What Amsprop does

Amsprop Estates Ltd is the privately held real estate investment vehicle of Lord Alan Sugar, based in Loughton, Essex, and operating in the United Kingdom property market since 1985. The company acquires and holds freehold commercial property on a long-term basis, with a stated focus on ultra-prime Central London and core City of London assets, while selectively extending into select UK regional cities such as Kingston, Ipswich, Liverpool, and Portsmouth. Its portfolio of more than 30 properties is let to a diversified set of enterprise and consumer-facing tenants spanning retail, banking, hospitality, QSR, and convenience grocery.

The business model is straightforward buy-and-hold freehold ownership. Amsprop purchases freehold assets outright, leases them to creditworthy tenants under long-term agreements, and generates rental income plus capital appreciation on the underlying real estate. Tenant relationships are managed in part through specialist external letting agents, including Ingleby Trice Kennard and Edward Charles, which keeps the in-house operating team lean (1-10 employees). The company has no external funding rounds: it is wholly owned by Lord Sugar and his family, with directors Andrew Cohen and Daniel Sugar overseeing the vehicle. Public reporting is limited, and no revenue, NAV, or AUM figures are disclosed.

Because the company is a single-family investment vehicle rather than an institutional fund, there is no external investor base, no fundraising, and no plans for liquidity events. Strategic activity is best characterized as disciplined, opportunistic freehold accumulation, with notable multi-property acquisitions in 2018 and 2022 and a continued 2025 deal for the Newman Arms pub in Fitzrovia. The business is essentially unlevered to technology and runs as a conventional property holding company.

Name

Amsprop

Legal name

Amsprop Estates Ltd

Website

https://amsprop.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Amsprop Estates Ltd is Lord Sugar's privately held UK freehold real estate vehicle, founded in 1985 and based in Loughton, Essex. It holds 30+ commercial properties in prime Central London and select UK cities, leased to enterprise tenants across retail, banking, hospitality, and QSR.

Ownership category

akta.pro rank

Headquarters

HQ city

Laughton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Commercial Property Rental Income: Long-term rental income from commercial tenants occupying office, retail, and hospitality properties across the portfolio. Tenants include major retail chains, banks, restaurant groups, and pub operators.
2. Property Value Appreciation: Long-term capital appreciation through strategic acquisition of prime London and core UK freehold properties, active asset management, and property improvements through redevelopment and refurbishment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Amsprop is Lord Sugar's privately owned real estate investment vehicle established in 1985. The company acquires, develops, redevelops, and manages a portfolio of ultra-prime Central London and core City of London freehold commercial properties. Amsprop leases office, retail, hospitality, and banking premises to enterprise tenants including major brands such as Boots, Tesco, Premier Inn, Barclays, HSBC, McDonald's, Caffe Nero, Pret a Manger, and J D Wetherspoon.

Product overview

Amsprop Estates is Lord Sugar's privately owned real estate investment vehicle established in 1985. The company operates as a property portfolio manager and long-term investor focused on ultra-prime Central London and core City of London freehold properties. Amsprop undertakes various aspects of construction, redevelopment, and refurbishment opportunities, as well as investments that can be improved through active management. The company maintains a diverse portfolio of commercial, retail, office, and hospitality properties across the UK, with tenants including major brands such as Boots, Tesco, Premier Inn, Barclays Bank, HSBC, McDonald's, Caffe Nero, Krispy Kreme, J D Wetherspoon, and Iceland Foods. The portfolio includes office buildings, retail units, public houses, restaurants, drive-thru facilities, and mixed-use developments.

Differentiator

Problem solved

Functional benefit

Products and services

• Aldermans House Redevelopment - 8-10 Charterhouse Buildings, London EC1M 7AN Refurbished office building with 4 floors of premium offices (1,657 - 11,865 sq ft) with an additional 5th floor level, plus a prime retail/restaurant unit (2,437 sq ft) over ground and basement. Features new VRF air conditioning, original warehouse features, generous floor-to-ceiling height, fully accessible raised floors, and wireless internet. Located in Central London EC1M.
• 19 Great Winchester Street, London EC2N 2JA Three floors of newly refurbished offices available to let, ranging from 1,319 to 3,957 sq ft. Premium offices featuring VRF air conditioning, fully accessible raised floors, and wireless internet, located in the heart of the City of London.
• Commercial Property Leasing Portfolio Portfolio of 30+ commercial, retail, office, and hospitality freehold properties across London and the wider UK, leased to enterprise tenants including Boots, Tesco, Premier Inn, Barclays Bank, HSBC, Lloyds TSB, Farm Foods, McDonald's, Caffe Nero, Molton Brown, Pret a Manger, Iceland Foods, Nissan, Krispy Kreme, White Stuff, and J D Wetherspoon.

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting.

• Ingleby Trice KennardsupportingChannel Partner/ Reseller/ DistributorCommercial letting agent representing Amsprop properties for lease to prospective tenants.
• Edward CharlessupportingChannel Partner/ Reseller/ DistributorCommercial letting agent marketing Amsprop properties to potential tenants.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Great Portland Estates: Public London REIT focused on prime Central London office and retail freehold/leasehold refurbishment and development. Closely aligned in asset focus (prime City of London/central offices) and value-add repositioning strategy.
• Helical plc: Public London-focused real estate investment and development company with exposure to City fringe offices and mixed-use assets. Comparable in London-centric, value-add office strategy.
• Derwent London: Public London REIT specialising in design-led, value-added office refurbishment in mid-town and City fringe. Highly comparable in active refurbishment of older London office stock to capture premium rents.
• Grosvenor Group: Family-owned (Duke of Westminster) global real estate investor with deep London portfolio focus and long-term hold strategy. Directly comparable to Amsprop in structure (private, owner-controlled, patient capital) and asset focus (prime London real estate).
• Portman Estate: Viscount Portman's family-owned London estate focused on prime Marylebone commercial and residential freeholds. Direct structural peer as another privately controlled, long-duration London freehold holder.
• Howard de Walden Estate: Family-owned London estate holding prime Marylebone commercial and residential freeholds on a perpetual hold basis. Same private, multi-generational owner-controlled London real estate model as Amsprop.
• Cadogan Estates: Family-owned (Earl Cadogan) London estate focused on prime Chelsea and Knightsbridge freeholds with a long-term hold philosophy. Closely comparable private, family-controlled prime London landlord.
• Shaftesbury Capital: Public London-focused REIT (formed from Shaftesbury + Capital & Counties merger) concentrated in West End mixed-use assets. Direct comparable in prime London mixed commercial and retail exposure.

Broad incumbents

• Land Securities: UK's largest listed commercial property company with significant London office and retail exposure plus mixed-use development. Broader incumbent with overlapping London focus but operates at much larger scale and listed REIT format.
• British Land: Major listed UK REIT with significant London office and UK retail park exposure. Broader incumbent with overlapping asset classes (London office, retail tenants) but operates nationally and at institutional scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Lord_Sugar
• LinkedInlinkedin.com/company/amsprop-estates-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsprop