Gruen Gruen + Associates

What Gruen Gruen + Associates does

Gruen Gruen + Associates (GG+A) is a privately held urban economics and land use consulting firm founded on February 14, 1970 in San Francisco by Nina and Claude Gruen. The firm provides contract research, analysis, consulting, and pre-development services to public and private sector clients across the West Coast, Mountain West, Midwest, and Southwest United States, operating from offices in San Francisco, Scottsdale, Chicago, and Denver. Its work spans eight core service lines: market research, real estate economics and investment evaluation, fiscal and economic impact analysis, strategic planning for development/redevelopment, economic development strategy, land value enhancement and disposition, real estate asset management and implementation, and litigation support. GG+A delivers these services through a multi-disciplinary team of urban economists, sociologists, market and financial analysts, demographers, and statisticians.

The firm's analytical platform is anchored by its proprietary Spacewalk™ model, which converts employment forecasts into demand forecasts for office and industrial space. Computer-aided analysis and specialized modeling capabilities support market research, real estate economics, fiscal/economic impact studies, strategic planning, and land value analysis. Underlying methodologies are described as "computer-aided" but not AI/ML-based; the firm's differentiation rests on human expertise and accumulated institutional knowledge rather than software platform technology.

GG+A's revenue model is professional services: project-based consulting engagements billed through direct client contracts. The customer base is bifurcated between government entities (cities, counties, state agencies, airport authorities, redevelopment agencies) and private sector real estate developers, investors, and corporate clients. Go-to-market is sales-led and driven by reputation, thought leadership, conference presence, earned media, and long-tenured client relationships — the firm has advised the City of Scottsdale since the early 1980s. Notable engagements include the Agnews Developmental Center disposition ($192.75M sale, $300M+ in state receipts), DuPage Business Center (5M sq ft industrial development), and recent advisory work on the 2,300-acre Arizona state land surrounding the TSMC campus ($245M record sale) and a Naperville data center development.

Name

Gruen Gruen + Associates

Legal name

GRUEN GRUEN + ASSOCIATES

Website

https://ggassoc.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Gruen Gruen + Associates is a privately held urban economics and land use consulting firm founded in 1970, serving public agencies and private developers across the U.S. West Coast, Mountain West, Midwest, and Southwest with market research, real estate economics, fiscal impact analysis, and strategic planning services.

Ownership category

akta.pro rank

Headquarters

HQ city

Deerfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: GG+A provides contract research and analysis, consulting, and pre-development services. The firm offers market research, real estate economics, fiscal and economic impact analysis, strategic planning for development/redevelopment, economic development strategy, land value enhancement and disposition, real estate asset management, and litigation support services to both public and private sector clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gruen Gruen + Associates provides contract research, analysis, consulting, and pre-development services to public and private sector clients. The firm delivers eight core service lines—market research, real estate economics and investment evaluation, fiscal and economic impact analysis, strategic planning for development/redevelopment, economic development strategy, land value enhancement and disposition, real estate asset management and implementation, and litigation support—backed by computer-aided analysis including its proprietary Spacewalk™ model that converts employment forecasts into office and industrial space demand forecasts.

Product overview

Gruen Gruen + Associates (GG+A) is a consulting firm offering professional services in urban economics, land use analysis, and real estate economics. The firm's portfolio consists of eight core service offerings: Market Research, Real Estate Economics & Investment Evaluation, Fiscal & Economic Impact Analysis, Strategic Planning for Development/Redevelopment, Economic Development Strategy, Land Value Enhancement & Disposition, Real Estate Asset Management & Implementation, and Litigation Support. These services are delivered through consulting engagements rather than a software platform. The firm also utilizes its proprietary Spacewalk™ model to convert employment forecasts into space demand forecasts for market analysis. GG+A serves both public sector clients (government agencies, municipalities, state departments) and private sector clients (developers, property owners, corporations) requiring land use and real estate economic expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research
• Real Estate Economics & Investment Evaluation
• Fiscal & Economic Impact Analysis
• Strategic Planning for Development/Redevelopment
• Economic Development Strategy
• Land Value Enhancement & Disposition
• Real Estate Asset Management & Implementation
• Litigation Support
• Spacewalk™ Model

