Aurora Sports

What Aurora Sports does

Aurora Sports, operating through the legal entity AURORA SPORTS LIMITED, is a China-based helmet manufacturer founded in 1993 with 32+ years of experience producing protective headwear for industrial and sports end-markets. The company runs a one-stop integrated manufacturing operation headquartered in Shenzhen with its main factory in Yueyang, Hunan Province, and a sales/showroom office in Los Alamitos, California, employing 51-100 staff globally. Aurora operates as a B2B OEM/ODM manufacturer, producing helmets under clients' brand names and supplying wholesalers and distributors worldwide across more than 12 product categories including bicycle, rock climbing, industrial safety, ski/snowboard, equestrian, ice skating, watersport, skate, kids, hurling, smart LED, and carbon fiber helmets, plus helmet parts and accessories.

The company's manufacturing stack spans polycarbonate vacuum forming, plastic injection molding, EPS in-mold technology, carbon fiber autoclave processing, and MIPS multi-directional impact protection integration, supported by an in-house industrial design team, prototyping via 3D printing, CNC machining and laser cutting, mold tooling, and a testing laboratory covering impact resistance, penetration resistance, retention system strength, and accelerated weathering. Proprietary design IP includes the Up-N-Down double pivot adjustment system, a registered Patent Quick-Release Adjuster with replaceable headlock, and Double In-Mold EPS liner construction. The product portfolio is certified to a broad set of international standards including CE EN1078/EN12492/EN397/EN1384/EN1077/EN166, ANSI Z89.1 Type I and II, CPSC, ASTM F1163/F2040, CSA Z94.1, OSHA, and VG1.

Aurora generates revenue through three primary streams: OEM/ODM contract manufacturing, wholesale distribution to manufacturers and distributors, and custom helmet development services covering industrial design, R&D, prototyping, and engineering. Pricing is B2B and quote-based with MOQs typically 300-500 pieces per color, and engagements operate as multi-year contracts with embedded tooling and design IP. The go-to-market is direct B2B sales supported by a website, email newsletter, and social channels (Facebook, LinkedIn, X, Pinterest), with named OEM engagements spanning the US, Spain, broader Europe, Japan, and South Korea. A sub-brand called LAND is used for industrial forestry chainsaw and equestrian helmets.

Name

Aurora Sports

Legal name

AURORA SPORTS LIMITED

Website

https://aurorahelmets.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Aurora Sports is a China-based helmet manufacturer with 32+ years of experience providing OEM/ODM manufacturing, custom R&D, and wholesale distribution for branded helmet companies worldwide across bicycle, industrial safety, sports, equestrian, and smart LED helmet categories.

Ownership category

akta.pro rank

Product category

Safety and Sports Helmet Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (315990)

SIC

Sporting & Athletic Goods, Nec (3949), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Helmet manufacturing
• OEM ODM production
• Safety helmets
• Sports helmets
• Custom helmet development

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. OEM/ODM Manufacturing: Manufactures helmets for branded helmet companies, providing full-service development from concept to mass production including industrial design, prototyping, tooling, assembly, and packaging
2. Wholesale Distribution: Supplies helmets directly to manufacturers, wholesalers, and distributors worldwide
3. Custom Helmet Development: R&D and engineering services for developing custom helmet programs and collections from scratch for clients

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aurora Sports is a B2B helmet manufacturer with over 32 years of experience that designs, develops, and mass-produces safety and sports helmets for branded helmet companies, manufacturers, wholesalers, and distributors worldwide. The company operates a one-stop integrated manufacturing operation covering industrial design, 3D modeling, rapid prototyping (3D printing, CNC machining, laser cutting), mold tooling, EPS in-mold and carbon fiber production, in-house laboratory testing, assembly, and packaging, and supplies certified products across bicycle, kids, skate, equestrian, ski/snowboard, ice skating, watersport, hurling, rock climbing/mountaineering, industrial safety/rescue, and LED smart helmet categories.

