Kiwi Lumber
Kiwi Lumber Holdings Ltd is a privately owned New Zealand sawmilling company operating five North Island sawmills (Ohinewai, Putaruru, Gisborne, Dannevirke, Masterton) producing 450,000 m3 of radiata pine timber annually for domestic merchants and global export markets.
- Company typePrivate
- Founded1991
- HeadquartersHastings, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kiwi Lumber does
Kiwi Lumber Holdings Ltd is a privately owned New Zealand sawmilling company operating five modern sawmills in the North Island — Ohinewai/Pokeno, Putaruru, Gisborne, Dannevirke, and Masterton — with combined annual sawn timber production capacity of 450,000 m3. The company manufactures a comprehensive range of wood products from renewable plantation-grown New Zealand radiata pine, including Premium Decking (CCA H3.2 treated with a 50-year Limited Guarantee), Appearance Grade Products (No. 1 Clears, No. 2 Clears, Dressing Grade, Cuttings Grades, Merch Grade), Structural Timber (SG8 and SG6 stress-graded for residential and commercial construction), and Outdoor Products (H4 fence posts, H3.2 rails, retaining walls, landscaping timber). Processing is integrated across the five sites, with Windsor drying kilns (heated by on-site wood waste boilers), Dryspec Control System moisture management, Weinig high-speed planer mills, and treatment capability across CCA, ACQ, LOSP, and Boron hazard classes, all third-party audited by Grade Right NZ Ltd to NZS 3640:2003 A4.
The company sells exclusively through wholesale merchant and retailer channels in New Zealand — Bunnings, Mitre 10, ITM, Placemakers, and Hammer Hardware — and exports finished product to North America, Europe, Australia, Asia, and Pacific Islands through dedicated regional sales managers. FSC Multisite Chain of Custody and Controlled Wood certification (held across all five mills through Preferred by Nature) underpins market access into sustainability-sensitive export segments and supports premium positioning. Moa Transport Limited operates as a wholly-owned logistics subsidiary, providing integrated transport for finished goods and monetisation of sawmill byproducts including sawdust, wood chip, bark, and shavings. The firm has no disclosed parent, private equity, or institutional shareholders, with control centered on Managing Director Adam Gresham and a management team organised around site-level operations, commercial management, and regional export sales.
Kiwi Lumber firmographics
Firmographics- Name
- Kiwi Lumber
- Legal name
- Kiwi Lumber Holdings Ltd
- Website
- https://kiwilumber.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kiwi Lumber Holdings Ltd is a privately owned New Zealand sawmilling company operating five North Island sawmills (Ohinewai, Putaruru, Gisborne, Dannevirke, Masterton) producing 450,000 m3 of radiata pine timber annually for domestic merchants and global export markets.
- Ownership category
- akta.pro rank
Kiwi Lumber industry classification
Industry- Product category
- Sawn Timber Manufacturing
- NAICS
- Sawmills (321113), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Wood Preservation (321114)
- SIC
- Sawmills & Planting Mills, General (2421)
- akta.pro primary industry
- Softwood Lumber Sawmills (IMAMABAA)
- akta.pro secondary industries
- Planing Mills & Lumber Surfacing (IMAMABAE), Treated Wood & Preserved Timber Products (IMADADAE)
Keywords
Where Kiwi Lumber is headquartered
LocationHeadquarters
- HQ city
- Hastings
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Kiwi Lumber business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale timber sales: Kiwi Lumber produces sawn timber products sold through merchant and retailer channels in New Zealand. Products are wholesaled not sold direct to consumers.
- Export sales: Production is exported globally to North America, Europe, Australia, Asia, and Pacific Islands markets.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Kiwi Lumber product offering
Product offeringCore offering
Kiwi Lumber manufactures and wholesales a comprehensive range of sawn timber products from renewable New Zealand radiata pine, including Premium Decking, Appearance Grade (No. 1/2 Clears, Cuttings, Dressing, Merch Grades), Structural framing timber (SG8/SG6), and Outdoor products. The company operates five modern sawmills in the North Island with combined production capacity of 450,000 m3 per annum, supported by integrated kiln drying, planer milling, and timber treatment services. Products are sold through NZ hardware retailers and exported globally.
