The Louisiana Weekly
The Louisiana Weekly is a privately-held weekly newspaper founded in 1925 in New Orleans, serving African American communities with print and digital news across Politics, Business, Education, Health, and Local coverage, supported by advertising, subscriptions, and commercial printing services.
- Company typePrivate
- Founded1925
- HeadquartersNew Orleans, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Louisiana Weekly does
The Louisiana Weekly is a privately-held weekly newspaper headquartered in New Orleans, Louisiana, founded in 1925 during the civil rights era as a voice for African American communities. The publication operates from Orleans Parish with distribution also extending into Jefferson Parish, and reaches digital readers across the United States and internationally in parts of Europe, China, and Africa. Its core product is a weekly print newspaper covering local, regional, and national stories across categories including Politics, Business, Education, Entertainment, Health, Opinion, and Judicials, supported by special interest sections (BusinessScope, Health & Heart, Student of the Week) and an online digital archive dating back to at least 2012.
The underlying technology stack is a standard WordPress-based content management system for web publishing; the publication has no proprietary mobile app. Beyond core editorial, the company distributes video content through Vimeo and operates a commercial printing service for external customers. Revenue is generated through three streams: display advertising (targeting a college-educated, professional reader base averaging $40,000 in income), recurring print and digital subscriptions (billed monthly via an amember signup portal), and quote-based printing services. Advertising sales are handled via [email protected] and printing services by Christopher Hall at 504-282-3705 ext 10.
The go-to-market is a sales-led model combining direct print circulation in the New Orleans Metro Area with self-serve digital subscriptions globally. Content syndication partnerships with LA Illuminator, The Lens, Verite News, NNPA, Black Press USA, KFF Health News, and a cross-promotional advertising relationship with WWNO public radio extend reach without proportionate content cost. The publication has 1–10 employees, no disclosed venture or private equity backing, and operates as an independent community newspaper.
The Louisiana Weekly firmographics
Firmographics- Name
- The Louisiana Weekly
- Legal name
- The Louisiana Weekly
- Website
- https://louisianaweekly.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Louisiana Weekly is a privately-held weekly newspaper founded in 1925 in New Orleans, serving African American communities with print and digital news across Politics, Business, Education, Health, and Local coverage, supported by advertising, subscriptions, and commercial printing services.
- Ownership category
- akta.pro rank
The Louisiana Weekly industry classification
Industry- Product category
- Community Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
- akta.pro secondary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where The Louisiana Weekly is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Louisiana Weekly business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising: The newspaper generates revenue through display advertising placed by businesses and organizations. The media kit references the paper's audience demographics including working professionals, educators and leaders, with 75 percent college educated readers averaging $40,000 annual income. Special interest sections include BusinessScope, Health & Heart and Student of the Week.
- Subscriptions: Weekly newspaper subscription model providing print and digital access to content. Subscribers located throughout the U.S. as well as parts of Europe, China and Africa. Subscription portal available through amember/signup.php.
- Printing Services: The publication offers commercial printing services to external customers. Contact for printing services is Christopher Hall at 504-282-3705 ext 10 or [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Weekly newspaper subscription with print and digital access |
| Other | Pay-as-you-go | Commercial printing services for external customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Louisiana Weekly product offering
Product offeringCore offering
The Louisiana Weekly is a weekly newspaper and digital news platform founded in 1925 that delivers multicultural news coverage to African American communities in the New Orleans Metro Area. The publication combines a print newspaper with a digital website featuring Politics, Business, Education, Entertainment, Health, Opinion, and Judicials content, supported by advertising sales, subscription access, and commercial printing services.
Product overview
The Louisiana Weekly is a single-product news organization offering a weekly print newspaper publication alongside a digital news website. The company provides a comprehensive news platform covering Politics, Business, Education, Entertainment, Health, Opinion, and Local categories. Supplementary services include advertising sales to local and national advertisers, commercial printing services, subscription-based access, and video content distribution via Vimeo. The newspaper also features special interest sections (BusinessScope, Health & Heart, Student of the Week), community events calendars, and classified advertising.
Differentiator
Problem solved
Functional benefit
Brands
- BusinessScope: Special interest section of the newspaper covering business news
- Health & Heart
- Student of the Week
Products and services
- Weekly Newspaper Publication A weekly print newspaper covering local, regional, and national news targeted to African American communities in the New Orleans Metro Area, including special interest sections such as BusinessScope, Health & Heart, and Student of the Week.
- Digital News Website Online platform at louisianaweekly.com providing digital access to news content across categories including Politics, Business, Education, Entertainment, Health, Opinion, and Judicials, with an archive dating to 2012 and multimedia content.
- Advertising Services Display advertising and classified ads sold to businesses and organizations targeting the newspaper's readership of working professionals, educators, and community leaders (75% college-educated, average $40,000 annual income), including special interest sections such as BusinessScope, Health & Heart, and Student of the Week.
- Commercial Printing Services Commercial printing services offered to external customers with quote-based pricing, accessible via contact with Christopher Hall at 504-282-3705 ext 10 or [email protected].
Quantifiable outcome
- Serving readers across the U.S., Europe, China and Africa in addition to primary New Orleans circulation
Companies that use The Louisiana Weekly
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
The Louisiana Weekly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Louisiana Weekly partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LA IlluminatorcoreContent syndication relationship where The Louisiana Weekly republishes articles from the Louisiana Illuminator (lailluminator.com), a nonprofit news outlet. This extends the reach of Louisiana Illuminator content while providing The Louisiana Weekly with quality journalism on state and local issues.
- The LenscoreContent syndication partnership with The Lens, a New Orleans-based investigative news organization. The Louisiana Weekly republishes Lens reporting on local issues including criminal justice, education and politics.
- Verite NewscoreContent sharing relationship with Verite News (Veritenews.org) providing coverage of New Orleans and Louisiana issues including politics, environment and community affairs.
- NNPA (National Newspaper Publishers Association)coreThe Louisiana Weekly maintains affiliation with NNPA, the trade association of African American newspapers. Content exchanges include NNPA Newswire stories and Black Press USA content, reinforcing its mission as a voice for Black communities.
- WWNO (New Orleans Public Radio)minorCross-promotional advertising relationship with WWNO public radio station (wwno.org). WWNO display ads appear on louisianaweekly.com, reaching complementary audiences.
- KFF Health NewscoreThe Louisiana Weekly republishes health-related reporting from KFF Health News (kffhealthnews.org), providing health coverage including insurance, medical procedures and healthcare policy stories relevant to readers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Louisiana Weekly competitors and assessment
Company assessmentBroad incumbents
- The Times-Picayune / NOLA.com: The major daily newspaper serving the New Orleans metropolitan area. While it covers the same local market and reader base, it operates at a much larger scale and offers general-interest news rather than the multicultural, African American-focused content that defines The Louisiana Weekly.
Direct peers
- New York Amsterdam News: One of the oldest African American newspapers in the United States, founded in 1909. A direct peer in serving Black community readers with print and digital news, sharing a similar historic NNPA-affiliated community newspaper model.
- The Chicago Defender: A historic African American newspaper serving the Chicago metropolitan area. A direct peer with similar civil rights era origins, NNPA membership, Black community focus, and combined print/digital subscription and advertising business model.
- Houston Defender: An African American community newspaper serving Houston, Texas. Directly comparable as a Black-focused community newspaper with similar subscription, advertising, and print distribution model serving a major Southern metropolitan market.
- The Washington Informer: A historic African American community newspaper serving the Washington, D.C. metropolitan area. Directly comparable as a Black-focused weekly community newspaper with similar civil rights era heritage, subscription and advertising revenue model, and NNPA affiliation.
- The New Orleans Advocate: A daily newspaper serving the New Orleans and Baton Rouge markets. Both publications operate as local news outlets serving overlapping New Orleans metro audiences with subscription and advertising-based revenue models.
Emerging players
- The Lens: A New Orleans-based nonprofit investigative news organization covering local issues including criminal justice, education, and politics. It is both a syndication partner to and comparable peer with The Louisiana Weekly, targeting similar New Orleans readers with original journalism.
- Verite News: A nonprofit New Orleans news outlet covering politics, environment, and community affairs. Functions as a content syndication partner and operates in the same local market with similar subscription and reader-supported revenue approaches.
- LA Illuminator: A Louisiana-focused nonprofit news outlet providing state and local reporting. Operates as a content syndication partner to The Louisiana Weekly and serves overlapping Louisiana audiences with nonprofit newsroom sustainability as a shared business model.
Others
- NNPA (National Newspaper Publishers Association): The trade association of African American-owned newspapers of which The Louisiana Weekly is a member. Functions as an ecosystem participant providing content syndication via NNPA Newswire, industry resources, and peer networking rather than as a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Louisiana Weekly social profiles
Digital presenceThe Louisiana Weekly financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Louisiana Weekly leadership team
Management profileNumber of profiles
The Louisiana Weekly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Louisiana Weekly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Louisiana Weekly
What does The Louisiana Weekly do?
The Louisiana Weekly is a weekly newspaper and digital news platform founded in 1925 that delivers multicultural news coverage to African American communities in the New Orleans Metro Area. The publication combines a print newspaper with a digital website featuring Politics, Business, Education, Entertainment, Health, Opinion, and Judicials content, supported by advertising sales, subscription access, and commercial printing services.
Is The Louisiana Weekly a public or private company?
The Louisiana Weekly is a private company. It is classified as unknown and is currently operating.
When was The Louisiana Weekly founded?
The Louisiana Weekly was founded in 1925. It employs 1 to 10 people.
Where is The Louisiana Weekly based?
The Louisiana Weekly is headquartered in New Orleans, United States, in the North America region.
How does The Louisiana Weekly make money?
Three revenue lines are on record. Advertising is the primary driver. The others are subscriptions and printing Services.
Who are The Louisiana Weekly's main competitors?
The Times-Picayune / NOLA.com is listed as a broad incumbent. Direct peers are New York Amsterdam News, The Chicago Defender, Houston Defender, The Washington Informer and The New Orleans Advocate. Emerging players are The Lens, Verite News and LA Illuminator. NNPA (National Newspaper Publishers Association) is listed as an others.
Does The Louisiana Weekly have an API?
No public API is recorded for The Louisiana Weekly.
What industry is The Louisiana Weekly in?
The Louisiana Weekly's product category is Community Newspaper Publishing. Its primary akta.pro industry code is MPAJADAG, Community, Ethnic & Multilingual News Publishers, with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.