Quantifiable outcome

• Over $300 million in State receipts generated through land disposition strategy for Agnews Developmental Center
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Habitat for Humanity of the Roaring Fork ValleyminorImplementation/ SI/ Consulting Partner · 1 January 2024Assisted Habitat for Humanity in explaining and substantiating the market for a modular housing plant in Rifle, Colorado to address workforce housing needs.
• City of Pueblo Housing and Citizen ServicescoreImplementation/ SI/ Consulting Partner · 1 January 2021Collaborated with City of Pueblo on Housing and Assessment and Strategy study, forecasting need for 9,561 housing units in Pueblo County over the next decade.
• DuPage Airport AuthoritycoreStrategic or Co-development Partner · 1 January 2007Conducted comprehensive analysis of economic and fiscal impacts of DuPage Airport, including Flight Center, Prairie Landing Golf Course, and DuPage National Technology Park. Recommendations led to successful repositioning and 5,000,000+ SF of industrial development.
• Federal District Court of Northern CaliforniacoreStrategic or Co-development Partner · 1 January 1999Appointed Special Masters by the Federal District Court for bankrupt Pacific States Steel Corporation to oversee planning, environmental remediation, entitlement, financing, and redevelopment of 62-acre Union City site. 742 housing units completed by 2007.
• State of California, Department of General ServicescoreImplementation/ SI/ Consulting Partner · 1 January 1997GG+A served as prime contractor for a team of planners, engineers, and environmental specialists to implement disposition strategy for 300-acre West Agnews Developmental Center surplus property. State receipts exceeded $300 million.
• State of Arizona Land DepartmentcoreImplementation/ SI/ Consulting PartnerAssisted in evaluation of prospective bidders for 2,300 acres of state land surrounding TSMC campus in Phoenix, contributing to identifying bidder qualifications and evaluating bidder qualifications.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TischlerBise: TischlerBise specializes in fiscal impact analysis, economic development, and land use planning for municipalities and developers, directly overlapping with GG+A's economic impact and pre-development service offerings.
• RCLCO: RCLCO is a real estate advisory and economic consulting firm providing market analysis, feasibility, and strategy services to public and private sector clients, directly comparable to GG+A's urban economics and land use practice.
• HR&A Advisors: HR&A Advisors provides real estate, economic development, and public-sector advisory services including fiscal impact analysis and land disposition strategy, closely mirroring GG+A's service portfolio and client mix.
• Strategic Economics: Strategic Economics is an urban economics consulting firm providing market and fiscal analysis for real estate and land use decisions, comparable in scope, methodology, and public-sector client focus to GG+A.
• ECONorthwest: ECONorthwest delivers economic and planning consulting including market analysis, fiscal impact, and land use economics to public agencies and private developers, a direct functional peer to GG+A's urban economics practice.

Broad incumbents

• CBRE: CBRE is the world's largest commercial real estate services firm with an advisory practice covering market analysis, valuation, and consulting; it competes with GG+A on real estate economics mandates as part of a much broader offering.
• AECOM: AECOM is a global infrastructure consulting firm with urban planning, economics, and real estate advisory practices; it competes with GG+A on large public-sector planning engagements but operates across a much broader portfolio.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm providing valuation, advisory, and consulting that intersects with GG+A's market analysis and feasibility work for real estate developers and investors.
• WSP: WSP is a global professional services firm with planning, economics, and land use advisory capabilities, offering overlapping services with GG+A on municipal and development consulting but at significantly larger scale.
• JLL: JLL is a global commercial real estate services firm with advisory and consulting capabilities that overlap with GG+A's real estate economics work, but JLL's services span brokerage, capital markets, and property management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruen Gruen + Associates