Maro
Maro Fabriken AB is a family-owned Swedish blow moulded plastic bottle manufacturer founded in 1948, producing custom and standard bottles (50ml-500ml) for leading cosmetics, pharmaceutical, and food brands across Europe, with in-house CAD design and sustainable material options.
- Company typePrivate
- Founded1948
- HeadquartersHalmstad, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Maro does
Maro Fabriken AB is a family-owned blow moulded plastic bottle manufacturer founded in 1948 in Halmstad, Sweden. The company designs and produces both a standard range of bottles (50ml to 500ml, in shapes including flat/round, Boston/round, oval, and oval pump) and custom-designed bottles for leading brands in cosmetics, pharmaceuticals, and food & beverage across Europe. All manufacturing is performed in-house, from 3D design through the company's own CAD studio to finished goods, with a single production facility powered by 100% green electricity and supported by a direct recycling system for production scrap.
Maro offers a portfolio of sustainable material options including Enviro+ PCR (a 50% recycled / 50% virgin hybrid with verified origin), standard PCR, PIR (post-industrial recycled, food-approved), BIO-plastic from sugarcane, ocean plastic, and a pine-oil-blended plastic that is RSB-certified. Through strategic partnerships, the company extends its offering beyond bottles: it is the exclusive Scandinavian distributor for Luzi AG perfume oils (Sweden, Denmark, Norway, Iceland) and partners with Netherlands-based Weener Plastic for roll-on ball components, enabling integrated packaging concepts such as the 2021 deodorant bottle with molded-in ball seat.
The business operates on a direct enterprise sales model targeting brand owners in three primary verticals (cosmetics, pharmaceuticals, food & beverage), with revenue derived from hardware sales of manufactured bottles and distribution margin on Luzi fragrance oils. Maro is privately held, with no institutional investors, no funding rounds, and no acquisitions disclosed. The senior team comprises three individuals covering CEO/Sales, operations/admin/perfume, and finance, reflecting a small, tightly-held operation.
Maro firmographics
Firmographics- Name
- Maro
- Legal name
- Maro Fabriken AB
- Website
- https://maro.se
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maro Fabriken AB is a family-owned Swedish blow moulded plastic bottle manufacturer founded in 1948, producing custom and standard bottles (50ml-500ml) for leading cosmetics, pharmaceutical, and food brands across Europe, with in-house CAD design and sustainable material options.
- Ownership category
- akta.pro rank
Maro industry classification
Industry- Product category
- Plastic Packaging Manufacturing
- NAICS
- Plastics Bottle Manufacturing (32616), Plastics Bottle Manufacturing (326160)
- akta.pro primary industry
- Extrusion Blow-Molded Containers (HDPE/PET Bottles & Jugs) (IMANAGAA)
- akta.pro secondary industries
- Blow-Molded Cosmetic & Personal Care Packaging (IMANAGAJ), Blow-Molded Food & Beverage Packaging (IMANAGAK), Injection Blow-Molded Containers (Pharma/Cosmetic Bottles) (IMANAGAB)
Keywords
Where Maro is headquartered
LocationHeadquarters
- HQ city
- Halmstad
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Maro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Plastic Bottle Manufacturing: Manufacturing and sale of blow moulded plastic bottles and packaging, both from standard range and custom-designed bottles up to 500ml capacity
- Perfume Oil Distribution: Exclusive distribution of Luzi perfume oils in Scandinavian markets (Sweden, Denmark, Norway, Iceland)
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Maro product offering
Product offeringCore offering
Maro designs and manufactures blow moulded plastic bottles and packaging for leading brands in cosmetics, pharmaceuticals, and food sectors. The offering includes a standard range of bottles (50ml–500ml) plus fully custom-designed bottles developed through an in-house CAD studio with 3D design, mould development, and full-scale production performed in-house. The company also distributes Luzi perfume oils as an exclusive agent in Scandinavia.
Product overview
Maro is a family-owned plastic bottle manufacturer founded in 1948 in Halmstad, Sweden, specializing in blow moulded plastic bottles and packaging. The company operates two core product lines: (1) a Standard Range of plastic bottles in various shapes (Flat/round, Boston/round, Oval, Round/overcap, Oval/pump) ranging from 50ml to 500ml, serving food, pharmaceutical, chemical, and body care segments; and (2) Custom/Special Design Bottles up to 500ml developed through their in-house CAD studio with 3D design capabilities. Maro also offers environmentally sustainable materials including Enviro+ PCR (hybrid 50% recycled), standard PCR, PIR (post-industrial recycled, food-approved), BIO-plastic (sugarcane-based), OCEAN plastic, and pine oil-blended plastics. Through strategic partnerships, Maro extends its portfolio with Luzi perfume oils (exclusive Scandinavian agent) and Weener Plastic roll-on balls. All production is performed in-house from design through full-scale manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Range Plastic Bottles Standard range of blow moulded plastic bottles in shapes including Flat/round, Boston/round, Oval, and Round, in sizes from 50ml to 500ml, serving food, pharmaceutical, chemical, and body care segments.
Quantifiable outcome
- Integrated ball seat in deodorant bottle reduces costs and environmental impact while simplifying logistics
Companies that use Maro
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Maro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Maro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Luzi AGcoreSwiss perfume essence company specializing in carefully crafted fragrances for shampoos, scented candles, and other products. Maro holds exclusive rights to distribute Luzi perfume oils in the Scandinavian market (Sweden, Denmark, Norway, and Iceland). Both companies share values of long history, high quality, and excellent customer service.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Maro competitors and assessment
Company assessmentBroad incumbents
- ALPLA: Austrian-headquartered global plastic packaging manufacturer with broad blow-moulded bottle offerings across food, personal care, pharma and household. Same manufacturing technology but vastly larger scale and geographic footprint than Maro.
- Amcor: Global packaging giant with rigid and flexible plastic container businesses serving beauty, personal care, food and pharma. Competes for the same enterprise customers as Maro across Europe with substantially broader product depth.
- RPC Group (Berry Global): European-rooted rigid plastic packaging business now under Berry Global, historically serving cosmetics, food and pharma with blow-moulded containers. Direct competitive overlap with Maro's core product range across European customers.
- Silgan Holdings: Diversified rigid packaging producer with plastic bottle and container operations serving personal care, food and household product companies. Overlaps with Maro in plastic bottle manufacturing but operates at much larger scale across multiple continents.
- Berry Global: Large diversified plastic packaging producer with significant blow-moulded bottle capacity for personal care, food and household. Serves many of the same FMCG/CPG brand owners as Maro but at global scale.
Direct peers
- Gerresheimer: European pharma and cosmetics packaging specialist producing plastic and glass containers. Direct overlap with Maro's pharmaceutical bottle segment and similar European customer base among leading pharma brands.
- Plastipak: US-based global rigid plastic packaging converter producing blow-moulded bottles for personal care, food and household chemicals. Closest comparable in core technology (blow moulding) and end-market mix.
- AptarGroup: Global specialty packaging manufacturer focused on dispensing systems and bottles for beauty, personal care, food and pharma. Highly comparable end-markets and customer overlap with Maro's cosmetics and pharma segments, though at materially larger scale.
- Weener Plastic: Dutch-headquartered global packaging company specializing in roll-on balls, deodorant systems and plastic containers. Both a formal partner and a peer competing for integrated deodorant and roll-on packaging programs alongside Maro.
Others
- Huhtamäki: Finnish-headquartered food and consumer goods packaging company with food-grade plastic and sustainable material capabilities. Comparable in Nordic origin and sustainability positioning, with overlap in food-bottle end-markets served by Maro.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maro social profiles
Digital presenceMaro compliance and trust
Trust signalCompliance2 records
Maro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maro leadership team
Management profileNumber of profiles
Profiles3 records
Maro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maro
What does Maro do?
Maro designs and manufactures blow moulded plastic bottles and packaging for leading brands in cosmetics, pharmaceuticals, and food sectors. The offering includes a standard range of bottles (50ml–500ml) plus fully custom-designed bottles developed through an in-house CAD studio with 3D design, mould development, and full-scale production performed in-house. The company also distributes Luzi perfume oils as an exclusive agent in Scandinavia.
Is Maro a public or private company?
Maro is a private company. It is classified as family owned and is currently operating.
When was Maro founded?
Maro was founded in 1948. It employs 1 to 10 people.
Where is Maro based?
Maro is headquartered in Halmstad, Sweden, in the Europe region.
How does Maro make money?
Two revenue lines are on record. Plastic Bottle Manufacturing is the primary driver. The others are perfume Oil Distribution.
Who are Maro's main competitors?
Broad incumbents on record are ALPLA, Amcor, RPC Group (Berry Global), Silgan Holdings and Berry Global. Direct peers are Gerresheimer, Plastipak, AptarGroup and Weener Plastic. Huhtamäki is listed as an others.
Does Maro have an API?
No public API is recorded for Maro.
What industry is Maro in?
Maro's product category is Plastic Packaging Manufacturing. Its primary akta.pro industry code is IMANAGAA, Extrusion Blow-Molded Containers (HDPE/PET Bottles & Jugs), with a secondary code of IMANAGAJ, Blow-Molded Cosmetic & Personal Care Packaging. Its NAICS code is 32616.