What La Gardenia does

La Gardenia S.r.l. is an Italian private limited company that delivers integrated environmental and facility management services to public entities and large infrastructure operators. Founded in the late 1960s by Giardino Gennaro and headquartered in Naples (San Pietro a Patierno), the company operates nine core service lines: sanitation and disinfection (Sanificazioni), urban hygiene and waste management (Igiene Urbana), green area design and maintenance (Cura del Verde and Progettazione Aree Verdi), porterage and logistics (Facchinaggio), environmental remediation and asbestos abatement (Bonifiche), pest control (Disinfestazioni), equipment rental (Noleggio), and street cleaning (Pulizia Stradale). All services are delivered in-house by a continuously trained specialized workforce operating from an owned fleet that includes 6 latest-generation Euro 6 street sweepers and approximately 20% electric, low-emission equipment.

The business is built around direct B2B contracting and public-sector tenders, with named enterprise and government clients including the US Navy, Autostrade per l'Italia, Ferrovie dello Stato, national and international airports, and various Italian municipalities. The operating geography spans Campania with national coverage in Italy. Technical differentiation rests on a modern, low-emission fleet, dedicated COVID-19 sanitization technology (atomizers and nebulizers), and partnerships with equipment suppliers such as Dulevo Spa. The company is structured as a Società a responsabilità limitata under Italian law, has 101–250 employees, and discloses no parent company, external investors, or funding rounds.

Revenue mechanics are professional services–driven and contract-based, with no publicly disclosed pricing, ARR, or unit economics. Competitive positioning is anchored by a dense certification stack (UNI EN ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ISO 39001:2016, SA 8000:2014, EMAS IT-001972, SOA attestations in OG13 I class and OS24 III bis class), multi-category registration in the Albo Nazionale Gestori Ambientali (categories 1-C, 4-D, 5-D, 8-F, 9-D, 10A-D), and a Rating di Legalità *++ from the Italian Competition Authority. These credentials function as procurement gating assets in Italian public tenders and as the company's primary moat versus uncertified regional competitors.

Name

La Gardenia

Legal name

La Gardenia S.r.l.

Website

https://lagardeniasrl.it

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

La Gardenia S.r.l. is an Italian environmental services firm delivering in-house sanitation, urban hygiene, green-area maintenance, remediation, pest control, logistics, equipment rental, and street cleaning to municipalities, airports, highways, railways, and the US Navy.

Ownership category

akta.pro rank

Product category

Environmental and Facility Management Services

NAICS

Administrative and Support Services (561), Landscaping Services (56173), Exterminating and Pest Control Services (56171)

SIC

Services-Facilities Support Management Services (8744), Agricultural Services (700), Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Grounds & Exterior Services (Landscaping/Snow Removal/Parking Lot Maintenance) (IMAIAAAF)

akta.pro secondary industries

Commercial Landscaping & Grounds Maintenance (BPABADAA), Herbicide & Integrated Vegetation Management (IVM) (EUADAOAC), Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

Keywords

• Environmental services
• Facility management services
• Urban hygiene services
• Waste management services
• Green area maintenance

Headquarters

HQ city

Napoli

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Sanification Services: Complete sanitization services for work and public environments ensuring maximum hygiene and safety, including COVID-19 decontamination.
2. Urban Hygiene Services: Integrated cleaning and maintenance of urban spaces including door-to-door waste collection for municipal and large private sectors, hazardous and non-hazardous waste transport and disposal.
3. Green Area Services: Design, construction, and maintenance of public and private green areas, irrigation systems, road maintenance, slope safety interventions.
4. Porterage and Logistics: Material handling and logistics services including raw material supply, storage, and warehouse management.
5. Decontamination Services: Environmental decontamination, asbestos remediation, site safety, and contaminated area rehabilitation.
6. Pest Control Services: Professional pest control, rodent control, disinfection, and removal of parasites, insects, rats, mosquitoes, cockroaches, and birds.
7. Equipment Rental: Rental of cranes, mobile cranes, lifting platforms, forklifts, trucks, Bob-Cat machines, and street sweepers with or without operators.
8. Street Cleaning: Manual and mechanized street sweeping services in public and private areas with advanced equipment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

La Gardenia S.r.l. provides integrated environmental and facility management services including sanitization, urban hygiene (waste collection, transport and disposal), green area design and maintenance, porterage/logistics, environmental remediation, pest control, equipment rental, and street cleaning. All services are managed entirely in-house using certified processes (ISO, SOA, EMAS, SA8000) and a partly electric, Euro 6-compliant fleet, serving municipalities, airports, motorway and rail operators, the US Navy, and private commercial clients across Italy.

