MLCA
- Company typePrivate
- Founded1984
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
MLCA firmographics
Firmographics- Name
- MLCA
- Legal name
- Marda Loop Communities Association
- Website
- https://mardaloop.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MLCA industry classification
Industry- Product category
- Community Association Services
- NAICS
- Civic and Social Organizations (813410), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Community Centers & Neighborhood Support Services (BPAGAEAL)
- akta.pro secondary industry
- Parks, Recreation & Cultural Services (BPAIACAI)
Keywords
Where MLCA is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
MLCA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Fees: Annual membership fees provide recurring revenue and access to community programs, facilities, and member discounts at local businesses.
- Facility Rentals: Revenue from renting community hall spaces (upper hall, lower hall, kitchens, meeting room) and outdoor facilities (tennis/pickleball courts, volleyball courts, ice rink). Members receive 10% discount on hall rentals.
- Preschool Tuition: Monthly preschool fees for 3-year-old, 4-year-old, and 3-4-5 combined programs. Government subsidy of $100/month is applied.
- Events and Programs: Revenue from community events including the Indulge annual gala, Marda Loop Pub Crawl, and various recreational programs like Adult Yoga, Seniors Fit, Peanuts Soccer, and Day Camps.
- Donations and Fundraising: Donations collected through the organization's donation platform and fundraising initiatives like 50-50 raffles and Purdys chocolate sales.
- Sponsorships: Corporate sponsorships from local businesses supporting community events and programs in exchange for recognition at events and on website/social media.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 3-Year-Old Program - $135/month |
| Subscription | Monthly | 4-Year-Old Program - $175/month |
| Subscription | Monthly | 3-4-5 Combined Program - $350/month |
| One time/ perpetual license | Pay-as-you-go | Upper Hall Rental |
| One time/ perpetual license | Pay-as-you-go | Lower Hall Rental |
| One time/ perpetual license | Pay-as-you-go | Commercial Kitchen Rental |
| One time/ perpetual license | Pay-as-you-go | Multipurpose Room Rental |
| One time/ perpetual license | Pay-as-you-go | Outdoor Facility Rentals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
MLCA product offering
Product offeringCore offering
MLCA is a volunteer-run not-for-profit community association that has served residents of Marda Loop and surrounding Calgary neighbourhoods for over 40 years. It rents community hall spaces (upper hall, lower hall, commercial kitchens, multipurpose room) and outdoor recreational facilities (tennis/pickleball courts, beach volleyball courts, outdoor ice rink, bike track), operates a community-based preschool for children ages 3-5, runs community programs (yoga, seniors activities, youth sports), and provides an annual membership program offering access to facilities and discounts at nearly 40 local businesses.
Product overview
MLCA (Marda Loop Communities Association) is a not-for-profit community association serving Calgary residents for over 40 years. The organization offers facility rentals (Community Hall, commercial kitchens, multi-purpose rooms) and recreational facilities (tennis/pickleball courts, beach volleyball, outdoor ice rink, bike track). MLCA operates a preschool program for children ages 3-4 and runs community programs including yoga and seniors activities. The association provides a membership program with local business discounts and is currently undertaking a major hall revitalization project. The organization connects residents to City Hall and advocates on community planning, development, and mobility issues.
Differentiator
Problem solved
Functional benefit
Brands
- MLCA Preschool: A community-based preschool offering a cooperative and caring environment for children 3 to 4 years old, set in the heart of Marda Loop.
Products and services
- Community Hall Rental
Quantifiable outcome
- 16 kW solar panel setup generating 15.0 MWh annually, enough electricity to power two average Calgary homes for a year
- +1 more outcomes
Companies that use MLCA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
MLCA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MLCA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- COSPA (Calgary Outdoor Swimming Pools Association)coreCOSPA operates the South Calgary Outdoor Pool on behalf of The City of Calgary during summer months. The pool is located adjacent to the MLCA Community Hall and provides swimming opportunities for Calgarians, managed either by community associations or third-party service providers under contract with COSPA.
- Community Crop Garden SocietycoreOperates three community gardens within the MLCA community with 126 garden plots located adjacent to the north side of the Marda Loop Communities Association Centre building. The garden includes 46 four-by-eight foot garden beds and is pesticide free with water provided via hand watering.
- City of CalgarycoreMLCA operates under a License of Occupation with the City of Calgary. The organization serves as a conduit to City Hall for residents and consults on issues including community development, transportation, parks and green space. The City owns and maintains surrounding parkland including South Calgary Park and the playground near MLCA.
- Member Discount Program Partners (Nearly 40 Local Businesses)minorNearly 40 local Marda Loop businesses participate in the MLCA Member Discount Program, offering exclusive savings to MLCA members. Partners include restaurants (Bells Pizza, Marda Loop Brewing Company), fitness studios (Club Pilates, Atha Hot Yoga), healthcare (Altadore Dental, Eye Gallery), retail, and services. This mutually beneficial arrangement drives membership sign-ups while providing business visibility to participating merchants.
