Norasia
Norasia is a French B2B home decoration sourcing company that designs and supplies exclusive seasonal collections under the Ornami and Azaō brands to retailers and decoration professionals via its shop.norasia.fr B2B platform, direct sales force, and Wasquehal showroom.
- Company typePrivate
- Founded2001
- HeadquartersWasquehal, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Norasia does
Norasia is a French B2B home decoration sourcing and design company operating as NORASIA SOURCING SAS from Wasquehal (Lille Metropole). Founded in 2001 and led by Antoine Barbier as Directeur général, the company designs, sources, and supplies seasonal home decoration collections through two owned sub-brands — Ornami (lifestyle, home décor, storage) and Azaō (bathroom/déco) — to retailers and decoration professionals primarily in the French and European market. The company's core capabilities are an in-house style bureau that develops exclusive collections on a semi-annual cadence (Printemps–Été and Automne–Hiver, presented 12 months in advance), an international network of industrial partner suppliers for production and quality control, and a B2B e-commerce platform (shop.norasia.fr) with EDI integration supported by a direct field sales force and a Wasquehal showroom for appointment-based selling.
Norasia's technology stack centers on the proprietary shop.norasia.fr B2B ordering portal with EDI capabilities for account management, order tracking, and document exchange, complemented by a CRM-style direct sales motion run by named Responsables commerciaux (Jules Barbier, Marion Amielh). The company carries an unusually broad sustainability/compliance portfolio for its size — OEKO-TEX, GRS, Global Organic, SEDEX, BSCI, FSC, CITEO, and ECO Mobilier — covering textile safety, recycled and organic content, ethical supply chain, and packaging/furniture end-of-life. Revenue is generated through B2B product sales of branded collections combined with bespoke custom-design and styling services (Style sur mesure) offered on exclusivity, with pricing available only by quote and account-based access through the B2B portal.
The company is privately held under family management, with no identified external institutional or private equity capital (share capital of 40,950 EUR), no disclosed revenue, and an 11–50 employee headcount with ~16 named individuals across product management (textile, storage, decorative objects, bathroom, premium furniture), styling, sales administration, supply chain/quality, marketing, and accounting functions. Geographic reach and customer concentration metrics are not disclosed in the available source material.
Norasia firmographics
Firmographics- Name
- Norasia
- Legal name
- NORASIA SOURCING SAS
- Website
- https://norasia.fr
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norasia is a French B2B home decoration sourcing company that designs and supplies exclusive seasonal collections under the Ornami and Azaō brands to retailers and decoration professionals via its shop.norasia.fr B2B platform, direct sales force, and Wasquehal showroom.
- Ownership category
- akta.pro rank
Norasia industry classification
Industry- Product category
- Home Decoration Sourcing and Wholesale
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Home Décor, Housewares & Gifts Distribution (CRAOAFAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Norasia is headquartered
LocationHeadquarters
- HQ city
- Wasquehal
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Norasia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B product sales - decoration collections: Norasia designs and sources differentiated, competitive, and durable home decoration collections (via brands Ornami and Azaō) and sells them to B2B clients — retailers and decoration professionals — through its B2B e-commerce platform and direct sales team.
- Custom collection design and styling services: Style bureau creates bespoke collections on exclusivity for clients, from creative concept through prototyping to production, generating service-based revenue alongside product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B product catalog with quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Norasia product offering
Product offeringCore offering
Norasia designs, sources, and supplies differentiated home decoration collections to retailers and decoration professionals through its two owned brands, Ornami and Azaō. The company operates an in-house style bureau that creates exclusive collections (two major seasonal cycles per year) and provides full-cycle B2B services covering creative concept, prototyping, production management, supply chain, quality control, packaging, and delivery. Sales are executed through a dedicated field sales team, a physical showroom in Wasquehal, and the B2B e-commerce platform shop.norasia.fr with EDI integration.
Product overview
Norasia is a home decoration sourcing company established in 2001, operating as a B2B platform offering exclusive collections and comprehensive supply chain services. The company manages two sub-brands—Ornami (covering home decor and storage) and Azaō (focused on bathroom products)—through its shop.norasia.fr e-commerce platform with EDI capabilities. Collections are organized around two major seasonal cycles (Printemps-Eté and Automne-Hiver), presented 12 months in advance, with thematic lines like Bold Vitamins, Rio Grande, and Neo Romance. Services include custom style/design bureau, supply chain management, and international sourcing.
Differentiator
Problem solved
Functional benefit
Brands
- Ornami: Home decoration brand operated by Norasia, covering lifestyle, home décor, storage, and bathroom universes.
- Azaō
Products and services
- Ornami Home decoration sub-brand covering lifestyle products for the home, décor, and storage universes. Sold B2B to retailers and decoration professionals.
- Azaō Home decoration sub-brand focused on bathroom and bath-related lifestyle products. Sold B2B to retailers and decoration professionals.
- Custom Style Bureau Services (Style sur mesure) In-house style bureau offering exclusive bespoke collections tailored to client positioning and commercial objectives, from creative concept through prototyping to production.
- Supply Chain Management Services End-to-end supply chain management from production through delivery, including quality control, regular inspections, packaging, and logistics coordination.
- International Sourcing Services Management of an international network of partner manufacturers for responsible and sustainable sourcing, with focus on product quality, cost control, and ethical compliance.
Quantifiable outcome
- Collections presented 12 months in advance, enabling clients to plan and react to market trends with lead time.
Companies that use Norasia
Customer profileSegments1 record
Ideal customer profiles1 record
Norasia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Norasia partnerships and signals
Strategic signalScale indicators4 records
Expansion highlights4 records
Norasia competitors and assessment
Company assessmentBroad incumbents
- Designers Guild: UK-based home decoration brand with a broader portfolio spanning textiles, wallcoverings, furniture, and accessories. Comparable to Norasia as a design-led lifestyle/decor brand with seasonal collections, though operating at a larger scale across more categories.
Direct peers
- Pip Studio: Dutch home decoration and lifestyle brand with seasonal collections sold through B2B channels to retailers and decorators. Comparable to Norasia for theme-driven seasonal collections, lifestyle positioning, and B2B/wholesale distribution.
- Wenko: German B2B distributor of home accessories and functional decoration products with strong retailer relationships across Europe. Comparable to Norasia for B2B home goods distribution and own-brand sourcing model.
- Zeller Present: German wholesaler of home decoration, seasonal goods, and gift items sold B2B to retailers across Europe. Comparable to Norasia for B2B seasonal decoration assortment and lifestyle/seasonal category focus.
- Kare Design: German home decoration brand with a large B2B distribution footprint and signature lifestyle collections. Comparable to Norasia for its combination of own-brand design, seasonal collections, and B2B sales to furniture and décor retailers.
- Jolipa (J-Line): Belgian B2B wholesaler of seasonal home decoration and lifestyle products serving retailers across Europe. Closely comparable to Norasia in business model: curated seasonal collections, B2B distribution, and an own-brand portfolio sold through professional channels.
- Koziol: German designer and manufacturer of home accessories and decorative objects sold B2B to retailers worldwide. Comparable to Norasia for design-led decorative objects, in-house style work, and B2B distribution through décor specialists.
- Räder: German home decoration brand producing seasonal collections of decorative items, gifts, and lifestyle accessories. Comparable to Norasia for its seasonal collection cadence, lifestyle thematics, and B2B sales through gift and decoration retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Norasia social profiles
Digital presenceNorasia compliance and trust
Trust signalCompliance8 records
Norasia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norasia leadership team
Management profileNumber of profiles
Profiles7 records
Norasia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norasia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norasia
What does Norasia do?
Norasia designs, sources, and supplies differentiated home decoration collections to retailers and decoration professionals through its two owned brands, Ornami and Azaō. The company operates an in-house style bureau that creates exclusive collections (two major seasonal cycles per year) and provides full-cycle B2B services covering creative concept, prototyping, production management, supply chain, quality control, packaging, and delivery. Sales are executed through a dedicated field sales team, a physical showroom in Wasquehal, and the B2B e-commerce platform shop.norasia.fr with EDI integration.
Is Norasia a public or private company?
Norasia is a private company. It is classified as family owned and is currently operating.
When was Norasia founded?
Norasia was founded in 2001. It employs 11 to 50 people.
Where is Norasia based?
Norasia is headquartered in Wasquehal, France, in the Europe region.
How does Norasia make money?
Two revenue lines are on record. B2B product sales - decoration collections are the primary driver. The others are custom collection design and styling services.
Who are Norasia's main competitors?
Designers Guild is listed as a broad incumbent. Direct peers are Pip Studio, Wenko, Zeller Present, Kare Design, Jolipa (J-Line), Koziol and Räder.
Does Norasia have an API?
No public API is recorded for Norasia.
What industry is Norasia in?
Norasia's product category is Home Decoration Sourcing and Wholesale. Its primary akta.pro industry code is CRAOAFAB, Home Décor, Housewares & Gifts Distribution, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 339930 and its SIC code is 5020.