What FAST does

FAST is an Australian commercial and asset finance specialist providing lending services across residential, business, and asset finance, headquartered in Melbourne and founded in 2000. Per firmographic data, FAST operates with 11–50 employees and is positioned within the broader Loan Market Group (LMG) aggregator ecosystem, where it functions as the asset and commercial finance vertical alongside the parent group's core mortgage aggregation offering. The business supports brokers with tools, technology, and growth infrastructure for the asset and commercial finance categories, complementing residential mortgage broking.

The underlying platform architecture is built on LMG's MyCRM — an all-in-one, paperless broker technology platform covering lead management, lodgement, compliance, client onboarding, and ongoing loan management — which is described as the #1 software solution in the Australian broking industry by broker and expert vote. FAST benefits from the surrounding ecosystem, including a 60+ lender panel, Brokerversity (education and professional development), the Marketing Tools Platform (marketing automation and lead generation), digital referral hubs (utilities and insurance), and access to a broker community of 5,000+ affiliated brokers and 3,900+ client service managers serving 1M+ end clients nationally.

FAST's business model is a subscription-style aggregation model in which brokers pay recurring service/membership fees for technology access, lender panel connectivity, compliance support, marketing tools, and community participation. Revenue mechanics flow through broker service plans (pricing not publicly disclosed; quote-based, annual billing) and ancillary referral income streams. Go-to-market is channel-partner-driven, leveraging LMG's broker distribution either under the Loan Market brand or under brokers' own brands, with the Banker to Broker program providing a structured pipeline for new broker recruitment. FAST has been recognised through multiple industry awards between 2020 and 2024, including aggregator, CRM, marketing, asset finance, and commercial finance category wins from the Australian Business Awards, Brokers on Aggregators, the Australian Mortgage Awards, and the MFAA Excellence Awards.

Name

FAST

Legal name

Loan Market Group

Website

https://fastgroup.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

FAST is an Australian commercial and asset finance specialist providing lending services across residential, business, and asset finance, operating within the Loan Market Group broker aggregation ecosystem and serving 5,000+ affiliated brokers through its asset and commercial finance vertical.

Ownership category

akta.pro rank

Product category

Commercial & Asset Finance

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Cash Advance (Online & Storefront) (FSAKAMAC)

akta.pro secondary industry

Product, Pricing & Eligibility (PPE) / Rate Lock & Pricing Engines (FSALALAC)

Keywords

• Commercial lending
• Asset finance
• Business lending
• Residential lending
• Finance specialist

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Broker aggregation services: LMG generates revenue by aggregating mortgage and finance brokers, providing them with technology (MyCRM), compliance support, marketing tools, lender panel access, and lead generation. The company operates 60+ banks and lenders on its panel and charges brokers for service plans, technology access, and support. Revenue is derived from broker membership/service fees and potentially referral income from financial product placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FAST is a commercial and asset finance specialist that provides lending services across residential, business, and asset finance categories. Founded in 2000 and headquartered in Melbourne, Australia, the company focuses on delivering tailored finance solutions to Australian borrowers and businesses through its specialist lending capabilities.

Product overview

LMG (Loan Market Group) is a mortgage broking aggregator operating as a platform-plus-modules architecture. The core product is MyCRM, an all-in-one paperless technology platform that powers the entire broker workflow from lead to settlement. Supporting modules include LMG Asset Finance for specialized asset and commercial finance, the Loan Market broker brand, Brokerversity for education and professional development, and a Marketing Tools Platform for lead generation and automation. The company supports over 5,000 brokers across a network of 60+ lender panels.

Differentiator

Problem solved

Functional benefit

Brands

• MyCRM: Industry-leading all-in-one tech platform for brokers; #1 software solution in the broking industry as voted by brokers and experts. Powers lodgement, compliance, and client onboarding.
• Brokerversity
• Loan Market

Products and services

• Residential Lending Lending services for residential borrowers, providing finance solutions for residential property purchases and related financing needs.
• Business Lending Commercial lending services for businesses, providing capital for operations, expansion, working capital needs, and general business financing requirements.
• Asset Finance Specialized asset finance solutions providing finance for business equipment, vehicles, machinery, and other tangible assets, enabling businesses to acquire productive assets through structured lending arrangements.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Banks and Lenders Panel (60+)coreChannel Partner/ Reseller/ DistributorLMG provides access to a panel of 60+ banks and lenders, enabling affiliated brokers to match clients with the most suitable loan products. The breadth of the lender panel is a key value driver for brokers and is recognised through multiple gold awards for 'Quality of Lending Panel' at Brokers on Aggregators. The lenders benefit from distribution through LMG's network of 5,000+ brokers and 1M+ clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capify: Australian small business lender offering working capital, unsecured loans, and merchant cash advances. Comparable to FAST's business lending segment and as a non-bank SMB credit specialist in Australia.
• Plenti: Australian fintech lender providing automotive, renewable energy, and personal loans through a marketplace platform model. Comparable non-bank lending business with similar product breadth.
• Wisr: Australian fintech lender providing personal loans and consumer credit products. Comparable non-bank lending model and Australian market positioning.
• FlexiGroup: Australian asset finance specialist offering consumer and business leasing, vendor finance, and credit products. Comparable to FAST's asset finance focus and as an Australian non-bank credit operator.
• Pepper Money: Australian non-bank lender operating across residential mortgages, asset finance, and commercial lending. Operates in the same three lending segments as FAST and is one of the closest scaled comparables in the Australian non-bank market.
• SocietyOne: Australian personal and SMB loan lender using a marketplace lending model. Comparable non-bank credit platform with overlapping Australian consumer/SMB lending footprint.
• Prospa: Australian online lender to small businesses providing working capital and unsecured term loans. Directly comparable to FAST's business lending segment and as a non-bank fintech operating in Australia.
• Liberty Financial: Australian non-bank lender focused on residential mortgage finance and related credit products. Directly comparable to FAST on the residential lending side and as an established Australian non-bank credit provider.
• Moula: Australian online small business lender providing working capital lines and term loans to SMBs using alternative data underwriting. Directly comparable to FAST's business finance segment.
• Scottish Pacific: Australia's largest independent commercial finance specialist, providing working capital, invoice finance, and equipment lending to SMBs. Highly comparable to FAST's business and asset finance segments and similar non-bank intermediation model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/fast_group
• YouTubeyoutube.com/@LoanMarket-AU
• Facebookfacebook.com/LoanMarketAU
• LinkedInlinkedin.com/company/fast---finance-and-systems-technology
• Instagraminstagram.com/lmg.broker

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAST