colette by colette hayman
Colette by Colette Hayman is an Australian direct-to-consumer fashion accessories retailer selling vegan and leather handbags, jewellery, sunglasses and accessories via Shopify e-commerce and David Jones department stores across Australia and New Zealand.
- Company typePrivate
- Founded2010
- HeadquartersBrookvale, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What colette by colette hayman does
Colette by Colette Hayman is an Australian direct-to-consumer fashion accessories retailer founded in 2010 and headquartered in Brookvale. The company sells handbags, jewellery, sunglasses, headbands, wallets, cosmetic cases and related accessories primarily through its Shopify-hosted e-commerce site colettehayman.com.au, with supplementary physical retail distribution via David Jones department stores in Australia and direct shipping to New Zealand. Its assortment spans more than 20 product categories — totes, crossbodies, clutches, slouch, bucket, mini, baby bags, backpacks, weekenders, shoulder bags, earrings, necklaces, bracelets, rings, headbands, sunglasses, cosmetic cases, card holders, phone bags, travel wallets and gift cards — organized into seasonal themed collections (Can You Teal It, Cocoa Loco, Lavender Garden, Underwater Fantasy, Hot House) and three sub-brands: a premium genuine leather line (Colette Hayman Leather Collection), a children's range (Colette Junior), and a bridal accessories range (Bridal Party Collection). Most core products are made from vegan materials, with a dedicated premium line offered in genuine leather.
The business operates on a unit-pricing model with products ranging from approximately A$11 (entry-level earrings, bracelets, chain necklaces) to over A$100 (premium weekender and tote bags), supported by free standard shipping on Australian orders above A$100, paid standard/express options below that threshold, and paid international shipping to New Zealand. Promotional mechanics include "50% off 2nd bag" and a sale section with discounts up to 50% off second items. The primary customer is fashion-conscious women seeking trend-led accessories at accessible price points, with secondary use-cases spanning bridal parties, mothers, and gift buyers; an "It Girl Rewards" loyalty program and eGift card product underpin repeat purchase and gifting. Marketing is digital-first (organic social, email newsletter, trend-driven content collections), and weekly new-arrival drops serve as the core engagement and repeat-purchase cadence. The company is privately held, reports 1,001–5,000 employees, and discloses no revenue, funding, ownership, or leadership information in available sources; the technology stack is standard Shopify with no proprietary software, APIs, or AI/ML capabilities documented.
colette by colette hayman firmographics
Firmographics- Name
- colette by colette hayman
- Legal name
- colette by colette hayman
- Website
- https://colettehayman.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Colette by Colette Hayman is an Australian direct-to-consumer fashion accessories retailer selling vegan and leather handbags, jewellery, sunglasses and accessories via Shopify e-commerce and David Jones department stores across Australia and New Zealand.
- Ownership category
- akta.pro rank
colette by colette hayman industry classification
Industry- Product category
- Fashion Accessories
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Handbags & Purses (CRAAAJAA)
- akta.pro secondary industries
- Wallets & Cardholders (Small Leather Goods) (CRAAAJAC), Handbags & Fashion Bags Manufacturing (IMAOAHAA)
Keywords
Where colette by colette hayman is headquartered
LocationHeadquarters
- HQ city
- Brookvale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
colette by colette hayman business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for fashion accessories including handbags, jewellery, and fashion accessories through their e-commerce platform and retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at various price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
colette by colette hayman product offering
Product offeringCore offering
Colette by Colette Hayman designs and retails trend-driven handbags, fashion jewellery, and accessories made primarily from vegan materials, selling directly to consumers through its own Shopify-powered e-commerce platform and through David Jones department stores in Australia, with international shipping to New Zealand.
Product overview
colette by colette hayman is an Australian fashion accessories e-commerce brand offering a comprehensive range of handbags, jewellery, and accessories. The product portfolio centers on vegan leather handbags available in multiple styles (tote bags, crossbody bags, clutch bags, shoulder bags, slouch bags, bucket bags, mini bags, baby bags, backpacks, and weekender bags) complemented by fashion jewellery (earrings, necklaces, bracelets, rings), accessories (headbands, sunglasses, wallets, purses, card holders, cosmetic cases, travel wallets, phone bags), and beauty products. The brand organizes products into seasonal collections including Can You Teal It, Cocoa Loco, Lavender Garden, Underwater Fantasy, and Hot House, as well as premium sub-brands like the Colette Hayman Leather Collection (genuine leather), Colette Junior Collection (kids), and Bridal Party Collection. Products are primarily made from vegan materials with a commitment to quality and stylish design at accessible price points.
Differentiator
Problem solved
Functional benefit
Brands
- Can You Teal It Collection: Teal-themed bag and accessory collection featuring clutches, wallets, and tote bags in teal and grey finishes
- Cocoa Loco Collection
- Lavender Garden Collection
- Underwater Fantasy Collection
- Hot House Collection
- Colette Junior Collection
- It Girl Rewards
Products and services
- Tote Bags
Companies that use colette by colette hayman
Customer profileSegments4 records
Ideal customer profiles4 records
colette by colette hayman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
colette by colette hayman partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- David JonesminorDavid Jones serves as a retail distribution partner, offering physical store locations for Colette by Colette Hayman products in Australia. The partnership provides customers with the option to shop in-store through David Jones locations, as indicated by the store locator link on the website.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
colette by colette hayman competitors and assessment
Company assessmentBroad incumbents
- COACH: Global accessible-luxury handbags and accessories brand. Comparable in core product category (handbags, wallets, jewelry) and direct-to-consumer + department store distribution, though positioned at a higher price point.
- Fossil Group: Global accessories company specializing in handbags, wallets, watches, and jewelry at accessible price points. Comparable in mid-market accessories category breadth and department store + DTC omnichannel model.
- Forever New: Australian-origin global women's fashion retailer offering clothing and accessories at accessible price points. Comparable in DTC + department store omnichannel strategy, target demographic, and trend-driven seasonal collections.
- Seed Heritage: Australian fashion brand operating across apparel and accessories with omnichannel retail (own stores + David Jones concession presence). Comparable in department store partnership model and Australian women's fashion customer base.
- Michael Kors: Global accessible-luxury handbags and accessories brand with strong department store and DTC presence. Comparable in handbag-led assortment and fashion-conscious female customer, though at a higher price tier.
- Witchery: Established Australian women's fashion and accessories brand with strong department store (David Jones, MYER) presence. Comparable in target customer, premium-mid positioning, and accessory category focus.
Direct peers
- Ally Fashion: Australian value-fashion accessories retailer offering handbags, jewelry, and fashion items at accessible price points. Comparable in price band, customer demographic (young fashion-conscious women), and trend-led assortment strategy.
- Tony Bianco: Australian fashion accessories brand with strong footwear and bag presence, targeting a similar fashion-conscious female customer at mid-market price points with frequent new-season drops.
- MIMCO: Australian fashion accessories brand specializing in handbags, wallets, and jewelry with a similar mid-market price positioning. Closest like-for-like comparable given overlapping product mix, customer demographic, and Australian retail footprint.
Regional players
- Sportsgirl: Australian women's fashion and accessories retailer targeting a similar young fashion-conscious demographic. Comparable in trend-driven assortment, accessory-led merchandising, and Australian retail footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
colette by colette hayman social profiles
Digital presencecolette by colette hayman financial estimates
Financial estimateRevenue estimate
Valuation estimate
colette by colette hayman leadership team
Management profileNumber of profiles
colette by colette hayman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
colette by colette hayman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about colette by colette hayman
What does colette by colette hayman do?
Colette by Colette Hayman designs and retails trend-driven handbags, fashion jewellery, and accessories made primarily from vegan materials, selling directly to consumers through its own Shopify-powered e-commerce platform and through David Jones department stores in Australia, with international shipping to New Zealand.
Is colette by colette hayman a public or private company?
colette by colette hayman is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was colette by colette hayman founded?
colette by colette hayman was founded in 2010. It employs 51 to 100 people.
Where is colette by colette hayman based?
colette by colette hayman is headquartered in Brookvale, Australia, in the Oceania region.
How does colette by colette hayman make money?
One revenue line is on record: direct Product Sales.
Who are colette by colette hayman's main competitors?
Broad incumbents on record are COACH, Fossil Group, Forever New, Seed Heritage, Michael Kors and Witchery. Direct peers are Ally Fashion, Tony Bianco and MIMCO. Sportsgirl is listed as a regional player.
Does colette by colette hayman have an API?
No public API is recorded for colette by colette hayman.
What industry is colette by colette hayman in?
colette by colette hayman's product category is Fashion Accessories. Its primary akta.pro industry code is CRAAAJAA, Handbags & Purses, with a secondary code of CRAAAJAC, Wallets & Cardholders (Small Leather Goods). Its NAICS code is 458110 and its SIC code is 5600.