- Forte Music StudiominorMs. Sonia from Forte Music Studio visits the MLCA Preschool classroom on a bi-weekly basis to provide music enrichment programs for preschool students, supporting the development of the whole child through musical play.
- SportballminorSportball organization has been engaged to host Sports Day at the South Calgary fields, providing multi-sport activities in a fun, non-competitive environment designed to build confidence in children.
- Wymbin Yoga StudiominorYouth-focused yoga, wellness and educational studio located in Inglewood has partnered with MLCA Preschool to provide yoga and mindfulness activities for preschool students.
- United Nations (UN) Sustainable Development GoalsminorMLCA's Sustainability Committee organizes community engagement and educational events to promote the 17 UN Sustainable Development Goals and develops sustainable initiatives within the MLCA community. The organization collaborates with partner organizations including Green Calgary, Calgary Climate Hub, and the Arusha Centre to run events like Climate Conversations and Political Debates on the Environment.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
MLCA competitors and assessment
Company assessmentDirect peers
- Inglewood Community Association: Calgary inner-city community association serving the Inglewood neighborhood with hall rentals, recreational facilities, and resident programming. Closely matches MLCA's structure, scale, and mandate.
- Bridgeland-Riverside Community Association: Calgary inner-city community association operating community hall, recreational facilities, and member programs. Comparable governance structure, revenue diversification, and civic advocacy scope to MLCA.
- Hillhurst-Sunnyside Community Association: Long-standing Calgary inner-city community association operating a community hall, recreational facilities, preschool-style programming, and membership programs on the north side of the city. Directly comparable to MLCA in volunteer governance, revenue mix, and civic advocacy mandate.
- Killarney-Glengarry Community Association: Calgary community association offering hall rentals, recreational programs, and community events. Comparable in scale, volunteer-led operations, and facility-based revenue model to MLCA.
- Renfrew Community Association: Calgary inner-city community association delivering recreational programs, hall rentals, and community engagement. Same volunteer-governed, multi-revenue-stream model with City of Calgary interface as MLCA.
- Beltline Neighbourhoods Association: Calgary downtown-adjacent community association providing community programs, facility rentals, and resident advocacy. Highly comparable volunteer-run, urban, member-supported model operating in a similar inner-city Calgary context.
Others
- Federation of Calgary Communities: Umbrella organization representing community associations across Calgary, including capacity-building and shared services. Adjacent enabling organization that supports community associations like MLCA rather than competing directly.
Broad incumbents
- YMCA Calgary: Large established charitable organization operating fitness, recreation, child care, and community programming across multiple Calgary locations. Broader incumbent that overlaps with MLCA's fitness, child care, and community service offerings but at substantially greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MLCA social profiles
Digital presenceMLCA financial estimates
Financial estimateRevenue estimate
Valuation estimate
MLCA leadership team
Management profileNumber of profiles
Profiles7 records
MLCA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MLCA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MLCA
What does MLCA do?
MLCA is a volunteer-run not-for-profit community association that has served residents of Marda Loop and surrounding Calgary neighbourhoods for over 40 years. It rents community hall spaces (upper hall, lower hall, commercial kitchens, multipurpose room) and outdoor recreational facilities (tennis/pickleball courts, beach volleyball courts, outdoor ice rink, bike track), operates a community-based preschool for children ages 3-5, runs community programs (yoga, seniors activities, youth sports), and provides an annual membership program offering access to facilities and discounts at nearly 40 local businesses.
Is MLCA a public or private company?
MLCA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MLCA founded?
MLCA was founded in 1984. It employs 11 to 50 people.
Where is MLCA based?
MLCA is headquartered in Calgary, Canada, in the North America region.
How does MLCA make money?
Six revenue lines are on record. Membership Fees are the primary driver. The others are facility Rentals, preschool Tuition, events and Programs, donations and Fundraising and sponsorships.
Who are MLCA's main competitors?
Direct peers on record are Inglewood Community Association, Bridgeland-Riverside Community Association, Hillhurst-Sunnyside Community Association, Killarney-Glengarry Community Association, Renfrew Community Association and Beltline Neighbourhoods Association. Federation of Calgary Communities is listed as an others. YMCA Calgary is listed as a broad incumbent.
Does MLCA have an API?
No public API is recorded for MLCA.
What industry is MLCA in?
MLCA's product category is Community Association Services. Its primary akta.pro industry code is BPAGAEAL, Community Centers & Neighborhood Support Services, with a secondary code of BPAIACAI, Parks, Recreation & Cultural Services. Its NAICS code is 813410 and its SIC code is 8600.