Sundrop Brands

What Sundrop Brands does

Sundrop Brands Limited (formerly Agro Tech Foods Limited) is an India-domiciled public limited company listed on the National Stock Exchange and Bombay Stock Exchange, engaged in the manufacturing, marketing, and sale of consumer food products and edible oils. The company operates a diversified portfolio across six major food categories: Ready to Cook Snacks (anchored by ACT II instant, microwave, and diet popcorn), Ready to Eat Snacks (pre-popped popcorn, extruded snacks, nachos), Cereal Snacks (Popz Centre Fills, Nutrify, masala oats), Chocolate Confectionery (Duo coconut and peanut), Spreads & Dips (peanut butter, chocolate spreads), and Edible Oils (Sundrop Heart, SuperLite, Nutrifit, Nutrilite). Sub-brands include ACT II, Snacko, DUO, NUTRIFY, POPZ, CocoaNut, Sundrop Heart, and Sundrop SuperLite, with ACT II operating under a licensing arrangement with ConAgra Foods RDM, Inc.

The business model is product-led consumer FMCG: revenue is generated through unit pricing across mass-market price points (Rs. 5 impulse packs to Rs. 300 multi-packs) sold via e-commerce platforms (Amazon India, BigBasket), modern trade, general trade, and retail outlets. Manufacturing is conducted at five facilities across India (Gurgaon headquarters, Hyderabad, Kothur, Ghaziabad, Mantralayam), with wholly-owned subsidiaries extending operations to Bangladesh and Sri Lanka (including Del Monte Foods India entities). The technology base is conventional food manufacturing and edible oil processing, with proprietary product formulation rather than patented core technology.

The company serves Indian households and families as the primary customer segment, targeting snacking occasions, breakfast, and cooking use cases with health-and-taste positioning. Marketing is content-led through corporate website, recipes sections, and e-commerce integrations, while distribution relies on multi-channel breadth. Leadership underwent significant transformation in 2024-2026, with new Group Managing Director (Nitish Bajaj, ex-Piramal Consumer Products), CEO (Asheesh Kumar Sharma), and senior functional heads for E-commerce, Strategy, and Marketing. Recent corporate activity includes a Scheme of Amalgamation between wholly-owned subsidiaries announced July 2026, indicating portfolio rationalization. The customer base is fragmented mass-market with low concentration risk.

Name

Sundrop Brands

Legal name

Sundrop Brands Limited

Website

https://sundropbrands.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Sundrop Brands Limited is an India-listed public FMCG company manufacturing and selling a diversified portfolio of consumer food products across popcorn, snacks, cereals, confectionery, spreads, and edible oils, serving Indian households through e-commerce, modern trade, and general trade channels.

Ownership category

akta.pro rank

Product category

Packaged Foods and Edible Oils

NAICS

Food Manufacturing (311), Other Snack Food Manufacturing (311919), Sugar and Confectionery Product Manufacturing (3113)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Popcorn & Puffed Snacks (CRADABAH)

akta.pro secondary industries

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC), Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE), Nuts, Seeds & Trail Mix Snacks (CRADABAF), Popcorn Manufacturing (AFAKAIAC)

Keywords

• Popcorn snacks
• Edible oils
• Peanut butter spreads
• Breakfast cereals oats
• Chocolate confectionery

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food Products Manufacturing and Sales: Sundrop Brands Limited is engaged in the business of manufacturing, marketing and selling of a wide range of Food Products and Edible Oils. The company generates revenue through direct sales of its consumer food products including snacks, spreads, cereals, and confectionery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sundrop Brands Limited manufactures, markets, and sells a wide range of branded consumer food products and edible oils across India. Its portfolio spans Ready to Cook Snacks (instant popcorn, microwave popcorn, diet popcorn, sweet corn, pasta kits), Ready to Eat Snacks (pre-popped popcorn, extruded snacks, nachos), Cereal Snacks (Popz, Nutrify oats, masala oats), Chocolate Confectionery (Duo coconut and peanut chocolates), Spreads (peanut butter and chocolate spreads), and Edible Oils/Staples (SuperLite, Heart, Nutrifit, Goldlite, Lite, Nutrilite oils plus oats and almonds). ACT II is the flagship popcorn brand. Products are distributed via modern and general trade retail outlets, Amazon India, BigBasket, and the company's own corporate website.

Product overview

Sundrop Brands Limited (formerly Agro Tech Foods Limited) is an Indian food products company offering a diversified portfolio of consumer food brands across multiple categories including Ready to Cook Snacks (ACT II Instant Popcorn, ACT II Microwave Popcorn, Diet Popcorn, Sweet Corn), Ready to Eat Snacks (pre-popped popcorn, extruded snacks, nachos), Cereal Snacks (Popz Centre Fills, Popz Shells, Nutrify, Heart Masala Oats), Chocolate Confectionery (Duo Coconut, Duo Peanuts), Spreads (Peanut Butter, Peanut Spreads, CocoaNut Choco Spreads), and Edible Oils/Staples (SuperLite, Heart, Goldlite, Nutrifit, Nutrilite, Healthy World oils, plain oats, almonds). The company's products are distributed primarily in India through retail channels including Amazon and BigBasket online platforms, with ACT II being the flagship popcorn brand.

Differentiator

Problem solved

Functional benefit

Brands

• ACT II: Popcorn brand offering instant popcorn, microwave popcorn, and ready-to-eat popcorn in various flavors
• Snacko
• DUO
• NUTRIFY
• POPZ
• CocoaNut
• Sundrop Heart
• Sundrop Masala Oats
• Caramel Bliss
• Nachoz
• Sundrop Peanut Butter
• Sundrop Oils

Products and services

• ACT II Instant Popcorn Ready-to-cook stovetop popcorn that cooks in 3 minutes, available in multiple flavors (Chilli Surprise, Magic Butter, Classic Salted, Golden Sizzle, Sour Cream and Cheese, Barbeque, Butter Delite, Southern Spice, Peri Peri, Tomato Chilli, Movie Theatre Butter, Butter Pepper, Xtreme Butter, Tandoori Tadka, Cheese). Targeted at Indian households looking for convenient home snacking.
• ACT II Microwave Popcorn Microwave-ready popcorn in Pop Up Boxes, pouches, and tubs. Flavors include Original, Butter, Butter Lover's, Tomato Chilli, Cheese Delite, Peri Peri, Barbeque, Sour Cream & Cheese, and Movie Theatre Butter. Targeted at consumers seeking convenient microwave preparation.
• ACT II Diet Popcorn Health-focused low-calorie popcorn variants including Olive Oil (41 cal/bowl), 60% Less Salt (42 cal/bowl), Zero Added Fat (32 cal/bowl), and 93% Fat Free (33 cal/bowl). Targeted at health-conscious consumers seeking low-calorie snacking options.
• Sundrop Snacko Sweet Corn Ready-to-eat sweet corn snacks in Chaat Masala and Peri Peri flavors. Ready in 2 minutes with no preservatives and no brine. Targeted at consumers seeking convenient ready-to-eat savory snacks.
• Sundrop 5 Min Yum Pasta and Noodles Ready-to-cook meal kits including 5 Min Yum Pasta with Red Sauce (70% less fat than instant noodles, made with 100% suji, no added preservatives), Pizza & Pasta Sauce, and noodles with Hakka Sauce and Phad Thai Sauce. Targeted at families and individuals seeking quick meal options.
• ACT II Ready to Eat Popcorn Pre-popped ready-to-eat popcorn in multiple flavors including Butter, Butter Blast, Simply Salted, Tomato Chilli, Cheese Burst, Sweet & Salty, Spicy Pudina, Sour Cream & Cheese, Classic Salted, Caramel Bliss (Classic, with Nuts, Rock Salt), 90% Fat Free, White Cheddar, and 20% Less Salt. Targeted at on-the-go, movie, and party snacking occasions.
• Sundrop Snacko Extruded Snacks Extruded savory snacks including Cheese Balls, Cheese Bakes with Herbs, Tomato Bakes with Chilli, Cheese & Herbs Twisties, Corn Puffz (Juicy Tomato, Magic Masala, Peppy Pudina), Corn Puffs, and Duo Cruncheez (multigrain with chocolate). Targeted at consumers seeking tasty ready-to-eat savory snacks.
• ACT II Nachoz and Snacko Nacho Chips Tortilla chip snacks including ACT II Nachoz (Jalapeno, Salted, Tomato, Cheese, Peri Peri) and Snacko Nacho Chips (Achari Mango, Peri Peri, Sweet Pani Puri). Targeted at consumers seeking flavored tortilla chip snacks.
• ACT II Caramel Bliss Gift Box Gift box assortment of caramel popcorn varieties including Classic Caramel, Rock Salt Caramel, and Orange Chilli Caramel popcorn. Targeted at gifting and festive occasions.
• Sundrop Popz Centre Fills Multigrain cereal puffs with indulgent cream fillings including Coffee Crunch, Chocolatey Crunch, Hazelnut Crunch, and Cookies and Creme flavors. Targeted at consumers seeking cereal-based sweet snacks.
• Sundrop Popz Shells Chocolatey multigrain crunchies available in various pack sizes, can be enjoyed with or without milk, with yogurt, or straight from the bag. Targeted at health-conscious cereal snack consumers.
• Sundrop Nutrify Health-focused breakfast cereal range including Sweet Oats (Kesar Pista Oats, Badam Elaichi Oats), Muesli, and Honey Roasted Oats with almonds and cranberry. Targeted at health-conscious families seeking nutritious breakfast options.
• Sundrop Heart Masala Oats Wholegrain oat products with real vegetables and authentic Indian spices including Classic Masala, Veggie Masala, Cheese & Herbs, Sambhar Masala, and Tomato Twist flavors. Targeted at consumers seeking Indian-flavored instant oatmeal breakfasts.
• Sundrop Duo Coconut Chocolate confectionery with real coconut center and chocolatey coating. Individually wrapped bite-size pieces available in pack sizes from 9.5g to 171.6g. Targeted at confectionery consumers seeking coconut-chocolate treats.
• Sundrop Duo Peanuts Chocolate confectionery with crunchy peanut center and chocolatey coating, individually packed for freshness. Available in pack sizes from 20.5g to 150g. Targeted at chocolate and nut confectionery consumers.
• Sundrop Duo Gift Box Gift box assortment containing Duo Coconut, Duo Peanut, Duo Multigrain Cruncheez, and Duo Butterscotch Cruncheez pralines coated with chocolatey indulgence. Targeted at gifting occasions.
• Sundrop Peanut Butter Peanut butter range including Regular (Crunchy and Creamy), 100% Natural (Creamy and Crunchy with 28% protein, no added sugar/salt/preservatives), No Added Sugar and Salt variants, Strongher Peanut Butter (high protein), and PEAQ Unsweetened variants. Pack sizes from 100g to 2.5kg. Targeted at health-conscious families and fitness consumers.
• Sundrop Peanut Spreads Specialty peanut spreads including Peanut Butter with Jelly (PBJ with grapefruit jelly), Peanut Butter with Honey (Creamy and Crunchy), and Peanut Butter Dipper (single-serve 20% RDA protein packs). Targeted at consumers seeking flavored peanut spreads and on-the-go protein options.
• Sundrop CocoaNut Choco Spreads Chocolate spreads including CocoaNut Rich Chocolatey Spread, Almond Chocolatey Spread (almonds, lesser sugar), and Hazelnut Chocolatey Spread (roasted hazelnuts and skimmed milk, 30% lower sugar). Targeted at chocolate spread and breakfast consumers.
• Sundrop Duo Hazelnut Dipper On-the-go snack combining hazelnut spread dip with biscuit sticks for home, office, picnics, or movie occasions. Targeted at consumers seeking ready-to-eat hazelnut and biscuit dipper snacks.
• Sundrop Edible Oils Range of cooking oils including SuperLite Advanced (Vitamin A, D, E enriched, Low Absorb Technology), SuperLite, Heart (rice bran/sunflower blend scientifically proven to reduce cholesterol in 30 days), Goldlite, Lite, Nutrifit (rice bran/soyabean with natural antioxidants), Nutrilite (soyabean/sunflower with Omega-3), and Healthy World variants (Sunflower, Soyabean, Rice Bran). Targeted at Indian households for everyday cooking.
• Sundrop Heart Plain Oats Plain rolled oats for healthy breakfast, high in protein and dietary fiber, can be customized with fruits, milk, or honey toppings. Targeted at health-conscious consumers seeking plain oat breakfast options.
• Sundrop Heart Almonds California almonds rich in fiber and protein, available in 23g, 140g, 300g, and 350g packs as a healthy snacking option. Targeted at health-conscious consumers seeking premium nut snacks.

Quantifiable outcome

• Sundrop Heart scientifically proven to help reduce cholesterol in 30 days
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Adani Wilmar (Fortune): India's largest listed edible oils and foods company (Fortune brand). Directly comparable to Sundrop's heritage edible-oils business and ongoing health-oil positioning (Sundrop Heart, SuperLite).
• PepsiCo India (Kurkure, Quaker): Global snack major's Indian unit, leader in namkeen (Kurkure) and oats (Quaker). Highly relevant peer for Sundrop's ACT II popcorn, extruded snacks, and nutrify/health cereal fights.
• Marico Limited: Indian listed FMCG with Parachute, Saffola, and a growing foods portfolio (oats, ready-to-eat). Overlaps with Sundrop's edible oils (Sundrop/Nutrifit) and breakfast cereal routes-to-market.
• Britannia Industries: One of India's largest listed food companies with leading share in biscuits, dairy, and adjacent bakery/snacks. Comparable to Sundrop's cereals and confectionery expansion and Indian FMCG distribution model.
• Patanjali Foods: Indian listed FMCG with extensive presence in edible oils, ghee, biscuits, and snack categories. Directly comparable on edible oils and increasingly on Indian-tasting snacks at mass-market price points.
• Hindustan Unilever (Foods): India's largest FMCG with a foods portfolio (Kissan, Annapurna, Knorr) and broad distribution. Comparable on staples, spreads, and reach-based scale competition with Sundrop.
• ITC Limited (Foods Division): Massive Indian conglomerate with a sprawling foods business (Aashirvaad, Sunfeast, Bingo!, YiPPee!). Competes with Sundrop across snacks, cereals, and confectionery, with vastly larger distribution and marketing budgets.

Direct peers

• Bikaji Foods International: Indian listed snacks and sweets company with a meaningful popcorn/namkeen portfolio and similar pan-India distribution. Directly comparable to Sundrop on product category overlap (snacks, sweets, ready-to-eat formats) and Indian FMCG GTM.
• DFM Foods (Crax, Cornitos): Listed Indian snacks company with a focused portfolio in corn-based and puffed snacks (Crax, Cornitos). Direct overlap with Sundrop's Snacko, ACT II Nachoz, and extruded snacks lines.
• Prataap Snacks: Indian listed company best known for the Yellow Diamond and Ring Popcorn chip brands. Comparable to Sundrop on extruded/corn-based snacks, modern trade distribution, and Indian middle-market consumer targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agro-tech-foods-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundrop Brands