Affiliated Financial Group

What Affiliated Financial Group does

Affiliated Financial Group, Inc. is a privately held financial advisory firm headquartered in Elkview, West Virginia (Charleston metropolitan area), serving individual investors and families across the Southeast United States with a relationship-based model. Its service suite spans retirement planning, insurance, investment advisory, estate planning, and tax planning, with no proprietary technology stack beyond a standard FMG Suite content platform used for client education and lead generation.

The firm operates through a dual-affiliated channel structure: investment advisory services are delivered through Blackridge Asset Management, LLC (a Registered Investment Advisor), and securities and brokerage services are delivered through Peak Brokerage Services, LLC (a FINRA/SIPC member broker-dealer). Revenue is generated from advisory fees and brokerage commissions tied to client assets and transactions.

Go-to-market is enterprise/field-sales style but oriented to retail households, anchored by the leadership of President and CEO Randy Young, who holds the Registered Financial Consultant designation. The firm has 11–50 employees, single-region operations, and shows no evidence of funding rounds, M&A, geographic expansion, or AI/ML capabilities.

Name

Affiliated Financial Group

Legal name

Affiliated Financial Group, Inc.

Website

https://afingrp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Affiliated Financial Group is a private financial advisory firm based in Elkview, West Virginia, serving individual investors and families with retirement, insurance, investment, estate, and tax planning through affiliated RIA and broker-dealer channels.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industries

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Financial advisory services
• Retirement planning
• Investment management
• Insurance advisory
• Estate planning

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: The firm provides personalized financial advisory services including retirement planning, insurance advisory, and investment management. Revenue is generated through advisory fees and brokerage commissions from securities transactions. Advisory services are offered through Blackridge Asset Management, LLC (Registered Investment Adviser), while securities are offered through Peak Brokerage Services, LLC.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Affiliated Financial Group is a financial advisory firm that delivers personalized retirement planning, insurance advisory, investment management, estate planning, and tax planning services to individual investors and families. Services are delivered through licensed advisors, with advisory services offered via Blackridge Asset Management, LLC and securities offered via Peak Brokerage Services, LLC. The firm also operates an extensive digital resource center of calculators, videos, and articles to support client financial education.

Product overview

Affiliated Financial Group offers a unified financial advisory service portfolio combining retirement planning, insurance services, investment advisory, estate planning, and tax planning. The firm provides these services through personalized client consultations and augments them with a comprehensive digital resource center featuring over 40 interactive financial calculators, an extensive educational video library covering diverse financial topics, and a library of educational articles. All services are delivered through their website with client login access to a third-party wealth management platform (investor.wealthscape.com). Advisory services are offered through Blackridge Asset Management, LLC, a Registered Investment Adviser, with securities offered through Peak Brokerage Services, LLC, Member FINRA/SIPC.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Blackridge Asset Management, LLCcoreImplementation/ SI/ Consulting PartnerBlackridge Asset Management, LLC is a Registered Investment Adviser that provides advisory services for Affiliated Financial Group. The firm offers investment advisory services separately from the broker-dealer securities operations.
• Peak Brokerage Services, LLCcoreChannel Partner/ Reseller/ DistributorPeak Brokerage Services, LLC is a FINRA/SIPC member broker-dealer that handles securities transactions and brokerage services for Affiliated Financial Group clients.
• Major Financial Companies (unspecified)minorOthersThe firm states it is affiliated with several major companies to help provide the best financial solutions, though specific company names are not disclosed on the website.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Others

• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of financial advisors with RIA, brokerage, and advisory infrastructure. Comparable to Affiliated Financial Group's reliance on affiliated entities (Blackridge, Peak Brokerage) to deliver advisory and brokerage services.
• Cambridge Investment Research: Independent broker-dealer supporting a national network of financial advisors offering retirement, investment, and insurance planning. Comparable to Affiliated Financial Group as a small, advisor-led practice using a third-party broker-dealer/RIA affiliation model.
• Cetera Financial Group: Provider of advisor support infrastructure including RIA, broker-dealer, and custody solutions used by independent financial advisors. Comparable as an enabling platform model to Affiliated Financial Group's affiliate-based structure (Blackridge + Peak Brokerage).

Broad incumbents

• Principal Financial Group: Large financial services firm offering retirement planning, investment advisory, and insurance products to individuals and small businesses. Comparable in its multi-product (retirement + investment + insurance) individual-client advisory offering to Affiliated Financial Group.
• Edward Jones: Large national broker-dealer-affiliated wealth advisory firm offering retirement, investment, and insurance services to individuals through a branch-based advisor model. Highly comparable to Affiliated Financial Group's relationship-driven, multi-product advisory approach, but at vastly greater scale and geographic reach.
• Northwestern Mutual: Major U.S. financial services firm combining investment advisory, retirement planning, and a strong life insurance product suite, delivered through a network of financial advisors. Directly comparable to Affiliated Financial Group's bundled retirement, insurance, and investment advisory offering.
• Stifel Financial Corp. Broker-dealer and wealth management firm providing investment advisory, retirement planning, and brokerage services through a national advisor network. Comparable in channel structure (advisory + brokerage) and individual-client focus to Affiliated Financial Group.
• Ameriprise Financial: Diversified financial services company offering financial planning, wealth management, retirement, and insurance solutions through thousands of advisor-led relationships. Comparable in service breadth, advisor-driven delivery, and target client (individuals and families) to Affiliated Financial Group.
• Raymond James Financial Services: Financial services holding company with a significant advisor network offering retirement planning, investment advisory, and wealth management to individuals and families. Comparable to Affiliated Financial Group's model of routing advisory through an affiliated RIA and securities through a broker-dealer.
• MassMutual Financial Group: Mutual insurance and financial services company offering retirement, investment, and insurance products through financial professionals. Strong overlap with Affiliated Financial Group's combination of insurance offerings (life, disability, long-term care) and investment advisory services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/affiliatedfinancialgroupinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliated Financial Group