Insight Workforce Solutions

What Insight Workforce Solutions does

Kelly Education is the K-12 education staffing and workforce solutions division of Kelly Services Inc. (NASDAQ: KELYA), a publicly traded workforce solutions company founded in 1946 and headquartered in Troy, Michigan. The division has operated for 25+ years and positions itself as the nation's largest provider of education talent, serving more than 1,000 K-12 school districts and 10,000+ schools daily across the United States. Kelly Education supplies substitute teachers, special education paraeducators, therapists (occupational, speech, physical, and behavioral/mental health), early childhood educators, support staff, tutors, and education leadership through executive search. Its customer base is exclusively U.S. public and private K-12 school districts, purchased primarily by HR leaders and superintendents.

The division's core product is a managed K-12 workforce platform that bundles recruiting, screening, credentialing, orientation, and ongoing retention (benefits, professional development, rewards, and a Talent Care team) with operational workforce management modules — absence management, scheduling, reporting and insights, payroll and benefits administration, wage and tax compliance, and performance management. The Managed Paraeducator Program and Kelly Education Learning Pathways training curriculum are specialized extensions targeted at the special education/IEP workforce. The myKelly employee portal provides a self-serve digital channel for substitute and support staff to sign up for assignments, while the company also runs content/community assets including the Wake Up & Teach podcast and the annual Substitute Educator of the Year Awards.

Kelly Education generates revenue through managed services contracts with K-12 school districts, priced on a custom basis with multi-year terms that vary by district size, scope, and volume. Distribution is via direct enterprise field sales to district procurement and HR stakeholders, supplemented by self-serve talent acquisition through myKelly.com. The division is supported by Kelly Services Inc.'s global infrastructure spanning 30+ countries, which provides back-office, payroll, and operational scale advantages. The firmographic header attributes 1,001-5,000 employees to this entity, though segment-specific revenue is not separately disclosed by the parent company.

Name

Insight Workforce Solutions

Legal name

Kelly Services Inc.

Website

https://workwithinsight.com

Company type

Public

Founded year

1946

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kelly Education is the K-12 staffing and workforce solutions division of Kelly Services Inc. (NASDAQ: KELYA), supplying substitute teachers, paraeducators, therapists, and support staff to 1,000+ U.S. school districts and 10,000+ schools through managed multi-year contracts.

Ownership category

akta.pro rank

Product category

Education Staffing Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Special Education Staffing & Contracted Providers (Paras, Therapists, Specialists) (EDAJAKAL)

akta.pro secondary industry

Public K–12 Combined Schools (EDAJAAAE)

Keywords

• Education staffing services
• K-12 workforce solutions
• Substitute teacher staffing
• Paraeducator staffing
• School support services

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Education Staffing & Workforce Solutions: Kelly Education provides comprehensive managed staffing services to K-12 school districts, supplying substitute teachers, paraeducators, therapists, and support staff. Revenue is generated through staffing fees charged to school districts for talent acquisition, payroll administration, and workforce management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kelly Education supplies K-12 school districts across 41 U.S. states with substitute teachers, paraeducators, allied health/therapy professionals, and school nurses. Services are delivered through direct enterprise staffing contracts and supported by a workforce management technology platform that handles absence management, scheduling, reporting, and substitute engagement.

Product overview

Kelly Education operates as a unified staffing and workforce management platform for the K-12 education sector. The core offering combines staffing services (substitute teachers, paraeducators, therapists, support staff, tutoring, and executive search) with integrated workforce management tools including absence management, scheduling, reporting, payroll, and benefits administration. Key supporting components include the myKelly employee portal for candidate self-service, Kelly Education Learning Pathways for staff training, and the Managed Paraeducator Program for special education support. The platform serves over 10,000 schools across the United States, offering case studies demonstrating outcomes such as a 42 percentage point improvement in substitute teacher fill rates.

Differentiator

Problem solved

Functional benefit

Brands

• myKelly: Employee portal for Kelly Education workers to access assignments, support, and resources
• Kelly Education Learning Pathways
• Wake Up & Teach Podcast
• Substitute Educator of the Year Awards

Products and services

• K-12 Education Staffing

Quantifiable outcome

• 42 percentage point substitute teacher fill rate lift
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• 1,000+ School Districts (Current District Partners)coreStrategic or Co-development PartnerKelly Education maintains ongoing partnerships with over 1,000 school districts across the United States. These districts rely on Kelly Education for comprehensive workforce solutions including substitute teacher staffing, special education support, therapy services, and workforce management. The company website features a Current District Partners page listing active partnerships.
• Kelly Services Inc. (Parent Company)coreStrategic or Co-development PartnerKelly Education operates as a division of Kelly Services Inc., a global workforce solutions company with operations in 30+ countries. The parent company provides global infrastructure, resources, and operational support enabling Kelly Education to serve school districts nationwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• School Professionals: Substitute teacher and instructional support staffing firm serving K-12 districts with similar fill-rate-driven value proposition. Direct competitor in the substitute teacher staffing category.
• Source4Teachers: Direct K-12 substitute teacher and support staffing competitor with strong East Coast district penetration, now operating under the ESS family. Same customer (school districts), same offering (substitute/para staffing), and similar enterprise field sales motion.
• Therapy Travelers: Therapy-focused staffing firm placing school-based occupational, physical, and speech therapists in K-12 districts. Highly comparable to Kelly Education's therapy vertical, sharing buyer (district special education directors) and staffing model.
• Parallel Employment Group: K-12 substitute teacher, paraeducator, and school support staffing provider serving districts across multiple states. Direct competitor with comparable managed services contracts and substitute fill-rate focus.
• AppleTree Staffing: Specialized K-12 substitute teacher staffing provider focused on substitute teacher recruitment and credentialing for districts. Direct overlap in substitute teacher placement and district account management.
• Soliant Health: National healthcare and education staffing firm specializing in school-based therapy (SLP, OT, PT) and special education staffing — directly overlapping with Kelly Education's therapy services and Managed Paraeducator Program verticals.
• Educational Staffing Solutions (ESS): One of the largest U.S. K-12 substitute teacher and support staff staffing providers, serving hundreds of school districts with paraeducator and special education staffing. Directly comparable business model — managed services contracts with school districts for substitute and support coverage.

Broad incumbents

• Maxim Healthcare Services: National healthcare staffing provider with a school-based services division placing nurses, therapists, and 1:1 aides in K-12 districts. Comparable adjacent category (school health/special education staffing) with larger overall healthcare footprint.
• Cross Country Healthcare: Diversified national healthcare and education staffing firm with school-based therapy and substitute staffing exposure. Broader incumbent in the staffing category that competes with Kelly Education at the therapy and staffing services layer.

Emerging players

• Frontline Education: K-12 workforce management and HR software platform (absence management, recruiting, professional development) used by thousands of districts. While software-led rather than staffing-led, it competes for the same district HR leader's budget and increasingly bundles substitute management functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/workwithinsight
• LinkedInlinkedin.com/company/insight-workforce-solutions
• Facebookfacebook.com/workwithinsight

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Workforce Solutions