster. The platform is trained on $2.65B in ad spend and 235,000 AI-generated assets. Jellyfish uses Pencil for preflight testing to refine creative assets before launch.
Scale indicators9 records
Data Runs Deep competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Data Runs Deep social profiles
Digital presenceData Runs Deep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Runs Deep leadership team
Management profileNumber of profiles
Data Runs Deep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Runs Deep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Runs Deep
What does Data Runs Deep do?
Data Runs Deep is a Google Marketing Platform and Google Cloud Platform Partner providing consultancy and training services to clients. The firm helps businesses implement and get value from Google's marketing and cloud technology stacks through expert advisory and structured training programs.
Is Data Runs Deep a public or private company?
Data Runs Deep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Data Runs Deep founded?
Data Runs Deep was founded in 2012. It employs 11 to 50 people.
Where is Data Runs Deep based?
Data Runs Deep is headquartered in Melbourne, Australia, in the Oceania region.
How does Data Runs Deep make money?
One revenue line is on record: digital Marketing Services.
Does Data Runs Deep have an API?
No public API is recorded for Data Runs Deep.
What industry is Data Runs Deep in?
Data Runs Deep's product category is Digital Marketing and Cloud Consulting. Its primary akta.pro industry code is BPAEAHAC, Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM), with a secondary code of EDAMACAF, Data Science & Analytics (Data Literacy, SQL, Visualization). Its NAICS code is 518210 and its SIC code is 7370.