Product overview

Aurora Sports is a helmet manufacturer with 32 years of experience offering a diverse portfolio of safety and sports helmets. The product lineup includes Smart Helmets (LED-enabled with Bluetooth and automatic brake signals), Rock Climbing/Mountaineering Helmets, Industrial Safety Helmets, Bicycle Helmets (road, mountain, time trial, city, e-bike), Kids Helmets, Skate Helmets, Equestrian Helmets, Ski/Snowboard Helmets, Ice Skating Helmets, Watersport Helmets, Hurling Helmets, and Carbon Fiber Products. The company also manufactures helmet parts and accessories (adjusters, padding, buckles, face shields, straps) and provides comprehensive R&D and manufacturing services including industrial design, prototyping, mold tooling, testing, and assembly. All products are backed by certifications including CE EN, ANSI, ASTM, and OSHA standards.

Differentiator

Problem solved

Functional benefit

Brands

• LAND: Sub-brand used for some industrial and equestrian helmet products including forestry chainsaw helmets and horse riding helmets.

Products and services

• Smart Helmet

Quantifiable outcome

• 90%+ headform fit rate - if 80 persons of 100 can fit standard brand helmet's headform, more than 90 persons of 100 can fit Aurora's headform
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Branded Helmet Companies (OEM Partners)coreOEM/ Whitelabel/ Licensing PartnerAurora manufactures helmets for branded helmet companies, serving as their OEM/ODM manufacturing partner. These partnerships involve full-service development from concept to mass production, including industrial design, prototyping, tooling, and packaging.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bullhead Safety: US specialist in industrial safety helmets and hard hats with ANSI Z89.1 Type I/II certifications. Comparable to Aurora's Type II-certified safety helmet range (AU-M10/M12) targeting construction and forestry.
• KASK: Italian premium helmet manufacturer covering cycling, skiing, mountaineering, and industrial safety with in-house design and OEM programs. Closely comparable to Aurora in product breadth, certification depth, and B2B brand partnerships.
• Sweet Protection: Norwegian premium helmet and protective gear brand for skiing, cycling, and paddling. Comparable to Aurora's premium sports helmet strategy including carbon fiber and MIPS-equipped lines.
• Giro Sport Design: Major US bicycle and snow helmet brand covering road, MTB, commuter, and ski categories. Comparable to Aurora's bicycle and snow helmet OEM/ODM programs with overlapping certification requirements (CPSC, CE EN1078, ASTM F2040).
• MSA Safety: Global industrial safety helmet and PPE manufacturer with ANSI Z89.1 / EN397 certified hard hats. Aurora's industrial safety segment (AU-M10/M11/M12/M13) competes directly with MSA's V-Gard and similar product lines.
• POC: Premium Swedish helmet and safety gear brand for cycling, skiing, and gravity sports. Comparable to Aurora's premium sports helmet lines (carbon fiber, MIPS-equipped) and partner-OEM production model.
• Smith Optics: US-based helmet and goggle maker strong in cycling, skiing, and snowboarding. Aurora's ski/snowboard helmet lineup with CE EN1077/ASTM F2040 certification directly competes with Smith's offering.
• Lazer Sport: Belgian bicycle helmet specialist with road, MTB, kids, and commuter lines using in-mold and MIPS technology. Closely comparable to Aurora's bicycle helmet OEM/ODM programs and Up-N-Down fit system.

Broad incumbents

• 3M Safety: Diversified global PPE incumbent with hard hats, hearing protection, and face shields under its safety division. Overlaps with Aurora's industrial safety helmet and accessory (face shield, ear shield) offerings but at much larger scale and broader portfolio.
• Honeywell Personal Protective Equipment: Global industrial PPE leader offering hard hats, hearing protection, and respiratory equipment. Aurora's ANSI/EN397 certified safety helmets plus forestry chainsaw helmet (LAND sub-brand) compete with Honeywell's North and Fibre-Metal lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/aurorahelmet
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/aurora-sports
• Pinterestpinterest.com/aurorasports

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Sports