Product overview
Kiwi Lumber is a privately owned New Zealand sawmilling company operating five modern sawmills (Ohinewai/Pokeno, Putaruru, Gisborne, Dannevirke, and Masterton) with a combined production capacity of 450,000 m3 per annum. The company manufactures a comprehensive range of wood products from sustainable plantation-grown New Zealand radiata pine, including Premium Decking, Appearance Grade Products (No. 1 Clears, No. 2 Clears, Cuttings Grades, Merch Grade), Structural Timber (SG8/SG6 stress-graded), and Outdoor Products (fence posts, rails, retaining walls). Kiwi Lumber offers integrated processing services including kiln drying (Windsor kilns with Dryspec Control System), planer milling (Weinig planers), and timber treatment (CCA, ACQ, LOSP, Boron). The company also operates Moa Transport for logistics. Products are sold domestically through merchants like Bunnings, Mitre 10, ITM, and Placemakers, and exported to North America, Europe, Australia, Asia, and Pacific Islands.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Decking Top grade decking product manufactured from plantation-grown New Zealand radiata pine, CCA H3.2 treated for a 50 year Limited Guarantee. Available in Boardwalk, Smooth, and Griptread profiles in Premium, Clear, and Merch grades. Sold wholesale through NZ hardware retailers and exported.
- Appearance Grade Products Range of appearance grade products from pruned radiata pine logs including No. 1 Clears, No. 2 Clears, Dressing Grade, No. 1/2/3 Cuttings Grades, Merch Grade, and Packaging-Industrial Grade. Available in thicknesses 25-100mm, widths 50-300mm, and lengths 1.8-4.8m. Target moisture content 10-12% (range 8-14%). Visually graded by qualified graders and externally audited.
- Structural Timber Products Full range of Dry Frame products for domestic construction including SG8 and SG6 stress-graded products meeting AS/NZS1748:2011, NZS3604:2011, NZS3603:1993 A4, and NZS3622:2004 A1 standards. Sizes range from 70x45mm to 290x45mm. Also includes veranda posts and pole shed products. Produced primarily at Masterton structural mill.
- Outdoor Products Wide range of outdoor timber products for landscapers, builders and DIY including fence posts (H4), fence rails (H3.2), retaining walls (H4), fence palings (H3.2), merch products, and premium fence/trellis capping. All visually graded and CCA treated to various hazard classes. Produced primarily at Masterton.
- Sawmilling Services Five modern sawmills located in the North Island of New Zealand (Ohinewai/Pokeno, Putaruru, Gisborne, Dannevirke, and Masterton) with combined production capacity of 450,000 m3 of sawn timber per annum. Mills use modern technology for cutting accuracy and efficiency, including bin sorters, acoustic log sorting, and optimised scanning trimmers.
- Kiln Drying Services High performance Windsor drying kilns across all sites with capacity to kiln dry all production. Uses Dryspec Control System for computer-controlled uniform drying. Kilns are heated using wood waste boilers that utilise saw dust and planer shavings generated on site. Kiln operators hold NZQA Certificates in Timber Drying.
- Planer Mill Services Modern high-speed Weinig planer mills at each of the three sawmill sites ensure excellent finish and quality. Planers finish products from framing to high grade Clear boards with adjustable finish capability.
- Timber Treatment Services Treatment options including CCA H3.2, H4 and H5; ACQ H3, H4 and Class 4; LOSP H3.1 in Clear and Green; and Boron H1.2. All treated products comply with NZS 3640:2003 A4 Chemical Preservation of Round and Sawn Timber with third-party auditing by Grade Right NZ Ltd.
- Moa Transport (Logistics Services) Wholly-owned subsidiary providing curtain side, flat deck, and tipping bulk unit transport services. Capable of transporting sawdust, wood chip, raw bark, wood shavings, firewood logs, post peelings, and other bulk products. Based in Carterton, Waingawa.
Quantifiable outcome
- 50 year Limited Guarantee on CCA H3.2 treated decking products
- +4 more outcomes
Companies that use Kiwi Lumber
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Kiwi Lumber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kiwi Lumber partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FSC (Forest Stewardship Council)coreKiwi Lumber is FSC certified through Preferred by Nature (certificate registration code: PBN-COC-001129, PBN-CW-001129). All five sawmills (Putaruru, Dannevirke, Masterton, Ohinewai, and Gisborne) are FSC certified, meaning customers can rely on wood products always being sourced from well managed forests. Kiwi Lumber is certified to FSC Multisite Chain of Custody and Controlled Wood based on FSC-STD-40-003, FSC-STD-40-004, FSC-STD-40-005 & FSC-STD-50-001.
- Preferred by NaturecorePreferred by Nature is the world's leading FSC forest management certifier that provides FSC certification to Kiwi Lumber's five sawmills. Their certification verifies that Kiwi Lumber's wood products are sourced from responsibly managed forests.
- Grade Right NZ LtdcoreThird party auditing body used by Kiwi Lumber to oversee Quality Assurance testing and procedures for treated timber products, ensuring compliance with NZS 3640:2003 A4 Chemical Preservation of Round and Sawn Timber. Also oversees quality assurance for structural timber meeting AS/NZS1748:2011 standards.