Product overview

La Gardenia Srl is a multi-service environmental company offering a comprehensive portfolio of ecological and facility management services. The company operates with an in-house managed model across nine core service offerings: Sanificazioni (sanitation/disinfection), Igiene Urbana (urban hygiene/waste management), Cura del Verde (green area maintenance and construction), Facchinaggio (logistics/moving services), Bonifiche (environmental remediation/asbestos abatement), Disinfestazioni (pest control), Noleggio (equipment rental), Pulizia Stradale (street sweeping), and Progettazione Aree Verdi (green space design). Services are delivered using advanced technological equipment, with approximately 20% of equipment being electric/low-emission. The company holds multiple certifications including UNI EN ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ISO 39001:2016, SA 8000:2014, EMAS, and SOA attestations for public works construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanificazioni (Sanitation Services) Professional sanitation and disinfection services for workplaces and public spaces, including COVID-19 abatement procedures using atomizers mounted on pickup trucks, electric nebulizers for indoor environments, and large-surface nebulizers. Biocidal products authorized by the Italian Ministry of Health are used. Target customers include offices, public buildings, and private commercial facilities.
• Igiene Urbana (Urban Hygiene Services) Integrated services for cleaning and maintaining urban spaces, including door-to-door waste collection for municipal and private sectors, waste separation and sorting, collection, transport, and disposal/recovery of hazardous and non-hazardous special waste including asbestos-containing materials. Target customers include municipalities, government agencies, and large private entities.
• Cura del Verde (Green Area Maintenance) Complete maintenance of public and private parks, gardens, and green areas using cutting-edge techniques. Services include new green area construction, irrigation system installation, routine and extraordinary maintenance of roads, and slope safety interventions. SOA certified for OG13 Class I and OS24 Class III bis. Target customers include municipalities, public agencies, and private property owners.
• Facchinaggio (Porterage and Logistics Services) Professional logistics and goods movement services including raw material supply, placement, organization, storage, and warehouse management. Services utilize primarily electric-powered equipment with zero atmospheric emissions. Target customers include large infrastructure operators, defense facilities, and industrial clients.
• Bonifiche (Environmental Remediation) Environmental remediation services including contaminated area cleanup, safety measures, requalification, and asbestos-containing structure remediation. Services comply with D.Lgs. 81/2008 and D.M. 05/09/94 regulations. Target customers include public entities, industrial facilities, and property owners requiring site decontamination.
• Disinfestazioni (Pest Control Services) Professional pest control, rodent control, and disinfection services including elimination of parasites, bacteria, insects, rats, mosquitoes, cockroaches, and birds using biological products and medical-surgical products in compliance with Ministry of Environment and Health regulations. Target customers include municipalities, public agencies, and private commercial and residential clients.
• Noleggio (Equipment Rental) Rental of extensive fleet including cranes, mobile cranes, elevating platforms, forklifts, trucks, Bob-Cat machines, and road sweepers, available with or without operator. Partnership with major service centers ensures safety and reliability compliance. Target customers include construction firms, industrial operators, and public entities requiring temporary equipment.
• Pulizia Stradale (Street Cleaning) Road sweeping services for public and private areas using manual and mechanized methods. Fleet of 6 latest-generation Euro 6 sweepers with mechanical and aspirating technology, in partnership with Dulevo Spa for advanced sweeping machines. Target customers include municipalities, motorway operators, airports, and private commercial complexes.
• Progettazione Aree Verdi (Green Area Design) Design and creation of functional and aesthetically pleasing green spaces, customized to client needs. Includes new green area construction and irrigation system installation. Target customers include municipalities, public institutions, and private developers.

Quantifiable outcome

• 20% of equipment is electric with low emissions
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Dulevo SpacoreOthersPreferred partnership with Dulevo Spa, a leading manufacturer of street sweeping machines. La Gardenia utilizes Dulevo equipment including Euro 6 compliant sweepers with mixed mechanical and aspirating technology for street cleaning operations.
• Soatech SpacoreTechnology or IntegrationAccreditation partner for SOA (Società Organismo di Attestazione) certifications. Soatech Spa provides the accreditation for La Gardenia's SOA attestations in categories OG13 I classifica and OS24 III bis classifica for public works execution.
• Various National SuppliersminorOthersPartnership with numerous suppliers across the national territory for equipment and machinery procurement, primarily electrical handling equipment and specialized tools for logistics operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rekeep (formerly Manutencoop): Italian integrated facility management leader with strong presence in public-sector facility services, grounds maintenance, and cleaning. Directly comparable to La Gardenia's integrated facilities/grounds management approach, though at significantly larger scale.
• Iren Ambiente: Iren Group's environmental services business offering waste collection, urban hygiene, and green area management across Italian regions. Comparable to La Gardenia's integrated environmental services portfolio for public-sector and municipal clients.
• Veolia Italia: Italian subsidiary of global environmental services group Veolia, active in waste management, urban hygiene, and environmental remediation. Highly comparable service portfolio to La Gardenia, operating at much larger scale across multiple Italian regions.
• Herambiente (Hera Group): Hera Group's environmental services arm, providing integrated waste management, urban hygiene, and environmental remediation across Italy. Highly comparable to La Gardenia's urban hygiene, waste collection, and remediation service lines, though at materially greater scale and geographic reach.
• A2A Ambiente: Multi-utility waste management and environmental services division of A2A, operating across northern and central Italy. Overlaps with La Gardenia's waste collection, street sweeping, and environmental remediation offerings, serving similar municipal and industrial clients.
• Engie Italia Servizi: Italian arm of global energy and facility services group, providing facility management, technical services, and energy efficiency solutions. Comparable to La Gardenia's integrated in-house service delivery model for large public and private clients.

Direct peers

• Rentokil Initial Italia: Italian operations of global pest control and hygiene services specialist. Direct competitor in La Gardenia's pest control and disinfection service lines, with broader geographic coverage and international backing.
• Anticimex Italia: Italian pest control operations of Nordic pest management specialist Anticimex. Directly comparable to La Gardenia's disinfestazioni service line, particularly for commercial and public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LaGardeniaSRL
• LinkedInlinkedin.com/company/lagardeniasrl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Gardenia