- Moa TransportminorMoa Transport Limited is a subsidiary company providing transportation and logistics services. Located at 134 Norman Avenue, Waingawa, Carterton. Offers multipurpose equipment including Curtain Side, Flat Deck and Tipping Bulk Units. Can supply and transport bulk products including sawdust, wood chip, raw bark, wood shavings, firewood logs, and post peelings.
Scale indicators4 records
Recent moves9 records
Expansion highlights4 records
Kiwi Lumber competitors and assessment
Company assessmentDirect peers
- Carter Holt Harvey: Largest New Zealand sawmiller and wood-products manufacturer, producing sawn radiata pine timber, structural framing, panels and engineered wood. Directly comparable as a competitor for NZ merchant channel volume and structural framing.
- Pan Pac Forest Products: New Zealand integrated forest products company processing radiata pine into sawn timber, panels and pulp. Comparable in single-species (radiata) feedstock, integrated milling footprint and export-oriented book.
- Nelson Pine Industries: Specialist New Zealand radiata pine processor producing appearance, structural and panel products from a single large South Island mill. Comparable on species specialization and value-added appearance/structural mix.
- Red Stag Timber: New Zealand-based radiata pine sawmiller with integrated kiln-drying, planing and treatment operations across multiple Central North Island sites. Closest direct comparable on species, geography, product mix and channel strategy.
- OneFortyOne: Trans-Tasman forestry and sawmilling operator with radiata pine production in New Zealand and Australia, supplying structural and appearance grade timber. Comparable in plantation radiata pine focus and merchant/wholesale channel model.
Broad incumbents
- Canfor Corporation: Canadian integrated forest products company with substantial softwood lumber and pulp/paper operations exporting globally. Comparable on softwood lumber export model, though with vertically integrated timberlands.
- West Fraser Timber: Major North American lumber, OSB and engineered wood producer with global distribution. Comparable as a softwood lumber incumbent competing into Kiwi Lumber's export markets.
- Stora Enso: European-headquartered global forest products company producing sawn timber, engineered wood and panels across multiple European and South American sites. Comparable as a diversified softwood sawmilling incumbent with similar FSC-grade export profile.
- Weyerhaeuser: One of the world's largest softwood sawtimber and wood-products producers, with diversified timber, OSB and engineered wood operations across North America. Comparable as a large-scale softwood lumber incumbent against which Kiwi Lumber's export volumes compete.
- Interfor: Global softwood lumber producer with operations in North America and the Pacific Northwest, supplying appearance and structural lumber into export channels. Comparable as an export-oriented softwood lumber incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Kiwi Lumber social profiles
Digital presenceKiwi Lumber compliance and trust
Trust signalCompliance3 records
Kiwi Lumber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kiwi Lumber leadership team
Management profileNumber of profiles
Profiles13 records
Kiwi Lumber subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kiwi Lumber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kiwi Lumber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kiwi Lumber
What does Kiwi Lumber do?
Kiwi Lumber manufactures and wholesales a comprehensive range of sawn timber products from renewable New Zealand radiata pine, including Premium Decking, Appearance Grade (No. 1/2 Clears, Cuttings, Dressing, Merch Grades), Structural framing timber (SG8/SG6), and Outdoor products. The company operates five modern sawmills in the North Island with combined production capacity of 450,000 m3 per annum, supported by integrated kiln drying, planer milling, and timber treatment services. Products are sold through NZ hardware retailers and exported globally.
Is Kiwi Lumber a public or private company?
Kiwi Lumber is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kiwi Lumber founded?
Kiwi Lumber was founded in 1991. It employs 11 to 50 people.
Where is Kiwi Lumber based?
Kiwi Lumber is headquartered in Hastings, United Kingdom, in the Europe region.
How does Kiwi Lumber make money?
Two revenue lines are on record. Wholesale timber sales are the primary driver. The others are export sales.
Who are Kiwi Lumber's main competitors?
Direct peers on record are Carter Holt Harvey, Pan Pac Forest Products, Nelson Pine Industries, Red Stag Timber and OneFortyOne. Broad incumbents are Canfor Corporation, West Fraser Timber, Stora Enso, Weyerhaeuser and Interfor.
Does Kiwi Lumber have an API?
No public API is recorded for Kiwi Lumber.
What industry is Kiwi Lumber in?
Kiwi Lumber's product category is Sawn Timber Manufacturing. Its primary akta.pro industry code is IMAMABAA, Softwood Lumber Sawmills, with a secondary code of IMAMABAE, Planing Mills & Lumber Surfacing. Its NAICS code is 321113 and its SIC code is 2421.